wen | xiaoshidai hedanlin

yazhuchongwushipin“tajingji”，kaiqi“maimaimai”moshitingbuxialai，kuaguoshipinjutoutongyongmofangyouyaoshoubianyiyuan“dajiang”le。

shangzhou，tongyongmofangxuanbujiangyi14.5yimeiyuan（zheherenminbiyue105yiyuan）dejiagecongouzhousirentouzigongsinxmhshouzhongshougouwhitebridge pet brands（meiguobaiqiaochongwupinpaiyouxiangongsi）debeimeigaoduanmaolianghechongwulingshiyewu，yikuodaqichanpinzuhebingjiaqiangqichongwushipinyewu。

lingrenyinxiangshenkedeshi，zheishiduanduanliuniannei，tongyongmofangzaichongwupinleixuanbuhuowanchengdediwuxiangshougou，qijinleijijiaoyijinegaodabaiyimeiyuanyishang。jiezhimuqian，tongyongmofangyijiangchongwushipinpinpailanzhi（blue buffalo）yinruzhongguoshichang，zheizhengshiqiyu2018nianshougouerlaideyewu。

zheicitongyongmofangkanshangdewhitebridge，qixiabaokuotiki pets、cloud stardengpinpai。xiaoshidailiuyidao，tiki petszaoqianyiyu2019nianjinrulezhongguoshichang。buguo，genjushangshupilu，cicishougoujiaoyimuqianjinshejibeimeishichang。

xiamian，womenyiqilaiguanzhuxia。

加码宠物食品

jinnianlaijieyoushougoujiangzijixunsubianchengleyijiachongwushipinjutoudetongyongmofang，zaicifahui“chaonengli”laikuodagaiyewudebantu。

tongyongmofangzaiyifengonggaozhongzhichu，whitebridgeqixiayongyoutiki petshecloud stardengpinpai，shimaolianghechongwulingshilingyudezengzhanglingdaozhe，zaimeiguodadao520yimeiyuanguimodechongwushipinshichangzhong，zheilianggelingyudelingshouezongjida240yimeiyuan。

“shougoutiki petshecloud stardengpinpaizuhe，jiaqianglewomenzaichongwulingyudechengnuo，”tongyongmofangbeimeichongwu、guojihebeimeicanyinfuwujituanzongcaijon nudibiaoshi，“zheixiepinpaibuchonglewomendeblue buffalochanpinzuhe，bingjiangbangzhuwomenzaimaolianghelingshilingyuzhubufazhan。“

“womenhengaoxinghuanyingbeimeiwhitebridgetuanduijiarutongyongmofang，bingweichongwuzhutigongbuduankuodadepinpaizuhe，rangtamenxiangjiarenyiyangweiyangheduidaitamendechongwu。”nudishuodao。

genjuwhitebridgedeguanfangshejiaozhanghaoziliao，zaibeimei，qichanpinzai8,000duojiachongwushangdian、petco、petsmart、woermahetargetdengzhuyaolingshoushangyijichewyheyamaxundengxianshangpingtaixiaoshou。zaiquanqiufanweinei，qichanpinfenxiaofanweibianbu25geyishangdeguojia。

xiaoshidailiuyidao，whitebridgeqixiadetiki petsmuqianyezaizhongguoshichangyoushou。qizhong，zaidianshangpingtaishang，tiki petskaisheletianmaoguanfangqijiandian，zaishoudejunweimaolianghelingshixiangguanchanpin，xiaoliangzuigaoshangpindepingjiaduoda2000+tiao。

genjudianpuyemianxianshi，tiki petsyu2005nianchuangliyumeiguo，shi“chongwushipinyingyangdedapeizhuanjia”，“zhixuanyongwanzhengqiezhenshiderou”jinxing“weijiagong”，yongyoutiki cathetiki dogduoyangchanpin，2015nianbeiwhitebridgeshougou，2019niankaishijinruzhongguoshichang。

fankanyonghupingjia，bushaoxiaofeizhebiaoshi，“manmanderouxiangwei，jialidexiaomaohenai”，“xinxiandugao，gaoyingyang，huichixuhuigou”，“nengkandaorousiheanchundan，maohenxihuan，yitianchiyigehaibugou”。

buguo，congshangshugonggaopiludexinxilaikan，tongyongmofangcicishougoujinbaokuowhitebridgebeimeiyewu，jibushejitiki petsdengpinpaizaizhongguoshichangdeyewuyunying。

genjutongyongmofangyuanyindeniersenshujuxianshi， whitebridgebeimeiyewuzaiguoqu12geyueneizaimeiguodelingshoueyueda3.25yimeiyuan，zhuyaolaizichongwuzhuanmaidianhedianshangqudao。

zuoweijiaoyideyibufen，tongyongmofangjiangjieguanweiyumeiguomisulizhoudeliangjiazhizaogongchangdeyunying。nxmhjiangbaoliuwhitebridgedeouzhouyewuhepinpai。

gaijiaoyiyujijiangyu2025cainiandisanjiduwancheng，danxuhuodejianguanbumenpizhunbingmanzuqitaguanlichengjiaotiaojian。

“买不停手”

zheijiakuaguoshipinjutouzaichongwusaidaozhongdeshougoupinlvshishifenjingrende。jiashangzuixinxuanbudejiaoyi，tongyongmofangzailiunianneiyijingwuci“chushou”，fanyingleqizhuazhu“tajingji”quanqiuzengzhangjiyudejudajuexin。

xiaoshidaijieshaoguo，zaoqianzai2018nian，tongyongmofangyidayue80yimeiyuan（yueherenminbi535yiyuan）dejiageshougoulemeiguoshangshigongsiblue buffalo pet products，biaozhizheqizhengshijinjunchongwushipinxingye。

zaibeitongyongmofangshouruhuixiahou，blue buffalojiasuzaiguojishichangshangjinxingkuozhang。2021nian10yue，blue buffalo（zhongwenming：lanzhi）zhengshibujuzhongguoshichang，zhongguoyechengweilegaipinpaizaibeimeiyiwaibujudeshougehaiwaishichang。muqian，lanzhiyizaizhongguotuichulewild spirityuanyejinglingxilie、baby blueyoumaoxilie、true solutionsgongnengliangxiliedengchanpin。

jiblue buffalozhihou，tongyongmofangjixuzaichongwushipinlingyu“maibutingshou”。

2021nian，tongyongmofangxuanbuniyi12yimeiyuandejiage，congtaisenshipingongsishouzhongshougounudges、true chews、top chewsdengchongwulingshipinpai。bishi，taisenshoushangzheixieyewudenianjingxiaoshoueyizongjichaoguo2.4yimeiyuan。

2023nian11yue，tongyongmofangxuanbushougouyijiayoushouyichuanglidechongwubuchongjigongsifera pets。zheishitongyongmofangshoucijinjunchongwubuchongjishichang，yeshiqixintuichudechengzhangguquanjijindeshoucishougou。tongyongmofangdianfuxingzengzhangfuzongcaijohn parrishbiaoshi，suizheyuelaiyueduodejiatingxiwangxiangzhaoguzishenjiankangyiyangzhaoguchongwu，chongwujiankangleichanpinzhengzaijueqi，qidaitongguoyufera petshezuokuodapinpaiguimo。

jinnianyilai，zheijiahagendasihewanzimatoudezhizaoshanggengshiyiliangduchushou，jianggengduochongwushipingongsifangru“gouwuche”。

ciqianzaijinnian4yue，tongyongmofangxuanbushougououzhouchongwushipinpinpaiedgard &cooper。shujuxianshi，edgard &cooper2023nianlingshouechaoguo1yiouyuan（yue1.07yimeiyuan），bingyouwangzaiouzhoushichangjixubaochikuaisuzengzhang。

千亿美元赛道

“chongwupinlei，niyueshenrulejie，jiuyuejuedeyouqu，nijiuyuexihuanta。”tongyongmofangquanqiushouxizhixingguanjeff harmeningjinnian9yuezaichuxibakelaiquanqiuxiaofeipinhuiyishicengzuixinshuodao，taduigaipinleiyewudekanzhongyiyuyanbiao。

bunanfaxian，zaikuodachongwushipinyewudeguochengzhong，tongyongmofangqijinweizhideshougoubiaodejunweioumeichongwushipingongsi，dangaigongsiyekandaoleqitaguojishichangdeqianzaijudajiyu，youqishizaizhongguo。

“womenkandao，quanqiuchongwushipindexiaoshouechaoguo1000yimeiyuan，qizhongyue500yimeiyuanzaimeiguo。womenxuyaozaimeiguofazhanblue buffalodeyewu，dantongshiwomenyekandaolemeiguozhiwaidechongwushipinjihui，wentizhishiniyaoruhequzuo。”tashuo。

harmeningbiaoshi，zaizhongguo，tongyongmofangtongguoyinrulanzhilaishixianzheiyimubiao。“zhongguoshiquanqiudierdachongwushipinshichang，danrengxiangduibuchengshu，zhengzaiyihenkuaidesuduzaizengzhang。yinci，womenzaizhongguoyijiqitayixieguojishichangtuichuleblue buffalo，（laizhuazhuchongwushipindejiyu）。“

“erzaiouzhou，womencaiqulebutongdecelve，womenshougouleedgard &cooper。zheishiyinweitamendezhuzhangshijishangyublue buffalofeichangxiangsi，dantamenlingxianduonian。ouzhou（chongwupinlei）yeshiyige300yimeiyuanguimodeshichang。”tashuodao。

harmeningrenwei，blue buffaloyaozaiouzhouqudechenggonghuihuafeitongyongmofanghenduoniandeshijian，yijichixuhenduoniandetouzi，yinci，shougouedgard &cooperjiangnenggoushitongyongmofangzaikaituoouzhouchongwushichangshi“qidiangenggao”。

weilai，chongwujixushitongyongmofangjinxingqianzaishougoujiaoyizuiganxingqudelingyuzhiyi。

zaitanjiweilaibinggoujihuashi，harmeningzhichu，tongyongmofanglichangmeiyougaibian。“womengengyoukenengjinxingbuqiangxingshougou（bolt-on acquisitions），jiuxiangwomenzhiqianduiyutaisenchongwulingshiyewuhuoedgard& coopersuozuodeshougoujiaoyineiyang。”

“tanbaishuo，womenxianzaideshouyaorenwushishixianyoujizengzhang。ruguoyaokaolvshougou，zaidangqianhuanjingxia，womenkaolvdekenengshizaiwomenshanzhangdelingyu，jinxingyixiekeyicujingongsizengzhangdejiaoxiaoxingdejiaoyi。chongwu、lingshihuocanyinfuwudeng，zheixiekenengshiwomenzuiganxingqudelingyu。”harmeningbiaoshi。

harmeninggengzaoqianyeduibeienbiaoshi，guoqujinianzuirangtagandaocankuideshiqingzhiyishi，zhanwangweilaibingyuceweilaijianghuifashengshenmebiandeyufakunnan。yinci，tongyongmofangzhuanzhuyuquebaozijinenggoubiqitarenherendougengkuaididuizhengzaifashengdeshiqingzuochufanying。

tarenwei，suiranyixiebodongxingzhengzaijianruo，danqitabuwendingyinsubingweixiaoshi。zaicibeijingxia，gaigongsimuqianzhongdianguanzhusangeyouxianshixiang。shouyaorenwu，shitongguoweiqixiadeshipinpinpaitigongzhuoyuedexiaofeizhetiyanlaijiasuyoujixiaoshouzengzhang。qici，jiangtongguodafujieyuechengbenlaidixiaotonghuopengzhangbingzhongxintouziyupinpai，weitouzichuangzaodongli。disan，jiangjixutuidongqiangjingdexianjinchansheng，tongshibaochiyanjindezibenpeizhifangfa。

xianran，harmeningrenweimianxiangweilai，tongyongmofangkeyiwei“tajingji”tourugengduodeziben。