zaiquanqiushangyebantubuduanzhonggoudedangxia，zhongguopinpaidequanqiuhuazhilubeishouzhumu。11yue19ri，“2024fubusizhongguochuhaiquanqiuhuapinpai”pingxuanzhengshijiexiao，haierpingjieqizhuoyueerguangfandedequanqiushichangjingzhengli、pinpaimeiyudu，chenggongruxuan“qijianpinpai”。

fubusiyu1917nianzainiuyuechuangli，changdaoqiyejiajingshenhechuangxinyishi，qipingxuanbeichengwei“jingjideqingyubiao”he“caifudefengxiangbiao”。“2024fubusizhongguochuhaiquanqiuhuapinpai”pingxuansheyou“qijianpinpai”he“lingjunpinpai”liangdaleibie，jingguoyangedezhuanjiapingshenhezonghekaoliang，haierchenggonghuopingqijianpinpai，beirenweishizaishichangzhanlve、chanpinzhanlve、yunyingzhanlvecengmian，tongguochixudeziwochuangxinyuxingyejiejuefanganchuangxin，bangzhuzishenhuozhenggechanyeshengtaijiakuaiquanqiuhuafazhansudu、tishengxiaolv、jihuochanyelianjiazhi、shixianpinpailizengzhang，qieyijubeiquanqiupinpairenzhiyuhaogandechuangxinxingqiye。

坚定“自主创牌”，做中国企业出海的引领者

quanqiuhuashidai，yuelaiyueduodezhongguoqiyejiangyewutuozhanzhiquanqiufanwei，chuhaiyecong“kexuanxiang”bianweitoubuqiyede“bixuanxiang”。

zuoweizhongguozuizaozouchuguomen、quanqiuzizhuchuangpaideqiyezhiyi，haiercongyikaishijiujujue“tiepaidaigong”dejiejing，jiandingbuyizou“zizhuchuangpai”zhilu。

zaineigeshihou，shoulianjialaodongliheyuancailiaodengyinsuyingxiang，haiwaiqiyefenfenzaiguoneixunzhaodaigongchang，yinweitiepaichengbendi，lirunxiangduiwending，nengxunsutigaoqiyeguimo，erzizhuchuangpaiyaotouruyanfa、zhizao、fuwudengdaliangchengben，duanqineinanyihuoqulirun，suoyibushaozhongguoqiyexuanzeleweihaiwaiqiyedaigongzheiyidaolu。

haierquejiandingxuanzezizhuchuangpai，zheishiyitiaonandugenggao、tourugengda、huibaozhouqigengzhangde“zhailu”，zaidangshibaoshouzhiyi，danhaierjianchilexialai，cong1991nianpiliangchukoukaishidao2016nian，yongle26niandeshijianshixianlehaiwaishichangdeyingshoupingheng，zouguolepinpaijilei、chuangxinjilei、yonghujileideguocheng，huanlaideshizhangqidejingzhengli，rujinzhengjinruquanmianshouhuoqi。

jianchizizhuchuangpaidehaier，xianzaiyijingshiquanqiuyonghusuoshuxide“zhongguomiankong”。zaiquanqiujianlile“10+n”kaifangshichuangxinshengtaitixi、35gegongyeyuan、143gezhizaozhongxin、23wangexiaoshouwangluo，jinruquanqiu200duogeguojiahediqu，fuwu10yiduojiatingyonghu，dazaolequanqiuguimozuida、xiaolvzuigao、chanyelianzuiquandeshuzihuazhizaotixi，nenggougenjudangdiyonghuxuqiutigongchayihuadingzhichanpin。

laiziouruiguojideshujuxianshi，haieryijinglianxu15nianweijuquanqiudaxingjiadianpinpailingshouliangdiyi。

布局“三位一体”，做全球用户喜爱的本土品牌

yiquanqiuhuafuwuquanqiuhua，yibentuhuatuijinquanqiuhua，zaizheichangqiangzhanquanqiuyonghuxinzhidezhangpaojingsaizhong，haieryijingchuangchuleyigeshijiemingpai。

haierzaiquanqiushichangjianchi“sanweiyiti”debentuhuabuju，zhenduiquanqiubutongdiqudeyonghudexuqiu，shixingbentuhuayanfa、bentuhuazhizaohebentuhuayingxiao。haiersuodaozhichu，douhuiyibentuhuashiyingdangdideshenghuohuanjing，yonghuxuqiuzainali，haierchuangxindefangxiangjiudaonali，rangpinpaizhenzhengrongrudangdiyonghudeshenghuozhizhong。

liru，zaishate，haiertuichutingdian100xiaoshiyenengsuoxianruchudebuhuadongbingxiang，jiejueleyintianqiyanre、shichangduandian，shiwubuyichucundeyonghutongdian；zairiben，zhenduichufangkongjianbuzu、ribennvxingpubianshencaijiaoxiaodeqingkuang，haiertuichu500ldechaobobingxiang，bujingaishanlechufangkongjian，yerangnvxingnenghenrongyiqudaobingxiangzuidingcengzuishenchudewupin；zaibajisitan，dangdijiatingrenshuduo、xihuanchuandapaozi，haierzhuanmenshejiledarongliangquanzidongxiyiji，yicinengxi32jiandapaozi；zaitaiguodengdongnanyadiqu，xiajikure，dangdirenjialichangniankaikongdiao、hebingsha，haieryanfalekongdiaoziqingjiezhuanlijishu，bingqiezaibingxiangshangzhuanmenshejilekezhizuobingshalengyindebianwenqu，yongjishuchuangxinqushiyingdangdiyonghudeshenghuoxiguan。

yibentuhuadechayichanpinweizaiti，haieryudangdiyonghujianlipinpaigoutongdeqiaoliang，chengweiguangshouquanqiuyonghuxiaidepinpai，qudelequanqiushichanglingxiandiwei：zaizhongguo、meiguo、xinxilandeng6geguojiahaiershixianshichangfenediyiwei；zaiyindu、yidalideng9geguojiahaierjinrutop3；zaiyingguo、feilvbindeng5geguojiahaieryejishenqian5wei……

conglvxianchuhaidaoquanqiuchuangpai、congshichanggensuidaoxingyeyinling、congcezhongsududaoqiangdiaogaozhiliangzengzhang，lijing40nianfazhan，haierzaiquanqiushichangdetansuo，yizouchuleyitiaoqingxideyanjinyueqianzhilu。rujindehaierzhengbuduandapoxingyebianjie，chengweiyigejizhihuizhuju、dajiankang、chanyehulianwangweiyitideshengtaixingqiye，yilianxuliunianzuoweiquanqiuweiyiwulianwangshengtaipinpaichanlian“kaidubrandzzuijujiazhiquanqiupinpai100qiang”。

fubusizhongguorenwei，“zaizheiyilunchuhaiquanqiuhualangchaozhong，zhongguodequanqiuhuapinpaishidiyupojuzhe，yeshipinpaizhongsuzhe，tamenjiangchanpinli、gongyinglian、jishuhequdaodengyoujijihegoujianqizhongguopinpaiquanqiuhuaxinfanshi”。suizhejingjiquanqiuhuadeshenru，zhongguoqiyedechuhaizhengchenghaijiangjixu，haierjiangzuoweiquanqiuchuangpaiyinlingzhe，daidonggengduozhongguoqiyejianxinggaozhiliangfazhan，jiasumaixiangshijieyiliuqiye。