文 | 徐雅琳

zaidangjinwenlvchanyepengbofazhandeshidailangchaozhong，qingdaopijiubowuguanyouruyikecuicandemingzhu，yiyishenghui。

jinri，qinghuadaxueyuguojiaxingxiangyanjiuchuanbozhongxinlianhefabule《duanshipinshidaidedazhongwenlvshenghuobaipishu》，zheifenbaipishubujinjieshiledangqianwenlvshichangdefazhanqushi，haitongguodashujufenxi，pingxuanchulequanguoremendakabowuguantop15。

qingdaopijiubowuguanzuoweiweiyiruxuandepijiuleibowuguan，yuguobo、sanxingdui、qinlingbowuguandengwenhuadibiaobingjianshangbang，zheijishiduiqijudayingxiangliderenke，yeshiduiqiduonianlaibuduantansuoyufazhandekending。

从单一体验到多元化享受

suizheguominjingjidekuaisufazhan，xiaofeishengjiyichengweiyigubukenizhuandechaoliu。xiaofeizhedexuqiucongjichudewuzhimanzuzhuanxianggenggaocengcidepinzhizhuiqiuyuwenhuaxiangshou，danyidechuantongxiaofeimoshiyinanyimanzutamenriyiduoyuanhuadexuqiu。

qingdaopijiubowuguan，zheizuojilishi、wenhua、kejiyuyuleyuyitidexiandaihuabowuguan，wuyishixiaofeishengjiqushixiadeyikecuicanmingzhu，yinlingzhepijiuwenhuadexinfengshang。

qingdaopijiubowuguanzi2003nianjianchengkaifangyilai，bianyifengfudelishidiyunhedutedezhanshifangshixiyinzheshijiegedideyouke。congzuichudanchundebowuguanzhanlan，daorujinjicanguan、tiyan、canyin、gouwuyuyitideduoyuanhuaxiaofeimoshi，qingdaopijiubowuguanbuduanmanzuzheyoukeriyizengzhangdexiaofeixuqiu，shixianlecongdanyitiyandaoduoyuanhuaxiangshoudehualizhuanshen。

zoujinbowuguan，youkefangfochuanyueshikong，zhishenyubainianqiandegongyeyizhizhizhong，ganshouzhelishidechendianyuhouzhong。zaizheili，quanxitouying、vrdengxiandaikejishouduandeyunyong，rangyoukenenggouyuniangjiudashiaoguteyitongganshoupijiuniangzaodemeili，huodeshijue、tingjue、weijuedengduofangweidexiangshou。zheizhonggujinjiehedecanguantiyan，bujinjidadijifaleyoukedecanguanxingqu，tishenglemanyidu，gengrangtamenshenkelinglvedaoleqingdaopijiuwenhuadedutemeili。

zaicanyinfangmian，qingdaopijiubowuguantongyangdujujiangxin。bowuguanbujintigongxinxianchunzhengdeqingdaopijiu，haituichulepijiujiaomumianbao、pijiuchayin、pijiubingjilingdengyixilietesemeishi。zheixiemeishibujinkougandute，gengshijiangpijiuwenhuayumeishiwenhuawanmeironghe，weiyoukedailailequanxindeweijuexiangshou。youkezaipinchangmeishidetongshi，yegengjiashenrudilejieleqingdaopijiudewenhuaneihan。

erzaigouwufangmian，qingdaopijiubowuguantongyangweiyouketigonglefengfudexuanze。bowuguandewenchuangchanpinlinlangmanmu，congpijiudoudaopijiuhuaxiliehufupin，zaidaoyutaidizhenzanghezuodeqingpibantaidixiongxilie，meiyijianwenchuangchanpindouyiqingdaopijiuweizhuti，shejidute、yuyishenyuan，shenshouyoukexiai。

tongshi，qingdaopijiubowuguanhaizhuzhongyuguoneiwaiyishuyuanxiaodechanxueyanhezuo，tongguojubanwenchuangshejidasaidengxingshizhuliwenchuangchanpindekaifa。zheixiewenchuangchanpinbujinchengweiyoukexiaidejinianpin，gengshichuanboqingdaopijiuwenhuadezhongyaomeijie。youkezaicanguanbowuguandetongshi，keyigoumaizheixiewenchuangchanpinzuoweijinianhuoliwu，jiangqingdaopijiudewenhuadaihuijiazhong，yujiarenhepengyoufenxiang，gongtongganshouqingdaozheizuopijiuzhidoudeyunwei。

“xiaofeishengjidebenzhishixiaofeizhexuqiudebianhua。”qingdaopijiubowuguanxiangguanfuzerenbiaoshi，“womenshenzhi，zaixiaofeishengjidedachaozhong，zhiyoubuduanchuangxin，cainengmanzuxiaofeizheriyiduoyanghuadexuqiu。”yinci，qingdaopijiubowuguanzaibaochichuantongyoushidejichushang，buduanyinruxinjishu、xinyuansu，liqiuweiyoukedailaigengjiaxinying、gengjiayouqudetiyan。

qingdaopijiubowuguandechenggongzhuanxing，libukaiqichixudechuangxinjingshenheduixiaofeizhexuqiudeminruidongcha。

zaixiaofeishengjidedabeijingxia，qingdaopijiubowuguanchongfenliyongzishendeziyuanyoushi，kaifaleyixiliewenchuangchanpin，bingtongguobuduanyouhuafuwupinzhi、tishengyouketiyan，shixianlejingjixiaoyiyuwenhuaxiaoyideshuangying。bowuguantongguojubangezhongtesehuodong、kaifawenchuangchanpindengfangshi，xiyinledaliangyoukeqianlaicanguan，bujintigaolemenpiaoshouru，haidaidonglezhoubiancanyin、zhusudengchanyedefazhan。

tongshi，tongguochuanboqingdaopijiuwenhua，tishengleqingdaochengshidezhimingduhemeiyudu，weiqingdaodejingjifazhanhewenhuafanrongzuochulejijigongxian。

让历史与现代碰撞出火花

wenhuachuangxinshituidongwenhuashiyehewenhuachanyefazhandezhongyaoyinqing，tabujinnenggoujifawenhuadeneizaihuoli，hainengrangchuantongwenhuazaixiandaishehuizhonghuanfachuxindeguangcai。

qingdaopijiubowuguan，zheizuochengzaizheqingdaopijiubainianlishiyuwenhuadiyundebowuguan，zaiwenhuachuanchengyuchuangxindedaolushang，shizhongbaochizhetansuoyujinqudejingshen，buduanjianglishiyuxiandaixiangronghe。

qingdaopijiubowuguanchongfenbaohu、liyonghekaifagongyeyichan，gengshiyigongyelvyouweigenji，buduanchuangzaowenhuachangjing，tuidongyetaichuangxin，jianglishiyuxiandaiqiaomiaoronghe，weiyoukedailaiduteershenkedewenlvtiyan。

zoujinqingdaopijiubowuguan，youkefangfochuanyuehuileqingdaopijiudedanshengdi，zheilibujinzhanshileqingdaopijiudeqiyuan、fazhanlichengyijishengchangongyidengfangmiandezhishi，haitongguoyixiliehudongtiyanxiangmu，rangyoukenenggouqinshenganshouqingdaopijiudedutemeili。

zaibowuguande“bainianlaojiaochi”zhanqu，youkekeyimuduqingdaopijiudeniangzaoguocheng，congmaiyadetanghua、jiaomudefajiaodaopijiudeguolvguanzhuang，meiyigehuanjiedouchongmanlelishidehouzhonggan；er“yuanjiangpinjianqu”zerangyoukeyoujihuipinchangdaoqingdaopijiudeyuanjiang，neizhongchunhouerlvedaikusedekougan，rangrenfangfonenggouganshoudaoqingdaopijiubainianchuanchengdejiangxinyujianchi。

zaishenruwajuepijiuwenhuadejichushang，qingdaopijiubowuguandazaoleyixilietesewenhuahuodong。

chenjinshishijingjuyou《juexingdeniangzaoshi》jiangqingdaopijiudelishiyuminguomoqideqingjizhanyixiangjiehe，rangyoukezaiyouxizhongganshoulishidehouzhongyupijiuwenhuadedutemeili；《jinseqimiaoye》yeyouxiangmuzeshiliyongshengguangdian、qiangtitouying、xunixianshidengyishukejishouduan，weiyoukechengxianleyigemenghuanbandepijiushijie。

zheixiechuangxindewenhuatiyanfangshi，jidadizengqiangleyoukedecanyuduhehudongxing，gengjiashenrudilejieleqingdaopijiudelishiwenhua。

dangran，qingdaopijiubowuguanzaijishucengmiandechuangxintongyangburonghushi。

qingdaopijiubowuguanyinrulexunixianshi（vr）、zengqiangxianshi（ar）dengxianjinjishu，weiyoukedazaoleyigechenjinshidetiyankongjian。

zai“vrniangzaochejian”zhanqu，youkefangfozhishenyuzhenshideniangzaohuanjingzhong，lejiepijiudeniangzaoguocheng；erzai“arhudongtiyanqu”，youkezekeyitongguoshoujihuopingbandiannaodengshebeiyuzhanpinjinxinghudong，lejiegengduoguanyuqingdaopijiudeyouquzhishi。zheixiejishudeyunyong，bujintishengleyoukedecanguantiyan，hairangtamenduiqingdaopijiudeshengchangongyiyoulegengjiazhiguanheshenrudilejie。

qingdaopijiubowuguanshenzhiwenhuachuangxindehexinshichuanchengyuchuangxinbingzhong。weici，qingdaopijiubowuguanzaibaochichuantongzhanshifangshidejichushang，buduantansuoxindezhanshishouduanhejishu，liqiuweiyoukedailaigengjiazhenshi、gengjiazhenhandecanguantiyan。

weilejinyibutishengyoukedecanguantiyan，qingdaopijiubowuguanjinnianlaibuduantuichenchuxin，jubanleyixiliefengfuduocaidehuodong。

qingdaopijiubowuguanyuguoneiwaizhimingshejishi、yishujiadenghezuo，tuichuleyixilieyiqingdaopijiuweizhutideyishuzuopinhezhanlan，zheixiezuopinbujinzhanxianleqingdaopijiudedutemeili，hairongrulexiandaishenmeiyuansuheshishangyuansu，rangyoukezaixinshangzuopindetongshi，yenengganshoudaoqingdaopijiuwenhuadeshidaiganhexiandaigan。

yiqingdaopijiubowuguanzhubande《qingdao·feichangpi｜pijiuchaoliuwenhuayishuzhan》weili，zhanlanzouchuqingdaopijiubowuguan，zoujintaipingjiao18haoyishuzhongxin，cong“pijiuwenming”“pijiunaodong”“pijiushejiao”“pijiuyuzhou”sigedanyuan，yibopushiqingsonghuixiederichangmeixueshijiao，jiegoupijiudebutongdingyi，chuangzaochongmanxinyide“pijiuxiangxianglishiyanchang”。zhenggezhanlanbujinzhanxianleqingdaopijiudedutemeili，hairongrulexiandaishenmeiyuansuheshishangyuansu，rangyoukezaiguanshangdetongshi，yenengganshoudaoqingdaopijiuwenhuadeshidaiganhexiandaigan。

qingdaopijiubowuguanzaiwenhuachuangxindedaolushangbuduantansuoyushijian，chenggongdijianglishiyuxiandaixiangronghe，weiyoukedailaizhenhanxinlingdelvxingtiyan。

探索文旅融合的新模式

suizheduanshipinhezhibojishudexunmengfazhan，wenlvxingyeyinglaileqiansuoweiyoudefazhanjiyu。

qingdaopijiubowuguanpingjieqiminruideshangyedongchali，jingenshidaichaoliu，zaiduanshipinhezhibolingyujinxinglejijidetansuoheshijian，chenggongdijiangchuantongwenhuayuxiandaikejixiangjiehe，weiyoukedailailequanxindewenlvtiyan，bingxianzhutishenglepinpaiyingxiangli。

jinnianlai，qingdaopijiubowuguanchongfenliyongduanshipinhezhibopingtaideyoushi，tongguojingxincehuahezhizuo，jiangbowuguandedutemeiliheshenhouwenhuadiyunchengxianzaiguangdawangyoumianqian。

zhimingzhuboliuyiweicengdailingshubaiwanwangyoutongguozhiboyouliqingdaopijiubowuguan，rangdajiajishigezhepingmuyenengganshoudaopijiujiedereliefenwei。zheizhongzhibofangshibujinxiyinledaliangwangyoudeguanzhuhedianzan，gengweibowuguandailaileshishizaizaideyoukeliuliang。

qingdaopijiubowuguanhaizaigedaduanshipinpingtaishangfabuleyixiliexuanchuanshipin，bujinpaishelejieshaobowuguanlishi、wenhua、zhanpindengfangmiandeneirong，haituichuleyiqingdaopijiuweizhutidequweiduanshipinhechuangyiduanshipindeng。zheixieduanshipinneirongfengfu、xingshixinying，juyoujiaogaodeguanshangxinghechuanboxing，rangwangyoumentongguoguankanduanshipinjiunenglejiedaoqingdaopijiudeyoujiulishihezhizuogongyi，ganshoudaoqingdaopijiuwenhuadedutemeili。

tebieshidouyinpingtaishangde“qingdaopijiubowuguantanmi”xilieduanshipin，gengshirangwushuwangyouduiqingdaopijiubowuguanchanshenglenonghoudexingqu，fenfenbiaoshiyaoqinziqianlaicanguantiyan，shiqingdaopijiubowuguanchengweiwangluoshangderemendakadi。

ciwai，qingdaopijiubowuguanhaijijiliyongxinmeitipingtaijinxingxuanchuantuiguang，tongguoweibo、weixin、douyindengshejiaopingtai，fabuzuixindehuodongyugaoyijiwenchuangchanpindengneirong。zheixiepingtaibujinchengweibowuguanyuyoukezhijiangoutongdeqiaoliang，haixiyinledaliangfensiguanzhuhehudong。

qingdaopijiubowuguanzaiduanshipinhezhibolingyudetansuoheshijianqudelexianzhuchengxiao。

zai2024nianshandongsheng“jinengxinglu”zhiyejinengdasaizhong，qingdaopijiubowuguandeqingdaopijiushishangwenlvcansaituanduituoyingerchu，tuantisaihegerensaijunduodeguanjun，chanlianyidengjiangbingquanbujinjiguosai：xuanshoushiruitao、chenhaoyi、yuanshuaihuodetuantisaidiyiming，ronghuoyidengjiang，youshengqinggongyelianhehuishouyu“shandongshengqinggongxingyejishunengshou”chenghao；xuanshoulijiayihuodegerensaiquanshengdiyiming，youshengqinggongyelianhehuishouyu“shandongshengqinggongxingyejishunengshou”chenghao，bingjiangshenbao“shandongshengjishunengshou”chenghao。

zheixieshurongbujinzhangxianleqingdaopijiubowuguanzaiduanshipinhezhibolingyudezhuanyeshilihechuangxinjingshen，yeweiqizaiwenlvchanyedechuangxinfazhanshuliledianfan。

zhideyitideshi，qingdaopijiubowuguanzaimianlingongyupingtaiyinliuyaoqiugengjiayange、yonghunanyiconggongyuchendiandaosiyudekunjingshi，pingjieqidutedepinpaimeilihechuangxindeyingxiaocelve，chenggongxiyinledalianggukezhudonglejiepinpaihechanpin，bingzhudongchendiandaosiyu。

suizhedianshangpingtailiuliangzengzhangquyuwending，qingdaopijiubowuguandeqingdaopijiushishangwenlvtuanduikaishizhuanxianggengzhuzhongkedanjiahexiaofeilidetisheng，yitigaolirun，nulitongguotigaochanpinhefuwudezhilianglaixiyinhebaoliugaojiazhidekehu，jiangziyuanhejinglijizhongzaizuiyoukenengweiwomendailaizuidashouyidekehuquntishang。

qingdaopijiubowuguanjingenshidaifazhanchaoliu，yongyuchuangxin，buduantansuoxinqushi、xinwanfa，jianghulianwangjiyinyushishangwenlvbankuaiduoyetaishenduronghe，jiezhuxinmeitipingtaichuanlianxianshangxianxia，weipinpaiyingxiaozhurulexindehuoli。

keyiyujian，suizheduanshipinhezhibojishudebuduanfazhan，qingdaopijiubowuguanjiangzaiwenlvchanyedechuangxindaolushangyuezouyueyuan，weiyoukedailaigengduojingxihegandong。

qingdaopijiubowuguanzuoweiyizuochengzaizheshenhoulishidiyunhewenhuaneihandebowuguan，yizhiyilaidoushiqingdaopijiuwenhuadezhongyaozaitihechuanchengzhe，jianfuzhechuanchenghehongyangqingdaopijiuwenhuadeshiminghezerenweilai，weilai，qingdaopijiubowuguanjiangjixubingchi“chuanchengyuchuangxinbingzhong”delinian，buduantishengzishendewenhuaneihanhefuwushuiping，weiguangdayouketigonggengjiayouzhi、gengjiaduoyuandecanguantiyan，chengweigengduoyoukexinzhongderemendakadihewenhuadibiao。