文丨青橙财经 青苑

编辑丨六子

“lengqingle”、“bianweile”、“yijingshiquxiangxiangli”……

zaigelumeititongxingdefengkuangtucaozhong，2024guangzhouchezhandejiazhizhengzaibeicanliedejiagezhanxiaomo，meiyoulingrenguomubuwangdexinchexingfabu，zhijianmailiyaohedexiaoshourenyuanqudaimeinvchemo。

yalishandadecheqimen，zhengzaiyong“juanxiaoliangdedamaichang”zhongxindingyiguangzhouchezhan。

erzaifashankechendechezhanzhujidiaozhiwai，hezipinpaidepinjingerzelingrenyanqianyiliang，youqishichuantonghaochesanqiangbba，budandailailekongqianqiangdadecanzhanzhenrong，gengshizaidiandonghua、zhinenghuafangxiangshanglaishixiongxiong。

yeneirenshizhichu：“tongdingsitong，zaibeishichangfanfujiaoyuhou，bbamenkaishishuaidiaoranyouchedelishibaofu，mozhexinshiliguohe。”

tongzainali？laikanyizuzuixinshuju，2024niansanjidu，baomalirunbaodie61%，benchixiajiang48%，eraodizeshizuicande，lirunzhoujiang91%。

xianran，congchanlianzhongguohaohuacheshichang30nianxiaoguan，daorujinbbalimiandiandier，yijinglianxuzoulejinshinianxiapoludeaodi，caishiweijiganzuizhongdeneiyige。

suoyi，aodimaozujingweiguangzhouchezhandailai33kuanzhanche，haochengshishangzuiqiangzhenrong；bingzaichezhanqianxi，fabuquanxindehaohuadiandongpinpai audi，chedibingqijingdiandesigequan；11yue8ri，gengshipuchujihuacaiyuan15%，shejideguobentude4500gegangwei。

rucimijidefangchudazhao，zhaoshileaodimanmandeqiushengyu。danshihuashuohuilai，mianduichuantonghaohuajutoudejuedifanji，xinshilimenhuizhandouma？aodiyoushengsuanjihe？

01、用新势力打败新势力

zaizhinenghua、diandonghuahebingxiangcaidiandashafademijigongshixia，zhongguoshichangdehaohuachedingyibeizhongxingaixie，jiejiebaituidebbazhengzaishiquhuayuquan。ciqingcijing，rangaodishangqihezuoxiangmuceosongfeimingzaijieshoucaifangshi，poweididiao：“womenyaozaibaizhishangquzhongxinhuizhi、zhongxinmiaomo，yicilaishiyingxindeshichangxingshi。”

zhidezhuyideshi，songfeimingyongle“miaomo”yici，fanyiguolaijiushimofang，zhaomaohuahudexiangzaochexinshilixuexi。yiqianshixinshilimenzhuizhebbada，xianzaiqingkuangfanguolaile。

miaomoconghuanbiaokaishi，yuranyouchezuochedideqiege。11yue7ri，aodizhengshifabuxinpinpai“audi”，shoukuangainiancheaudi etongshiliangxiang。aodiqichegufengongsiguanlidongshihuizhuxigaodenuozaifabuhuishangshuo：“zheishiaodigongsiyoushiyilai，shoucifabuyigexinpinpai。”

shishangshouci，yongqikejia，danjingdiandesigequanmeile，guangdachemisihubingbumaizhang，renwei“meiyousigequandeaudishiqulelinghun”！

duici，yeneirenshizhichu：“huanbiaoxianshilepofuchenzhou，zaizaoyigexinshilidejuexin，danzheizhongqiegeshiyibashuangrenjian，shiqulesihuanbiaodeaodi，nengfouhuodezhongguoshichangrenke，haiyoudaishijianjianyan。”

tianjiahaoduzhengqinwen，zeshiaodi“yongbaoxinsheng”dedierbu。zaiguangzhouchezhanshang，xiaomichuangshirenleijunhehuaweiyuchengdongrengranshi“weier”deliuliangdandang，buguozaimouyigeshike，zhengqinwendechuxianrangliuliangtianpingxiangaodiqingxie。

11yue15ri，zhengqinwenliangxiangaodizhantai，guanxuanchengweiaudidepinpaidaiyanren。zheiyike，wulunxianchangchemihemeitidefengkuang，haishiweiboderedu，zhengqinwendousisiyazhizhulei、yuerweidalao。

juanliuliangshixinshilidaijichetandexinwanfa，“audiyishanglaijiuzhuazhulejingsui，beihouyidingyougaorenzhidian”，youmeititongxingxiaoyan。buguoyizhengqinwenmuqiandekawei，hezaisaichangshangqudedechengjiukan，aodifuchudedaijiayebiranbufei，“baoshougusuanqianwanji，yinggaizhigaobudi”。

liuliangzhiwai，suduhedingjiatongyangshiaudiduibiaoxinshilidezhongzhongzhizhong。“womendemubiaohenmingque，shouxianyaoyousudu，genshangzhongguoshichangdesudu。”songfeimingzaijieshoumeiticaifangshifanfuqiangdiao，“yiqierangduyusudu”，jishizaizhongguodedeguoyanfatuanduiye“ruxiangsuisu”，zuodaole7×24xiaoshijishixiangying。

zhiyujiage，songfeimingbiaoshibuhuizaizhiduibiaobenchihebaoma，yulai、lixiangdenggaoduanxinshilipinpaidoujiangshiaudideyanjiuduixiang。quanneirenshipubianrenwei，congyijingliangxiangdeaudi ekan，duibiaoduixiangdagailvsuodingtongweiliezhuangchexingdeyulaiet5t，suoyizuizhongdingjiadagaihuizai30wanzuoyou。

duiyuquanmianxiangxinshilikaolongdeaudipinpai，jingxiaoshangyeyouhuashuo：“zaiyisigequandezhongguoxiaofeizhe，womenkeyitigonghuanbiaofuwu。danzheibushizuizhongyaode，zhiqiandeaodie-tronxiliediandongche，yijibenchieqhebaomaixiaolianghaoma？chanpinlibuxing，shenmebiaodoubaida。”

02、用“中国魂”替换“奥迪魂”

zaiputiangaididetucaoshengzhong，audipinpaikanshangquyouxiekaijubuli，eraodiheshangqidejuecezhemenduizheizhongqingkuang，kendingyezaoyouyupan，danhaishijianchizuole。shihuangbuzelu？haishiduichanpinzhendeyouxinxin？

“butongdelogo，tongyigemingzi”，zaifabuaudipinpaishi，aodiqiangdiaoleliangdian：yishihuanbiaobuhuidailaiaodijiyindegaibian；ershitongguobentuhua，weixinpinpaizhuru“zhongguohun”。gaodenuoshuo：“yaojijiyongbaogengduozhongguozhuiqiukejichaoliudekehuqunti。”

suoweidebentuhua，zaichanpinshangtixiandezuiweimingxian。jutidaoaudi ezheikuangainianche，dianfuleaodicheyiguandepianbaoshouyinxiang，keyishuoshejiyuyanhenjijin，heaodijiazumeiyoubandianguanxi。birubiaozhixingdeaodi“dazui”meile，huanchenglefengbishigezhadapeihuanxingdengdai，kejiganpumianerlai，buguoyuwenjiem8sihuzhuanglianyanzhong。

youchepingrenrenwei：“hendadandeziwodianfu，danyeshiyicimaoxian，bixinshilihaixinshili。”

chulewaiguan，audi ezaiduiliaoshangyebuyiyulixiangxinshilikanqi。xuanfushidalianping、yinzangshimenbashouhefenweideng，haiyoujiguangleida、zhinengjiaohuxitongdengzhuliuzhinengdiandongchedeyuansu，audi eyigunaodiquandouyongshangle。

tongshi，weilemanzuzhongguoyonghudexihao，audi ezaidonglifangmiandazaishuangdianji，lingbaijiasu3.6miao；cltcxuhanglichengchaoguo700gongli，bingpeibei800vkuaichongxitong，chongdian10fenzhongnengpao370gongli。erqieaudi edazaidemomentazhijiaxitong，zhijiashuipingyedadaoxinshilizhuliushuiping。

zongzhi，zaizhinenghuahediandonghuafangmian，audi ekeyishuojijujingzhengli。danmaoxianjiuyiweizheyoufengxian，meiyoulesigequandeguanghuanjiachi，meiyouleaodidejiazuhuashejiyuansu，zhongguoyonghudemaidanyiyuanweibihuigao。

kuangqiefangjianhaiyouyizhongguandian，renweiaudi ebuguoshizhijihuanqiaoer。youzhiqingrenshixiangmeititoulu：“gaixiangmuzhuyaoyoushangqiyanjiuzongyuanhedeguoaodizhudao，qizhongshangqiyanjiuzongyuanfuzejiejuezhengchedejiejuefangan，baokuodianzidianqijiagou、zhinengzuocang、zhinengjiashidengfangmian；erdeguoaodifuzezaoxing。shijijiushizhijineiyitao，keyilijieweiaodideqiaozi，zhijidelizi。”

zhuanglianyehao，huanqiaoyeba，lushiaodizijixuande，erqieyijingmaichuleyonggandediyibu。ruguoshuobainianhaohuaxuetonghediandonghua、zhinenghuashiyidaofeicijibidexuanzeti，audipinpaiwuyixuanzelehouzhe，zaiqichegongyedeshidaibiangezhong，qujijitansuozishendelingyizhongkenengxing。

03、用“与狼共舞”谋一线生机

jugaodenuotoulu，cong2025niandao2027nian，audimeinianhuituichuyikuanchundianchexing，fugaizhongdaodaxingxifenshichang。qizhongaudi esuibeidingyiweigainianche，danwanchengduxiangdanggao，juliliangchanjinyibuzhiyao，buchuyiwaimingnianxiajijiunengyinglaishangshijiaofu。

duiyuchudaoshijidexuanze，aodizaicizhanxianleyongzhewuju。2025nian，shiyeneigongshidexinnengyuanqichesaidaojuesaishijiandian，jueshengfuyejueshengsi，youqishizaochexinshilimen，weijigandouhenzhong。

yulaidongshizhang、shouxizhixingguanlibinshuo：“guoneixinnengyuancheqijingzhengjianghuizai2025nianjinrujuesai，bingqiejuesaishiyitiaowuzhijingdedaolu。”lixiangqicheshangyefuzongcailiujieshuo：“2025nian，5jiatoubuqiyejiangzuizhongquedingxialai。”

huaweichangwudongshi、zhongduanbgdongshizhang、zhinengqichejiejuefanganbudongshizhangyuchengdonggengshizhiyan，2025nianjiangshizhinengdiandongwanglianqicheshidaidefenshuiling，youkenengxingchengdanizhuan，jiuxiang2013niandeshoujixingye。

neime，2013nianshoujixingyefashengleshenme？dangshiyoumeitixingrongwei“aihongbianye”，zaicanliejiagezhandezhongyaxia，nuojiyabeishougou，motuoluola、lg、suonidengjutoujitixianrukunjing，zhongguoshichangyekaishijinrucong“zhonghuakulian”dao“huamiov”dedaxipai。

erzaizheiyiguochengzhong，huaweishiweiyimeiyoudiaodui，qieyiluzougaodepinpai。suoyi，yuchengdongshuozheifanhuadeshihoutouzhezixin，danduijuedaduoshuxinshilihezhujichangeryan，jiaolvcaishizhuxuanlv。

jiyuci，saidaozhongdezhuyaoxuanshoudouzaijijibuju。chulejixuyongjiagezhanqingchang，quanxingaikuandetanglhehanljiangchengweibiyadizhengzhan2025niandeshashoujian，tongshitengshi、fangchengbao、yangwangsandapinpaiyehuituichenchuxin，shixiancong20-100wanjiaweidechanpinquanfugai。

zhengdanghongdexiaomiqichegengbuhuixianzhe，yujijiangzai2025nianmijituichubaokuosu7 ultra、mx11、n3zaineideduokuanxinchexing；ciwai，beiaudi ezhuangliandehuaweiwenjiem8、dingweixingzhengqijiandeyulaiet9、lixiangsankuanchundianchexingm7m8/m9，yijixiaopengde3kuanxinchehe4gedagaikuan，doujianghuishigezi2025nianshengsiboshadezhongbangfama。

chanpinzhiwai，tongguozhongzulaitishengzhandouli，yeshiyixiezhujichangdexuanze。qizhongxiashouzuihendejiushijiliqiche，xianshizai10yuefenxuanbujihebingruyinhepinpai，guangzhouchezhanqianyoufangchujike、lingkezhenghededadongzuo，erzaichezhanhouhaihuixunsutuijinyinheyuyizhenpinpaihebing。

rucimijidediaobingqianjiang、wuqiliezhuang，wuyibuyushizhexinnengyuancheshidazhandeyichujifa。erxuanzezaijuezhanqianyeruju，bianzhudingleqianludelanghuanhusi，erqieshiboshengsideelangehu，audipinpaizhendezhunbeihaolema？

tianshidilirenhe，shichenggongdesanyaosu。

ruguojiangzhengqinwendeliuliangjiachishiweirenhe，zhuruzhongguohunshiweidili，bufenduichonglebingqisihuanbiaodeyingxiang，neimeduiyutianshidexuanze，zezheshechuaodibeibishangliangshandewunai，zhinengxuanzefangshouyibo。

gaodenuoshuo：“aodijiangzai2026niantuichuzuihouyipiranyouche，ranhoutingzhiranyouchedeshengchan。”

neime，yiran“pofuchenzhou”deaodi，nengfoushachuyitiaoxuelu，naxiaxinnengyuanqicheshichangde“baierqinguan”ni？daanhuoxuhenkuaijiunengjiexiao，dengdengkan。