文 | 新财域
zaihuaweisanzhedieshuapingwangluo,baohuoquanguozhishi,cengjingdezhediepingwangzheshenzhenrouyuxianshijishuyouxiangongsi(jianchengrouyukeji)quezaifayuandegonggaoxiajieshuleziji“yaoyaolingxian”degushi。
dianfengkaijuhuanderujinluomoxiachang,zhinengshuo,dongjishudebuyidingdongshichang,qiyehaishiyaozuozijishanzhangdeshi,motanda,moqiuquan。
01 “折叠屏”先驱者破产清算
cengjingdemingxing“dujiaoshou” qiyerouyukejidegushi,beishenzhenzhongyuanyizhigonggaohuashanglejuhao。
11yue19ri,shenzhenshizhongjirenminfayuanfabugonggao,yijuguanlirenduirouyuxianshixianyouzichanjifuzhaidediaochajieguo,keyirendingrouyuxianshibunengqingchangdaoqizhaiwu,qiezichanbuzuyiqingchangquanbuzhaiwu。yizhao《zhonghuarenmingongheguoqiyepochanfa》diertiaodiyikuan、diyibailingqitiaozhiguiding,shenzhenshizhongjirenminfayuanyu2024nian11yue18ricaidingxuangaoshenzhenrouyuxianshijishuyouxiangongsipochan。
gaigonggaoshigaifayuan5yue15ricaidingshoulirouyukejipochanqingsuanyiandejieju。tongri,shenzhenzhongjirenminfayuanhaipilulerouyukejideliangjiaquanzizigongsi——shenzhenrouyudianzijishuyouxiangongsiheshenzhenrouyuxianshijishuyouxiangongsidepochancaidinggonggao。
erzheiyixiliegonggaodefabu,yeyiweizherouyukejizheigecengjingzaiguoneirouxingxianshilingyudechonger,chedizouxianglepochan。
shuoqirouyukeji,henduorenkenengbingbushuxi,danshishuoqilaizhediepingshouji,neijiuraobuguozheijiagongsicengjingdehuihuang。
2012nian,sitanfudianzigongchengxiboshibiyedeliuzihongyuliangweiqinghuadaxuejiansitanfuxiaoyouweipeng、fanjunchao,zaishenzhengongtongchuanglilerouyukeji。
zuoweihexinchuangshiren,liuzihongzidaixuebaguanghuan:17suiyifuzhougaokaozhuangyuanchengjijinruqinghuadaxuedianzigongchengxi,shuoshibiyehoufumeishenzao,jin26suijiuhuodeboshixuewei,jushuoshigaixiaolishishangnadaoboshixueweiyongshizuiduandehuaren。
zheiyangde“xuebajiyin”,yeluokezailerouyukejishenshang。
02 出道即巅峰
2014nian,zheigejinchengliliangniandegongsi,guanxuanchuangzaoledaposhijiejiludexinxingchaobocaiserouxingpingmu。houdu0.01haomi,juanqubanjing1haomideshuju,bishibeirenchengwei“heikeji”,yequelilerouyukejizairouxingxianshilingyudezhongdatupo。
2015nian,rouyukejizaicifangchudazhao:xuanbutouzibaiyiyuan,zaishenzhenjianshequanqiushoutiaoquanrouxingpingshengchanxian,jihuayizizhuyanfadejishu,tiaozhansanxing、lgdenggongsishichangdiwei。2018nian,rouyukejixuanbuliangchanquanrouxingping,bingyouliuzihongqinzifabuledazaizichanrouxingpingdezhediepingshoujiroupai1dai,chengweiguoneishoukuanzhediepingshouji。
xiangxinhenduoren,jiushizaizheigeshihoudiyicilejiedaozhediepingshouji。yaozhidao,sanxingdegalaxyfold,yeshizairoupai1fabu4geyuehoucaizhengshituichu。congzheigejiaodulaikan,roupaibujinshiguoneishoukuan,shenzhiyeshishoujixingyeneizhediepingdexianquzhe。
zheiyangdechengji,ziranxiyindaolezibendeguanzhu。idgziben、shenchuangtou、songhezibendengzhimingjigoufenfenweirouyukejidataoyaobao。
jurouyukejizijipilu,cong2012nian5yuechuanglidao2021nian9yuejinshinianshijian,rouyukejigongjinxingle8lunrongzi,huodeguquantouzichaoguo60yiyuan。2020nian,rouyukejichongcichuangyeban,bishirouyukejiguzhiyidao577yiyuan,liuzihongdangnianyeyi145yiyuandeshenjia,rongdeng《hurunbaifubang》di376wei。
03 跌下神坛
buguorouyudegaoguangshike,yejiudaociweizhi。
zaiyejiezanyu,zibenxiaidebeijingxia,rouyukejiquezoushangleyitiaoxiaxingzhilu。
2019nianqi,rouyukejizijinlianchuxianwenti,duojiagongyingshangduiqitiqisusong。lingjurouyukejizhaogushuomingshupilu,zai2017dao2019nianjian,gaigongsileijijingkuisundadaole31.95yiyuan。
suizhezibendetouru,rouyukejidezijinwentibujinmeiyoudedaohuanjie,faneryuelaiyueyanzhong。
2021nian,wangshangkaishichuxianrouyukejiyuangong“taoxin”huati。bufenzichengneibuyuangongdewangyoubiaoshi,qianxinshijianyichaoguo1nian。daole2024nian3yue,bufenrouyulizhiyuangongxiangshenzhenshizhongjirenminfayuanshenqingpochanshenchashi,jiutichuyaoduituoqiangongzijiqiquanwentijinxingqingsuan,shejijinezongjichaoguo1yiyuan。
suiranrouyuduiyuzijidezijinwentiyizhichifoudingtaidu,danshicongzhaogushuomingshuzhongyenengkanchuyixieduanni。zaizhaogushuomingshuzhong,rouyukejinimuzi144.34yiyuanyongyurouxingqianzhanjishuyanfaxiangmuhebuchongliudongzijindeng,qizhongjinbuchongliudongzijinxuqiufangmian,jiudadao72yiyuan,kejianyalizhida。
ranershangshidejihuazuizhongyinweiweitongguoshenheergeqian,cihourouyukejihaikaolvfumeishangshi,jieguoyijiubulixiang。youyuquefa“zaoxue”nengli,rouyukejidepingmu,yekaishimanmansuilie。
04 柔宇科技到底哪里走错了?
kandaozheili,dajiayidinghaoqi:yigexingyedexianquzhe,zhangwohexinjishudejishuxingqiye,zibendechonger,zenmehuizoudaorujinzheigedibu?
shuoqilaidehua,genshikongrenliuzihong,youzhehendadeguanxi。
keyishuo,liuzihongshiyigedongjishu、dongshichangxuqiuyedongyingyongderen,danshiweidumeiyoudongshenmejiaozuoshangyehua。taoyongmouxierendeshuofa:qiyejishuqiangshiyihuishi,nengbachanpinmaichuqu,zeshilingwaiyihuishi。
jishuchushendeliuzihong,xianranxianrulejishuluxiandezhizhezhizhong。shishishang,rouxingpingdeyanfafenweiliangtiaolu:yizhongshigudingqumianping,yizhongshiquanrouxingpingmu。qianzhefazhanyijingduonian,sanxingdengzhuyaopingmushengchanqiyedouzaiguangfanshiyong,shuyujingguokaoyandewendingjishu,yehuodeshichangrenke。
errouyukejizezoudeshijishugengxindechaodiwenfeiguizhichengjichengjishurouxingxianshiping,zheizhongjishuhaoguihao,danshilianglvbugao。anzhaorouyukejigongkaidelianglv,quanrouxingpingtoupianshengchanxiandetoupianlianglvda81.6%,zaiyeneibingbusuangao。lianglvdiyiweizheshengchanchengbenshangsheng,yiweizheshangyeyingyongjiazhibuda,yiweizhemeiyouxiaoshou,yeyiweizhemeiyouhuixuenengli。
shujuxianshi,2019nian,rouyukejidequanrouxingpingmudechuhuoliang,jin5.2wanpian,weirouyukejichannengdeliufenzhiyi。bishijihumeiyoudachangpiliangcaigourouyudepingmu,quanrouxingpingmudexiaoliangshizhongdimi。
shichangderenkebijingxuyaoshijian,lianglvhechanliangyeyouxinxinjiejue。danshiduiyurouyukejizheiyangdedujiaoshouqiye,zaichubuwentihaimeijiejuedeshihou,jiukuaisushangmaletouzie100yideshengchanxianxianranyouxiecaozhiguoji。yaozhidaorouyukejishijinianlairongzihaimeironglaizheimeduo,baqiandouzazaishengchanxiandejiansheshang,nahaiyoujingliheshijianquzuojishudiedaijichanpinyouhuani?
huoxuzailiuzihongkanlai,yongyingjishuzhichengqiyehexinjingzhengli,zaiyongdatouzishengchanxianquyadichengbenhuodejingzhengnengli,zheishihenduokejigongsiguanyongdeluxian。duiyurouyukejilaishuo,youzibendezhuli,zheiyangzuobingbushiwenti。jiranshoujidachangbucaigouwodeping,neiwojiuzijishengchanshouji,wanchengbihuanxingchengzaoxuenengli。
ranerkenengzhengshizheiyibu,chedirangrouyukejishiqulejingzhengdenengli。
2018nian,roupai1shangshi,chulezhediepingwai,jingyanzhongrendehaiyoujiage:8999dao12999yuan。
zheigejiagejiusuanfangdaoxianzai,yeshigaoduanqijiandejiezou,benshenshouzhongquntijiuxiao,genghekuangshizhedieping,rujinyefeishoujizhuliu。tongshirouyukejizijindoufangshengchanxianshangle,meiyouqianzuoxianxiapushe,meiyouqianzuoxianshangtuiguang,bei“youshang”dexianshangxianxialiandongsuomaimei,zhishifenfenzhongdeshiqing。
zuiguanjiandeshi,shoujizaojinrushengtaijingzheng。zhikaoyigepingmujiuxiangchubaokuan,jihushibukenengwanchengderenwu。yingjiandepeihe、shengtaidepeiheyigaimeiyou,ruhequgenqitapinpaizuojingzheng?chuhuoliangshangbuqu,chengbenxiabulai,channengqibulai,zijindenitanzhihuiyuelaiyueshen。
conghouxufazhanlaikan,rouyukejibenshenyexiangzijiu。jumeitibaodao,zi2021niandirouyukejixianruweijihou,liuzihongyizhimeiyoumingquedejiejuefangan,jinguanbufentouzirenheguanlizhuanjiacengjianyiqituichuguanliceng,zhuanzhuyujishuyanfa,danliuzihongshizhongweizuotuoxie。
cengdanrenrouyukejidulidongshideliushuweiyecengbiaoshi,shenzhenshiguoziweicengyinruyijiachanyeziben,gaishangshigongsiyaoqiuliuzihongbixulikaiguanliceng。
danshi,liuzihongyebingweitongyizheiyiyaoqiu,zhidaorujinpochandejumian。
kandaorouyukejideliuzihong,rangrenbuyouxiangqileleshidejiayueting。
tongyangdechudaojiushidianfeng,tongyangxiangzhudajishukaijiang,tongyangyinxiaokanlekejichuangxinerbai。
youyisideshi,rujinliuzihongyeyizaimeiguo,genjialaobanyiyang。
yexutayeqiwangnengyougesunhongbinbandeyingxiong,laijiuzhuyixiazijixixinpeiyangdedujiaoshou。
buguoyiqiedouyijingwanle。
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