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500yidujiaoshoupochanqingsuan,rouyukejihegu“nichengzhang”?

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500亿独角兽破产清算,柔宇科技何故“逆成长”?

rouyukejidaodinalizoucuole?

文 | 新财域

zaihuaweisanzhedieshuapingwangluo,baohuoquanguozhishi,cengjingdezhediepingwangzheshenzhenrouyuxianshijishuyouxiangongsi(jianchengrouyukeji)quezaifayuandegonggaoxiajieshuleziji“yaoyaolingxian”degushi。

dianfengkaijuhuanderujinluomoxiachang,zhinengshuo,dongjishudebuyidingdongshichang,qiyehaishiyaozuozijishanzhangdeshi,motanda,moqiuquan。

01 “折叠屏”先驱者破产清算

cengjingdemingxing“dujiaoshou” qiyerouyukejidegushi,beishenzhenzhongyuanyizhigonggaohuashanglejuhao。

11yue19ri,shenzhenshizhongjirenminfayuanfabugonggao,yijuguanlirenduirouyuxianshixianyouzichanjifuzhaidediaochajieguo,keyirendingrouyuxianshibunengqingchangdaoqizhaiwu,qiezichanbuzuyiqingchangquanbuzhaiwu。yizhao《zhonghuarenmingongheguoqiyepochanfa》diertiaodiyikuan、diyibailingqitiaozhiguiding,shenzhenshizhongjirenminfayuanyu2024nian11yue18ricaidingxuangaoshenzhenrouyuxianshijishuyouxiangongsipochan。

gaigonggaoshigaifayuan5yue15ricaidingshoulirouyukejipochanqingsuanyiandejieju。tongri,shenzhenzhongjirenminfayuanhaipilulerouyukejideliangjiaquanzizigongsi——shenzhenrouyudianzijishuyouxiangongsiheshenzhenrouyuxianshijishuyouxiangongsidepochancaidinggonggao。

erzheiyixiliegonggaodefabu,yeyiweizherouyukejizheigecengjingzaiguoneirouxingxianshilingyudechonger,chedizouxianglepochan。

shuoqirouyukeji,henduorenkenengbingbushuxi,danshishuoqilaizhediepingshouji,neijiuraobuguozheijiagongsicengjingdehuihuang。

2012nian,sitanfudianzigongchengxiboshibiyedeliuzihongyuliangweiqinghuadaxuejiansitanfuxiaoyouweipeng、fanjunchao,zaishenzhengongtongchuanglilerouyukeji。

zuoweihexinchuangshiren,liuzihongzidaixuebaguanghuan:17suiyifuzhougaokaozhuangyuanchengjijinruqinghuadaxuedianzigongchengxi,shuoshibiyehoufumeishenzao,jin26suijiuhuodeboshixuewei,jushuoshigaixiaolishishangnadaoboshixueweiyongshizuiduandehuaren。

zheiyangde“xuebajiyin”,yeluokezailerouyukejishenshang。

02 出道即巅峰

2014nian,zheigejinchengliliangniandegongsi,guanxuanchuangzaoledaposhijiejiludexinxingchaobocaiserouxingpingmu。houdu0.01haomi,juanqubanjing1haomideshuju,bishibeirenchengwei“heikeji”,yequelilerouyukejizairouxingxianshilingyudezhongdatupo。

2015nian,rouyukejizaicifangchudazhao:xuanbutouzibaiyiyuan,zaishenzhenjianshequanqiushoutiaoquanrouxingpingshengchanxian,jihuayizizhuyanfadejishu,tiaozhansanxing、lgdenggongsishichangdiwei。2018nian,rouyukejixuanbuliangchanquanrouxingping,bingyouliuzihongqinzifabuledazaizichanrouxingpingdezhediepingshoujiroupai1dai,chengweiguoneishoukuanzhediepingshouji。

xiangxinhenduoren,jiushizaizheigeshihoudiyicilejiedaozhediepingshouji。yaozhidao,sanxingdegalaxyfold,yeshizairoupai1fabu4geyuehoucaizhengshituichu。congzheigejiaodulaikan,roupaibujinshiguoneishoukuan,shenzhiyeshishoujixingyeneizhediepingdexianquzhe。

zheiyangdechengji,ziranxiyindaolezibendeguanzhu。idgziben、shenchuangtou、songhezibendengzhimingjigoufenfenweirouyukejidataoyaobao。

jurouyukejizijipilu,cong2012nian5yuechuanglidao2021nian9yuejinshinianshijian,rouyukejigongjinxingle8lunrongzi,huodeguquantouzichaoguo60yiyuan。2020nian,rouyukejichongcichuangyeban,bishirouyukejiguzhiyidao577yiyuan,liuzihongdangnianyeyi145yiyuandeshenjia,rongdeng《hurunbaifubang》di376wei。

03 跌下神坛

buguorouyudegaoguangshike,yejiudaociweizhi。

zaiyejiezanyu,zibenxiaidebeijingxia,rouyukejiquezoushangleyitiaoxiaxingzhilu。

2019nianqi,rouyukejizijinlianchuxianwenti,duojiagongyingshangduiqitiqisusong。lingjurouyukejizhaogushuomingshupilu,zai2017dao2019nianjian,gaigongsileijijingkuisundadaole31.95yiyuan。

suizhezibendetouru,rouyukejidezijinwentibujinmeiyoudedaohuanjie,faneryuelaiyueyanzhong。

2021nian,wangshangkaishichuxianrouyukejiyuangong“taoxin”huati。bufenzichengneibuyuangongdewangyoubiaoshi,qianxinshijianyichaoguo1nian。daole2024nian3yue,bufenrouyulizhiyuangongxiangshenzhenshizhongjirenminfayuanshenqingpochanshenchashi,jiutichuyaoduituoqiangongzijiqiquanwentijinxingqingsuan,shejijinezongjichaoguo1yiyuan。

suiranrouyuduiyuzijidezijinwentiyizhichifoudingtaidu,danshicongzhaogushuomingshuzhongyenengkanchuyixieduanni。zaizhaogushuomingshuzhong,rouyukejinimuzi144.34yiyuanyongyurouxingqianzhanjishuyanfaxiangmuhebuchongliudongzijindeng,qizhongjinbuchongliudongzijinxuqiufangmian,jiudadao72yiyuan,kejianyalizhida。

ranershangshidejihuazuizhongyinweiweitongguoshenheergeqian,cihourouyukejihaikaolvfumeishangshi,jieguoyijiubulixiang。youyuquefa“zaoxue”nengli,rouyukejidepingmu,yekaishimanmansuilie。

04 柔宇科技到底哪里走错了?

kandaozheili,dajiayidinghaoqi:yigexingyedexianquzhe,zhangwohexinjishudejishuxingqiye,zibendechonger,zenmehuizoudaorujinzheigedibu?

shuoqilaidehua,genshikongrenliuzihong,youzhehendadeguanxi。

keyishuo,liuzihongshiyigedongjishu、dongshichangxuqiuyedongyingyongderen,danshiweidumeiyoudongshenmejiaozuoshangyehua。taoyongmouxierendeshuofa:qiyejishuqiangshiyihuishi,nengbachanpinmaichuqu,zeshilingwaiyihuishi。

jishuchushendeliuzihong,xianranxianrulejishuluxiandezhizhezhizhong。shishishang,rouxingpingdeyanfafenweiliangtiaolu:yizhongshigudingqumianping,yizhongshiquanrouxingpingmu。qianzhefazhanyijingduonian,sanxingdengzhuyaopingmushengchanqiyedouzaiguangfanshiyong,shuyujingguokaoyandewendingjishu,yehuodeshichangrenke。

errouyukejizezoudeshijishugengxindechaodiwenfeiguizhichengjichengjishurouxingxianshiping,zheizhongjishuhaoguihao,danshilianglvbugao。anzhaorouyukejigongkaidelianglv,quanrouxingpingtoupianshengchanxiandetoupianlianglvda81.6%,zaiyeneibingbusuangao。lianglvdiyiweizheshengchanchengbenshangsheng,yiweizheshangyeyingyongjiazhibuda,yiweizhemeiyouxiaoshou,yeyiweizhemeiyouhuixuenengli。

shujuxianshi,2019nian,rouyukejidequanrouxingpingmudechuhuoliang,jin5.2wanpian,weirouyukejichannengdeliufenzhiyi。bishijihumeiyoudachangpiliangcaigourouyudepingmu,quanrouxingpingmudexiaoliangshizhongdimi。

shichangderenkebijingxuyaoshijian,lianglvhechanliangyeyouxinxinjiejue。danshiduiyurouyukejizheiyangdedujiaoshouqiye,zaichubuwentihaimeijiejuedeshihou,jiukuaisushangmaletouzie100yideshengchanxianxianranyouxiecaozhiguoji。yaozhidaorouyukejishijinianlairongzihaimeironglaizheimeduo,baqiandouzazaishengchanxiandejiansheshang,nahaiyoujingliheshijianquzuojishudiedaijichanpinyouhuani?

huoxuzailiuzihongkanlai,yongyingjishuzhichengqiyehexinjingzhengli,zaiyongdatouzishengchanxianquyadichengbenhuodejingzhengnengli,zheishihenduokejigongsiguanyongdeluxian。duiyurouyukejilaishuo,youzibendezhuli,zheiyangzuobingbushiwenti。jiranshoujidachangbucaigouwodeping,neiwojiuzijishengchanshouji,wanchengbihuanxingchengzaoxuenengli。

ranerkenengzhengshizheiyibu,chedirangrouyukejishiqulejingzhengdenengli。

2018nian,roupai1shangshi,chulezhediepingwai,jingyanzhongrendehaiyoujiage:8999dao12999yuan。

zheigejiagejiusuanfangdaoxianzai,yeshigaoduanqijiandejiezou,benshenshouzhongquntijiuxiao,genghekuangshizhedieping,rujinyefeishoujizhuliu。tongshirouyukejizijindoufangshengchanxianshangle,meiyouqianzuoxianxiapushe,meiyouqianzuoxianshangtuiguang,bei“youshang”dexianshangxianxialiandongsuomaimei,zhishifenfenzhongdeshiqing。

zuiguanjiandeshi,shoujizaojinrushengtaijingzheng。zhikaoyigepingmujiuxiangchubaokuan,jihushibukenengwanchengderenwu。yingjiandepeihe、shengtaidepeiheyigaimeiyou,ruhequgenqitapinpaizuojingzheng?chuhuoliangshangbuqu,chengbenxiabulai,channengqibulai,zijindenitanzhihuiyuelaiyueshen。

conghouxufazhanlaikan,rouyukejibenshenyexiangzijiu。jumeitibaodao,zi2021niandirouyukejixianruweijihou,liuzihongyizhimeiyoumingquedejiejuefangan,jinguanbufentouzirenheguanlizhuanjiacengjianyiqituichuguanliceng,zhuanzhuyujishuyanfa,danliuzihongshizhongweizuotuoxie。

cengdanrenrouyukejidulidongshideliushuweiyecengbiaoshi,shenzhenshiguoziweicengyinruyijiachanyeziben,gaishangshigongsiyaoqiuliuzihongbixulikaiguanliceng。

danshi,liuzihongyebingweitongyizheiyiyaoqiu,zhidaorujinpochandejumian。

kandaorouyukejideliuzihong,rangrenbuyouxiangqileleshidejiayueting。

tongyangdechudaojiushidianfeng,tongyangxiangzhudajishukaijiang,tongyangyinxiaokanlekejichuangxinerbai。

youyisideshi,rujinliuzihongyeyizaimeiguo,genjialaobanyiyang。

yexutayeqiwangnengyougesunhongbinbandeyingxiong,laijiuzhuyixiazijixixinpeiyangdedujiaoshou。

buguoyiqiedouyijingwanle。

本文为转载内容,授权事宜请联系原著作权人。

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500亿独角兽破产清算,柔宇科技何故“逆成长”?

rouyukejidaodinalizoucuole?

文 | 新财域

zaihuaweisanzhedieshuapingwangluo,baohuoquanguozhishi,cengjingdezhediepingwangzheshenzhenrouyuxianshijishuyouxiangongsi(jianchengrouyukeji)quezaifayuandegonggaoxiajieshuleziji“yaoyaolingxian”degushi。

dianfengkaijuhuanderujinluomoxiachang,zhinengshuo,dongjishudebuyidingdongshichang,qiyehaishiyaozuozijishanzhangdeshi,motanda,moqiuquan。

01 “折叠屏”先驱者破产清算

cengjingdemingxing“dujiaoshou” qiyerouyukejidegushi,beishenzhenzhongyuanyizhigonggaohuashanglejuhao。

11yue19ri,shenzhenshizhongjirenminfayuanfabugonggao,yijuguanlirenduirouyuxianshixianyouzichanjifuzhaidediaochajieguo,keyirendingrouyuxianshibunengqingchangdaoqizhaiwu,qiezichanbuzuyiqingchangquanbuzhaiwu。yizhao《zhonghuarenmingongheguoqiyepochanfa》diertiaodiyikuan、diyibailingqitiaozhiguiding,shenzhenshizhongjirenminfayuanyu2024nian11yue18ricaidingxuangaoshenzhenrouyuxianshijishuyouxiangongsipochan。

gaigonggaoshigaifayuan5yue15ricaidingshoulirouyukejipochanqingsuanyiandejieju。tongri,shenzhenzhongjirenminfayuanhaipilulerouyukejideliangjiaquanzizigongsi——shenzhenrouyudianzijishuyouxiangongsiheshenzhenrouyuxianshijishuyouxiangongsidepochancaidinggonggao。

erzheiyixiliegonggaodefabu,yeyiweizherouyukejizheigecengjingzaiguoneirouxingxianshilingyudechonger,chedizouxianglepochan。

shuoqirouyukeji,henduorenkenengbingbushuxi,danshishuoqilaizhediepingshouji,neijiuraobuguozheijiagongsicengjingdehuihuang。

2012nian,sitanfudianzigongchengxiboshibiyedeliuzihongyuliangweiqinghuadaxuejiansitanfuxiaoyouweipeng、fanjunchao,zaishenzhengongtongchuanglilerouyukeji。

zuoweihexinchuangshiren,liuzihongzidaixuebaguanghuan:17suiyifuzhougaokaozhuangyuanchengjijinruqinghuadaxuedianzigongchengxi,shuoshibiyehoufumeishenzao,jin26suijiuhuodeboshixuewei,jushuoshigaixiaolishishangnadaoboshixueweiyongshizuiduandehuaren。

zheiyangde“xuebajiyin”,yeluokezailerouyukejishenshang。

02 出道即巅峰

2014nian,zheigejinchengliliangniandegongsi,guanxuanchuangzaoledaposhijiejiludexinxingchaobocaiserouxingpingmu。houdu0.01haomi,juanqubanjing1haomideshuju,bishibeirenchengwei“heikeji”,yequelilerouyukejizairouxingxianshilingyudezhongdatupo。

2015nian,rouyukejizaicifangchudazhao:xuanbutouzibaiyiyuan,zaishenzhenjianshequanqiushoutiaoquanrouxingpingshengchanxian,jihuayizizhuyanfadejishu,tiaozhansanxing、lgdenggongsishichangdiwei。2018nian,rouyukejixuanbuliangchanquanrouxingping,bingyouliuzihongqinzifabuledazaizichanrouxingpingdezhediepingshoujiroupai1dai,chengweiguoneishoukuanzhediepingshouji。

xiangxinhenduoren,jiushizaizheigeshihoudiyicilejiedaozhediepingshouji。yaozhidao,sanxingdegalaxyfold,yeshizairoupai1fabu4geyuehoucaizhengshituichu。congzheigejiaodulaikan,roupaibujinshiguoneishoukuan,shenzhiyeshishoujixingyeneizhediepingdexianquzhe。

zheiyangdechengji,ziranxiyindaolezibendeguanzhu。idgziben、shenchuangtou、songhezibendengzhimingjigoufenfenweirouyukejidataoyaobao。

jurouyukejizijipilu,cong2012nian5yuechuanglidao2021nian9yuejinshinianshijian,rouyukejigongjinxingle8lunrongzi,huodeguquantouzichaoguo60yiyuan。2020nian,rouyukejichongcichuangyeban,bishirouyukejiguzhiyidao577yiyuan,liuzihongdangnianyeyi145yiyuandeshenjia,rongdeng《hurunbaifubang》di376wei。

03 跌下神坛

buguorouyudegaoguangshike,yejiudaociweizhi。

zaiyejiezanyu,zibenxiaidebeijingxia,rouyukejiquezoushangleyitiaoxiaxingzhilu。

2019nianqi,rouyukejizijinlianchuxianwenti,duojiagongyingshangduiqitiqisusong。lingjurouyukejizhaogushuomingshupilu,zai2017dao2019nianjian,gaigongsileijijingkuisundadaole31.95yiyuan。

suizhezibendetouru,rouyukejidezijinwentibujinmeiyoudedaohuanjie,faneryuelaiyueyanzhong。

2021nian,wangshangkaishichuxianrouyukejiyuangong“taoxin”huati。bufenzichengneibuyuangongdewangyoubiaoshi,qianxinshijianyichaoguo1nian。daole2024nian3yue,bufenrouyulizhiyuangongxiangshenzhenshizhongjirenminfayuanshenqingpochanshenchashi,jiutichuyaoduituoqiangongzijiqiquanwentijinxingqingsuan,shejijinezongjichaoguo1yiyuan。

suiranrouyuduiyuzijidezijinwentiyizhichifoudingtaidu,danshicongzhaogushuomingshuzhongyenengkanchuyixieduanni。zaizhaogushuomingshuzhong,rouyukejinimuzi144.34yiyuanyongyurouxingqianzhanjishuyanfaxiangmuhebuchongliudongzijindeng,qizhongjinbuchongliudongzijinxuqiufangmian,jiudadao72yiyuan,kejianyalizhida。

ranershangshidejihuazuizhongyinweiweitongguoshenheergeqian,cihourouyukejihaikaolvfumeishangshi,jieguoyijiubulixiang。youyuquefa“zaoxue”nengli,rouyukejidepingmu,yekaishimanmansuilie。

04 柔宇科技到底哪里走错了?

kandaozheili,dajiayidinghaoqi:yigexingyedexianquzhe,zhangwohexinjishudejishuxingqiye,zibendechonger,zenmehuizoudaorujinzheigedibu?

shuoqilaidehua,genshikongrenliuzihong,youzhehendadeguanxi。

keyishuo,liuzihongshiyigedongjishu、dongshichangxuqiuyedongyingyongderen,danshiweidumeiyoudongshenmejiaozuoshangyehua。taoyongmouxierendeshuofa:qiyejishuqiangshiyihuishi,nengbachanpinmaichuqu,zeshilingwaiyihuishi。

jishuchushendeliuzihong,xianranxianrulejishuluxiandezhizhezhizhong。shishishang,rouxingpingdeyanfafenweiliangtiaolu:yizhongshigudingqumianping,yizhongshiquanrouxingpingmu。qianzhefazhanyijingduonian,sanxingdengzhuyaopingmushengchanqiyedouzaiguangfanshiyong,shuyujingguokaoyandewendingjishu,yehuodeshichangrenke。

errouyukejizezoudeshijishugengxindechaodiwenfeiguizhichengjichengjishurouxingxianshiping,zheizhongjishuhaoguihao,danshilianglvbugao。anzhaorouyukejigongkaidelianglv,quanrouxingpingtoupianshengchanxiandetoupianlianglvda81.6%,zaiyeneibingbusuangao。lianglvdiyiweizheshengchanchengbenshangsheng,yiweizheshangyeyingyongjiazhibuda,yiweizhemeiyouxiaoshou,yeyiweizhemeiyouhuixuenengli。

shujuxianshi,2019nian,rouyukejidequanrouxingpingmudechuhuoliang,jin5.2wanpian,weirouyukejichannengdeliufenzhiyi。bishijihumeiyoudachangpiliangcaigourouyudepingmu,quanrouxingpingmudexiaoliangshizhongdimi。

shichangderenkebijingxuyaoshijian,lianglvhechanliangyeyouxinxinjiejue。danshiduiyurouyukejizheiyangdedujiaoshouqiye,zaichubuwentihaimeijiejuedeshihou,jiukuaisushangmaletouzie100yideshengchanxianxianranyouxiecaozhiguoji。yaozhidaorouyukejishijinianlairongzihaimeironglaizheimeduo,baqiandouzazaishengchanxiandejiansheshang,nahaiyoujingliheshijianquzuojishudiedaijichanpinyouhuani?

huoxuzailiuzihongkanlai,yongyingjishuzhichengqiyehexinjingzhengli,zaiyongdatouzishengchanxianquyadichengbenhuodejingzhengnengli,zheishihenduokejigongsiguanyongdeluxian。duiyurouyukejilaishuo,youzibendezhuli,zheiyangzuobingbushiwenti。jiranshoujidachangbucaigouwodeping,neiwojiuzijishengchanshouji,wanchengbihuanxingchengzaoxuenengli。

ranerkenengzhengshizheiyibu,chedirangrouyukejishiqulejingzhengdenengli。

2018nian,roupai1shangshi,chulezhediepingwai,jingyanzhongrendehaiyoujiage:8999dao12999yuan。

zheigejiagejiusuanfangdaoxianzai,yeshigaoduanqijiandejiezou,benshenshouzhongquntijiuxiao,genghekuangshizhedieping,rujinyefeishoujizhuliu。tongshirouyukejizijindoufangshengchanxianshangle,meiyouqianzuoxianxiapushe,meiyouqianzuoxianshangtuiguang,bei“youshang”dexianshangxianxialiandongsuomaimei,zhishifenfenzhongdeshiqing。

zuiguanjiandeshi,shoujizaojinrushengtaijingzheng。zhikaoyigepingmujiuxiangchubaokuan,jihushibukenengwanchengderenwu。yingjiandepeihe、shengtaidepeiheyigaimeiyou,ruhequgenqitapinpaizuojingzheng?chuhuoliangshangbuqu,chengbenxiabulai,channengqibulai,zijindenitanzhihuiyuelaiyueshen。

conghouxufazhanlaikan,rouyukejibenshenyexiangzijiu。jumeitibaodao,zi2021niandirouyukejixianruweijihou,liuzihongyizhimeiyoumingquedejiejuefangan,jinguanbufentouzirenheguanlizhuanjiacengjianyiqituichuguanliceng,zhuanzhuyujishuyanfa,danliuzihongshizhongweizuotuoxie。

cengdanrenrouyukejidulidongshideliushuweiyecengbiaoshi,shenzhenshiguoziweicengyinruyijiachanyeziben,gaishangshigongsiyaoqiuliuzihongbixulikaiguanliceng。

danshi,liuzihongyebingweitongyizheiyiyaoqiu,zhidaorujinpochandejumian。

kandaorouyukejideliuzihong,rangrenbuyouxiangqileleshidejiayueting。

tongyangdechudaojiushidianfeng,tongyangxiangzhudajishukaijiang,tongyangyinxiaokanlekejichuangxinerbai。

youyisideshi,rujinliuzihongyeyizaimeiguo,genjialaobanyiyang。

yexutayeqiwangnengyougesunhongbinbandeyingxiong,laijiuzhuyixiazijixixinpeiyangdedujiaoshou。

buguoyiqiedouyijingwanle。

本文为转载内容,授权事宜请联系原著作权人。