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nanfangsanxianxiaochenganhuiwuhu，zuoyongzheyijia“guominlingshidiyigu”——sanzhisongshu，jiuzaigangguoqubujiude11yue10ri，zheijiagongsidelaobanzhaojileyibomingxing，zaiwuhuaotikaileyichangqunxingyanchanghui，zheizaiyizhonglingshigongsilibingbuduojian。

huanhuderenqunli，dabufendoushisanzhisongshude“dimianbudui”，jifenxiaoshangtuandui，jiuzaitongrishangwugangjieshudedahuishang，zheiqunlaiziquanguogegeshengfen、dadaxiaoxiaodelaobanmenkangzhedaqizaitaishanglixianianhuojiedeyejimubiao。

dangwan，zhangliaoyuandehoulongdouhanyale。

jiuzaigangguoqudeshuang11，sanzhisongshufenbienaxiatianmaoshipin、tianmaoxiuxianlingshidianbojitianmaochaoshipinpaichengjiaobangdiyi，yejiquanxianpiaohong。

zhangliaoyuanxianzaidexinxin，yifangmianlaiziyusanzhisongshulianxuwugejidugaozhangdeyejibiaoxian，lingyifangmianzeshigongsigangwanchengdeshougouhebinggou——sanzhisongshuyizhiduo3.6yiyuan，shougouhunan“ailingshi”、tianjin“aizhekou”yijianhui“zhiyangshipin”dekongzhiquan。

“sanzhisongshujiuzuoyijianshi，congzhizaodaopinpaidaolingshou，quanbuzhonggou。”zhangliaoyuanzaicaifangzhongbiaoshi，jiexialaideyingzhangshizaixianxia，taxiwangweilai2-3nianjiuniuzhuansanzhisongshuyingshoujiegou，jiangxianshanghexianxiazhanbicong7：3diaozhengzhi5：5degeju。

dangbeiwendaoweilaishifouyehuiwangwandianjinfa，zhangliaoyuanmeiyouzhengmianhuida，shenpangailingshichuangshirentangguangliangzebuchongdao：“xianzaiwomenyougengdadejihui，jingduixuyao2-3nianzuodao1wanjia，womenkeneng1nianbanjiuzuodao1wanjia。”

大刀阔斧买买买，手握2000多家线下零售店

sanzhisongshudajugongruxianxiadexinhao，shicongyifengonggaokaishide。

jinnian10yue28ri，sanzhisongshufagonggaochengnizai2026niandiqianhejitouzibuchaoguorenminbi6.6 yiyuanyongyikaizhanlingshou、zhizaodaopinpaidechixubuju，jutifugaisanfangmian：

shouxian，zailingshouduantouzibuju，chuzi3.6yiyuanquanzishougouailingshi、aizhekouhezhiyangshipin；

qici，zaigongyinglianduan，sanzhisongshutouzi2yiyuan，jianshe7jiagongchanghe17tiaochanxian；zuihou，zaizipinpaifuhuashang，sanzhisongshuxiangyaofuzhixiaolulanlandejingyan，touzi1yiyuanfuhuachaodawan、qingtingjiaolian、dongfangyanjiusheng、qiaokeguodengxinzipinpai。

zuishoudazhongguanzhudeshitamenzailingshouduande“maimaimai”。

shangshijijiushiniandaishangchaodejueqi，dailailezhongguolingshouliutonglingyudediyicibiange，guoneiyeyincidanshenglebushaozhiminglingshiqiye，rujin，lingshouqudaoyouzaijingliyichangquanxindebiange：liangfanlingshijueqi，yingzhekouzhagenshequ，bushaodaxingshangchaoyezai“zijiu”zhuanxing。yigexiaoxishi，daxingshangchaoshijilianhuaguanxuanjiangjia，tongguojingjiansku，kuodaziyoupinpaizhanbidengcelveshixianshangpinjiangjiafuduyue10%-15%。

zhangliaoyuanrenwei，xiuxianlingshiyinfalepinleidebiange，xiaofeizhegoumaideshipinleierfeijiage，jiagezhishiyigediejiayinsu，danglingshouzhongduanwufachengzaipinleibianhuashi，liangfanlingshijiuchuxianle。

xiangyaojiangtiliangfangda，jiubixujiamaquanpinlei，bingyongbaoxinxingqudao。

“zuoweiyijiashangshigongsi，yaojiezhuzibenzhenghechanye，womenshangshiwunian，conglaimeiyouhuayifenqianbinggourenheyixiangyewu，shiwomenhaimeixiangmingbai，jintianxiangdefeichangqingchule。”zhangliaoyuanrenwei，sanzhisongshujiexialaideshangyemoshihuiluodaozhizao、pinpai、lingshousangehuanjie，chengweiyijiazhizaoxingziyoupinpailingshoushang。

neime，zhangliaoyuanshougoudezheisanjiagongside“lvli”ruhe？

shouxianshiailingshi，tachuangliyu2020nian，qianshenshishequtuandui“shixianghui”，2021nianzhuanxingzuoliangfanliansuolingshipinpai，bingxianhoushougouguizhouliangfanlingshipinpai“huweihong”dengduojiaqiye，muqianzaihunan、sichuandengkaichu1800duojiamendian。

qicishiaizhekou，tadanshengyu2020niandetianjinwuqing，tajihele“ruanzhekou”linqishipinbufenji“yingzhekou”，shiyijiachushengxianpinleidequanpinleizhekouchaoshi，qichuangshirenliyuecengzaizhongliangjituan、lianhelihuafuzequdao，muqianaizhekouzaitianjin、shanxiyidaidengdiyiyou80duojiamendian。

ciwaishizhiyangshipin，zheishiyijiadanshengshinianderupinyinliaoqiye，2022niantamenjiucengyusanzhisongshuhezuotuichulejianguoru，duibiaoliugehetao，qiyequniannianxiaoshouezai5yiyuanzuoyou。

youcikejian，binggouwanchenghou，jiashangsanzhisongshuziyou300yujialingshidian，xianxialingshidianzongjichao2000jia。

“一条街存活三个商家，三家以外没有机会”

yichangbinggouzhandebeihou，zhangliaoyuandouyounaxiesikao？jinguanxianshangbiaoxianyouyi，danjinnian，henmingxiansanzhisongshudexinsizhongyazailexianxia。zhangliaoyuanyechengrentamenyezaiyanjiuweishenmexianxiazuobuhao，tarenweizhongguolingshixingye80%zaixianxiashishishi，sanzhisongshuyidingyaojinruxianxia。“zongzaiyijianjiuyifushangfengfengbubu，zaizenmenuliyeshiyijianjiuyifu，bixuyaoxitonghuadichuangxin。”tabiaoshi。

yikuaibizhengzhidijiushiliangfanlingshidianyijiquanpinleizhekouchaoshi。

congzhangliaoyuanshipinhaofenxiangdeneirongkejian，jinnianshangbanniantamijidizoufanglegedazhongduandianpu，guanchaxianxiadeduoyuanyetai。

shouxianshimijifushezhoubianshequdeliangfanlingshidian，sanzhisongshuxiangyaodashangliangfanlingshide“mobanche”。

rujin，liangfanlingshiliangdajutoushilingshihenmang、zhaoyiminglingshihebingzuchengdemingminghenmangjituanyiji“haoxianglai”mugongsiwanchenjituan。jinnian6yue，mingminghenmangjituanshouxiantupowandian，zaimendianguimoshangchengweidiyi。zhangliaoyuanzaicaifangzhongyetanyan，taqiatanguoduojialiangfanlingshiqiye，danzuizhongdouweichenggonghezuo。

“ailingshidenenglimeibeishifangchulai，yuanyinshibei‘liangqiang’yazaiwuxingshanxia，yinweimeiyouqianmeiyouguimo，meiyoujianlizhicai。zhiyaodadaoguimo，liangfanlingshidiansuoyoudepinxiangjingzhenglitadoukeyihuoqu。”sanzhisongshudezhanlvebantubuzaiyuailingshizenmeyang，erzaiyutongguozheiyiqudaorangzijidegongyingliangengzhashi，“ruguoailingshiyou100kuansanzhisongshuzuibaokuandingzhihuashangpinjinqu，he70%~80%deqitapinpaijuhezaiyiqi，jiushiweilaizuidadejingzhengli。”zhangliaoyuanbiaoshi。tongshi，tangguangliangyangyanjinnianyaokaichu5000jiamendian。

yuailingshileisi，aizhekouyejixuzhaodao“jinzhu”kuodabantu。

aizhekouchuangshirenliyuebiaoshi，aizhekoushiyiruanzhekouqieru，jujiaole3wangegongji，tamendeyoushizaiyuyixiandapaidepinbiliangfanlingshidianjiageyaodi，tongguoduojian、dabaozhuangdejiagechushou，xianzaitamenzhugongzonghepinleizhekouchaoshi，zheiqiahaoyulingshihenmang、zhaoyiming、haoxianglaibumouerhe。

“liangfanlingshishiyigejiqijiandandeshiqing，danquanpinleiyingzhekoubijiaofuza，quanpinleiyingzhekoudangzhongruanyingjieheshinanzhongjianan。”zhangliaoyuanbiaoshi。yiweishenghuozaitianjinwuqingqudeshimingaosu《tianxiawangshang》，aizhekouzaiwuqingdeshengyihaisuanbucuo，“maishuilingshishadoumai，youyizhendannaiyoutebiebianyi，youqimenkoumaitejialiuliandeshihourenhenduo。”tabiaoshi。

zhangliaoyuankandaodeshengyishi，dangaizhekouchixukuozhangdao500jiamendian，duishangyoudehuayuquanhuigengqiang，lirungengda。taxiwangzaiyitiaojieshang，youliangfanlingshidian，youruanyingjiehedequanpinleizhekouchaoshi，yeyousanzhisongshudezhuanyelingshidian，yicixingchengshequlingshoude“sanfentianxia”。

shougoubeihou，zhangliaoyuanyouzijidedicengluoji，“wozhuadeshibubiandelianggedongxi：yishihuoqulingshoushangdeshuju，zaigongyinglianzhizaofuhexiaofeizhexuyaodeshangpin。ershihuodeguimo，xingchenggongyingliandenengli。”

往供应链开枪，三只松鼠还得跑得再快些

zaisanzhisongshuhaozhi3.6yiyuanmaixiasanjiagongsidexiaoxichuandefeifeiyangyangdetongshi，sanzhisongshuhainachu2yiyuanjianshegongyinglian，jitamende“duanban”。

zheiliangnian，lingshiwanjiamendouzaiyuantougongyinglianshangfanfuchuida。

biruyanjinpuzi，qipinpaichuangshirenzhangxuewucengtichu，lingshixingyeyaoquanchanyelianzhangkong，yaozuoshupianjiuquzhongtudou，yaozuoanchundanlingshijiuquyanganchun。muqianyanjinpuzixiaoshoudexiuxianlingshizhong，95%yishangweigongsizichan。

sanzhisongshuzexianconghexinpinleijianguokaidao。juxi，sanzhisongshu（wuhu）jiankangshipinchengzongjianzhumianjichao40wanpingfangmi，qibaokuanxiaweiyiguo、bigenguo、kaixinguoyijimeirijianguodengjianguochanpin，chao60%douchanzizheili。

jiyu“yipinyilian”，sanzhisongshutuijinquanguogongyinglianjiyuejidibuju，jinnianyilaixianhouluoditianjinwuqingbeiqu、sichuanjianyangxinangongyinglianjiyuejidi，bingqidong“wuhuyijiangjiankanglingshichanyeyuan”guihua，zhengshijinrulingshigongyinglian。

cici，tamentongguobinggoudefangshi，jiangrupinyinliaobufenwozaishouzhong，ersanzhisongshuyetongyangyizhao“gaoduanxingjiabi”desilugaizaozheijiachuantonggongchang。zhangliaoyuanrenweirupinshixiayigehuigexindepinlei，tadeyigeguanchashi，wulunshangchaohaishibianlidianrupindechenliejudoubiandeyuelaiyuezhang。

zhiyangshipinchuangshirenyuzhigangbiaoshi，10yuexiaxuntamendaizheyikuanjiaobansuannaijinrumingminghenmang，zaimeiyoudatuiqingkuangxia，rixiaoshidianneitongleichanpinde15bei，tamentongguosanlianbeidefangshitishengdianxiao，bingtishengmaoli。danjiajihushiyoushangde5-6zhe。

tabuchongdao，yiqiantamenzuochanpinshishengjiangmaolidefangshi，jichengben1kuaiqianleijiagezhongfeiyongdezuizhongjieguo，baozhenggegequdaomaoli。xianzaitamenbazheigemoxingdaoguolai，“birutongleichanpinxianzaimai5yuan，woruheshixian2.5yuan，tongzhitongjia。”tashuochengbenkongzhijiyugongyingliandatong，jiangdishangpindeliutongchengben。

tongguoxinzengchanxian，yikonggufangshibayouxiugongyingshangzhaochulai，sanzhisongshuhengliangtouzidezhibiaoshi：nengjiangdiduoshaochengben。“touzigongyingliandezichanjibenshang1niannenghuiben。”zhangliaoyuanbiaoshi。

tongguoyuzhiyangshipindehezuo，sanzhisongshufuhuachuxinpinpai“zhenyang”，zaisanzhisongshuqixia“shuweixiangtou”canting，yingyeyuannashanglailiangpingfenbieshihongbaibaozhuangdezhenyangjianguoru，weidaohenjiejinyoushang，sanzhisongshufangmiancheng，hongsezhuanggengshihehunli、guoniandengchangjing。

ercicisanzhisongshuyeguanxuanyaofuhuadongfangyanjiusheng、qingtingjiaoliandengxinpinpai，zheibushitamendiyicichuangxinpinpai，zhiqiandexiaolulanlan、yanglegemaohai、xixiaoque、tiegongjilijinpaochulexiaolulanlan，tamenyezhiyan，yiqianmeixiangqingchu，suoyishibaiguo，yigexinpinpaibeihoudaibiaodeshixinpinlei，meiyouxinpinleixiadexinpinpaihennanfazhan。tamenxianzaidezuofashi，tongguosanzhisongshuzhupinpaidaixinpinpai，rongrudaozhengchangpinleizhong，dangmaidaoliang、sangeyishi，zaibatalinchulaichengweiyijiaduligongsi。

jinniannianzhong，zhangliaoyuantichuzhonghuibaiyi、sannian200yidemubiao，zai10yue28risanzhisongshufabudesanjibaozhongxianshi，gongsiqiansanjiduyejishixianzengzhang，ludeyingshou71.69yiyuan，tongbizengzhang56.46%。

danjiushujukan，sanzhisongshujiejiepansheng，dantamianlindejudatiaozhanshi：cengzaixianxiapengbidesanzhisongshurujinzhonghuixianxia，nengfouzhongxindayingxianxiazheichangzhanyi？zuoweiyijiabeishouguanzhudemingxinggongsi，zheijiawuhulingshiyigeyounengfouduixiantadezhuangshihaoyan？rujin，sanzhisongshuzouxianglexindeguankou。