wen | yulezibenlun guojian

jinri，jupengboshexiaoxi，xingbakezhengzaitansuochushouzhongguoquyewugufendekenengxing，tongshi，gongsiyifeizhengshipinggulebaokuozhongguobentusimuguquanjigouzaineideduogezhongguoqianzaitouzizhedexingqu。

duici，xingbakeguanfangzaimeitishengmingzhonghuifu：“zhengruzaidisijiducaibaodianhuahuiyishangsuoshuodeneiyang，gongsizhengzaihuashijiangengshenrudilejiewomenzaizhongguodeyewuyunyingyijishichangjingzhenghuanjing。womenzhengzainulixunzhaozuijiadezengzhangtujing，qizhongbaokuotansuozhanlvehezuohuobanguanxi。”

wulunshichushouchuanwenhaishihuiyingzhong“xunzhaozuijiazengzhanglujing”yishuo，douponairenxunwei。

shouxian，jinguanguoneikafeixingyemianlinqiansuoweiyoudejiliejingzheng，danxingbakeyijingzoudaoxuyaoyikao“chushouzhongguoquyewu”laihuanquzengzhangdechengdulema？

qici，yidanxiaoxichengzhen，maishenhoudexingbakedaodihuiyouzenyangdebianhua？yichanggengjulie、chijiudejiagezhanshifouhuidaxiang？

maishen、chushouwangwangyuyejikunjingqiangguagou，zheijiakafeixingyedelaopaijutoudequezhengmianlinzhouqi。

sijidubaoxianshi，xingbakequanqiuyingshou90.7yimeiyuan，tongbixiahua3.2%。jinglirun9.09yimeiyuan，tongbixiajiang25.5%。quanqiutongdianxiaoshouetongbixiahua7%。

zhideguanzhudeshi，xingbakezhongguodehexinyejizhibiaoxiahuachengduyegaoyuquanqiujunzhi。sijidu，xingbakezhongguoyingshou7.84yimeiyuan，tongbixiahua7%；kebimendianxiaoshouexiajiang14%，kedanjiaxiahua8%，dingdanshuliangxiajiang6%。

kejuxingbakezhongguoceoliuwenjuanbiaoshi，zhongguoquzai2024cainiandejingyinglirunlvshizhongbaochiliangweishudejiankangtaishi，congshujulaikan，xingbakeyuanyuanweidaoxuyao“chushouzhongguoyewu”dechengdu。

gengdadewentihuoxulaiziyuzhongguoshichangyubeimeishichangzaihexincelveshangde“xiangbei”。

jinniandisijiducaibaodianhuahuishang，xingbakexinrenceobulaien·nikeermingquetichulexiayijieduangongsixuyaoconggenbenshangzhuanxing，bingjinyibumingquebeimeidiquzhanlve，baokuofangmanxinpinyanfasuduxuejianfuzacaidan、jianshao2025cainiandexindiankuozhangjieshengkaidianchengben、jianshaofengkuangzhekoutishengyonghufugoulvdeng。

bunanfaxian，beimeiqudecelveyuxingbakezhongguomianduijiliejingzhengsuocaiqudeyingduifangshijihuwanquanxiangfan。

shouxiancongshangxinjiezoulaikan，xingbakezhongguozaijinnianyouxianzhudetuixintisu，erjidu、sanjidu、sijidufenbieshangxin27kuan、17kuanhe22kuanchanpin，zheiyubeichengwei“xinpinjuanwang”——ruixing2024shangbannianshangxin52kuanxinpindesuduyixiangchabuda。mianduibeilianming、xinkouwei“yangdiaole”dezhongguokafeishouzhong，gaopincigengxin、xinkouweilafugou、juanskukuodayonghupanyijingchengweibiranzhixuan。

tongshizaikaidianduan，xingbakezhongguoyechengxianxianzhudekuozhangtisu，tishengdixianchengshifugailv、tuozhanxiachenshichangshenzhishi2024nianxingbakezhongguoqudehexincelve。jinnian，xingbakezhongguoxinzengmendian790jia，qizhongyibanzaisanxianjiyixiachengshi。

danxiangbigengweijijindezhongguopinpai，zheiyangdekuodiansuduchengbushangkuai。juhongcandashuju，miaozhunxiachenshichangdexingyunka，jinnian5-11yuexinzengmendianchao800jia；ruixingyikaolianyunmoshidalikaituoxinxianchengshi，jinnianmendianyidadao2wan+；riqian，kudigengshidachu“weilaikuodianwuwanjia”dekouhao。kaolvdaoxinzengrenqundezhengduo，xingbakezhongguodemendianzengsuye“nengjinbunengtui”。

zhekouduangengbubishuo，jinguanduocishenming“budajiagezhan”，dan2024nianxingbakezhongguodegezhongyouhuilidumingxianzengda，wulunshixiaochengxuzhongde16dianhou39.9liangbei、49.9sanbeizhekouhaishi10yueqiaoqiaohuiguide“19yuanzaocan”zuhe，cuxiaohuodonghuayangfanduo。

“zhongguokafeidejiagezhanbucunzaizhuguanshangdedabuda。zairuixing、kudixianqide9.9xuanfengxia，renheyijiadaxingliansuokafeidoubucunzaibujuanjiagetigaolaokehufugoudekeneng。”mouhuadongkafeijiamengshangxiangduojiaospicybiaoshi，“jinianxialaizhongguoshichangyijingzhengmingle，heguanlexingbakedekehuhuipaoquruixing，xiachenshichangdeqianzairenqunyejuede10yuanyixiadekafeigengxiang，weilaiyidingshipindijiadeshidai。”

星巴克短剧截图

xianran，zaidangqianguoneideshichangjingzhengzhong，xingbakezhongguozaixinpinduan、mendiancehejiageduancaiqudecelvezhiyouchixubaochihuojinyibushengji，caiyouwangwanhuituishi，“zhongzhenhuihuang”。jiuxiangbeilaruyitiaodanxiangkuaichedao，zhiyoujiasuxiangqian，duanwuhuitoukeneng。

danzheiyeyiweizhegenggaodetouru、gengdadefengxianhebuduanxiajiangdelirunkongjian。yigongleizheruixingweili，juqisanjiducaibaoxianshi，ruixingtongyangyinweikuozhanghejiagezhanxianru“zengshoubuzengli”kunjing。jinnianyijidu，ruixingchuxianhanjiankuisun；jinniansanjidu，qiguimujinglirun20.91yiyuan，tongbixiahua18%；jinnianqiansanjidu，qitongdiankebixiaoshouzengzhanglvfenbiewei-20.3%、-20.9%he-13.1%。

bujuanjiuyaobeitunshi，juanzeyiweizhekanbudaobianjiedetouru。xingbakezhongguojintuiliangnan。jupengboshebaodao，xingbakemianlinlaizijijintouziguanligongsiailiaote(elliott investment management)deyali，gaigongsixiwangxingbakezhongxinpinggushenchaqizhongguoquyewu。

tongshizaisijiducaibaodianhuahuizhong，bulaien·nikeeryecengmingquebiaoshi：“wohengaoxingdilejiedaozhongguoyiwaideguojiyewuyouzhongdazengzhangjihui。weilaijinianwomenjiangtourugengduoshijianhejingliliyongqitaguojishichangdezengzhang。”

xianran，xingbakezongbuyuzhongguoquzaizhanlvefangxiangshangshizhongweinengdachengyizhi，mouzhongchengdushang，mouqiuhewaibutouzizhedehezuo，rangxingbakezhongguoyigengdulideshenweijiarujiagezhan，huoxushigaishanlajukunjingdeyouxiaofangan。

jupengboshebaodao，ailiaotezaishiyashizhuanchengtijilemaidanglaohebaishengjituanzaizhongguoqude“maishen”celve。2016nian，baishengzhongguoyinruchunhuazibenhemayijinfu，2017nian，maidanglaoyuzhongxin、kaileitouzidachengzhanlvehezuochenglixingongsifuzemaidanglaoweilai20nianzaizhongguoquhexianggangdejingying。liangdakuaicanjutouzaixianhouyinruzhongguozibenhou，yedaguimotishengletexujingyingmoshizhanbi，jiecitishengkuozhangsudu。

zhanzaidangxiajiaoduhuiwang，zheiliangcimaishendouchuyuliangdajituanyejidaguimoxiahua、kuozhangshouzujieduan，eryinruzhongguozibenhou，youchuxianlexianzhudeyejihuichun，jidatishenglezaizhongguodeshizhan。

congzheidianlaikan，xingbakezhongguomaishenyuzhongguoziben，duiqikuozhangcelvelaishuo，huoxuyiweizhequanxindekaiduan。

yimaidanglaoweili，2017nianshi，maidanglaozaizhongguomendianshujinwei2200jia，nianjundianpuzengzhangshuzai200jiazuoyou。danzhongxinruguhou，yikaoqiantoudichanshangjinxingzhanlvehezuo、jiansheshuzihuaxiaochengxu、tishengbentugongyinglianjiansheyasuochengbendengcaozuo，maidanglaozhongguodekuozhangsududadaonianjun500jia，qiesansixianchengshicantingzhanbi、waisongfuwutigongzhanbidengjidatisheng。

zhongxinzibensimuguquantouzibumenguanlihehuorenxinyueshengcengzaicaifangzhongbiaoshi，zhongxinzibenrujuhoudiyishijianyutengxunhezuo，6zhouneijiutuichulemaidanglaozhongguoxiaochengxu，bingyiciweiqidiandazaoxianshanghuiyuantixi。

xianran，guozizaizhanlvejuece、bentuhuaziyuangongji、yingxiaozhidao、gongyinglianfunenghezijinzhichishangdoujubeiwaizinanyichaoyuedejudayoushi。

youqishizaigongyingliance，dangqian，yiruixingweidaibiaodeguochankafeipinpaizhisuoyinengkuozhangxunsu，zuidayangzhangdebianshiqidijiacelve。ruguonengtongguogongyingliangaige、qudaokuozhangshenzhijiamengcelvediaozheng——kaifanghuoquyuxingkaifangtexujingying，xingbakezhongguohuoxuyehuizaizheichangdijiazhanzhongyongyougengduodanyao，zaiyikaoqimuqianrengjubeidepinpailiyoushi，wanchengzaixiachenchengshidejinyibukuozhang。

muqian，xingbakezaizhongguoxiachenshichangdekuozhangrengzhuiqiu“gaozhiliang”，qianghuaqidisankongjianmoshi，zaichengshushichangdezhoubianchengjiao、xiangzhenyouxiantuodian。danzheishibidailai：1.kuozhangsudushouxian2.gaojiageyuyonghuxiaofeishuizhundezhangqipipeidudengwenti。

fanguanbaishengzhongguo，zaiqiyinruguozihou，qizaixiachenshichangdekuozhangdaiyouxianzhude“zhongguohua”dafa。yiyidukaoangguiweiyukuaicanlingyujiagediyitiduidebishengkeweili，tongguoduoniangaigeduibentugongyingliandebuduanyouhua，bishengkekongjiachengxiaoxianzhu，qixindianxingwowdianjiuzhudadijiaheyirenshi，zhijiejiangrenjunxiaofeijiangzhi40yuan。

tongshi，jubaishengzhongguozuixincaibaoxianshi，sanjiduqijiamengdianzaixinzengmendianzhongzhanbitishengzhi33%，tongguohedaliangyangguoqideshenduhezuo，baishengzhongguojiangmendianchujiaoyanzhanzhigaosufuwuqu、jingqu、yiyuan、xuexiaodengdi，qizhongdaliangshiweixingdian、minidian，chengbengengdiqiezengsugengkuai。

dangran，zheibingbuyiweizhexingbakezaiyinruzhongzihou，huichedifangqikongjiangainianhemendianpinzhizhuiqiu，juanru9.9yuandejiagezhan。

zongguanguoqu30nian，yimaidanglao、kendejiweidaibiaodexishikuaicanjutou，zaishidaibiangexia，wanchenglecongxuyaoyangwangdechengshizhongchan“qingshe”candaogaoxingjiabi“qiongguitaocan”deshenweizhuanxing，yeyincikeyijiarukuaicanxingyedejiagezhansisha，yuhualaishi、tasitingdengpinpaizhengmianyinggang。

danmuqian，jinguankafeichayinpinpaidejiliezhanshibuduanjiasu，ruixingweidaibiaodebentupinpaizhiyongduanduan7nianbianyingxialeleitai，ranggongshoutaishinizhuan。dancongdingweishang，xingbakeyiranbaoyoujiaogaodepinpaiyijia，wulunzaichengshizhongchanhaishixiachenshichang，xiangyoubushao“laopaijutoudepinzhiganguanghuan”。zheiyangdexintaixia，jiujingshichedidiaozhengdingweizhengduoxinyonghu，haishizuohaofencengwanchengshouleizhan，youweikezhi。

dangenglinghuodedianxing、gengduoyuandedianwei、gengdidejiage，zhongguishixingbakebixiudekuozhangketi，xianran，zheinanyizaiduanqineiyikaozhiyingmoshihexianyoucelvejiejue，huoxuyinruzhongzi，wanchengbentuduli，cainengzhenzhengweibiangesikaiyidaoliekou。