wen | fenghuangweeklycaijing liuyi

01 从摆地摊到年入数千万

zhangtingjinnian32sui，16suineinianchuoxue，cengjingfuzhaibaiwan，rujinkaochuangyeshenjiaguoyi。

zheiyangdechuanqijingli，henshaojizhongchuxianzaiyige90houshenshang。2008nian，zaianhuilaojiadudaochuer，tajiuqulezhejianggongchangjirendangxuetu，yigeyuegongzizhiyousanbaikuai。zuomojuxueleliangnian，chushixuelesannian，tajuedeshishihouchushile。

yecai21sui。nianqing，zhizaisifang，danweilemousheng，taladexialaimianzi。taquwangbamaiguochaofan、baiguoditanmainvshineiyi、dangguochushi。zuitimiandeyici，shigenrenhehuokaifandian，danhaishiyouyudajiadoutainianqing，fengong、fenhongzongrechumaodun，zhiyingyelebannianjiuxieyedaobi。

mingyundezhuanzhedianchuxianzai2017nian，tadaonanjingtoubenpengyouzaicichuangye，budaoliangnianshijianjiuzhuandaojibaiwan。

“neishihoumeiyoujianguoneimeduoqian，huaqiandashoudajiao。”2019nian，haoguangjingjiaranerzhi，chuangyeshibai，zijinzhouzhuanbuguolai，“haidaoqian100duowan”。

mailezhenglaidechehefangzi，taxiaochenlekuaibannian。zheiqijian，qizihetalihunle，fumuyemaiyuanta，weishenmebuzhaogewendingdegongzuo。dantameiyoudongyaoguochuangyedejuexin。tatancheng，“shangbanshijueduibukenengde，chufeizhendemeiyoufanchile”。

yiciouranjihui，tafaxianlexindechuangyemendao。tazaidouyinshangfenxiangjinrongkepushipin，liulanliangdadao1700wan。yourenqijiunengzuoshengyi。qiafengdouyintuichudoudian，nengxiangqitadianshangpingtaiyiyangmaihuo。taminruidiyugandaozheishijihui。

2019nian，chuaizhecongxinyongkataoxiande5wankuai，bahaizituojilaojiadefumu，tahepengyouzhishenqianwangyiwu。buzhidaomaishenme，jiudakaidouyinxiaoliangbangdan，xuanzeleqiansanmingzhiyidepinlei，nvshengfajia。

章霆重新创业初期直播间

youyihui，tazaiyiwujinhuo，kandaoyikuanshujiaomanghe，yigekeaidexiaonvhaixingxiang，tasuishoumaileyixie。dangtianwanshang，yishanglianjiejiubeifensimenmaiwan。diertian，tayoujinhuojishige，kucunjixubeixunsuqingkong；disantian，zaifanbeijinhuo，zaiyisaoerkong……

kanbihuangjindejiyuzaicibeitashibie。tajuedingzhuanxiangmaichaowanmanghe。ciqianmaifajiadengpinleijileidefensiyumangheshouzhongzhenghaogaoduzhonghe，tashunlizhuanxing，chenglilezijidegongsi，qimingdapiaoliang。mingzishifensiqudenicheng，laiyuanyutajizijidechengnuo，“fuzhaishifashibuchenggongbulifa，toufayiduhenzhangxianggenvren”。

zaoqizhibojian，tazhizhaolaiyigelinshigongdangzhubo，200kuaibosangexiaoshi。duifangzhibodeshihou，zhangtingjingchangzaihoumianxueximofangtadehuashu、dongzuohejiezou。yigeduoyuehouzhuboyeqingbuqile，tajiuzijidangzhubo。dangshi，douyinpingtaizhiboshijianyuezhang，quanzhongyuegao，yuerongyibeigengduoyonghukanjian。meiqiantouliu，tajiuaoshizhang，meitiandouzhiboshiduogexiaoshi。neihuiertahepengyouzuleyijianmenshi，louxiazuozhibo，loushangkeyishuijue。haoduoci，zhibojieshuhoujinpilijin，talianpaloudeliqidoumeiyou，jiudagedipucouheyiwan。

tahaibuduanchuangxinzhiboneirong，qianliangnianjiutuichulemangheyinzangkuanhejiqijikuanchanpinyingzhoubiandexingshi，jileileyipinianxingqiangdefensi。

douyinkaidianzheitiaoluzouduile。yikaozhibojianxiyinliuliang，jiufangfoyouyigekaizaishizhongxinshangyejiededianpu，meitiandouyouhenduofensiqianlaimaimanghe。duanduansangeduoyue，tazhenglesanshiduowan。

章霆公司盲盒直播间，实时在线人数过万人

chaowanlingyuconglaibuquenianqingchuangyezhe。lingyiwei90houlaobanxuhaozeyouzhegenggaodeqidian，yidunadaoqianwanrongzi 。

2020nian，shangzaixianggangzhongwendaxuegongdujisuanjituxingxueboshidetahelingwailiangweipengyouyiqi，zujiantuanduicanjialeyouchuangxingongchangchuangbandequanqiuaichuangxindasai，yijunaxiadiyiming。dangshidanrenjuesaipingweidelikaifuchengzantamendexiangmu“keyizhijienatouzi”。

youjiangxiangpulu，gengzaojiumengshengdechuangyexinxubuduanfangun。

2020nian8yue，“fangzizhaoxiangguan”danshengzaiyigeputongdejuminxiaoquli。jiandanlaishuo，chanpinzhuyaoshijiangaiyingyongyuchuantongdejimuchanpin，genjuyonghuzhaopiankezidongshengchenggexinghuafanglianxingwanou。

徐豪凭借“方仔照相馆”的人工智能系统获得“2020年全球高校学生DeeCamp AI训练营”总冠军。（图片来源：香港中文大学）

tuanduili，yourenfangqibaiwannianxin，congzhimingqiyelizhi，yourencongqinghuaxiuxue。xuhaohuixiangqineigeshihou，youzhong“zhengtianbuzhidaozaiganshenme”dehuanghu。

zuizao，gongsizhinengtongguopengyouquanmaichanpin。haozhaoqinpenghaoyouzhuanfabiaodan，yitiannengmaichuwuliudan，zheiyeshitamendezuidachanneng。“yigeyuemaijiqiankuai，jigerendoumeiyougongzi，nigenbenbuzhidaoshichanpindewentihaishinaerdewenti，tuanduixiezuoshangyeyouwenti，fanzhengdaochudoushiwenti。”

wulunruhe，chuangyeyijingkaishile。

“方仔照相馆”粉丝返图

02 来路曲折

chenggongzhedegushizongxiandeshunlichengzhang，danxixihuigu，fangshouyibodeweizhidailaidekongjuyeruyingsuixing。zhaodaoheshidetongxingren，shi90houchuangyezheyudaodeyidamenjian。

jinguanyoufengfudeshehuijingyan，zhangtinghaishicaikengle。

2023nian，suizhechanpindejinyibudiedai，zhangtingfajue，yiwudegongchanggongyiyijingwufamanzugenggaojingduchanpindexuyao。jingguoxingyelipengyoutuijian，dongguanjinrutadeshiye。zheilishiwanjuzhizaochanyedai，jubeibijiaowanzhengdechanyepeitao，buqueyuanliao、shebeihejishu，yeyoujingyanfengfudegongren。

danjibianyouchanyejichu，gongchangrengranliangyoubuqi，haideshaixuan。zhangtingcengjingyudaoguogongchangshoudingjinhoupaolu，“80duowan，gujizhuibuhuilaile”。haiyougengnaoxindeqingkuang，shoudaodechanpinhuobuduiban。ruguobuqianshou，nabudaoweikuan，“gongchangyehenkelian，tamengongziyefabuchuqu”，danqianshoulechanpinyoumaibuchuhaojia，zheishijiuxuyaozairenqingheliyizhongbawopingheng——shaozhuanyidian，ranggongchangfangongzhongzuo。danbingfeimeihuidounengshunlijiejue，tazhijinhaiyouyipixiacichanpinjiyazaihezuogongchangli，jumianjiangchi，gongchangnabudaoweikuan，tayekuiledingjin。

章霆直播间发货的区域

xuhaotongyangzouguoshirenbuqingdewanlu。tajinniangangkuarusanshisui，shenshangyouzhemingxiaoboshi、chengxuyuan、laobansanzhongshenfen，shuohuashixihuanxiao，biaodazhijie，shenshangmeiyoushangrendeyuanhuaqizhi。

zhaopinshixuhaomianlindejishouwentizhiyi，qianqitazaimianshishanghuafeilebushaojingli。

xuhaoxingrongzheishiyige“bijingdedalangtaoshadeguocheng”。houlaifupanfaxian，zuichangjiandekengshihouxuanrenxiangmujingli“zhushui”。

caiyuan，zeshitamianlinde“zuidatiaozhan，meiyouzhiyi”。daobushiqingganshangnanyikaikou，rengranchuyulixing——“nimeifapanduanshishiqingdewentihaishirendewenti。”

tacengjingzhaoguoyigemingxiaobiyededaxueshengzuokefuzhuguan。duifangmeitianhuifalaixiangxidehuibao，wendanghepeixunziliaodouxiedepiaoliang，danyiqukefubumenshenruwenyiquan，jiuhuiyishidaodongximeiyouluodi，“tadehuashurenjiagenbenbuyong”。neishi，youyuyewuzengzhang，kefurenshuyejijuzengjia，tayouhuiyouyu，shibushihuanyigerenyeshitongyangdejieguo。

zijinyeshiwenti。yijiagongsiyaopaoqilai，jishu、yunying、xiaoshouhegongchangjiuhaobigebohetui，quediaonayikuaidouhuixianrubupingheng。2021niannadaotouzirendeqianhou，henzhangyiduanshijian，xuhaozhigumaitouxiedaima，tabuduanzhaomuyanfarenyuan，poqiexiangtishengchanliang。

“方仔照相馆”粉丝返图

yanfahezijinxiaohaosuduzaisaipao，xuhaomeitiankandaozhanghushuziyidiandianbianxiao，zhidaomouyitian，jingjuemeiqianle，“gongsiyaohuobuxiaqule”。dengdaocongdaimazhongtaitou，xiangzaiqurongzixuming，shichangbiantianle，touzirenshoulideqianwudejinle，youqixiaofeipinleibubeikanhao。

queqian、quejishu、queheshiderencai，xuhaoduguolejiannandeliangnian。“chuangyeyizhidoutebienan，nandaonigenbenkanbudaoxiwang。”

jishijiqilejidajibenyaosu，yaozuochengshi，pinpaihegongchangduanhaidelijingyifancuomo。44suidelubotaojinianqianzaidongguankaileyijiachaowandaigongchang，tayoubushaokehudoushi90hounianqingchuangyezhe。tadeyixiangzhongyaogongzuojiushijingjingongsiguanli，yupinpaiduanxiaoshouzuohaoxianjie。beiduoshaohuo、mainazhongkuanshinenghuo、jingxidudadaoshenmeshuiping，meirenzhidaojingquedaan，douzhinengkaoyupan。

鲁波涛的工厂

wuchashiyoufasheng，xiaoshouduandeqingkuangyedaobigongchangduandongzuobuduangaijin、youhua。

2023nian，tongguodouyinzhibojiandaidong，lubotaoqixiahezuodepinpaixiaolianggaosuzengzhang，jigexiliedechanpin，douzaibuduanjiadan。youqizai2023nianniandidingdanliangjizeng。qiafenggongrenmenhuijiaguonian，gongchangyishizhijianjiebuzhuzheiyangdechanliang，guanligenbushang，dangshi“zhenggeshengchanxianzhijietanhuanle”。

neipihuozuizhongyanchilejigeyuecaijiaofu。houlai，lubotaojinjizhaomuleyipigongren，congyuanbende300yurenkuochongdao600duoren，yougourushangbaitaishebei，zengpeilianggechejian，caiweichilegongchangdingdanjiagoudeshengchanpingheng。

manghechanpinyouqiteshushuxing，ipgengdiekuai，zhizuoyaoqiugao。yikexiaoxiaomanghebaijian，yaojinglishudaogongxu——zhusuchengxing、damopaoguang、pendase、xiaoqiangpenyou、yiyin、huayou、zuzhuang、baozhuang，meiyibudouxuyaorengongcanyu。

gongrenshuliangfanbei，duigongchangguanliyexingchengkaoyan。yigexiliesanshijikuan，meiyikuanzaichaichu5gejian，jiuyouchaoguo15000gelingjian，zaichengyi50wanzhi，zongliangpangda，meiyigejiandouyaojingguorenshoucaozuo。“zheixuyaoyoujiangrenjiangxindegongzuoxintai，bujiaobuzaohaiyuansheji。”lubotaoshuo。

03 风口上的年轻人

huiguzheijinianchuangyelu，zhangtingjuedezijihenxingyun，xianshizaozaozaidouyinzhibojianjileifensi，youjishiganshanglemanghekuaiche。zuirangtagandaozhenfendeyicimaihuo，yitianjiufale6000xiangmanghe，yonglejishiliangbanguachelaizhuang。

dangleliangnianmanghezhubo，tabaoshoutongji，jingtashouchaiguodemangheshuyiwanji，“renhemanghenadaoshoushang，wojiunengzhidaoyonghuxibuxihuan”。lianjiulezheizhongpanduanli，tajuedingzizhuyanfamanghe。budongsheji，jiuyibianbianzhaoshejishimo，bazijixiangyaodeyangshiyongyuyanbiaoda，zairangshejishihuatu，fanfuxiuzheng。diyikuanyoutazizhushejidechanpinxingsiyigesansuidexiaowawa，zhangtingbazheixiliemanghemingmingwei“wasansui”。

“娃三岁”第一代产品

moheguochenghualesangeyue，shengchanhualelianggeyue，dengdaimeiyoubaifei，zheipihuozhihualebudaoyizhoujiubeifensimenmaidaoxiajia，zhibojianfensishishizaixianrenshuyidupowan，shouyidadao200wan。houlai“wasansui”yechengzhangweipoyoumingqideip，muqianyijinggengxindaodisanshiduodai，liantaiguozhimingyundongyuanshaichulaidetupian，douyou“wasansui”wanouchujing。

zhuandaoqianle，tadiyishijianhaileqiankuan，zailaojiaxiujianlesicengxiaolou，jifumuhehaizitigonglegenghaodeshenghuotiaojian。

zhangtingdecaifugushizhishichaowanlingyudeyigesuoying。neijinian，xingyelimeigerendounenggandaoyigureqingzaicuanteng。2018nian，lubotaohaizaiyijiawanjugongsizuoshichangxiaoshou，tamingandichajuedao，zhaoshangtaliaohezuoderenyuelaiyueduo。gezhongshejishi、dadaxiaoxiaodegongchangdouzaixunqiuchanneng，xiangdiyishijianjijinchizilifenyibeigeng。

2019niannianchu，tajuedingconggongsilizhidangan，kaiyijiachaowandaijiagonggongchang，dingzhidongguan，takanzhongquyubenshendexingyejichu。“dongguanyiqianjiuyouhenduozuoshoubandeqiye，cainenggendeshangbaohuodejiezou。”

鲁波涛的工厂，工人正在手绘加工

juxinhuashehezhongkeyuanshujuxianshi，2023nianwanjuneixiaozonge740yiyuanrenminbi，tongbishangsheng12.7%，guoneichaowanchanyechanzhiyouwangchaoguoqianyiyuanguimo。yixiedaipjueqi，2024nianshangbannian，paopaomateshixianyingshou45.6yiyuan，tongbizengzhang62.0%。chaowanyigaodiaodezitai，zuoshile“00houdemaotai”zhicheng。

zailubotaoyinxiangzhong，qianjinianzuihuoredeshihou，zhiyaoyougegongzixingxiang，zuochuchengpin，dounengzouxiangshichangchanshengxiaoshouzhuanqulirun。yidanjiunengzhengshangbaiwan，chenggongdeyouhuojiuxiangyiketuoshoukededetianmeiguoshi，yiboyouyiborenxunguolai。yourenzhaodaota，kaikoujiushi“woxiangchengweixiayigepaopaomate”。

ziyuanyouxian，yongruderentaiduo，shichangyezhanlulecankuyimian。zheiliangnian，zaiyudaomangmutouzizhe，tahuiquanduifangsansi，“yidanshibai，qimadongguanyitaofangzideshoufujiupeijinqule”。fenhuazhujianchuxian。tajianzhengguoyixielaoban，ganglaidongguan，“sangeyue、bannian，gongchangjiudaobile，cunleyiduikucun”。

chuangyehennannifengerxing，gengdadeqihouyeyushizhezhongzhongfengxian。xuhaoduishichanghuanjingbianhuayougengzhijiedeganzhi。

“方仔照相馆”粉丝返图

yiqiantouzirengesanchawudengmenbaifang，jiataweixindegengshitiantianbuduan。yinianhou，tazaiqulianxixirireluodetouziren，wangwangzhinengbeipaifa“haorenka”——xiangmuhenhao，danwomenmeifatou。tayenenglijie，“zibenbukanhaoxiaofeishichang，suiranjuyoukejishuxing，danguigenjiedishuyuxiaofei”。

youqishi，gentouzirenliaoleyiquanfaxian，duifanggengxiangshilaiwanchengkpixiexingyeyuebaode，zineiyihou，tajianshaolelarongzideniantou。

zhinengduanbeiqiusheng。gongsiyiducongbaiyurencaiyuandaoersanshige，tayonggerenzhengxindaile300wan，gongyingshanghefangzuyedoutuolejigeyue，caijigongsizhengqudaochuanxishijian。2022nian，zidonghuajishuqudeletupo，channengfanleshubaibei。jiashangtuanduizhaolaiyiweishanzhangyingxiaodebangshou，qudaodakai，channenggenshang，ta“duyingle”。

xianzai，“fangzizhaoxiangguan”bayanfabumenhezhiboyunyingbumenfangzairencaijizhongdeshenzhen，bashengchanbumenluodaochanyeyoushimingxiandedongguan。qikaifadejimuwanoushengchangongxuyouqijiangjiujingxi，“zonggongyou1600duozhongbiaozhunjian，meikuanchanpinkenengzhiyongdaoleqizhong100zhi120zhong，yaobasuoxupeijianjingzhunquchu，haiyaoduiyinggeshu”。

“方仔照相馆”粉丝返图

kaochuantongrengong，zheijiangshijudadegongzuoliang，“fangzizhaoxiangguan”yinruleziyanshebeitidai。muqianyizaidongguanyongyou4000pingmideziyougongyingliangongchang，zizhuwanchengsuoyouchanpindeyanfayushengchan。danrizuidachannengdadao8000jian，congzuikaishizhangda15dao20tiandejiaofuzhouqi，daorujinsuoduanzhi2dao3tian，yonghuxiadanhouyizhouneijiunengshoudaochengpin。

04 在直播间找新出路

chaowanshidianxingdeqingxuxiaofeipinlei，chizilisuoyourendoubudebusikaoyigewenti：fengkouguoquhou，zenmeban？

manghechicunbuduansuoxiao，duijingxidudeyaoqiuyuelaiyuegao，sunhaoyexiangyingzengjia，zheixiedoukaoyanzhegongchangdeguanlixiaoduhepinpaidekangfengxiannengli。

zhangtingzaidongguanzijianlegongchang，yibaozhengwendingchuhuo。haiyouyigebanfashijinlidazaopinpaiip，fuyuchanpingengzhangyuandeshengmingli。yaoyangchengpinpai，bixutouweiliuliang。

“大漂亮”公司旗下产品

jinnian4yuebagongsibandaodongguanhou，zhangtingbagengduojinglifangzaileyanfaipshang，yiduzantingzhibo，bachanpinpifajipengyoudezhibojian。danbudaobannian，tahaishijuedingchoujianyigexindezhibotuandui，yiqidaopinpaixuanchuan、kucunshifangzuoyong。tongshi，zhibojianhainengyanzhengipshifouyouzhangyuandeshengmingli。muqiantahetadetuanduigongshejichuleshiduokuanip，nakuanzuishouxiai，nakuanhuigoulvzuigao，zhiyaokankanzhibojianxiaolianghehudongjiuyimuleran。

butongyuchuantongxingyejidairenjilei，xinshidaidefengkouchengdeshangzhuanshunjishi。zhiyoubeigengduorenkanjian，cainengzaifengchuilaideshihoushunshierxing。

jinnianxiatian，luxuyouhenduotaiguo、yuenandekehuzhaodaozhangting，xiangxiadingdan，houlaitacaizhidao，youqudaoshangzaidouyinhaiwaibanzuozhibodaihuo，rangtamendechanpinjingzhihuodaoguowai。neiduanshijian，qimayoujiqiangeguowaiyonglaidedingdan，meitiandouyouyewuyuanlianxita，zongxiaoshouedadaojigeyi。

今年夏天，“娃三岁”在泰国参加潮玩展会

zhibojianzheizhongbianpinghuadexiaoshoumoshiyechufalechanyededuominuogupai，pinpaihuobao，dingdanliangjizeng，youchuandidaogongchangduan。lubotaodegongchangzaizheiliangniandejiliejingzhengzhongcunhuoxialai，zhibohongliyemanyandaotadegongchang，“yiqiandexiaokehumanmanbianchengledashu，zheizhongzhimianxiaofeizhedefangshi，ranghaodeshejiyudaohaodeshengchangongchangkuaisubicichengjiu，shuangxiangbenfuzouxiangshenyuan”。

xuhaoyeyishidaodouyinzhibojianjudadeliuliangyoushi。qunianshiyue，gongsikaishijinjundouyinzhibojian，youyuquefajingyan，xianshishuiwaibudaiyunying，dantouruledaliangzijin，zhinengweichiyingkuipingheng。jinnianqiyue，gongsizixingzujianzhibotuandui，muqianrengzaimosuoqianlu。

huiguichanpinbenshen，meigechuangyezheduichaowandelijiedoujinglilebianhua。zhidaochuangyeruxing，xuhaocaihouzhihoujuerenshidaozheishichaowanxingye。yuanxian，taduichaowandelijiejiushi“haokandebaijian”，tayidubunenglijieweishenmeyourenyuanyihuaqianmaizheixie“meierwuyong”dedongxi，zhidaotajizijiyangdemaomizuoleyikuanbaijian，caimingbaiqizhongjituozhedeqinggan。

“大漂亮”公司旗下产品

manghechangjialaobanlubotaozicheng“youyifunongminmianxiang”，hennanjiangruanmengkeaidebaijianyuzheiyangyigezhongniannanrenlianxizaiyiqi。tashixuemeishuzhuanyechushen，ruxingshizaihualanggongzuo，duoniandeyishuxuntao，rangtaduichaowanfengchaoyouzijidedutejianjie。

“jiuxianglaoyidairenaishouzangciqi、chahu，zhishihuanleyibonianqingren，youbutongdeshenmeixuqiueryi。”tajuede，zheizhongshouzangyishikezaiguorenjiyishenchu。tazainongcunzhangda，xiaoshihoukandarenmenbadaoguheyumishouqilaicunfang，zhangdahouzijiyeaishouzangchajuhezihua。

meidairendouyouyuanyishouzangdeshiwu，“youyigexinlikeyianfangdedifang，duchuyelezaiqizhong。”lubotaoshuo。

chaowandaodishishenme？daodiyoushenmexiyinli？suoyoulijiedouzhixiangyigegongxing——renmenzaimengqubaijianshangjituozhezhuanshuxinqingheqinggan。zhangtingdangzhubodaihuochaowanneiliangnian，youdefensijihumeitiandoulaizhibojiankantachaimanghe，“zheigeguochengnenghuanjietamenshenghuodewuliao，zheiyangjiuhenhao”。taduichaowanqianjinghenleguan，xiangxin“nenggoujirenqingxujiazhideshiwudouhuiyouwuqiongqianli”。