界面新闻记者 | 陈杨 唐卓雅

界面新闻编辑 | 谢欣

jinjinian，chaoshengdao、chaoshengpaokeyishuoshiyimeilingyude“xianxiangji”xiangmu。tamenchangchangweilieyimeijigoudezhudaxiangmu，yezaixiaohongshushangbeiliewei“zuizhidezuo”“rumen”“bizuo”deqingyimeixiangmuzhiyi。

shijishang，chaoshengdao、chaoshengpaoshuyuguangdianleixiangmu，qiyuanlishiyijujiaochaoshengweinengliangyuanzuoyongyupixia，jiarecijijiaoyuandanbaizaisheng，congershixiantilajinzhidexiaoguo。ciqian，zheileixiangmushebeiyejinglileyouhaiwailiuruguonei，youyemanshengzhangzhujianzouxiangheguideguocheng。

lianheligeyiliaomeirongjituanchuangshiren、dongshizhanglibinguji，dangxia，guoneiyimeichaoshengchanpinleijizhuangjiliangdayueyoushangwantai。qizhong，guoneishougehuozhengchangjiabandaoyiliaodezhuangjishuliangyueweisansiqiantai。

erriqian，yibandaochaoshengpaoweishoudengyipiyimeichaoshengchanpinzaiyaojianbumenzhucedeshiyongfanweibiangengyinfayeneiguanzhu。zaiguojiayaojianju（nmpa）guanwangjiansuokejian，2024nian6yuezhi9yuejian，shugechanpinzhucedeshiyongfanweiqudiaole“yongyuyiliaojigoukangfuke、pifuke、zhengxingmeirongke”debiaoshu。

duoweiyeneirenshigaosujiemianxinwen，zheiyiweizhejianguanfangduiyimeichaoshengshebeidejinyibuguifan。libintidao，weilai，jianguanbumenkenengyishezhiguoduqidefangshi，yaoqiuxianzaiyihuoerleizhengdechangjiazaiyidingshijianfanweineizaizhucesanleizheng，jiwanchenggenggaodezhuceyaoqiu。zhiyuduidangxiayihuozhengchanpindejutiyingxiang，weilaiweihuodesanleizhengdechanpinshifouhainengxiaoshou、shiyong，junxuyaokancihoudejianguanlidu，dangxiahaibuhaopanduan。

监管连续出手整顿

zaibenciyimeichaoshengshebeibiangengzhuceshiyongfanweiqian，chaoshengpaoyijinghuoreduonian。

ju《2021zhongguoyimeikangshuaixiaofeiqushibaogao》，xuanzenengliangyuanxiangmudeyimeikangshuaixiaofeizhezaiqingyimeishichangzhongbiligaoda86.23%。lingju《zhongguoyimeixingye2024niandudongxibaogao》，2023nian，guangdianleixiangmuzaizhonggaoshouruyimeixuqiuzhezhongdefugaidudadao79%，yuzhusheleixiangmu78%deshuipingleisi，yuangaoyuqingjielei、shoushuleixiangmu。

受到热捧的同时，这类医美超声产品存在假货横行、超范围宣传使用等合规问题也是业内不争的事实。

erjuzainmpashangdesousuojieguo，ciqianbiangengshejidechangshangbaokuohunanbandaoyiliao、hunanxingruiyiliao、hunanjianfengjiguangyiliao、zhangshapolidayiliao、ximisiyiliao、hunanhandeweichuangyiliaodeng。

tamenzai2021nian6yuezhi2023nian8yuejianhuozheng，qizhongbufagailingyuzhongdetoubuchanpin。lingwai，zheixiechangjiadegongtongdianzaiyu，ciqianzhucedechaoshengchanpinjunshuyuchaoshengzhiliaoyi，weidierleiyiliaoqixie。

zaiguonei，yiliaoqixieyijufengxianchengduyoudidaogao，huaweidiyilei、dierlei、disanleisangeleibie，fenbieyoushiji、shengjiyaojianbumen、nmpafuzeguanli。

duiyuzheipijizhongbiangeng，libingaosujiemianxinwen，hunanshengzaizheileichaoshengchanpinzhuceshenpishang“bijiaojijin”，suoyichangjiayedoudaohunanlaizhuce。zheiyeshiqianshugongsijunzaihunan，chanpinzhuce、biangengshenpibumenjunweihunanshengyaojianjudeyuanyin。

11yue21ri，jiemianxinwenjizhezhidianbandaoyiliaoguanwangkefu，duifangchengduichaoshengzhiliaoyishiyongfanweibianhuabuzhiqing，kelianxigongzhonghao“bandaoyiliao”rengongkefuxunwenxiangxiqingkuang。houxujizhelianxirengongkefu，danweihuodafu。11yue22ri，jizheduocizhidianbandaoyiliaotianyanchagongkaidianhua，danjunweijietong。

shijishang，yimeichaoshengchanpinwenshiyijiu。2009nian，meiguoultheragongsidechaoshengdaoultherapyjiuyizaimeihuopi，xianyongyumeibutisheng，houyouhuopiyongyuxialianbu、jingbu、qianxiongbugaishanxiwenhezhouwen。suihou，qiliuruguonei，zhujianliuxing，ultherapyzaiguoneibeichengwei“meibanchaoshengdao”。

buguo，zheileichanpinzaiguoneideheguihuajinchengjiaoweihuanman。

2018nian，nmpayiliaoqixiejishushenpingzhongxin（cmde）fawentidao，“meirongchaoshengdaoleichanpin”zaimeiguozuoweiyiliaoqixieguanli，yiyouchanpinhuozhunshangshi，zaiguoneizuoweidisanleiyiliaoqixieguanli。muqian，guoneishangweiyougaileichanpinhuozhunshangshi。zhuyaoyuanyinshisuotijiaodeziliaobuzuyizhengmingchanpinyongyuzhongguorenqundeanquan、youxiaoxing。

tongnian10yue，ultheratijiaodeweidianjujiaochaoshengzhiliaoyizhuceshenqingbeifou，zhijinrengweizaiguoneishangshi。youci，guoneidechaoshengdaoyaomeshizousierlaide“shuihuo”，yaomeshifanghuo、jiahuo。

zhidao2021nian6yue，bandaoyiliaodechaoshengzhiliaoyihuopi，beichengwei“bandaochaoshengpao”。zheishiguoneishougehuozhengdejujiaochaoshengshebei，“chaoshengpao”yechengweiyizhongguochanjujiaochaoshengchanpindedaimingci。cihou，hunanjianfengjiguangyiliaodenggongsidetongleichanpinxianhounazheng。danzhidezhuyideshi，yucmdezai2018niandefawenbutong，zheixiechanpinjunyidierleiyiliaoqixiebaopi。

zheiyi“cuowei”beihou，baokuochanpinchayi、jianguan、shangyedengduofangmiandekaoliang。

zhongzhengxieyimeijigoufenhuifuhuizhangtianyahuacengxiangjiemianxinwenbiaoshi，meibanchaoshengdaonengliangbijiaoda，cunzaijiaodafengxian，yincizaifengxianpinggufangmiananzhaodisanleiyiliaoqixieguanli。danguoneichaoshengzhiliaodenengliangyuanxiangduijiaoruo，fengxianxishubugao，junanzhaoliliaoyidefengxianzaiguankong，jiandierleiyiliaoqixieguanli。

jufudandaxuefushuyanerbihoukeyiyuanguanweidejieshao，meibanchaoshengdaocaiyonggaonengjujiaochaoshengjishu（hifu），kegenjubutongquyupifuhouduxuanzeheshidenengliang，bimiancaozuoshiwuzhuoshangpifu。danjibianrucihaishifeichangtengtong，qieyoushenjingsunshangkeneng，zaiguoneizhangqilinchuangshiyanheguanchazhongbeirenweianquanxishubugou，yinciyizhiweinengjinruzhongguoshichang。zaicibeijingxia，guoneichangjiayanfachuchaoshengpao，conganquanjiaoduchufacaiyongweijujiaochaoshengjishu（mfu）。

erjianguanfangmianciqianyequeshijizheileichanpinliuxialeyierleizhengshenbaodelujing。jucmdeguanwang2022nianduichaoshengzhiliaoshebeidepingshenmiaoshu，duiyuyongyuzhiliaomude，yibancaiyongjujiaohuoruojujiaochaoshengbo，bingzuoyongyuhuanzhedeshebei，ruchaoshengzhiliaoyi，jiandierleiyiliaoqixieguanli，linchuangpingjiafangshiweiyu“tongpinzhong”chanpinbidui。

lingwai，shumingyeneirenshiyegaosujiemianxinwen，guochanchangshangyierleizhengzhuce，yeyusanleizhengdeshenbaoyaoqiu、chengbenjiaogao，erchangjiaxiwangjinkuaihuopishangshixiaoshouyouguan。

zhidao2023nian11yue，nmpayiliaoqixiebiaozhunguanlizhongxinqiantou，fabule《meirongyongtuchaoshengqixiefenleijiedingzhidaoyuanze（zhengqiuyijiangao）》，qizhongmingqueyishifoushi“rentizuzhibianxing”weibiaozhun，jiangmeirongchaoshengshebeifenzuolianglei，fenbieanzhaodisanlei、dierleiyiliaoqixieguanli。

yiweipifukeyishengxiangjiemianxinwenbiaoshi，dangxia，changjia、yimeijigouduichaoshengpaodengshebeidexuanchuan、shiyong，shijishangfuheqianshu《zhengqiuyijiangao》zhongandisanleiyiliaoqixieguanlidemiaoshu。

huaneryanzhi，yidangxiashijiaokan，guoneidechaoshengpaodengchanpinyidierleiqixiehuozheng，danshijishangshiyidisanleiqixiedebiaozhunzaiyong。zaizheidianshang，libintidao，weilai，jianguanbumenkenengyishezhiguoduqidefangshi，yaoqiuyihuoerleizhengdechangjiazaizhucesanleizheng。

lingwai，zhideyitideshi，2024nian9yue、10yue，zhengzhoupinzhengweilaiyiliao、guizhoupolidayiliaodechaoshengzhiliaoyifenbiezaihenanshengyaojianju、guizhoushengyaojianjuhuopi，junandierleiyiliaoqixieguanli，ershiyongfanweidemiaoshumingquewei“liyongchaoshengbonengliang，zaibufashengzuzhibianxingdeqingkuangxia，youzhuyumianbupifudejinzhitisheng、quchuzhouwen”，zai“yimei”“kangshuai”gainianshang，xiangjiaoqianyipizhucechanpindeshiyongfanweimiaoshugengjuti、mingque，yefuheqianshu《zhengqiuyijiangao》defenleiyuanze。

是超范围“重灾区”

daomuqian，zaiqianshuzhucecelvexia，chaoshengpaodengchanpinpubiancunzaichaofanweixuanchuan、shiyongdexianxiang。

yibandaoyiliao2021nian6yueshougehuozhengdechaoshengpaoweili，junmpaguanwang，tongnian8yue，gaichanpindeshiyongfanweizaiciqian“shiyongyuyiliaojigourentijianjing、yaofubujisizhibuweimanxingzuzhisunshangxingtengtong、shenjingxingpiyandefuzhuzhiliao，yijicujinchanhouzigongfujiu”dejichushang，zengjiale“yongyuyiliaojigoukangfuke、pifuke、zhengxingmeirongke、fuchankexiangguanjibingdefuzhuzhiliao”debiaoshu。erjiezhimuqian，nmpaguanwangshangyimeiyouzheiyixinzengbiaoshu。

zaishougehuozhengchanpin“guanghuan”dejiachixia，chaoshengpaoshebeixunsuzouhong，bingzaiyiliao、yimeijigoudekepu、xuanchuanzhongbeichengwei“guohuozhiguang”“kangshuaishenqi”，qizhongyebufaguoneidasanjiayiyuandeshenying。

buguo，xibeidaxuefushuyiyuan（xianshidisanyiyuan）pifukefuzhurenyishiluanqicengxiangjiemianxinwenzhichu，chaoshengpaohuopishiyingzhengbingwukangshuailaoxiangguanshiyingzheng，qiechaoshengpaozaishiyongshangweifuzhuzhiliaoshebei。muqianchaofanweishiyongyiweizhe，chanpinyongyumianbugaishandelinchuangshujujileibugou，meiyouchongfendeshujulaizhichimianbugaishandeyouxiaoxingheanquanxing。

qianshupifukeyishengtongyangbiaoshi，chaoshengpao、chaoshengwanghuopideshiyongfanweizhuyaoshililiao。duiyuyouyimeijigou、meirongyuanjiangchaoshengpaozhijieyongyumianbugaishan、kangshuai，luanqiheqianshupifukeyishengjunrenwei，zheishiyizhong“dacabianqiu”dexingwei。

erjujimuxinwenciqiandebaodao，shenzhenbandaoyiliaoyouxiangongsixiangguanfuzerencengbiaoshi，ruodanyirenweichaoshengpaokekangshuaihuishexiankuodaxuanchuan。qibiaoshi，“bandaochaoshengpao”duipifudezuoyongjiushifuzhuzhiliao，muqiangongsideshichangtuiguangdoushiyilianhezhiliaodexingshizaituiguang。

zaizheidianshang，libingaosujiemianxinwen，yifangmian，ciqianchangjiazaichaofanweituiguangshangduoyi“zhuanjiagongshi”defangshijinxing，“yinweiqueshiyouzhiliaoxiaoguo，yededaoleyishengderenke”。libintidaozaiguoqudetantaozhong，yaojianbumenrenweigaozhiliangdezhuanjiagongshi、linchuangzhinankeyiqidaoyidingdezhichengzuoyong。

lingwaitayetidao，2024nian8yue，nmpafabude《zhonghuarenmingongheguoyiliaoqixieguanlifa（caoanzhengqiuyijiangao）》zhong，xinzengguanyu“chaoshiyingzheng”zhiliaodeguiding，yezaiweilaijiyishengtigonglecaozuokongjian。

shijishang，youyujileiyixuezhengjuxuyaoshijian，wulunshiyaowuhaishiyiliaoqixie，heguichaoshiyingzhengshiyongdebenzhishizaihuanzhejinkuaikeji，yuyaoxieanquanxing、youxiaoxingzhijiandezhezhong。

danduiyubudangshiyongyimeichaoshengchanpindeqianzaifengxian，luanqicenggaosujiemianxinwen，zheileichanpinzhenghuoyufanghuo、jiahuodechabiezhuyaozaiyushebeidegongyihezhikong。

qizhong，chaoshengjujiaoyaoqiuchaoshengnengliangjujiaodian（zhiliaodian）henjunyun、wending，zaipixiajiuxiangyibafenglideshoushudao，erfanghuo、jiahuodejujiaodiantongchangbugoujunyun，jiuxiangzheibashoushudaohendun，zaochengpixiazhiliaodianyoushenyouqian、youqingyouzhong，kenenghuizaimianbuxingchengshuipao、qiuzhen、fengtuandengbuliangfanying。

chuleshebeibenshen，luanqijieshao，chaoshengdaopeiyoudezhiliaotouweihaocai，tongchangyoumaichongshuhuofashuxianzhi，liru5000fazhihoubunengzaishiyong，xuyaogenghuandeng。yiyouchangjiahuipojiezhiliaotou，jinxingchaoxianzhishiyong。leisishoushudaoshiyonghouyousunhao，yongdecishuduolehuibiandunyiyang，chaoxianzhishiyongzhiliaotouyekenengzaochenganquanyinhuan，daozhibuliangfanying。

jiemianxinwenjizhezaizhongguocaipanwenshuwangshangyi“meirong”“chaoshengdao”weiguanjiancijinxingjiansuohou，faxianzaiduoqixiangguanyiliaojiufenzhong，huanzhezaijieshoubudangdemeirongchaoshengdaoxiangmuhou，cunzaibeiquezhenweijubumiantan，mianshenjingsunshang、sanchashenjingsunshang，1%zuomianbushenⅱdushaoshangdengqingkuang。