zhongshanshankenengdengbulaizhangyimingdedaoqian。

yinweigonggongyitideshezhi，daduoshihoubingbuxuyaoyigezuizhongdebiaozhundaan，guochengyeshiyizhong“jieguo”。zheicizhongshanshanxianqideyulunfengbaoyeshiruci，tazaigongkaichanghedangzhemeiti，zhijieduixiangsangehulianwangxingye：

shouxianshiduanshipin。zhongshanshanchengqishi“zuiedepingtai，zheizhongpingtaishizhonglaji”。tahaixianglingwaiyiwei“zhongguoshoufu”zhangyimingkaipao，yaoqiutazhixiadejinritoutiaohedouyin，shanchuduitadeshanghaiyuwumieyanlun，“qingjinritoutiao、douyin，buyaoyirenhesuowei‘bifenggang’yuanzejinxingtangsai，lijichechuduiwogerenmingyuquandeqinhaiyanlun、tupian，bingxiangwogerenhewojiashudaoqian，zheishijianyijingbuduanle。”

qicishizhibodaihuo。zhongshanshanbamaotouduizhunledangxialiuliangzuidadejiweiqiyejia，jihushizaishanletamendelian，“woyougen，neixierenmeiyougen，woyongyuanbuhuiquzuozhibodaihuo，woyekanbuqineixiezhibodaihuodeqiyejia。”zaitakanlai，neixie（zhibodaihuo）qiyeshipingmiande，nongfushanquanshichuizhixingde，“wogengyuanyizhuanzhuyugengyoujiazhideshiye”。

huoxushiweilejiandingdebiaodazijidezheigetaidu，zhongshanshanhaizaipengyouquanfaledongtai，“woyiwoxuejianxuanyuan，shinianshengsidushenwai”，peitushitazai2015nianjieshoucaifangshideyulu。qizhong，“woyiwoxuejianxuanyuan”，chuziluxunshizuo《zitixiaoxiang》zhongzuihouyiju，zhuyaobiaodadeyisishi“woyaoyongwodexuelaibiaodaduizhonghuaminzudeshenai。”

dangshijieshoucaifangshi，tahaibiaoshi，“ruguoyigeqiyebutongguochanpinlaiduishehuibiaodatadegongxian，neiyaozheigeqiyeganshenme？womenzhongguodeqiyejia，womenjianshangchengdandezerenshishenme？womenyaochuangzaochanpin，tongguowomendechanpinlaigaosuwomenzheigeshehui、womenderenzhi、womendelixiang。”

disanshipaohongdianshangpingtai。taduimeitibiaoshi，nongfushanquanyizhizaitishengjiagetixi，bingzhijiepaohongpinduoduo，cheng“hulianwangpingtairangjiagetixixiajiang，youqishipinduoduozheiyangdejiagetixi，duizhongguopinpai，duizhongguochanyeshiyizhongjudashanghai”。zhongshanshanqiangdiao，zheibujinjinshiliebiquzhuliangbidexingwei，gengshiyizhongchanyedaoxiang。“jiagejiushichanyedaoxiang”，tazhichu，“zheizhongjiagedaoxiang，zhengfumeiyouganyu，shishizhide”。

设置舆论议题的高手

dancongyanlunshangkan，henduorenhuijuedezhongshanshanbutaixiang“zhongshanshan”le，gaodiaoqiejianrui。yinweiguoquhenzhangyiduanshijian，taduoshiyinzangzaigongzhongshiyezhiwai。danjinnian2yueyilai，tebieshiwahahachuangshirenzongqinghoushishi，zhongshanshanbeizhizedaonianquefachengyi，tahenongfushanquanbeituishangfengkoulangjian，zaoyuyichangwangluoweijiao，hexindehuatibaokuozhongshanshanduiwahahawangenfuyi、chanpinbaozhuangcunzairibenyuansu、zhongshanshandeerzishimeiguoguojidengdeng。

zuikaishi，zhongshanshandeyingduibanfashizhenjianduimaimang，qiangyinghuiyingzhuduofeiyi。biruzaibeima“wangenfuyi”shi，zhongshanshantongguonongfushanquanguanfanggongzhonghaofabuyipianxiaozuowen，qinzihuiyingxiangguanwangluochuanyan。tazhongdianhuiyinglesangezhengyiwenti：fourendiyitongjinlaiziwahaha；meiyouzaiwahahalingguogongzi，gengbushiyinchonghuobeikaichu；tianranshuihechunjingshuizhizheng，shuangfangyijingwoshouyanhe，danrengranjianchirenweitianranshuigenghao。

xianran，zheifanjiushilunshidehuifu，bingbunengwanquanpingxiyouyouzhongkou。houxudefenzhengbingmeiyouyinweizheipianxiaozuowenyousuopingxi，tabudebuzaiciliangxiangyangshi，jinxingyiqizhutiwei《zhongshanshan：lixiangzhuyidefengzi》defangtan，nianguoqixundezhongshanshan，huiyingleshoufu、liuliang、zhengyi、wangbaodengzhuduominganhuati。qixiaoguohexiaozuowenxiangsi，bingmeiyouhuanjietahenongfushanquanmianlindeyulunweiji。

zheiyici，zhongshanshancaiqulelingwaiyizhongcelve：nidanide，wodawode。tazaiduoshurenguanzhunongfushanquanheqibenrendehuatizhiwai，jiangpaohuowaiyi，zhongxinshezhilejizuyiti，zhuanyidazhongdeshixian。

yaozhidao，wulunshisuanfayoumeiyoujiazhiguan，haishizhibodaihuoduijingjifazhanyoumeiyoufahuizuoyonghuozhedianshangpingtaineijuandijia，doushidangxiaxinjingjilishifenhuoredehuati。zhongshoufuxiachangsheleitaishengtao，zhishirangzheixiehuatiyoulegenggaoweidugengdashengliangdezhengyi。

bukezhiyideshi，lianxu4nianchengweizhongguoshoufudezhongshanshan，yizhidoushishezhiyulunhuatidegaoshou。jiunatabeizhiyi“wangenfuyi”depingzhuangyinyongshuilaishuo，zaiyuwahahazhengduo“shuiwang”deshiqi，nongfushanquanshuchuyige“zhangqiyinyongbuhankuangwuzhidechunjingshuiduijiankangwuyi”degainian，xianqitianranshuiyuchunjingshuizhizheng。zheigegainianfuhedazhongbennengderenzhipanduan：butianran，kuangwuzhidoumeile，kendingduijiankangbuhao。

zhongshanshanshenanqiangduoyonghurenzhideshoufa，nongfushanquanteyifabuyigedongwuyuzhiwudeshiyan：tianranshuijiaoguandeshuixianhua，bichunjingshuijiaoguandegengkuaifaya；yongshuiweiyangzhaidiaoshenshangxiandexiaobaishu，hechunjingshuidexiaobaishuzhihuole4tian，erhetianranshuidexiaobaishucunhuole6tian。duici，zongqinghouzaishihouwakudao，dafenyangshuixian，shuixianzhangdegenghao，nandaodafenyouyijiankang？

youmeitirenshipingjia，zheilianggekexuexinghennanpingdeshiyan，quezuyirangrenleineixinhuodezugoudekexuezhicheng。cihoujigeyuedeyulunchang，zaibeizhelituidongdetianranshuiyuchunjingshuideduilihuatizhong，tianranshuiyuchunjingshui，yeyoulechonggaoyudiliededuizhi。jingciyiyi，yiwahahaweidaibiaodechunjingshuishichangxunsuhualuo。

钟睒睒下场的背后

zheishizhongshanshantiaoqideyichangduichunjingshuide“wangbao”。danwulunshishenmeyangdeyitishezhi，doulibukainongfushanquandejichuyewu，yejiushiqishangyemoshi。tadeyixilieduiwaiguandianshuchu，benzhijiushizaizhengduoqudaokongzhiquan，fanhualijiejiushiliuliangzhizheng，chuantongdexianxiaqudaoyuzhengqishiruhongdexianshangliuliangzhizheng。

因为你讨论算法有没有价值观，直播带货能不能带来商业价值，每个人都会有自己的答案，主流媒体以及主管部门也有自己的判断。就像数字力场宗明laoshishuodeneiyang，zhenduizhongshanshandehuoliquankai，renweitaduiderennengzhaochuyiersansiwulaizhengmingtashiduide，renweitacuoderenyenengzhaochuyiduibuglai。

zheibeihoudeshishishi，nongfushanquanzhengzaimianlinshichangfenebeicanshideweiji。jinnianshangbanniannongfushanquandecaibaoxianshi，nongfushanquanbaozhuangyinyongshuichanpindeyingshoudafuxiacuo18%。huxiuxiaoxixianshi，youyushuiyinchanpinshangbannianshili，zhongshanshancengzaigongsineibuyaoqiubaozhuangshuibumenlixia“junlingzhuang”，bingfaqiyilunzhanlvediaozheng，tazhishigaibumenruguobunengkaohongping、lvpingchanpinqianghuishiqudeshichangfene，bianyao“zhenggebumendouxiake”。

yucitongshi，zhongshanshandeshenjiayezaisuoshui。wulunshi《fubusi》fabudezhongguoneidifuhaobang，haishihurunzhongguobaifubang，zhongshanshanzai2024niandeshenjiadouxianshibutongchengdudesuoshui。

zhongshanshandebiaotai，huatitiaodejingzhun，madeyehenla，dantabingbushimouxiequntide“zuiti”，zhishiyizhongzhuyilizhengduodecelve。zheiyeshiweihetayishenshixian，zaipaochusangehuatihoujixu“budao”：buyaozhangqizhenggejiatingcongzaoshangdaowanshanghe（lvpingshui），zhangqiheyidingshiyouwentide。

zheishishangdiyiqian，zisunbabai。muqian，yijingyoukepubozhuxianghangzhoushixihuqushijianjushimingjubaonongfushanquanyinyongchunjingshui(lvping)shexianweihaigongzhongjiankang。

zhongshanshantiaoqideyulunfenzhenghaihuichixu，tayekenengbingbuxuyaozhangyimingdeyigehuiying。dankeyimingquedeshi，zhongshanshanzhuyanle“shoufuduishoufu”dexima，zhideguli，yinweidalaogekonghanhuadejingxiangyijingshifenhanjian。tadehuahuoxubudui，danzhanzaibataishang，jiqiqiancenglang，yeweibishijianhuaishi。

haiyouyidianjianyishi，zhongshanshanqueshixuyaoyushijujin，jiaqiangxuexile。xinjiuqudaobingbuduili，chuantongqudaoxia，nongfushanquancaizhewahahachengweiwangzhe，zhongshanshanpingjie“dazirandebanyungong”dengdingzhongguoshoufu，zheishishidaideqiji。

danxinjingjixiadexianshangqudaoyeshiqushi，erzhebushilingheguanxi，yongbaohuozhebiange，duinongfushanquanlaishuo，yeshixindegushikongjian。congshanruliu，yongbaoshidai，huoxunengrangnongfushanquanyijihouzhongshanshanshidai，gengjiacongrongyixie。

参考资料：

zimubang，《zhongshanshan，zhanzaiyuminhongduimian》

shuzilichang，《huanyingyuminhongdongmingzhuleijunchulaigenzhongshanshanbianlun》