wen | banmaxiaofei chenxiaojing

xingbakezhongguo，yidaolebudebudadongshoushudeshihoule。

zhongguokafeishichangzhangqide9.9yuanjiagezhan，jiangxingbaketuorudaolegangadejingdi。genyubugen，zuoyouyaobai。

shujubuhuipianren。xingbakezaizhongguoshichangdetuishi，yizhijieyingxiangdaolegongsidezhengtiyejibiaoxian。

shangzhou，shichangchuanchuxiaoxi，xingbakezhengzaixunqiujizhongguoshichangkai“zhongyaofang”。

yigezhongdadexuannianshi，sheinengjiexiaxingbakezhongguo？

寻求“中药方”

zonghengquanqiu50nian，kafeijutouxingbake，zaimianduizhongguoshichangdexinjingzhengshi，shizhongmeiyouxiangchutaihaodeyingduizhice。

shangzhou，youxiaoxicheng，xingbakezhengzaiweiqizhongguoyewu，xunqiu“zhongyaoyaofang”。juwaimeibaodao，chushouguquan、yinjindangdihezuohuobandengjiaoyixuanxiang，xingbakedouzaizonghekaolv。

meitizaibaodaozhong，yinshuzhiqingrenshidehua，chengxingbakeyifeizhengshipingguleqianzaitouzizhexingqu，baokuozhongguodesimuguquangongsi、ganxingqudezhongguoqiyejituanyijiyouxingyejingyandebendigongsi。

buguo，muqiangezhongjudongchuyupinggujieduan，shifoujixutuijin，shangweizuochujueding。

shishishang，jizhongguoyewudongshoushu，xingbakeyiyunnianglehenzhangshijian。

zai2024cainiandisanjidu（jiezhi6yuemo）yejihuishang，shirengongsiceonasihan，jiushoucigongkaitichu，zaizhongguotansuozhanlvehezuoguanxi。zaitakanlai，xingbakezaizhongguoyougenggaodezengzhanghelirunjihui，tongguozhanlvexinghezuohuobanguanxideshenrutansuo，jinyibuzengqiangjingzhengdiwei，jiasuzengzhanghechuangxin，jinerqudezhongguoshichangdezhangqishengli。

zhibuguo，zaitichuzheigexiangfameiduojiu，zhizhangxingbakebuzuyinianbandenasihanjiucongcongliren，zheijiakafeijutoujiangyinglainikeershidai。

nasihanzhangduoxingbakeshiqi，gongsideyejibiaoxianbujinrurenyi，gujiagengshidafuxiadie。zaixindejingzhenghuanjingxia，xuyaoyiweigengjukaituojingshendezhangmenren。zaigongsidongshihuikanlai，cengdailingduogeliansuocanyinpinpailiwankuanglandenikeer，shigengheshiderenxuan。

youxiaoxicheng，nikeerzoumashangrencaijigeyue，jiuzhezhongkaolvzhongguoyewuwenti，yuanyugefangdeyali，youqishijijintouzijigouailiaote。gaijigouyimingquetichu，xiwangxingbakechengnuoduiqizhongguoyewujinxingshenshi。bijing，zhongguoyishixingbakedequanqiudierdashichang，zhongguoyewudechengbai，duixingbakezhiguanzhongyao。

zaoqian，nikeerzaijieshoucnbczhuanfangshi，jiucengbiaoshi，zijijiangzai12yuezeshizoufangzhongguoshichang，yibiangenghaodilejieyewu。

haowuyiwen，zhiyoudengdaonikeerjieshuduizhongguoshichangdezoufang，xingbakeruguojinyibukaolvzhongguoyewu，cainengjianfenxiao。

丢失王座

50duonianqian，xingbakezaimeiguochuangli，youyiduanquzhedegushi。

bite，yiminghelandekafeishangren，houyijumeiguo。1966nian，tazaimeiguojiazhoubokelikaidian，yinrualabikakafeihezhongduhongpeijishu。you3weikafeiaihaozhexiangqibaishi，xuechenghouyu1971nian，zaixiyatupaikeshichangchuanglixingbake，kaichulediyijiaquyuxingdekafeidoumendian。

huohuade·shuerciyuanbenshiyimingkafeiyanmojigongyingshang，houjiaruxingbake。qijian，tashouyidalikafeiguandeqifa，tichulezaimeiguokaishejingpinkafeiguandeshexiang，danmeiyoudedaoxingbakejiweichuangshirendezhongshi。

yushi，tacongxingbakecizhi，zilimenhuchuangli“tiantiankafeiguan”。

houlai，huohuade·shuercichouzishougouxingbakeyutiantiankafeiguanjiehe，caiyoulerujindexingbake。

1992nian，xingbakechenggongdenglunasidake，dangshi，qimendianzongshuyecai165jia。juemuzidejiachi，huohuade·shuerciduixingbakequanqiuhuadeshexiang，zhongyuyoulezhankaidekeneng。

cihou，zaishuercidedailingxia，xingbakekaiqilexiangquanmeinaizhiquanqiushichangdedakuozhang。

1999nian1yue，xingbakezaibeijingguomaozhongxin，kaichuzhongguoneididiyijiamendian，zhengshikaiqilezhongguoshichangdezhengcheng。

dangshi，weishubuduodezhongguokafeiyonghu，duikafeiderenshi，daduohaitingliuzaisurongjieduan。xingbakeyongxianmojingpinkafeichanpinhedisankongjiandegainian，henkuaizhengfulezhongguodeyizhongjingyingjieceng。keyizheimeshuo，henduozhongguorendediyibeikafei，jiushixingbake。

jinruzhongguoshichangshiyunian，xingbakezaizhongguodedachengshiyilujuejin，jihumeiyouzaoyuqiangyoulideduishou。

zhidao2017nian，ruixingkafeihengkongchushi，zhongguokafeishichangzuidadebianshuchuxian。

tiezhe“xingbakepingti”debiaoqian，jiezhuhulianwangdebutieshidafa，gengxiaodemendianheqingbiandemoshi……ruixingyijiageyoushixunsuxijuanquanguoshichang，guimojiejiepansheng。muqian，qimendianshuliangyitupo2wanjia，shixingbakezhongguomendianshuliangde2beiduo。

2023nian，ruixingzaizhongguoshichangdexiaoshouzongeshoucichaoyuexingbakezhongguo，chenggongdengdingzhongguode“kafeizhiwang”。

xingbakezhengzaizaoyuquanfangweidetiaozhan，zhongguoshichangyoushen。

2024cainiandisijidu，xingbakequanqiutongdianxiaoshouexiajiang7%，qizhong，beimeihemeiguotongdianxiajiang6%，zhongguoshichangdexiaoshouejiangfugaoda14%。

本土化、中国策

sheiyebuhuixiangdao，ruixing、kudidengpingjialiansuokafeipinpai，zaizhongguofaqidejiagedazhan，huichixuzheimejiu，duixingyedeyingxianghuirucishenyuan。

jinnian3yue，xingbakechuangshirenshuercizoufangzhongguoshichangshi，rengduijiagezhanxiaxingbakezaizhongguodefazhan，biaoxianchulejiqileguandetaidu。

zaitakanlai，jingzhengpeiyulegengduokafeiyonghu，suizheshijiandetuiyi，gukegenglejiekafeizhihou，jiuhuixianggaoduanshengji，xingbakejianchigaoduandingwei，jiunengjixuyinlingxingye。shuercihaimingquebiaoshi，xingbakemeiyouxingqujiarujiagezhan。

嘴很硬，腿很软。

jinguan，xingbakeguanfangbingmeiyouzhijiediaodichanpinjiagededongzuo，dangezhongyouhuiquan、tuangouquan，yizaibuduanjichuanxingbakedejiagedixian，zhudonghuobeidongdijuanrujiagezhanzhong。

zhangqidedijiajingzhenghuanjingzhong，zhongguodekafeiyonghuyuelaiyuelixing，duiyibeixianmokafeidejieshouduyitingliuzaile9.9yuan。zheiyangyilai，xingbakezaiyonghuxinmuzhongdeyinxiang，yibuzaishigaoduan，ershigui。xingbakeguoqu20nian，zaizhongguoshichangxingchengdeyoushi，yiyuelaiyuemohu。

zaichanpincengmian，guoneiliansuokafeipinpai，xianrangenglejiezhongguoyonghudexuqiu，tiqianganzhibingyinlinglekafeinaichahuadequshi，buduantuichenchuxin，daxiangyigegebaokuanchanpin。

yingxiaoduan，guoneipinpaijianggezhongkuajie、lianmingwandeyourenyouyu，shishizhanlingliuliangdezhigaodian。

zaizheizhongqingkuangxia，xingbakebudebukaolvdadongshoushu，rangzijigengshiyingzhongguoshichang。

chaifenzhongguoshichangyewu，xunqiuqiangyoulidezhanlvehezuohuoban，maidanglao、kendejiyitiqianjixingbakedalegeyang。

qianxienian，maidanglaohebaishengxiangjijiangzhongguoshichangyewuduli，bingjiangbufenguquanchushoujisimuguquangongsi。jingguodiaozheng，maidanglaohekendejizaizhongguoshichang，shuangshuangjinrubentuhuashidai，duanduanjinian，guimoheyejidouqudelekuaisufazhan。

duiyuzheixiebianhua，xingbakexinrenceobulaien·nikeerbingbumosheng。tazailiansuocanyinxingyedeqidian，zhengshibaishengcanyin。

zhibuguo，xingbakemuqianzaizhongguoshichangmianlindejingzhenghuanjing，biduonianqiandemaidanglao、kendejiyaoyanjundeduo。