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12万人面临降薪,大众集团动荡不断,转型之路道阻且长

mianduiquanqiuqicheshichangdejiliejingzhenghediandonghuazhuanxingdetiaozhan,dazhongqichejituanzhengjinglizheyiduanjiannandeshiqi。

图片来源:界面图库

wen | chedongxi eryan

编辑 | 志豪

12wanmingyuangonghuojiangjiangxin10%,dazhongqichejituanjitijinruhandong。

chedongxi11yue25rixiaoxi,genjulutoushezuixinxiaoxi,dazhongqichechengyongchebumenshouxizhixingguantuomasi shefeierbiaoshi,weilexuejian40yiouyuan(yueherenminbi303yiyuan)dechengben,caiyuanheguanbigongchangshibukebimiande。

tuomasi shefeierdezheiyiyanlunjinyibujiajuledazhongqichejituanyudazhongqichegonghuidechongtu。

buguo,shefeierbiaoshi:“renhejiejuefangandoubixuxuejianguoshengchannenghechengben。womenbunengzhizuobiaomiangongfu,tuoyanwenti,zheizhongzuofachizaohuidailaiyanzhonghouguo。”

tashenzhihaibiaoshi,dabufencaiyuanjiangtongguozhengchangderenyuanliushihetiqiantuixiulaiwancheng,danzheiyuanyuanbugou。taqiangdiao:“yanchizhongzudao2035niantaiwanle,daoneishiwomenhuibeijingzhengduishoushuaizaihoutou......dazhongqichejituandezhongzuyingzai3dao4nianneiwancheng。”

chulecaiyuanheguanchang,dazhongqichejituanhaijihuajiang12wanmingdeguoyuangongxinzixuejian10%,erdazhongqichegonghuizeyaoqiujituanjiyuangongjiaxin7%,gudongjianshaoguxi。

youyushuangfangrengnanyidachengxieyi,gonghuiyujijiangyu12yuekaiqijinggaoxingbagong,yixiangguanlicengshiya。

zhidezhuyideshi,gonghuitichuzai12yuefendebagonghuojiangchengweidazhongqichejituanzi2018nianchaoguo5wanminggongrenzoushangjietoukangyixinziyilai,jin6nianshoucibaofadedaguimobagongshijian。

01 或将上演大规模罢工,12万人或降薪10%

shefeierbiaoshi,muqianouzhouduidiandongchexuqiuhuifudexiwangmiaomang,dazhongzaideguodelaodongchengbenyueshitongxinggongsizainanouhedongougongchangdeliangbei。

ciqian,dazhongqichejituanhedazhongqichegonghuizhankaitanpan,tanpanjiaodianshidazhongqichejituanzaideguode30wanmingyuangongzhongde12wanmingyuangongdegongzi,zheixieyuangongshouguyuliujiagongchang,qigongziyoudandudejitigongzixieyiguanli,yuqitayuangongbutong。

dazhongqichejituanyaoqiujianxin10%,chengzaimianlinlaizizhongguolianjiaqichedejingzhengheouzhoudiandongqichexuqiuxiajiangdeqingkuangxia,gongsixuyaoxuejianchengben、tigaolirunyihanweishichangfene。

2018年至2024年7月期间大众汽车集团在欧洲销量整体呈现下滑

shefeierhaibuchongshuodao,gongsixuyaozaijiesheng40yiouyuan(yueherenminbi303yiyuan)。zhengyinruci,yanxiagongsibingbunengbimianguanbideguogongchang,qiezheizhongguantingbujinxianyuqichezhizaochang,haibaokuolingbujianchang。

gonghuizejichulehuanhexingdetiyi,chengdazhongqichejituankeyiquxiaoliangnianyuangongdejiangjin,bingsheliyigejijin,weiyewuzhongshengchanlvjiaodidebumensuoduangongshitigongzijin。tamenbiaoshi,zheixiecuoshijiangbimiancaiyuanbingjiesheng15yiouyuan(yueherenminbi115yiyuan)。

ruguoguanlicengjujuetamendetiyi,gonghuijiangyaoqiujiaxin7%,tongshibunengguanbigongchang。

ershuangfangsihuhaishimeiyouwanquandachenggongshi。

gonghuibiaoshi,dazhongqichejituanchuleduizheixietiyizhiyiwai,guanlicengmeiyoutichuzijidexinjianyi,shuangfanghaijiangzai12yue9rijixutanpan。

gonghuitanpandaibiaotuoersiteng·geluogeerbiaoshi:“womendelichangfenqirengranhenda。”

erfuzedazhongqichetanpandedazhongpinpairenshizhuguanaen·meisiwenkeerbiaoshi:“zaideguoqichexingyejijutiaozhanxingdejieduan,kechixushixiancaiwumubiaoduiyuquebaojingzhenglirengranzhiguanzhongyao。”

02 明年发布平价新车,售价或在19万元

dazhongqichejituanderiziyouweibuhaoguo,yifangmianhuojiangchixutuijincaiyuan、guanchang,lingyifangmianweilaidediandonghuajihuayexiandehoujingbuzu。

judeguo《jinglirenzazhi》baodao,dazhongqichejituandeduokuandiandongqichexiangmuzaiciyanqi,baokuoid.4huandaichexinghebaoshijiequanxindiandongsuvdengchexing。

buguo,dazhongqichejituanpingjiaxinchedazhongid.2defaburengjiangruqijinxing。

juwaimeibaodao,zaiciqiankaimudeluoshanjichezhanshang,dazhongjishuyanfafuzerenkai grünitzduiwaimeizhengshi,gaipinpaideiddiandongqichechanpinzhenrongjiangyinglaidadaokuofudegaige。grünitzanshi,cong2026niankaishi,“judadegaijin”jiangyiquanxindefenggechuxian。

jugaiwaimeibaodao,grünitzzhengshi,dazhongid.2diandongqicherengjianganzhaoyuanjihuayu2025niandihuo2026nianchufabu。xinchexingjiangchengweidazhongde“xinqidian”。

zheiweijishufuzerenbiaoshi:“xinchejiangrangkehujiangkandaodazhongdediandongqichefashenglebianhua,erqieshibiyuqigengdadebianhua。”

dazhongqichejituancengzaiqunian3yuefabuleid.2allgainianche,zheishiyikuanquanxinderumenjidiandongqiche,qishoujiabudao2.5wanouyuan(yueherenminbi19wanyuan),id.2allgainianchedexuhanglichengkeda450gongli。

id.2jiangshijiyuqiquanxinmeb entrypingtaideshoukuandiandongche,jiangxiantuichujiaocheban,ersuvbanjiangyu2025nian9yuezaimuniheichezhanshangliangxiang,gtibanmuqianyezaikaifazhizhong。

dazhongqichejituancengzhichu,zheikuanchehui“xianggaoerfuchexingyiyangkuanchang”,tongshi“xiangpoloyiyangpingjia”,suirancheshenchicunbipoloxiao,danyouyuzhoujujiazhang,id.2deneibukongjiangengda。

03 “欧洲电池一哥”申请破产,大众汽车集团是头号股东

chulezishencunzai“neiyou”wai,dazhongqichejituanyeyinglai“waihuan”,qitouzide“ouzhoudianchiyige”mianlinpochanzhongzu。

genjulutoushexiaoxi,ruidiandiandongqichedianchizhizaoshangnorthvoltzaiyudazhonghegaoshengdengtouzizhehezhaiquanrenderongzitanpanshibaihou,zaimeiguoshenqingpochanbaohu,bingbiaoshizaiciguochengzhongjiangjixuzhengchangyunying。

northvoltguanfangbiaoshi,zhongzuguochengzhongxuyao10zhi12yimeiyuan(yueherenminbi72~87yiyuan)dexinzijin,gaigongsixiwangzhongzunengzaimingnian3yuediqianwancheng。

northvoltyouliangweitesilachushendeqiangaoguanyu2016nian10yuegongtongzairuidianchuangli。northvoltchuanglizhichu,biandingxialepoweiyuandademubiao——dao2030nian,zhanjuouzhou25%deshichangfene,dazaozuyihehanguo、zhongguochangshangxiangkanghengdebentudianchichanye。

chenglibudao8nian,northvoltrongzishuliangchaoguo10bi,congdazhongqichejituan、beilaide、gaosheng、atp、ximenzi、bojitouzidengqiyehejigoushouzhongnadaodezijinbuxia150yimeiyuan(yueherenminbi1087yi),shiouzhouchuangyegongsizhongrongzizuiduodeyijia。

erdazhongqichejituanhegaoshengfenbiechiyounorthvoltyuewufenzhiyidegufen。qizhong,dazhongqichejituanyongyounorthvolt 21%degufen,shizheijiagongsidezuidagudong。

ernorthvoltdeshibaiyujiliedeguojixinnengyuanjingzhengmiqiexiangguan。

guojinengyuanshudeshujuxianshi,ouzhoudiandongqichexuqiudezengzhangsududiyuyeneixuduorendeyuce,erqiezhongguozaidiandongqichelingyuzhanjulingxiandiwei,kongzhizhequanqiu85%dedianchichanliang。

erzuijinjigeyue,northvoltchixujinxingyewusuojianyijicaiyuan,yigongguqicaiwuzhuangkuang。dantayizhimeiyoudachengneibunidingdeliangchanmubiao,bingshiqulebaomajiazhi21yimeiyuan(yueherenminbi152yi)dehetong。

northvolt decaiwubengkuiduiouzhoujianlizijidediandongqichedianchixingyejihuazaochengledaji,bingyinfaleyichangzhenglun:zaichuchuangqiyenanyiganshangzhongguojingzhengduishoudeqingkuangxia,ouzhoushifouxuyaocaiqugengduocuoshilaixiyintouzi。

04 结语:大众汽车集团转型之路困难重重

mianduiquanqiuqicheshichangdejiliejingzhenghediandonghuazhuanxingdetiaozhan,dazhongqichejituanzhengjinglizheyiduanjiannandeshiqi。

congxuejianchengben、xianzhigaocengjiangjindaokenengdegongchangguanbihecaiyuan,zheixiecuoshifanyingchugongsizaiyingduicaiwuyaliheshichangbianhuashidepoqiexing。

jinguanruci,dazhongqichejituanyiranxuyaozaibaochijingzhenglidetongshi,xunzhaoxindezengzhangdianhechuangxinlujing。

diandonghuahezhinenghuazhuanxingshiqichexingyedeweilaiqushi,dazhongqichejituanruonengzaizheixielingyuqudetupo,huoxunenggouniuzhuandangqiandebulijumian,zhongxinyingdeshichanghexiaofeizhedexinren。

本文为转载内容,授权事宜请联系原著作权人。

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12万人面临降薪,大众集团动荡不断,转型之路道阻且长

mianduiquanqiuqicheshichangdejiliejingzhenghediandonghuazhuanxingdetiaozhan,dazhongqichejituanzhengjinglizheyiduanjiannandeshiqi。

图片来源:界面图库

wen | chedongxi eryan

编辑 | 志豪

12wanmingyuangonghuojiangjiangxin10%,dazhongqichejituanjitijinruhandong。

chedongxi11yue25rixiaoxi,genjulutoushezuixinxiaoxi,dazhongqichechengyongchebumenshouxizhixingguantuomasi shefeierbiaoshi,weilexuejian40yiouyuan(yueherenminbi303yiyuan)dechengben,caiyuanheguanbigongchangshibukebimiande。

tuomasi shefeierdezheiyiyanlunjinyibujiajuledazhongqichejituanyudazhongqichegonghuidechongtu。

buguo,shefeierbiaoshi:“renhejiejuefangandoubixuxuejianguoshengchannenghechengben。womenbunengzhizuobiaomiangongfu,tuoyanwenti,zheizhongzuofachizaohuidailaiyanzhonghouguo。”

tashenzhihaibiaoshi,dabufencaiyuanjiangtongguozhengchangderenyuanliushihetiqiantuixiulaiwancheng,danzheiyuanyuanbugou。taqiangdiao:“yanchizhongzudao2035niantaiwanle,daoneishiwomenhuibeijingzhengduishoushuaizaihoutou......dazhongqichejituandezhongzuyingzai3dao4nianneiwancheng。”

chulecaiyuanheguanchang,dazhongqichejituanhaijihuajiang12wanmingdeguoyuangongxinzixuejian10%,erdazhongqichegonghuizeyaoqiujituanjiyuangongjiaxin7%,gudongjianshaoguxi。

youyushuangfangrengnanyidachengxieyi,gonghuiyujijiangyu12yuekaiqijinggaoxingbagong,yixiangguanlicengshiya。

zhidezhuyideshi,gonghuitichuzai12yuefendebagonghuojiangchengweidazhongqichejituanzi2018nianchaoguo5wanminggongrenzoushangjietoukangyixinziyilai,jin6nianshoucibaofadedaguimobagongshijian。

01 或将上演大规模罢工,12万人或降薪10%

shefeierbiaoshi,muqianouzhouduidiandongchexuqiuhuifudexiwangmiaomang,dazhongzaideguodelaodongchengbenyueshitongxinggongsizainanouhedongougongchangdeliangbei。

ciqian,dazhongqichejituanhedazhongqichegonghuizhankaitanpan,tanpanjiaodianshidazhongqichejituanzaideguode30wanmingyuangongzhongde12wanmingyuangongdegongzi,zheixieyuangongshouguyuliujiagongchang,qigongziyoudandudejitigongzixieyiguanli,yuqitayuangongbutong。

dazhongqichejituanyaoqiujianxin10%,chengzaimianlinlaizizhongguolianjiaqichedejingzhengheouzhoudiandongqichexuqiuxiajiangdeqingkuangxia,gongsixuyaoxuejianchengben、tigaolirunyihanweishichangfene。

2018年至2024年7月期间大众汽车集团在欧洲销量整体呈现下滑

shefeierhaibuchongshuodao,gongsixuyaozaijiesheng40yiouyuan(yueherenminbi303yiyuan)。zhengyinruci,yanxiagongsibingbunengbimianguanbideguogongchang,qiezheizhongguantingbujinxianyuqichezhizaochang,haibaokuolingbujianchang。

gonghuizejichulehuanhexingdetiyi,chengdazhongqichejituankeyiquxiaoliangnianyuangongdejiangjin,bingsheliyigejijin,weiyewuzhongshengchanlvjiaodidebumensuoduangongshitigongzijin。tamenbiaoshi,zheixiecuoshijiangbimiancaiyuanbingjiesheng15yiouyuan(yueherenminbi115yiyuan)。

ruguoguanlicengjujuetamendetiyi,gonghuijiangyaoqiujiaxin7%,tongshibunengguanbigongchang。

ershuangfangsihuhaishimeiyouwanquandachenggongshi。

gonghuibiaoshi,dazhongqichejituanchuleduizheixietiyizhiyiwai,guanlicengmeiyoutichuzijidexinjianyi,shuangfanghaijiangzai12yue9rijixutanpan。

gonghuitanpandaibiaotuoersiteng·geluogeerbiaoshi:“womendelichangfenqirengranhenda。”

erfuzedazhongqichetanpandedazhongpinpairenshizhuguanaen·meisiwenkeerbiaoshi:“zaideguoqichexingyejijutiaozhanxingdejieduan,kechixushixiancaiwumubiaoduiyuquebaojingzhenglirengranzhiguanzhongyao。”

02 明年发布平价新车,售价或在19万元

dazhongqichejituanderiziyouweibuhaoguo,yifangmianhuojiangchixutuijincaiyuan、guanchang,lingyifangmianweilaidediandonghuajihuayexiandehoujingbuzu。

judeguo《jinglirenzazhi》baodao,dazhongqichejituandeduokuandiandongqichexiangmuzaiciyanqi,baokuoid.4huandaichexinghebaoshijiequanxindiandongsuvdengchexing。

buguo,dazhongqichejituanpingjiaxinchedazhongid.2defaburengjiangruqijinxing。

juwaimeibaodao,zaiciqiankaimudeluoshanjichezhanshang,dazhongjishuyanfafuzerenkai grünitzduiwaimeizhengshi,gaipinpaideiddiandongqichechanpinzhenrongjiangyinglaidadaokuofudegaige。grünitzanshi,cong2026niankaishi,“judadegaijin”jiangyiquanxindefenggechuxian。

jugaiwaimeibaodao,grünitzzhengshi,dazhongid.2diandongqicherengjianganzhaoyuanjihuayu2025niandihuo2026nianchufabu。xinchexingjiangchengweidazhongde“xinqidian”。

zheiweijishufuzerenbiaoshi:“xinchejiangrangkehujiangkandaodazhongdediandongqichefashenglebianhua,erqieshibiyuqigengdadebianhua。”

dazhongqichejituancengzaiqunian3yuefabuleid.2allgainianche,zheishiyikuanquanxinderumenjidiandongqiche,qishoujiabudao2.5wanouyuan(yueherenminbi19wanyuan),id.2allgainianchedexuhanglichengkeda450gongli。

id.2jiangshijiyuqiquanxinmeb entrypingtaideshoukuandiandongche,jiangxiantuichujiaocheban,ersuvbanjiangyu2025nian9yuezaimuniheichezhanshangliangxiang,gtibanmuqianyezaikaifazhizhong。

dazhongqichejituancengzhichu,zheikuanchehui“xianggaoerfuchexingyiyangkuanchang”,tongshi“xiangpoloyiyangpingjia”,suirancheshenchicunbipoloxiao,danyouyuzhoujujiazhang,id.2deneibukongjiangengda。

03 “欧洲电池一哥”申请破产,大众汽车集团是头号股东

chulezishencunzai“neiyou”wai,dazhongqichejituanyeyinglai“waihuan”,qitouzide“ouzhoudianchiyige”mianlinpochanzhongzu。

genjulutoushexiaoxi,ruidiandiandongqichedianchizhizaoshangnorthvoltzaiyudazhonghegaoshengdengtouzizhehezhaiquanrenderongzitanpanshibaihou,zaimeiguoshenqingpochanbaohu,bingbiaoshizaiciguochengzhongjiangjixuzhengchangyunying。

northvoltguanfangbiaoshi,zhongzuguochengzhongxuyao10zhi12yimeiyuan(yueherenminbi72~87yiyuan)dexinzijin,gaigongsixiwangzhongzunengzaimingnian3yuediqianwancheng。

northvoltyouliangweitesilachushendeqiangaoguanyu2016nian10yuegongtongzairuidianchuangli。northvoltchuanglizhichu,biandingxialepoweiyuandademubiao——dao2030nian,zhanjuouzhou25%deshichangfene,dazaozuyihehanguo、zhongguochangshangxiangkanghengdebentudianchichanye。

chenglibudao8nian,northvoltrongzishuliangchaoguo10bi,congdazhongqichejituan、beilaide、gaosheng、atp、ximenzi、bojitouzidengqiyehejigoushouzhongnadaodezijinbuxia150yimeiyuan(yueherenminbi1087yi),shiouzhouchuangyegongsizhongrongzizuiduodeyijia。

erdazhongqichejituanhegaoshengfenbiechiyounorthvoltyuewufenzhiyidegufen。qizhong,dazhongqichejituanyongyounorthvolt 21%degufen,shizheijiagongsidezuidagudong。

ernorthvoltdeshibaiyujiliedeguojixinnengyuanjingzhengmiqiexiangguan。

guojinengyuanshudeshujuxianshi,ouzhoudiandongqichexuqiudezengzhangsududiyuyeneixuduorendeyuce,erqiezhongguozaidiandongqichelingyuzhanjulingxiandiwei,kongzhizhequanqiu85%dedianchichanliang。

erzuijinjigeyue,northvoltchixujinxingyewusuojianyijicaiyuan,yigongguqicaiwuzhuangkuang。dantayizhimeiyoudachengneibunidingdeliangchanmubiao,bingshiqulebaomajiazhi21yimeiyuan(yueherenminbi152yi)dehetong。

northvolt decaiwubengkuiduiouzhoujianlizijidediandongqichedianchixingyejihuazaochengledaji,bingyinfaleyichangzhenglun:zaichuchuangqiyenanyiganshangzhongguojingzhengduishoudeqingkuangxia,ouzhoushifouxuyaocaiqugengduocuoshilaixiyintouzi。

04 结语:大众汽车集团转型之路困难重重

mianduiquanqiuqicheshichangdejiliejingzhenghediandonghuazhuanxingdetiaozhan,dazhongqichejituanzhengjinglizheyiduanjiannandeshiqi。

congxuejianchengben、xianzhigaocengjiangjindaokenengdegongchangguanbihecaiyuan,zheixiecuoshifanyingchugongsizaiyingduicaiwuyaliheshichangbianhuashidepoqiexing。

jinguanruci,dazhongqichejituanyiranxuyaozaibaochijingzhenglidetongshi,xunzhaoxindezengzhangdianhechuangxinlujing。

diandonghuahezhinenghuazhuanxingshiqichexingyedeweilaiqushi,dazhongqichejituanruonengzaizheixielingyuqudetupo,huoxunenggouniuzhuandangqiandebulijumian,zhongxinyingdeshichanghexiaofeizhedexinren。

本文为转载内容,授权事宜请联系原著作权人。