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shuangshiyizuixinzhanjiyijiexiao！

shipinyinliaoxingyexiaoshouetongbizengzhang11.6%，qizhonghunhejianguo、badanmu、yaoguodengchanpinxiaoshouezaicipansheng，chixulingpaotianmao、jingdongdengzhuliudianshangpingtaidexiuxianlingshibangdan。

bunankanchu，xiaofeizheduijianguoleilingshideqinglaiyureqingyizhizaichixu。

zaizhongduojianguopinleizhong，badanmupingjieqizhuoyuedeyingyangjiazhiheyaoyongjiazhituoyingerchu，beiyuwei“sidajianguozhishou”。

zaizhongguoshichangshang，laizimeiguojiazhoudebadanmuzhanjuzhuliudiwei，jiazhoubadanmubujinshenshouxiaofeizhexiai，haiyongyoujudadechuangxinqianlihefazhankongjian。

weilejinyibutuidongjiazhoubadanmupinleidefazhan，jinnianbayue，meiguojiazhoubadanmuxiehuiyutianmaoxinpinchuangxinzhongxinlianhefabu《jiazhoubadanmuchuangxinqushibaipishu》，weijianguoxingyedecongyezhementigonglebaoguidechuangxinsilu。

riqian，foodailyduimeiguojiazhoubadanmuxiehuixinrenzongcaijianshouxizhixingguanclarice turnerjinxinglezhuanfang，weiraozhongguojiazhoubadanmushichangdefazhanqianjing、chuangxinqianli、celvexingdongdengzhankaishenrutantao。

01 前景广阔、亟待开发的中国巴旦木市场

jinnianlai，suizhejiankangyinshiguanniandepujiheshenghuoshuipingdetigao，zhongguoxiaofeizheduigaopinzhi、gaoyingyangshipindexuqiuriyizengzhang。

zaizheiyibeijingxia，jiazhoubadanmuzhujianshoudaogengduoguorendehuanying。raner，xiangjiaoyuguojishichang，zhongguobadanmushichangshangchuyuqibujieduan，zheiyeqiaqiafanyingjiazhoubadanmucunzaizhuduoshichangjihui。

1. zhongguopangdaderenkoujishu，shijiazhoubadanmushichangfazhandetianranyoushi

genju《zhongguojuminshanshizhinan（2022）》jianyi，meirenmeizhouyingsheru50-70kejianguo。raner，shijishangjinyou9.8%derendadaolezheiyituijianliang，renjunbadanmuxiaofeiliangjinweimeiguode1/16，ribendejin1/5。zheiyiweizhejiazhoubadanmushichangyongyouxiangdangguangkuodezengzhangkongjian。

图片来源：《加州巴旦木创新趋势白皮书》

2. jiazhoubadanmuzishendeyingyangtexing，weishichangfazhantigongleyoulizhicheng

dangxia，wufudan、digi、gaoyingyang、cuxiaohuadenggongnengchengweidazhongyinshidehexinsuqiu，zhiwujiyinshiqushiyeyufaliuxing。jiazhoubadanmufuhandanbaizhi、weishengsu e、shanshixianweidengduozhongyingyangchengfen，bujinweixiaofeizhetigongbaofugan，hainengmanzurenmendejiankangyangshengxuqiu，shiduoshurenlixiangdelingshixuanze。

3. jianguolingshichixufazhan，peiyangledazhonglaogudejianguoxiaofeiyishi

zaijianguolingshidejieshouduyuelaiyuegaodebeijingxia，jiazhoubadanmuzuoweijianguojiazudezhongyaoyiyuan，youlegenghaodefazhanturang。yuelaiyueduodexiaofeizhezaigoumailingshishi，huijiangmuguangtouxiangjiazhoubadanmuzhipin。

《jiazhoubadanmuchuangxinqushibaipishu》zhichu，han “badanmu” delingshishuliangzaiguoqu3nianchixupansheng，2024 niandiyijiduhan “badanmu” xiuxianlingshishuliangtongbizengzhang 50% yishang，zengsuyuanchaolingshidapan。

图片来源：《加州巴旦木创新趋势白皮书》

jinguanzhongguobadanmushichangjuyouguangkuodefazhanqianjing，danxiaofeizheduiyubadanmushipinderenzhihexiaofeixingweirengcunzaitongdian。

rukouganjiaoweidanyi，chuangxinsudujiaoman，xiaofeizheduibadanmudegongxiaorenzhibuzudeng。

02 不只做整颗坚果，加州巴旦木还深藏哪些创新潜力？

tishengjiazhoubadanmudechanpinjingzhenglihexiaofeishentoulv，shouxianyaotupoxingtaijuxian，weixiaofeizhedailaiduoyanghuadeganguantiyan。

badanmutongchangyizhengkeyuanshengdechuantongxingshichuxianzaishichangshang。suizhexiaofeizheduikougan、bianjiexinghegexinghuaxuqiudetisheng，jiazhoubadanmudechanpinxingtaiyekaishibiandeduoyuan。

jinnianlai，shichangshangyongxianchujiazhoubadanmusui、ding、tiao、pian、fen、jiangdengduozhongxingtaidechanpin，jiangjiazhoubadanmudeshiyongfangshidadakuozhan。

liru，jiazhoubadanmusuihebadanmudingkeyitianjiadaoshala、suannai、xianzhiyinpinhuohongbeishipinzhong，zengjiakouganheyingyang；jiazhoubadanmujianguobangzechengweibangongshilingshixinchong，fangbianxiedaiqiebuyinongzangshou；jiazhoubadanmufenzeyinqixinidezhidi，beiguangfanyongyuhongbei、diaoweiyijizhizuojiankangyinpinzhong。

jiazhoubadanmudeyingyongchangjingyezaibuduantuozhan。zouchuxiuxian、lizengdejiaosexianding，jiazhoubadanmukaishijinrubangong、zaocan、yundongdengxifenchangjing。

bangongshili，jiazhoubadanmubangzhurenmenzaijinzhangdegongzuojianxibuchongnengliang；chenguangmuyuxia，jiazhoubadanmuzuoweiyanmaipianhuosuannaidepeiliao，yongfengfuyingyangkaiqixindeyitian；zaijianshenchangjingzhong，jiazhoubadanmuzeyinqigaobaofugan、gaodanbaiyijidigichengweilixiangdebujiranliao。

图片来源：茉酸奶

congpinleikan，tangqiao、bingganhepenghuashipinshijiazhoubadanmuderemenyingyonglingyu。

yixieqiaokelizhonghuijiaruzhengkejiazhoubadanmuhuojiazhoubadanmusui，jiangqiaokelidechunhouyujiazhoubadanmudexiangcuiqiaomiaojiehe。

zaihongbeishipinzhong，wulunshiquqi、bocuihaishichuansu，jiazhoubadanmudounengyiqidutedefengweihezhidi，shixiankougandeduoyanghua。

图片来源：明治meiji

caifangzhong，jiazhoubadanmuxiehuizongcaijianshouxizhixingguanclarice turnerzhichu，“rangrenmenlejiedaobadanmujiankangfangmiandeyichu，shituidongjiazhoubadanmufazhandeyigedongyin，erchanpinkouweikouganbixuzugouhao，cainengrangrenmenbuduanhuigou”。

kouweikouganshijiazhoubadanmuweilaichuangxindeyidaqushi，jutibiaoxianzaiyuanliaopinzhi、hongbeijishuhechanpinfengweishang。

haoyuanliaoshiyiqiehaokouweidejichu。zaiyuanliaopinzhifangmian，pinpaishangduibadanmudeshaixuanzhujianyange。yibaicaoweiweili，qiqiangdiaodeyuancaijiazhou“a+np”daguo，jizhi《t/cnfia 005.2-2019jianguozileishipinzhiliangdengji》zhongdejipinbadanmu（nonpareil）。

tongshi，xuduopinpaitongguobiaozhubadanmudechanqulaizhangxianqipinzhi，rumeiguojiazhoushishijiebadanmudezhuchanqu，gengshiyiyouzhidepinzhihuodezhuduopinpaideqinglai。

图片来源：百草味

jishuchuangxinyezaibuduanweibadanmushipindebiaoxianlijiafenfuneng。qingmanhongkao，kongwenhongkao，junyunpenlindengjishu，shidebadanmuchanpinzaikouweishangbuduantuichenchuxin，zhengfuxiaofeizhedeweilei。

duobiandefengweixiyinyuelaiyueduodexiaofeizhechangxian，jinyinianlai，jiemo、fengmihuangyou、suannaidengxinxingkouweirijianliuxing。qizhong，huaweihengdejiemo、fengmihuangyou、qingxinhuangguabadanmurenfengweizuhequanwangxiaoliangyiyou50w+。

rangbadanmushipingenghaochi，haiyaorangbadanmutigao“chujinglv”。

lingshizhiwai，ruzhipinshibadanmudelingyigedawutai。rujin，badanmunaiyijingchengweishichangshangdexinchong。takouganchunhou，yingyangfengfu，duiyurutangbunaishourenqunshiyizhonglixiangdetidaixuanze。geligao、lanzuan、luludengpinpaijuntuichulecileichanpin。

图片来源：格力高、蓝钻、露露

ciwai，badanmuhaitai、jiuxinbadanmuqiaokeli、badanmumianbaodingdengchanpin，doushibadanmuyuqitashicaijiehedechuangxinchengguo。zheixiechanpinbujinkuodalebadanmudeshichang，yeweixiaofeizhetigonglegengduodeweijuetiyan。

jiangbadanmuyuzhongshiyangshengshipinjiehe，yeshiyigehenyouqianlidechuangxinfangxiang。jiazhoubadanmuxiehuibiaoshi，jiangjiazhoubadanmuyuqitajuyouyangshenggongxiaodeshicaihunhe，zhichengchongpaofen、gaopin、bingsu、buwandeng，jiaorongyibeizhongguoxiaofeizherenzhihejieshou。

liru，jiahuatuichuyikuanbadanmupuerchasu，jiangbadanmudeqingtianyuzaoni、yunnanpuerchaxiangxiangjiehe；liangpinpuzidebadanmunaizao，zeyounaifenmianhuatangbaoguohongzaoyuneicengbadanmu，wainuoneisu，kouganfengfu。

图片来源：嘉华、良品铺子

congkouweikougan，yingyangjiankang，zaidaokualeimuyingyongzheisandachuangxindezhishengyinsuchufa，jiazhoubadanmudechuangxinqianlizhengdedaoyuelaiyueqingxiderenzhi。ruhejiangzheixiekenengzhuanhuaweixinpin、baopin，shenzhizhanghongchanpin，xuyaobadanmuxingyegefangdegongtongnuli。qizhong，jiazhoubadanmuxiehuijiushituidongxingyejiasuqipaodeyinqing。

03 行业协会助力，让“坚果新星”早日破圈

chuangliyu1950niandejiazhoubadanmuxiehui，beiyuwei“nongyexiehuijiedekangbazi”！xiehuitongguoshichangpeiyu、tuiguanghezhongzhijishuyanjiu，wei“jianguoxinxing”jiazhoubadanmuzaizhongguodechixufazhanzhuruqiangjingdongli。

zaishichangpeiyuhetuiguangfangmian，jiazhoubadanmuxiehuizhanxianchuqianzhanxingdezhanlveyanguang。xiehuishouxizhixingguanclarice turnerrenwei，“badanmushichangxiangyaozuoda，xiangyougengduochengzhang，zhuyaodongyinjiushichuangxin。xiehuizhenduizhongguoshichangzhuanmenbianzhide《jiazhoubadanmuchuangxinqushibaipishu》jiushishichangjiaoyudeyigezhongyaoxiangmu，womenhetianmaochuangxinzhongxinhezuo，tianmaodedashujunenggenghaodifaxianxiaofeizhedaodixiangyaoshenme，xihuanshenme。”

zhidaojintian，xiehuizhenduiquanqiushichangyijingyou25niandeshujujilei，tongguojingzhunbuzhuoshichangqushi，xiehuiweijianguopinpaitigongkexuedejueceyiju，quebaochanpinkaifayuyingxiaocelveshizhongyushichangxuqiubaochitongbu。

chuledashujudezhuli，jiazhoubadanmuxiehuihaijijiyongbaoshejiaomeitipingtai，yupingtaihekolzhankaishenduhezuo。

liru，xiehuiyuxiaohongshuip“xiaomeishuo”hezuo，faqihuati#guangcaiqingyinghaodazi#，qiangdiaobadanmuzuowei“jianshenhaodadang”，nenggoushixianjiankanghemeilideshuangzhongxiaoyi。zheigehuatimuqianzaixiaohongshuzhanneiyiyouchaoguo1.8yicidepuguang。

图片来源：加州巴旦木协会

xiehuihaiyuduoweishenghuofangshibozhuliandong，yindaoxiaofeizherenshijiazhoubadanmudeyingyanghejiankangjiazhi。zheixiehezuoyouzhuyuxingyexiehuiduixiaofeizhejinxingjiazhoubadanmugongxiaohexiaofeichangjingdezaijiaoyu，tishengxiaofeizheduijiazhoubadanmuderenzhihehaogandu，zuizhongkuodajiazhoubadanmudeshichangyingxiangli。

图片来源：加州巴旦木协会

jiazhoubadanmuxiehuidelingyixiangzhongyaoshimingshibuduanyanjiu、shengjijiazhoubadanmudezhongzhijishu。weiletigaojiazhoubadanmudechanliangyupinzhi，xiehuigulinonghuzaibadanmushuzhoubianyangzhidongzhiwu，goujianshengtaixunhuanxitong。

liruzaijiazhoubadanmuguoyuanzhongyangzhimifeng，mifengzaicaijibadanmuhuamidetongshi，yezaicujinbadanmuhuadeshoufen，tigaoguoshichanlianghezhiliang。

jiazhoubadanmuxiehuihaijijituidongzhongzhijishudegexinyukechixufangshidebuduangengxin。tamentongguoyinjinxianjindeguangaixitong、youjigengzuo、bingchonghaifangkongjishuyijizhinenghuaguanligongju，bangzhuzhongzhizheshixianlejiazhoubadanmuzhongzhidejingzhunhua、gaoxiaohua。

zheixiekechixudezhongzhifangshiyouzhuyubaohutudiziyuan，weihushengtaipingheng，weijiazhoubadanmuchanyedezhangqiwendingfazhandiandinglejianshidejichu，rangjiazhoubadanmucongyuantoudaoshichangdougengjujingzhengli，jiasujiazhoubadanmudepoquanzhilu。

duiyujiazhoubadanmuzaizhongguodeweilaiqianjing，clarice turnerzhanxianchulezugoudeleguan：“sandaowuniannei，jiazhoubadanmuduizhongguodenianchukouliangyouwangzairujindejichushangzaifanyifan。”

mianduihuiyizhuoshanglinlangmanmudejiazhoubadanmuchanpinheyongyutuiguangdegezhongkuajielianmingzhoubian，foodailyyedui“jianguoxinxing”jiangzaiguoneixianqixindexiaofeirechaojianxinbuyi。