wen | xinzhaishangyepinglun liulan 

“bushilvmaibuqi，ershifanbudaigengyouxingjiabi”：jinnianlai，suizhequanqiujingjihuanjingdebodonghexiaofeizheshouruyuqidediaozheng，baoshouxiaofeiqingxiangzaishijiefanweineikuosan，rangdagongren“beizhefanbudai，qizhexiaoyadi，chizhepinhaofan”，“gaishengshenggaihuahua”defengchaomiman，haiyourenzhuanmenliechuhangaishenghuofangfangmianmiandedijiahaowuqingdan，zaidoubanshengqianxiaozuzhongguangfanchuanbo。

zheibeihou，youlianggedicengluoji。

diyi，dijiahaowushishichangjingjixuanzedejieguo，shichangjingjidehexinzaiyugongxuguanxidedongtaipingheng。dachuxushidai，xiaofeizheduijiagebiandegengjiamingan，gengqingxiangyuxuanzexingjiabigaodechanpin。xuqiubianhuazhijietuidonglegongjiduandebianhua。

dier，dijiabingbuyiweizhedizhi。dijiabeihou，yifangmianshiyinweiqiyezaishengchanheguanlishangjinxingleyouhua，jiangdilechengben；lingyifangmianzeshiyinweiqiyecaiqulegaoxiaodeyingxiaocelve，jianggengduolirunranglijixiaofeizhe。zheizhongyixiaolvtishengweineihededijiacelve，bujinshichangjingjideneizaiguilv，yeyouzhuyuqiyeshixiankechixufazhan，xingchengliangxingjingzheng。

一、市场经济容得下低价

zaizuijinyouguan“dijia”deshijitaolunzhong，youwangyouyizhenjianxuediruiping：“xiaofeizheyaodeshidanchundejialianma，dangranshiwumeijialianle。wentishiniyimoyiyangdedongxi，dianshangbiqitapingtaidihenduo，xiaofeizhebuxuanbianyidexuanguide？”

chengrusuoyan，suoweijiagezhanhezhiliangzhanyiyang，benzhidoushishichangjingjixiajingzhengdebiranjieguo，zhengrujingjixuejiazhangweiyingzhichu，shichangjingzhengzhong，zhutidechanpinzhiliangbuhao，xiaofeizhejiuhuipaoqini，xuanzenidejingzhengduishou。zhengyinweishichangzheizhi“yinxingdeyanjing”zaifahuizhejianduzuoyong，rangzhutizaizhuiqiuzijideliyishi，hainengweishehuichuangzaojudadejiazhi。

zhengyinruci，dijiazhishishichangjingzhengdeyigefangmian，bingfeijiangqiyetuoruzaizhiliangshangzuojianfadeexingneijuanshenyuan，ershijifaqiyejipingtaidechuangxinyufuwuyishi，yongbaojingzheng，bingjiaojinnaozhizaigongyinglian、chengbenshangjinxingyouhua，tichububiyaodeyijia，zuidachengduranglixiaofeizhe。

naxiaomilaishuo，leijuncengzaijieshoucaifangshibiaotai，pinpaiyijiashixiaomizuihendeci：“worenweipinpaiyijiashizaixiaomizuihendeyigeci，womenshuoputongxiaofeizhe，nishibushiyongyuanxiwangzheigedongxizugouhao，zugoubianyi，nixiwangzheigedongxiyouyijiama？chufeinimaideshishechipin，maideshimianzi”。

chudaixiaomifabushi，zhiyaotongleipeizhijiqiyibandejiage：1999yuan。zaicizhiqian，pinpaishoujijiagexugao、lirunjuda，shoujia3000～6000，meiyouchangjiazhudongbajiagedaxialai。

erxiaomizhengshitongguozaiqudaoshangbaogai，xianshangmaishoujijiangdiqudaochengben，tongshibayingjianyijiatichudaijin，kaoruanjianjifuwulaizhuanqulirun，chengweixiaofeizhexinzhong“xingjiabizhishen”——jijiangdilebubiyaodeyijia，youjiyuxiaofeizhepinzhibaozhang。

zaidaopingtai，dianshangpingtaidedijiashizenmelaide？tongyangshizaigongyinglianshangxiangcongmingbanfa。

birushuo，youyiqiangerenzaixiatiandeshihoujiuxiangdaozaidongtiandeshihouyaomaiyijianmouzhongyangzideyurongyi，tamenyiqixieleyigelianmingdedingdanjidaoyigeshengchanchangshang，bingyuanyianquniandejiagechu10%dedingjin。zheizhongqingkuangxia，henyoukenenggongchangshiyuanyijitamen30%dezhekoude。

yinweigongchangcongtamendelianmingdingdanlihuodeleyigegongchangyuanlaibujuyoude“xuqiudequedingxing”。zheizhongquedingxingkeyizhuanbianweiliyongshengchanjihuadigujinxingshengchandebianli，yekeyizhuanhuaweicaigouyuancailiaoshidequedingxing，tongguogongxuxinxichade“tianqianbiantongtu”，ranggongxuliangtou“nihaowoyehao”。

zhengyinruci，shichang“wuxingzhishou”diaokongxia，shichangzhuti“baxianguohaigexianshentong”，zaidaobixiafenfenjinbu——erduixiaofeizhelaishuo，qiyejiagejingzhengdailaidebingfei“xiaofeijiangji”，ershiyizhonggengguangkuofanweide“xiaofeishengji”。

二、消费者选择低价：转动向上螺旋

rujin，zaixiaofeifencengdedangxia，dijiachengweiguangkuoshichangxuanzedejieguo，congxiachenshichangdaoyierxianchengshi，wubuquxiangxingjiabipianhao，erzaibutongcemianshichangxuanzegoujiandehelixia，zheigeluoxuanzhengtuidongzhongguojingjixiangshangzhuandong。

zhongguoyoujin300gedijishi、2000gexian（hanxianjishi）、40000gexiangzhenhe660000gecunzhuang，jinshiyirenkouguimodexiachenshichang，buduanshifangchulitide、duocengcidexiaofeixuqiu。genjushangwubu2021nianfabudetongjishuju，xianyuxiangzhenhecunliangjixiaofeishichangzhanwoguoxiaofeishichangzongtide38%，maikenxiyuce，dao2030nian，zhongguochaoguo66%degerenxiaofeizengzhangjianglaizixiachenshichang。

erduixiachenshichangxiaofeizhelaishuo，yuelaoyueduorenyongrudianshangpingtai，maiyixiedijiahaowu，nandaoshihuxijinkouzhong“xiaofeishuipingxiangxiajiangjiu”debiaoxianma？qiaqiaxiangfan，ershiyizhenxiaofeishengji——bushishanghairenguoshanglebalirendeshenghuo，ershixianchengdejuminyouchufangzhiyong、youhaoshuiguochi。

ergengzhongyaodeshi，xiachenshichangyichengweiladongguoneixiaofeizengzhangde“xinlanhai”，shizhenzhengyourenxingde“guangkuotiandi”——shenzhichengweizhongguoxiaofeijibenpan，shiweilaixiaofeide“xiangshangluoxuan”。

qianbujiu，guanlizixunjigoukearney（keerni）zuixinfabude《zhongguoxiaofeiqushibaogao》zhichu，zhongguoxiaofeishichangzhengzhubuzhanxianchuyuriben“disixiaofeishidai”xiangsidetezheng。xiaofeijiegoucongdanyixiangduocengcikuozhan，xiaofeizhepianhaozhubuxianggexinghua、tiyanxinghegaoxingjiabizhuanbian。

keernirenwei，zaijingjizengsuzhubuwenjianfanghuandeguochengzhong，zhongguoxiaofeishichangyiranjubeirenxing，judadexiaofeijishuhebuduanxiachendeshichangkongjianjiangweiweilaifazhantigongwenguzhicheng。

tongshi，xiachenshichangwai，zaiyierxianchengshi，dijiatongyangshixiaofeizhedexuanze。jinnianlai，wangluoshejiaopingtaishang，“jundayichujie、shepidailinxingli”dengquanminregengbeihou，yefanyinglezheijinianguominxiaofeixintaidejitibianhua——weijiyishijiazhong，gengzhuzhongxingjiabi，huaerbushihuochaoqianxiaofeibuzaijuyouxiyinli。

zhengrujingjixuejiapanhelinzhichu，zaizhongguo“paiduiliangxiaoshimaibeixicha”deqingxingyijinghenshaokandaole，zheiyeshuomingzhongguoxiaofeizheyijingzouguozhiqianmangmuxiaofeidejieduan。

yiyanyibizhi：fanhualuojinjianzhenchun，zaiweilai，lixingxiaofeixintaijiangshixiangdangzhangyiduanshijiandezhudao。

三、一刀切不可取：低价与溢价可以平分秋色

dangran，dijiawuzui，tongyangbuyiweizhe“yijiayouzui”。

zhenzhengdeshichangjingjiyinggaishiyigebaorongxingqiang、jingzhengchongfen、xiaofeizhezhuquandedaochongfenzunzhongdeshichang。suizhexiaofeifencengriqumingxian，tongshikanzhong“pinzhi、pinpai、jiageli”dezhongchanjiejiyugengweijiagemingandexiachenshichangquntiyiqiweidijiatoupiao，tongyangyeyougaojingzhirenqunxuyaoweibaodeliyasuoshuode“xiaofeifuhao”maidan。

zaizheigeshichangzhong，pinpaideguipinpai，pipeideguipipei，gaojiayudijiabingcun，gongtongtuidongshichangjingjidefanrongfazhan。huanjuhuashuo，nizounideyangguandao，woguowodedumuqiao，nimainizhangxianshenfenlv、cucci，womaiwojieshiqienenglincaidefanbudai。erneixieshituyi“weipinpailun”he“weigaojialun”laishufushichangdeshengyin，zhongjiangbeilishidechelunsuoniansui。

zuihou，womenxiangqilezuijinzaidouyinbaohuodefaxingshixiaohua。

qirichangshipindoushizaifenxiangtajibutonggukedejianfarichang，qiebutongyuxingyeneineixiexubiaojiage、huaerbushidelifadian，xiaohuabujinshoufeiheli，erqietingdedonggukexuqiu，jianchulaidexiaoguorangmeigeguke“laishixixi，zoushiyexixi”，zaidouyinbaohuochuquan，beiwangyoudiaokanshinichengwei“renminlifashi”，bingrangtongxingfenfenxiaofang。

zheizaiciyanzhengleneijudianpubupodezhilimingyan。

renminqunzhongxiwenlejian，nibuxihuan，nisuanlaoji？