wen | meirirenwushe gouqi

编辑 | Yang

运营 | 芋头

当叶柯和黄晓明的恋情，在热搜上滚过几轮之后，名媛培训班又一次出现在了大众视野中。那些真正的昂贵培训班，注定离普通人很远，这一次，年轻人们找到了另一条更快速靠近名媛的方法——拍摄名媛风格的照片。

有人专程找到摄影机构，拿着叶柯的照片表示“想拍一样的”。还有人踩着热度，火速创业，做起名媛约拍的生意，挤入这片蓝海。

我开始好奇，名媛约拍到底是怎样的，它与名媛培训班的关系是什么，人们在拍照后，又会发生怎样的变化？带着疑问，十一月初，我花费699元体验了1小时的名媛约拍。这短短1小时，对我来说，仿佛是坐上了“午夜的南瓜马车”，不仅时长有限，一路上还免不了四面漏风。

“南瓜马车”

meiyourennenggouzhenzhengshuoqingchu，mingyuanfengdaodishiyizhongshenmefengge。dangwodakaishejiaomeitipingtai，shuru“mingyuanyuepai”，yemianlijibeigezhongshehuadechangjingzhanju。gaoduanjiudiandeluodichuang、judadehuashuheqiqiu，zaijiashangkansibujingyifangzaishencedeshechipinbao，shimeiyizhangtudebiaopei。

zhaopiandezhurengong，wangwangshenchuanlifuqun，zhuangrongjingzhi，duanzhehongjiubeihuozhexiaodangao，buzenmezhishijingtou，yingzaochuyizhongbujingyidefenweigan。

wo，yigechangniankaoxiezuozhengqiande“mazinvgong”，youdianxiangxiangbudao，zijizhishenyuzheiyangdezhaopianhuishishenmemoyang。

dangwokaishizhenzhenglianxineixiesheyingtuandui，quefaxianbingmeiyouxiangxiangzhongshunli——yaoxiangjiemiyiyangzaizhanghaotouxiang、beijingbandengchuxunzhaozhusimaji，cainengjiashangkefuweixin。wotongshilianxilejijiasheying，kefudouchuqidexiangsi，touxiangshizhuangrongjingzhidenvxing，weixinminghoumianzhuizheyigekuohao：renduohuifuman。

cishi，woxuedaolechengweimingyuandediyike——dengdai。xiandengdaikefutongguohaoyou，zheiyibutongchangyaohuashangyiliangtian，haidezaishejiaopingtaidesixinlibuduancuicu。jiezhekaishidengdaikefuhuifu，jihusuoyoudexunwenxinxi，doudegetiancainengshoudaofankui，youdelianwenjibian，gancuishichendahai。zhongzhongxinxidouxiangwochuandichuyigexinhao：zheiniantou，xiangyaohuaqiandang1xiaoshimingyuanderen，yetaiduole。

和拍摄团队客服时沟通时，收到的回复。图 / 每日人物

tongchang，kefufalaidejieshaoli，huibaokuogaoduanjiudian、gaoerfu、paochedengduogechangjing，butongdechangjingduiyingbutongdejiawei。bianyidiandeyougaoerfuqiuchang、dailuodichuangdejianshenfang，daduozaisanwubaiyuan，zuiguideshisirenfeiji，jiejinwanyuan。zheixiejieshao，youdeshiyizhangzhangtu，baohanbutongzhongleideyangpian，youdebeizuochenglepdf，mouyifenzhongdeguanggaoyushi：“bipaizhaogengzhongyaodeshinenggoutishengjiazhiguan，kaikuoyanjie，yongyouzizhuxuanzedequanli。”

zuizhong，wodingxiale699yuanyixiaoshi（buhanzhuangzao）debeijinglijunjiudianpaishe。dandangwofuledingjin，yiweilikejiunengpaishangshi，xinyilundengdaiyoukaishile。guanchangdemoshishi，sheyingtuanduijiqijigexiangpaizhaoderen，coudaotongyitiandebutongshiduan，zaiyudingjiudian。zheiyangsheyingshizhixuyaozaifangjiandengdai，meixiaoshidouyougukeshangmen。weiletuanduinenggoucoudao“yiche”deren，woyouzuzudenglebangeyue。

zaibeijing，jiudianchangjingdepaishejiagecongyixiaoshi600yuandaojiqianyuanbudeng，jiudiandangciyuegao，jiageyegenggao。zuichangqudewujiagaoshejiudianshi：guili、lijun、boyue、huaerdaofuhebaogeli，qizhongbaogelijiagezuigao，zuibianyidefangjianyaowuliuqianyuanyiwan，yinci，yuepaijiagebiqitajiudianyaoguisanbaiyuanzuoyou。

weilerangzijikanqilaigengxiangyigemingyuan，zaiquzhiqian，wozuolehenduozhunbeigongzuo，teyixuanlezuibaidefendisehao，tielejiajiemao，zaiyanpishangdieleliangliangdeshanpian——yiyangaiyanshenlidebanweier，haiduijingziniuzhepigulianxilehaojiu。

dengdaotarujiudiandeneiyike，wofaxian，zaijingzhidezhuangrongyeyanshibudiaodeshizijidexinxu，wobingbushizhengguiruzhujiudiandekeren，conggangjinmenkaishi，jiuyizhibeijucuganweirao。yougongzuorenyuanlaiwenwoxiangqunaer，wohuangluandirengxiayiju“quloushang”，jiuwangdiantijianzou。

woyuedaodeshiyiweinvxingsheyingshitingting，anzhaoyueding，wozaidiantijiandengzhetaxialaijiewo。denghoudeshijianli，womantengtengdinuozhebuzilaihuizou，jiazhuangzijizaidengdianti，shenzhibuganhezhanzaipangbiandegongzuorenyuanduishi。wuyijian，wopiedaojingzilideziji，jianbangneikou，shentiquansuo——zheishiyizhongjucu、buzixindezhitiyuyan。tingtingyeshiruci，jiewodeshihou，liandiantimendoumeichu，zhibanaodaitanlechulai，xiangtonghuojietouyiyangdexunwen：shinima，jinlaiba。yanshentongyangbikailegongzuorenyuan。

jinrufangjian，shineibuzhibiwoxiangxiangdeyaogengjiajiandan。jingxindebaishedaduojizhongzaichajishang，yidacucongchajichuidaodibandehua——jiade；jigediaohexiangnaierdedaizi——kongde；dishanghaiyouyipengjudade999duomeiguihua——suliaode。wohaikandaoleshejiaomeitishangzhaopianlibiaopei：shechipinbaoheyigelingnabeierdewanou，“doushijiade”，tingtingsihaomeiyoubihui。

拍摄当天，现场的部分置景。图 / 每日人物

zheiyike，woturanyishidao：zaimingyuanfengzhaopianzhong，zuida、zuixianguiqidebujingsihuzhiyoujiudianbenshen。

tingtingzaicesuomenkou，tankaileyigejudadexinglixiang，limiansaimanlepaizhaoyongdeyifu。tazhizheyijianfensepengpengzhangqun，“shizuichangchuande，xianggexiaogongzhu”，shuozheyoufanchujijiandaimaobiandeduanqun，suishouyidou，youmaoxudiaoluo，tashuozheishixinmaide，dan“yeshijiade”。

womeiyouzaixianchangkandaorenhezhuanyedepaizhaoshebei，tingtingshuojiuyongshouji，“zheiyangxiandegengziran，gengyoushenghuogan”。buguangyongdeshiyigeshouchimiandeng，“yeshiweilegengziran”。xianchangzhiyoutingtingzijimangqianmanghou，yishoujuzheshouji，yishounazhemiandeng，youshihaidedangyixiachangwu。zhuanyidaochuangbianpaisheshi，taxunsulouqihaiquanzaichuangshangdefensepengpengqun，rengdaopangbiandeshafa，youshunshoubadiaomaodeduanqunsaihuixinglixiang。

拍摄当天，婷婷团队所提供的拍摄道具。图 / 每日人物

zhenggepaishe，duiwolaishuozuinandebufenshi，jianlixinniangan。yexushiweilechupiandechangjinggengfengfu，tingtinghaibawodaidaolejiudiandezoulang。gonggongquyuli，lailaiwangwangdedoushigongzuorenyuanhefangke，dangwoanzhaotingtingdeyaoqiu，jinkenengdibaichu“ziran”he“kansibujingyi”dedongzuo，neixinqueyizhizaidanyouluguoderenhuisuishitoulaidemuguang。mingyuanfengzhaopian，meiganxuyaoshuzhandedongzuohezirandebiaoqinglaizhicheng，erzheibeihou，shiyizhong“wozuimei，peideshangzheiyiqie”dexinnian，wozaixinlibutingmonianzheijuhua，kewoqingchudizhidao：zheixiedoushijiade。

wozuibunenglijiedeyigechangjing，yechuxianzaizoulang。tingtingbajigeshechipinzhidainachulaidangdaoju，erwochuanzheduanqun，zuozaizoulangdedishang，batuishenxiangjingtoudefangxiang，waitouwuzuiweixiao，“zheiyangnengxiantuizhang”。wokanzheditanshangyidaodaodehui，xinlirenbuzhukunhuo：daodinagemingyuanhuizuozaizoulangdedishang？

duiwolaishuo，zheiyigexiaoshi，fangfohuale699yuanzuoleyitang“wuyedenanguamache”，bujinshizhangyouxian，yilushanghaimianbulesimianloufeng。zhaopianlishibeijingzhengjie，zhuanghuangkaojiudegaodangjiudian，erzhaopianwai，shihengtangzaidishang，maochudiaomaofangbanlifudexinglixiang。

在酒店的走廊上，拍摄出的部分成片。图 / 每日人物

爆火的赛道与链条

zaiwohetingtingdejiaoliuli，dezhitashiyigedulisheyingshi，youzijidegongzuoshi。zaitayiwangdegongzuoli，daduoshisheyingpengneipaishe，huozhehezazhishehezuo，jimingxingpaixuanchuanzhao，“（mingyuanyuepai）shigefuye，zuozhewanwan”。kanshangquzheishiyigewenzhuanbupeidesaidao，daojudoushifangpin，jihusuanbushangtouru，xianchangyebuxuyaozhuli，“zhaoyigekefu（xianshang）bangmangjiuxing”。

wodangwanpaizhaodejiudian，dingfangjiagebudaoliangqianyuan，zhiyaocougouliangsangeren，duisheyingshilaishuojiunenghuiben。dantingtingtongchangyaosiwugerencaihuikaiyicijiudian，“buranmeiduoshaozhuande，xiangdangyubaigan”。

tingtingdehenduoguke，doushizaishejiaopingtaishangyouyidingfensiliangdebozhu，wanquanbuxuyaotazhidaodongzuo，“shanglaijiuhuibai”。youhaojici，yijinfangjian，jiuzhijieduitingtingbaibaishou：buyongnilai，wozipai。zipai，yeshiwozheicitiyanzhong，henzhongyaodeyigehuanjie。zaibailesuliaomeiguihuadejingziqian，tingtingrangwonazheshouji“ziyoufahui”。tashuo，zheiyanghuigengyouzhenshigan，yingzaochuyizhongqueshizhuzaizheilideganjue。

在婷婷的指导下，“自由发挥”的自拍照。图 / 每日人物

duineixiexuyaozaiwangshangweichigaoxiaofeirenshedebozhulaishuo，zheiyangdepaizhaomoshi，yaogengjiashengqian。zaitingtingzheili，“xiangdangyujiupindankaigefang”，zhiyaobudaoyiqianyuan，jiunengpaidaogaoduanjiudiandechangjing。

mikishichengdouyijiaqianjinsheyinggongzuoshidechuangshiren，zaitadeyinxiangli，2015nianzuoyou，mingyuanfengdezhaopianjiuyijingchuxianle，neishihaijizhongzaibeijing、shanghai，tahaijide4nianqianyize“shanghaimingyuanqun63renpindanyitiaosiwa”dexinwen，zaiwangluoshanggualehenjiu。

jinnian，tagangcongguowailiuxuehuilai，jiuganshangleyekehehuangxiaomingguanxuandexinwen。dangshi，yourenshenzhizhijienazheyekedetu，laizhaoyuepaisheyingtuanduibiaoshi“xiangpaiyiyangde”。mikicongzhongkandaoleshangji，tapansuanleyixiazijideziyuan，shenbiandepengyoujiadidousuanbucuo，bujinyoushechipinbao，henduorenbenshenjiushigaoduanjiudian、gaoerfuqiuchangdechangke，“ziyuanyouhenduo，ganjuezuoqilaihenrongyi”。

mikixiangtongxingyederendating，beijing、shanghaidengyixianchengshideyuepaixingye“doutaijuanle”，danchengdouhaizaiqibujieduan，henkuai，taqinglaijigesheyingshihezhuli，zuqilezijidetuandui。

zheiyixing，zuizhongyaodeshikeyuan。yinweiganshangle“kexue”deliuxing，shengyibixiangxiangzhonghuobao。mikimeizhouhuidingyicijiudian，meicidouyaopaitongxiao，“meigexiaoshidouyourenlai，yizhipaidaogetianzhongwu，lingchenyezaipai”。

hetingtingyigerenfuzeyiqiedemoshibutong，mikimeicipaishe“douhuianpai5-6ge（gongzuorenyuan）”，bujingyeyaofuzayixie，zheixiedouyiweizhegenggaodechengbenzhichu。mikishuo，yibanfangjialiangqianduodejiudian，paiyiwanshangdezongchengbenzaiwuliuqianzuoyou。

拍摄时会用到的一些道具。图 / 讲述者提供

jibianchengbengao，huobaodeshengyiyiranrangzheigesaidaochongmankuaiqian。jiudianshizuiremendechangjingzhiyi，“danchangdemaolilvnengdadao50%”。zuinanzuodechangjingshisirenfeiji，guoneidebaojiyewuhaibuchengshu，jiagehengao，“baoyicijiuyaoershiwanzuoyou”。

zhuanqianzuikuaideshisirendingzhi。youyici，yiweibozhuzhaodaomiki，yaozuolaosilaisideticheshipin。mikiyaozuodehenjiandan，jiushichexingzhaodaoyilianglaosilaisi，pangbianbaishangbozhudemingzi，jiugaodingle，“yicizhuanlesanwankuai，maolilvzhijiedadao80%duo”。

congsirenyuepaizheigedaxingyelilaikan，mingyuanfengshijinjinianxinhuoqilaideyizhongfengge。zaitingtingdeyinxiangli，zuikaishi，xihuanpaixiezhenderenmengengqingxiangsheyingpeng，yougengzhuanyedebujing、daguangheshebei，houqidejingxiuhuizhaogudaomeiyigexijie。

henzhangyiduanshijianli，zaijiejiariquxiezhenguanpaizhao，shiyizhongnianqingrenliuxingdeshenghuofangshi，chunjie、shengdanjiedengjiaqiyidao，pengyouquanlijiupumanlefenggeleitongdexiezhenzhaopian——mobanhuadebeijinghetongyishenmeidexiutu。

kerujin，mingyuanfengdezhaopianyezaizhuiqiuziranhezhenshi。zuigaodejingjieshi，zishishibaidedanbukeyi，tushixiudedanmeihenji。yiyankanguoqu，zheizhangtu“yueshenghuohua，yuezhenshiyuehao”。

duimikilaishuo，paizhaozhishichuangyedediyibu。zaitajingyingmingyuanyuepaituanduideyigeduoyueshijianli，jiuyoujiangjinershiduoweikeren，zailiaotianzhongxiangtatoulu，zijihaiyouhunlianfangmiandexuqiu。zaimikideshexiangli，tayihouhaikeyidazaoyigegaoduandehunlianpingtai，“zhuanmenshouruchangfei”。

zaishejiaomeitishang，yixieyuepaijigoudebeihou，yeyouzhedazao“zhenmingyuan”deshengyijing。tamentongguoyuepailaixunzhaofuhetiaojianqiebenshenyiyuanqiangliederen，zaijinxingshendubaozhuang——zheishiyizhonggengleisimingyuanpeixunbandeyetai。yigexiangguandecongyezhegaosumeirirenwu，baozhuangmingyuandekechengzhongleifanza，bujinyaoxuezhepinjiu、tiaoxiangshui，yehuishejidaojingjixuezheiyangdelilunkecheng。zheishiyigegengzhangqidexiangmu，yibanyaoyinianyihoucaihuiyousuochengxiao。

名媛祛魅

zaizhenggepaizhaoguochengzhong，tingtingzuichangduiwoshuodeyijuhuashi，“taijiangyingle，zirandian”。

mingyuanfengzhaopiandehexindongzuoshi：niu。jihushentidegegeguanjie，douniuchulerichangshenghuoxianshaochuxiandejiaodu。zuilingwonanshoudeshiyigekaozaizhuobianzhanlidedongzuo，zheigedongzuokansijiandan，shizedayouxuanji。shuangtuijiaodie，qieyitiaotuiyaojinkenengdixiangjingtoufangxiangshenchu——xiantuizhang；geboyaozuidaxiandudixiangwaidakaifuzaizhuobian——cishishentihuichengxiansanjiaoxing，goutuhaokan；tongshizaishangshenbaochizhilideqingkuangxiahaiyaobayaojinkenengwanxiangyice——tuchushentiquxian。zheiyangyitaodongzuoxialai，haidebaochizhili，zuihaoyizhijiaokeyijiaojiandiandi，yingzaochuyonglanyouqiaopideganjue。

令人不适的拍摄动作，最终呈现的成片效果。图 / 每日人物

yexushiwotaiguojiangying，tingtingzhijieshangshoubangwobaizishi。tayishoulazhewodegeboxiangwaizhuai，lingyizhishoufuzhewodeyaoxianglitui，turan，“kada”yisheng，wodeguanjiefachuyishengkangyi，dongzuozhongyuhegele。

rangshentifachukangyidedongzuohaiyouhenduo。zuichangchuxiandedongzuoshizuozaidishangshentui，congshangfangfupai，keyixiantuizhang，zheilidenandianzaiyutuishenchuqudetongshi，baochishangshenzhengweizhili。mianbudongzuoxiangduirongyideduo，biyanxiao、wuzuixiaohuozhepiantouxiao——zongzhibunengkanxiangjingtou，“fouzehuitaizuozuo”。dengdaozhongyupaiwandibandongzuozhanqilaishi，wogandaozijidekuachoujinle。

zheixiedongzuo，sihubamingyuanfengkuangjinleyigeshedinghaodemoban，zhishimeiyourenquzhuiwen，daodishisheidingyiheshejilezheiyangdemoban。bazijikajinzheiyangmoban，bushiyijianrongyideshi，suoyi，duiyudaduoshubaozhehaoqilaipaizhaodeputongren，zheibuguoshiyizhongnenggouxianshitiyangaoduanshenghuofangshidetujing，xingjiabihaibudi。

jiudianyuepaizhong，zuichangjiandechangjingshishengri。woqupaishededangtian，tingtingdeshangyizukerenjiushilianggeguoshengridenvsheng，nazhejiadangaopaizhaohou，tamenjinjiezhequcantingchilezhendangao，“shiyizhongyishigan”。

mikiyetongjiguo，laipaishengriderenzuiduo。tayinxiangzuishende，shiyiduilaipaizhaode“mingyuanmunv”，baobaohaizaiyingercheli，dangtianguoshengri，“suanshiyizhongbuyiyangdetiyan”。

shejiaomeitishang，henduorenduizheizhongxingshigaohu“taixiangle”，bingxishuqizhongdehuasuanzhichu。nashengrixiezhenlaishuo，ruguoqusheyingpengpaishe，suanshangzhuangzaoyitianzhishaoyiliangqian，haiyoukenengbeitaoluhuagengduodeqianxiutu，danshijiudianyuepai，yongliuqibaidejiagejiunengdedaosanbaiduozhangdipian，hejingmeidebujing，tupiangengshiziji“xiangzenmexiujiuzenmexiu”。

youxierenhuizaiyiciyuepaizhihou，mishangzheizhongpaizhaofangshi，jixuxiadan，bingzaixianshizhongyekaishixiangzhaopianzhongdezijikaolong——gengzaiyiwaimao，hejushoutouzudedongzuo。

buguo，duiyudaduoshurenlaishuo，tiyanmingyuanfengpaizhaoxiangshiyiciqumei。shejiaopingtaili，gangmanshibaxitihaoche，meitianyoushanwanshui，churugaoduanjiudiandetiezisuichukejian，qitarenguangxianderenshengyuzijidexianshisihugezheshiwanbaqianli，neiyangdeshenghuoyezongshimengzheyicengsha。dangzhenzhengtongpolezheicengsha，caifaxianbaozhuangchengtarenxianmudeyangzibingbushijiannanshi。jibianxianshichuanzhebuheshendequnzi，nazhefangbanbaobao，shenbiandelihedoushikongde，danyinzaizhaopianli，doukeyibianchengyixiaoshidemingyuan。

tingtingbapaiwandezhaopiandouchuanjilewo，zheishizuihouyigehuanjie，wokanlekanshijian，ganghaoyigexiaoshi——nanguamachedaodianle。woxiadiantizouchujiudian，nengyinyueganjuedao，wodebeishitingzhide——shiyizhongtashi、shuzhandezhitiyuyan，danpaisheshichoujindekuahaizaiyinyinzuotong。

完成拍摄后，胯骨仍在隐隐作痛。图 / 每日人物

（文中讲述者皆为化名）

参考资料 ：

1.《799的一日名媛体验卡，年轻人抢着体验》Vista氢商业