文 | 源Sight  柯基

yin“zhuanglian”jijiangfashoudehuaweimate 70xilie，rongyaomagic 7xiliezuijinfengguangwuxian。danxiangbiyijingquanmianqieruhongmengshengtaidehuawei，rongyaosuozaideanzhuozhenying，kenenghuizaiyouxiyewushang，gengjiazhuojinjianzhou。

11yue24ri，huaweihongmeng harmonyos next xitongyouxizhongxinjinrifabuxinyouyugaocheng，houxujiangdailaibaokuo《dixiachengyuyongshi：qiyuan》（dnf)《shimingzhaohuanshouyou》dengzhuduotengxunqixiadezhimingyouxi。

图源：华为鸿蒙应用商城

erzaiciqian，tengxunhaicengyinyouxiyuhuaweisuozaideyinghelianmeng“juelie”。6yue19ri，tengxunqixia《dixiachengyuyongshi：qiyuan》（dnf）guanwangfabugonggao，chengyinheyuedaoqi，6yue20riqidnfjiangbuzaishangjiabufenanzhuopingtaideyingyongshangdian。

suoweiyinghelianmeng，shizhiguoneijijiaanzhuoshoujichangshangzuchengdelianmeng。juyinghelianmengguanfanggongzhonghaojieshao，qiyouhuawei、oppo、vivo、meizu、kupai、nubiya、lianxiang、rongyaodengguoneiyixianzhinengshoujizhizaoshangzucheng，zhangqiyilai，gailianmengbaochile50%zuoyoudechouchengbili。xiaomisuibushiyinghelianmengdezhengshichengyuan，danyugailianmengbaochizhemoqi，zaiyouxiqudaofenchengshangzunxunle50%dechouchengbili。

jinnianlai，huaweiquetongguozichuangdehongmengshengtai，cemian“tuichu”yinghelianmeng。xiangbizhixia，rongyaoyonghukenenghennantongguoguanfangyingyongshangdian，wandaodnfzheikuanyouxi，tengxunyuyinghelianmengzheichangjiufen，haizaichixuyingxiangzheshoujixingye。

华为“退群”

jiuzaitengxungongkaijiaobanyinghelianmengdeguanjianshike，huaweixuanzezhijie“tuiqun”。

6yue21ri，yejiushitengxungongkaijiaoban“yinghelianmeng”dediertian，huaweixuanbuharmonyos nextyudangriqidongmianxiangkaifazhehexianfengyonghudebetashengji，dailaiquanchangjing、hongmengyuanshengzhineng、yuanshenganquandengchuangxintiyan，zhongduohongmengyuanshengyingyongyesuizhiquanmianliangxiang。

harmonyos nextyouming“hongmengxingheban”，youyubuyilaiguowaibianchengyuyanhecaozuoxitongneihedenghexinjishu，harmonyos nextchedituolileanzhuocaozuoxitong，yinci，waijiejiangharmonyos nextchengweichunxuehongmeng。

zheiyiweizhe，huaweiwanquantuolianzhuozhenying，jiuzhishishijianwenti。

10yue22riwan，harmonyos nextzhengshifabu，huaweichangwudongshi、zhongduanbgdongshizhang、zhinengqichejiejuefanganbudongshizhangyuchengdongbiaoshi，jiezhimuqian，hongmengzaizhongguocaozuoxitongshichangzhanjuqianliangming，yongyouchao1.1yixingdaima、675wanzhucekaifazhe，dazaihongmengcaozuoxitongdeshengtaishebeiyichao10yitai。

HarmonyOS NEXT发布会

bansuizhedazaichunxuehongmengdehuaweimate 70xiliejiangyu11yue26rizhengshifashou，yiweizhehuaweijiangzhengshikaiqiziyanfengbishengtaixitongdejianshe，yuyizhonganzhuozhenyingdeyoushangyouzhebenzhishangdebutong。

ziran，huaweiyejiugaobieleyazhayouxigongsiduoniande“guochananzhuoshui”，julejie，huaweijiangtongguojiangdifenchengbililaixiyinkaifazheruzhu。

yucitongshi，huaweihongmengshengtaidejueqi，jiangzhijiechongjiyinghelianmengdejibenpan。genjuzixunjigoutechinsightsfabude2024niandisanjidubaogao，pingguoioszaizhongguoshichangdefenewendingzai15%，yuquniantongqichiping，eranzhuoxitongdechuhuoliangfenezecongyinianqiande72%xiajiangzhi70%，qishichangfenebeihuaweideharmony oscanshi，houzhedechuhuoliangfenecong13%zengzhi15%。

bansuizhehuaweimate 70xiliedenghexinchanpindeluxushangshi，shibihuijiasuharmony osduianzhuoxitongdecanshijindu。

边缘化

jibianrongyaomagic 7xilieyinweihuaweimate 70xiliezhuanglianhuodebuxiaodeshichangshengliang，danbeihoudeyinghelianmengzhububeibianyuanhua。

左：荣耀Magic 7系列 | 右：华为Mate 70系列

duiyuyouxigongsieryan，qizhengzaitansuogengweijingzhun、zhuanhualvgengqiangdexinqudao。2016nian4yue，duliqudaotaptaphengkongchushi。zaituichudeyinianshijianli，taptapdeyonghushuliangleijichaoguo2000wan，huoyueyonghuchaoguo100wan。

butongyuchuantongqudaodeyunyingmoshi，taptapbeishiweiyouxichangshangde“duliqudao”，gaipingtaichengnuo“buxiugai、bulianyun，zhitigongyuanbanheguanfuyouxixiazai”。

ciwai，douyin、kuaishou、bzhandengshipinliupingtaizhubuchengweiyouxifaxingdezhongyaoqudao。genjuquestmobiledeshuju，bzhanyu《benghuai：xingqiongtiedao》zhongheyonghuguimodadao1500wan。bzhanceochenruizai2023niandiyijiducaibaoshuominghuishangbiaoshi，《benghuai：xingqiongtiedao》shourixiazailianggaoda280wan，chuangxialebzhanlianyunlishishangzuigaodexiazaijilu。

questmobile2023nian8yuefabude《2023shoujiyouxixingyedongchabaogao》xianshi，duanshipinyijingchengweiyouxiguanggaotoufangdeshouyaopuguangmeijie。2023nian6yuezhengtideguanggaotoufangfeiyongzhong，duanshipinxingyezhandaoleqizhongde45.2%，huodeleyidingdeyoushi。

shijishang，jinritoutiao、douyindengchaojiliuliangyingyongyijingchengzhangdaole“yinghelianmeng”bukehushidedibu。genju《2019nianyinghelianmengbaipishu》deshuju，2018nian，chaojiyingyongdeshouyouyonghushentoulvzhanbiwei48.6%，jinciyuyinghelianmeng。

ciwai，jibianbukaolvhuawei“tuiqun”deyingxiang，yinghelianmengdefushemianjiyezaizhubusuoshui。muqian，gouchengyinghelianmengdehexinliliangshivivo、oppo、rongyaosanjia，xiaomizhangqiyouliyuci，jinkaovivo、oppo、rongyaosanjiasihunanyichengshi。

genjucanalysgongbule2024niandisanjidudezhongguoshoujishichangshuju，vivo、rongyaofenbieyi19%yu15%defenefenjudiyiyudisan，oppoyijingdiaodui，chengweile“qita”fenlei。yejiushishuo，yinghelianmengjinyouvivoyurongyaoliangjiajubeiyuyouxigongsiboyideziben。

haozai，muqianjinyoutengxunzheileiqiangshiyouxigongsigangongkaijiaobanyinghelianmeng，shichangyijiujiyuyinghelianmengjinxingdiaozhengdekongjian。

腾讯也纠结

zitengxungongkaijiaobanyinghelianmengdetongshi，dnfshouyoudeshourujiuzaichixuzoudi。

juyidongyingyongshichangyanjiujigouappmagicfabudeshuju。2024nian6yue—9yue，dnfshouyoudeshourufenbiewei1.634yimeiyuan、1.597yimeiyuan、1.17yimeiyuan、7490wanmeiyuan，chengkuaisuxiajiangdequshi。10yue，qishouruxiajiangzhi5880wanmeiyuan，shigaiyouxishangxianzhijindanyueshourudezuidishuiping。

youfenxirenshizhichu，dnfshouyouliushuizhujianxiahuadezhuyaoyuanyinbaokuogengxinhuanman、youxineirongbuzu、fubennanduguogaoyijiyouxitiyankuzaodeng。zheikuanyouxinengfoujinsheng“zhangqingyouxi”，haixuyaokanyouxihouxudeyouhuaheyunying。

huoxu，jijiangkaishichongliangdeharmony osnengjidnfdailaixindexiwang。11yue18ri，huaweiguanfangturanxuanbu，mate 70xilieshoujiyudangri12:08zhengshikaiqiyuding。suizhemate 70xiliedezhengshiyudingkaiqi，duanduanjixiaoshinei，yuyuerenshuyitupobaiwan。

kuangqie，huaweizhengzaijijishoufushidi，shitouzhengsheng。genjuidcshujuxianshi，2024nianshangbannian，huaweiyi17.5%deshichangfenezaicichengweizhongguozhinengshoujishichangchuhuodiyiming，yijiduheerjidushoujichuhuoliangzengfufenbiewei110%he50.2%，zengsulingpaoxingye。

chutengxunzhiwai，huaweiluxuyuqitatoubuyouxidachengxiangguanhezuoyixiang。8yue5ri，huaweikaifazhedahuiyouxifuwuluntanzhong，wangyi、leyuansu、sanqi、ali、wanmeishijie、cocos、yingxionghuyu、zhongshouyoudengershiduojiayouxihuobancanjiahongmengshengtaiyouxixianfenghezuoyishi。huaweiyouxizhongxinxieshouhuobanmenqidonghongmengshengtaiyouxixianfenghezuo，jiujishuhubu、chengguogongxiang、shangyegongyingdengfangxiangjinxinghezuo，gongtongtuidonghongmengshengtaizhinenghuayidongkaifangshengtaiyewufazhan。

buguo，yidanhongmengshengtaiwanchengdajian，neimejiangheiosxiangsi，huaweikeyiwanquantiaoguo“anzhuoshui”，danduchengliyigeshuyuzijide“huaweishui”。jieshi，tengxunyuhuaweipayoushibimianbuleyichangmingzhengandou。