文｜商业新研社

“jiangtieyouerweimadebeizitiejinjiqisaomiao，xiafangdechuliaokoujiuhuigenjugukesuodianchanpindeyaoqiu，jiangsuoxudecha、tang、guozhi、niunaidengyuanliaodarubeizhong，jiashangshuiguoyubingkuai，yibeixichajiukeyizai10miaozhongneigaoding。”

zaixichadiannei，zheikuanzhinengchuchajizuidachengdujiejuelemendianchuchaxiaolv、guifanxingdengwenti，erjiezhuqita6kuanzhinengshebei，xichayishixianlechayinmendianquanliuchengzhinenghua。

zuijin，mixuebingchengliangjiazigongsilianhetouzichenglileyijiaxuewangaizhihuikeji(zhengzhou)youxiangongsi，gaigongsidejingyingfanweibaokuoxinxingnengyuanjishuyanfa、rengongzhinenglilunyusuanfaruanjiankaifa、rengongzhinenggonggongshujupingtai、rengongzhinengjichuruanjiankaifa、zhinengkongzhixitongjicheng、zhinengjiqirenyanfahexiaoshoudeng。zaicizhiqian，mixuebingchenghaichenglilelingwaisanjiazhihuigongyinglianzigongsi，qizhongliangjiazhuyaojingyingfanweitongyangshejirengongzhineng。

hejiaoweichengshudezidonghuakafeishebeibutong，chayinzhizuoguochengdefuzaxing，yexuyaozhinengshebeiqujiejueheshixiangengduoyanghuadegongneng，yigenghaodejiangdichengben、tigaoxiaolv。

jichengfen、jiagehemendianhou，xinchayinxingyeyekaishijuanqile“hanailiang”，dangyuelaiyueduodexinchayinpinpaikaishizizhuyanfazhinenghuashebei，zheibeihouyoushenmeyangdeshangyekaoliang？zhinengshebeiweilaishifouhuichengweixinchayinxingyedebiaopei？

从门店设备到生产线，新茶饮掀起智能风

ruheshixiangaoxiaodechanchuyitigaodandiandepingxiao，tongshitongguojishiyujinglaibakongshipinanquan，duixinchayinpinpailaishuozhiguanzhongyao。zaizheigeguochengzhong，shuzihua、zhinenghuashebeideshendujieruyouhendadefazhankongjian。

cong2021nianqi，naixuedechahexichabianzhengshichenglizhuanyetuandui，zhaomujixie、dianqixiangguandegongchengshizhenduigongnengguihua、yingjiansheji、ruanjiankaifadengduofangmianlaishejiheyanfazhinengshebei，muqianxiangguanzhinenghuadeyanfachengguoyedoupeibeidaomendianzhong。

birunaixuedechashuzihuatuanduiziyande“zidongnaichaji”yizaiqixiasuoyoumendianshiyong，tongguojiandandesaomajikezidongchubei，haocheng“zuikuai10miaowanchengyibeichayin，channengtisheng40%”。

erxichaziyandequantao“chayingaokeji”，baokuozhinengcheng、zhinengchuchaji、zidongqupiji、zidongquheji、zidongchuiningmengji、zidongqiedingji、zhinengzhengzhujideng3daleigong7kuanzhinengshebei，fugaimendianyuanliaozhibei、yuanliaoguanli、diaoyinzhichadengduogehuanjie，dafutishenglechanpinzhizuodenengli。yizidongqupijiweili，yiwangrengongweiyikuangputaoqupi，xuyaoyue15fenzhong，rujinjiqiqupijinxu1fenzhong，guoroubaoliuyegengwanzheng，erzhinengchuchajizuikuai4miaojinengwanchengyibeiyinpindeyuanliaotianjia。

bawangchajiyezaizhinenghuafangmianzuochulechangshi，yanfachulequanzhinengchayinji，gaijiqiyuxianshangdiandanxitongwufengduijie，zhixudianjizidonghuazhichajianniujiukeyijianshengchengduiyingyinpin，quanchengjinxu8miaozhong，congerjiaqiangpinkong，quebaogemendianchupindeyizhixing。qiegaijishuhainenggouduizidongzhijian，meichuliaoyibeidouhuiduishijiyongliaojinxingjiluzhuisu，jibianzaiduanwang、wuliaobuwendingdeteshuqingkuangxiayenengjingzhunzhizuonaicha，chayilvzai2‰。

gumingzaizhaogushuzhongyetidao，qiyongyouyu300minggongchengshizuchengdexinxijishutuandui，yikaifachuketigaomendianyunyingxiaolvbingbaochiyinpinzhiliangdezhinengshebei，muqiandianneipeibeilewukuanzhuanyouzhinengshebei，qizhongyikuanpaochaji，tongguowulianwangkeyigenjujizhongshurushujuzidongdiaozhengpaochashijiandengcanshu，nenggouweisuoyoumendiandoutigongyizhide、zuijiafengweidechatang。chuletongguowulianwangjieshouwomendejizhongshuru，zhinengshebeiyekeshishishangchuanyunyingxinxi。

jushangyexinyanshebuwanquantongji，jiezhimuqian，xicha、naixuedecha、mixuebingcheng、bawangchaji、guming、hushangayi、yihetangdengduojiatoubuxinchayinpinpaiyijingzaimendianshiyongbingtuiguangzhinengshebei，shejiyuanliaoguanli、yinpinzhizuo、shujufankuiyijizhinengjiankongdengquanliucheng。

chulejimendiantigongduogezhinenghuashebeiwai，xinchayinhaiduishangyoudeshengchanxianjinxingzhinenghuagaizao。birumixuebingchengconggongyinglianshangfali，jianlizhinengzhizaochanyeyuanhequanzidonghuashengchanchejiandengyishixianliuchengbiaozhunhua。chabaidaotouzi100yiyuandazaochabaidaozhinengshengchanjiagongjidijigongyinglianzongbuxiangmu，liangzhedoutongguozaishengchanxianshangyinruzhinenghuajishu，dafutishengshengchanxiaolv。

ergumingzexuanzedajiangengwanshandeshuzihuaxitong，baokuodaocangyanshou、mendiancaozuoguanli、shiyanshijiancedenghuanjie，xiangjiaozhiqiandeshougongcaozuo，keyirangliuchenggengjiaqingxi、kuaijie、kezhuisu，jinertishengzhengtixiaolv。bujinruci，guminghaizaidazaoxinshichayinshuzihuagongchang，shixiancongzhongzhiyuan，daogegongyinggongchang，zaidaomendiandequanjushuzihuaguanli。

bawangchajizaijinnianyechenglileyijiaxinxijishugongsi，zaiyunyingfangmian，jiezhurengongzhineng、dashujuheyunjisuandengjishu，bawangchajikeyishixianzidonghuadekucunguanli、yonghufenxijixiaoshouyucedeng，weishengchanheyunyingtigonggengweiqingxidefangxiang。

bujinruci，zheiliangnianchixushengjideaijishuheyingyong，yerangyixiexinchayinpinpaichangshiaihudongyingxiao。

biruchabaidao、yihetangjiujiehechaoxieshixuniouxiangyuarjishu，liyong“aixuniouxiang”tuijianchayin，haihuitongguoqidutedeyuluhexingxiangzengtianquwei，zengjialexiaofeizhedehudongtiyan。haiyoubufenzhongyaoyangshengchayindian，tongguojiehezhongyitizhifenxiheaijishu，yizhinengshemianzhenyihemaizhenyijixiaofeizhekuaisujiancetizhi，suihouaixitonggenjujiancejieguotuijianheshidechayinpeifang。

效率之外，背后的商业化考量

cong2022nianxiabanniankaishi，zhinengzhichashebeizaichayinmendianguangfanshiyong，rangchayinchupindebiaozhunhuachengdugenggao，jianshaolemendianyuangongzaigaofengqideyali，yesuoduanlexiaofeizhexiadanzhihoudengdaizhizuodeshijian。

zheixiexinchayinpinpaihuadaliqiquziyanhetuiguangzhinengshebei，zaishangyexinyanshekanlai，zhuyaoyouyixiasangefangmiandekaolv。

qiyi、zaishuzihuazhuanxing、dalifazhanxinzhishengchanlidedangxia，zhinenghuayouzhuyutishengchayinxingyedekejihanliang，yeshiqiyedechuangxindian。

duiyumuqianyijingjuandaobairehuadexinchayinshichang，xuyaogengduodechuangxinmaidian，birutigaozhinenghuaheshuzihuadeshuiping，nenggougenghaodeguanlijiamengshang，jiangdichanpindezhizuochengben，shixianjiangbenzengxiao，tongshihaikeyitongguoxiaoshoushujufankuilaidiedaichanpin，zheiyangcainengchixubaochijingzhengli。

youqishijinnianchu，mixuebingcheng、guming、hushangayidengchayinqiyekaiqixinyilunshangshichao，danchanpintongzhi、dijiajingzheng，zaijiashangzhiqianyishangshidenaixuedecha、chabaidaodegujiabiaoxianbujia，zibenshichangpubianduixinchayinsaidaobuganmao，muqianzheisanjiadeganggushangshizhaogushujunyijingshixiao。duizibenshichanglaishuo，xinchayinqiyechuleliangyandecaiwushujuwai，haishixuyaogengduoxingushi，er“hanailiang”huoxukeyizengjiaipodezhuli。

yucitongshi，zhinenghuashebeidejieru，yenengjianshaolerenweiyinsudeganyu，bingqietongguoaixunlianshianguanjianwentituxiangzuodaoduidianneideshishijiankong，jiangdileshipinanquanfengxian。xiangxichadezhinengchuchaji，tongguopeifangyunduancunchujishishiweihutongguoshibieweimeibeichayinshengchengdeerweimajinxingjingzhunchubei，tongshi，gaishebeikeyigenjuneizhidegeyuanliaomidushuju，shixianyetichubeizhengfuwuchazai1gnei。ermixuebingchengzaiquanguomendianjijituijin“hulianwang+mingchuliangzao”gongcheng，yinruaishibiejishujinxingcanpinbiaozhunhuajiance，tigaoyunyingxiaolv，jianshaorengongjianchagongzuoliang，jiangdirenweicuowufashenglv。

neichayinzhinenghuadechengduhuiyouduogao？jiyuzhizuoliuchenghechanpindefengfuxing，chayinyaodadaokafeineiyangdezidonghuakenengbutaishixian。yinweichayinshipiankuaishishangchanpin，erkafeipianjingdiankuan，chayinyaokuaisushangxinzouchayihuachuangxinduishebeiyaoqiuhuifeichanggao。yejiushishuo，ruguoqianduanchanpinhouduancailiaodouduo，neimeshebeinanduhuibiangaohenduo，zuihoukenengbianchengzhiyoujichukuancainengyongshebeifugai，erchayindianyaobianchengkafeidianneiyangdegaoduzhinenghua，zheihaixuyaohenzhangshijian。

qier、duimendianchanpinjinxingbiaozhunhuadeshuchuheguanli，tishengchudanlv、jiangdirenlichengben。

zhengruzhongduoxinchayinpinpaiqupujizhinengshebeideyingyong，qiguanzhudianzaiyuduichanpinwendingxinghexiaoqiguanlifangmian，bujinnengzuikuaisudezhicha，erqiehainengbaochikougandeyizhixing，tebieshimanzugaofengshiduandechudanlv。

genjuxiangguanbaodao，yijiaxichamendiandagaixuyao3-5renjiangshijikuanshuiguoanguidingqupiquhe、qiedingqieban、azhi，chuliwudaoliukuanchayedepaozhu，zhunbeiyuyuan、dongdongdengduopeiliao。yaozhangwoyitaowanzhengdediaochaliucheng，xichayimingchujidiaochashizhishaoxuyao1geyue，gaojidiaochashizuikuaiyexuyao3geyue。

duiyulaodongmijixingdexinchayinxingye，tongguoyinruzhinengshebei，youzhuyujiangdimendianqianqipeixunherenlidechengben。xichafangmiancheng，zidongchuiningmengjizhixuyaoanyicijianjiunengwanchengbaodaningmengdegongxu，zidongqiedingjichulishuiguo，nengbaozhangguodingdaxiaoyizhi；diaoyinshibuyongjiyichanpinpeifang，zhinengchuchajirangjialiaogengjiajingzhun，dafujiangdiduipeixundeyilai。

bawangchajichuangshirenzhangjunjiezaijieshoumeiticaifangshicengyuce，zidonghuapaochajizhichajiyujizhengshiluodishangyonghou，yuangongzhixuyaojinxingjiabing、fengzhuangdengshouweigongxu，zuidaxiandujiangdilepeixunchengben，rijunchupinxiaolvyejiangtisheng100~200%zuoyou。

dangran，jiangbenzengxiaoshitoubuchayinshangjiamenhuadaliziyanzhinengshebeidezhuyaoyuanyin，erzheiyiqiekenengshiweilegenghaodekuozhang。youlezhinengshebeijiachi，xiangyingliuchenghuijiakuai，renlichengbenyehuijianshao，duijiamengshangdexiyinliyehuizengjia，chayinpinpaiyenengjiecijiasukaidiankuozhang。

qisan、kuodayingshoulaiyuan，shixianduigengduobduanyijicduanxiaofeishichangdefugai。

duiyudangqianyijiamengweizhudezhongduoxinchayinpinpai，qishourubingfeilaiziyumaichayinchanpin，ershikaojijiamengshangmaishicai、baozhuangcailiao、shebeiyijishouqujiamengfei。

gumingdezhaogushuzhongjiutidao，gongsiyaoqiusuoyoudejiamengdianzhijiexiangqicaigouyuanliao、baozhuangcailiaojizhinengshebei，jiamengshangtongchangbudetuihuixianggoumaidechanpin，chufeicunzaimingxiandechanpinzhiliangquexian。

genjushaliwen2022nianfabude《zhongguoxinchayingongyinglianbaipishu》xianshi，xinchayinmendianyunyingshejideshebeifanduo，biyaoshebeiyouzhibingji、lengzangbingxiang、gongzuotai、zhengqikaishuiji、fengkouji、guotangdingliangji、dabingjideng，qizhongzhibingjiyulengzangbingxiangshixinchayinmendianshebeidezhuyaozhichu。erruguozaizengjiagengduodezhinenghuashebei，neimepinpaifangyoukeyishouquyibifeiyong，bingqiezheibifeiyonghaihuisuizhejiamengshangdezengduoerchixushangzhang。

zhidezhuyideshi，zaizhenggechayinshichang，chulezheixiequanguoxingdetoubupinpaiwai，haiyouweishuzhongduodedifangchayinpinpaihuoxiaopinpai，suizhezheixiezhinenghuashebeidechengshuhedaguimoyunyong，yixiexiaopinpaishenzhiqiyeyonghuyekeyiyongshang。

jiuxiangkafeijizaiguoneiwaidefazhan，muqianyiyoudelong、feilipu、quechao、xike、huijia、yili、bofudengduogetoubupinpai，zaishiyongchangjingshang，chulejibendeshangyongmoshiwai，jiayong、bangongshi、shangchao、bianlidiandengduoyuanhuadechangjingyebeinarudaokafeijichuangxinzhilie，fugaibduanhecduanxiaofeishichang，zhinengchayinjiweilaiyenengxiangzheigefangxiangchangshi。

youchayinyeneirenshijiuxiangmeititoulu，naixuedechazaiwanchengzhinengshebeideziyanhou，chulezaibenpinpaimendianshiyong，yijingkaishiduiwaixiaoshou，xiwangjiangcishebeituiguangdaoqitapinpaishiyong。

智能化的机会与挑战

suizheaijishudejinbu，chayinxingyezhengzaiyinglaiqiansuoweiyoudechuangxinbiange。

tongguojiangjishuyuchuantongchayinxiangjiehe，tuichulezhinenghuashebeiyijishuzihuaguanlixitongdeng，zheibujinrangxinchayinpinpaigaishanlezhizuoliucheng，haiyouxiaotishenglekehumanyidu，congerdaidongxiaoshouzengzhang。erqiechuleyanfaxinshebei、gaijinshengchanliucheng，weilaidechayindianhuoxuhaihuitigongzhinenghuadehudongtiyan，xiangxunizhushouyiyangweiguketuijianyinpin，shenzhigenjugukedekouweipianhao，zidongdiaozhengpeifang。

danyaojinxingshuzihuazhuanxingyijizhinengshebeideyanfa，qiyebenshenyexuyaotourudaliangdezijin，baokuoyingjianshebei、ruanjianxitong、rencaipeixundeng，dapinpaiyouzugoudeshili，danduiyuyixiezhongxiaochayinpinpaiqueshitiaozhan。

yinwei，duizheixiezhongxiaochayinpinpailaishuo，benshenhaibujubeizhinengshebeideyanfahediedainengli，suiranshebeijiagebugui，danzheibujinjinshishebeidewenti，haiyouhoutaideruanjianzhichi，xuyaoduijiedaoshangyougongyingliandengdeng，lingwaichayinbuxiangkafeineiyangyouchengshudepinpeifangan，chayindezhizuochengxubuzhougengfuza，qiehaiyinhanjiaodadewendingjingyingfengxian。birushebeimougeguanzisaizhule，neimendianyitiandouwufajingying，duiyanfayaoqiu、jiagongjingduyaoqiudouhengao。suoyicongdanyihuanjiekaishibijiaoheli，jibenshangnengyanfachulaiyigexinhuanjiekeyiqutidaijiunengzhijieyongle，buyongbabuzimaidetaida。

yezhengshiyinweishangshudeyuanyin，yixiechayinpinpaiduicirengranbaochijinshen，mendianyezanshimeiyoushiyongzhinenghuashebei，haishixiwangduizheizhongjingjiuduwendingxinghaimeiyoushizujielundejishushebei，duoyixieguanchaheceshi，ruguochuxianshebeiqingliweihumafan、bukekong，huozhexuyaogaibiangengduodegongzuoliucheng，neimeyehuijiangdiduizhinengshebeixuqiudejieshoudu。

haiyouyidianyexuyaozhuyi，neijiushixinchayinpinpaidejueqi，benzhishangshijixiaofeizhetigonglebutongdetiyan，wulunshicongchanpindepinzhi、kouganhaishifuwushang，yingheledangdaixiaofeizhedeqingxuxiaofeijiazhi，youqishixiangxianpaocha、shouyaocha、danaigai、shougongquhebopidengfuzadegongxuliucheng，suiranzengjialechengben，danshizheizhongshouzuodexinxianganheyishigan，shijiqisuowufabinide。ruguodoubianchenglezhinenghuashebeidechanchu，suirantishenglechudanxiaolv，danyemeiyouleshejiaoxing、qingganxing、hudongxing，neimexiaofeizhedereqingyehuidadazhekou，shiqulepinpaidedutexing。

muqianlaikan，xinshichayin“juanai”dereduhaihuijinxingxiaqu，suizhejishudejiachi，jixiehuashebei、aijiqiren、zhinenghuazhuangzhi、zidonghualiushuixiandeyinru，shengchanheyunyingxiaolvdetigaozhishishijianwenti，zheiyeyouzhuyutishengchayinxingyechupinyizhixing、gaishanshipinanquan，danshirengranbunengwangji，chanpinyufuwucaishixinchayindechuxinhehexin，gengshibaochipinpaichangxindeshengmingli。