wen | techxingqiu chenqiaohui

techxingqiuhuoxi，wangyiyijingshangxianleyikuanmingwei“wangyixiaomifeng”deduliapp，youwangyibeijingdeyanfatuanduikaifa。juguanfangjieshao，zheishinianqingrenfenxianghejiaoliushenghuorichangdeneirongshequ，yonghukeyiqingsonghuodexiangyaodeshenghuojiezou。congzhengtitiyanhegongnengkan，zheikuanchanpingengxiangshiwangyibande“xiaohongshu”。

wuduyouou，techxingqiuhaifaxian，wangyishishuizhongcaoyewudebuzhizheiyikuanduliapp，qixiadewangyiyunyinleappyezaijinqijinxingleyicijiaodadegengxinshengji，qidibudaohanglanchuxianlemingwei“biji”depindao，zhichiyonghu、yinlerenfabutuwen、shipindengzhongcaoneirong。juxi，gaichanpinzaiwangyiyunyinleneibujiaoshouzhongshi。

wangyifalizhongcaoyewu，jishiweilezaiyinle、youxi、jiaoyudenghexinyewuzhiwaixunzhaoxinzengzhangdian，yeshikanzhonglebeihoujudadezhongcaoshichang。jubuwanquantongji，“zhongcao”jingjizuoweixinxingjingjimoshizhiyi，muqianyidaqianyiyuanguimo。xiyinledouyin、kuaishou、meituan、didi、baidu、alidenghulianwangdachangruchang，fenfentuichuzhongcaogongnenghechanpin。

duiyuwangyieryan，zhongcaobujinjinshiyigejiandandeneirongfenxianggongju，qibeihoufuwudeshipingtaibianxianyewu，yijixiaofeizhedechengjiaozhuanhua。duiyuyiyongyouyinle、dianshangyewudewangyieryan，zhongcaohuojiangchengweizheixieyewubianxiandezhongyaogongju。

网易版小红书浮出水面

techxingqiutiyanhoufaxian，youyushiyongjiemianhegongnengleisixiaohongshu，wangyixiaomifenghenrongyijiunengshangshou。

jinruapphou，morenlaidaoshanghaiyedianwangdefaxianye，faxianyeneishiyouxitongtongguogexinghuatuijiansuanfajiangxuexiao、gongzuo、shenghuorichangyitupianheshipinxingshi，bingcaiyongshuangliepubuliuxingshizhanshi。

dianjijinruyitiaotuwenneironghou，keyikandaozhenggeneirongdebujufangshileisixiaohongshu。shangfangshitupian，tupianxiafangshiwenzineirongyijihuati，zuixiafangshiyonghuzhijiandehudongpinglun。

yonghuyekeyifabuzijiganxingqudetuwenhuoshipinneirong。xiangbixiaohongshu，wangyixiaomifengdeyonghukeyichuangjianhuati、canyuhuatineironggongjianheduihuatipingfen，erqiehainenghuashiweiguandonggebang、tucaobang、xiaoyuanbangdengpingfenbangdan。

zhidezhuyideshi，wangyixiaomifengzhichijinxingxueli/zhiyerenzheng，renzhenghounengrangyonghuzaishequlihuodegenggaodekexinduhequanweixing，pangrenyenenghuodegengjiazhenshikexindexinxi。leibiqitadeshequchanpin，jingguorenzhengdeyonghu，qiyanxingjuzhi、fenxiangdeneirong，doujiangbeifuyugenggaodexinrenzhi，youliyuzaishequneikuaisuxingchengkol。

wangyixiaomifengappbujinjinshiyigexinxipingtai，haiyongyoushejiaohezhaopinqiuzhidengtesefuwu。qiguangchangpindaoneishezhiyoutesequnliaohezhaopinzhuanqu，zaigaizhuanqunei，yonghukeyikandaoyixiezhaopinheqiuzhineirong。weilezhaodaoyuyonghugongtongxingquaihaoderen，yonghuzhijiankeyijianliyiduiyiliaotianlianxi，bingchuangjianhuojiarugezhongyouyisidexingququn，baokuoxiangmoyudaziqun、dachangshixiqun、guimibaguaqundeng。

gerenzhongxinnei，zehuixianshiyonghudejibenziliao，yijiguanzhushu、fensishuhehuozanshu，haihuixianshichuangzuodeneirong、xihuanheshouzangqitayonghudeneirong，bianyurihouliulanxunzhao。

zhenggechanpintiyan，jirendeganshoujiushi，wangyixiaomifenghexiaohongshubiqilai，chulemeiyougouwugongnengwai，wulunshijiemianshezhihaishicaozuo，doumeiyoutaidadequbie。

网易看上千亿种草生意

zhongsuozhouzhi，shejiaochanpinnenggouhuijupangdadeyonghuliuliang，chengweihulianwangshijiedezhongyaorukou。xiangweixinyongyoupangdadeyonghuqunti，shidetengxunzaiyidonghulianwangshidaizhanjuleguanjiandiwei。yonghuzaishejiaopingtaishangtourudaliangshijian，xingchenglejiaogaodeyonghuzhanxing，weihouxudeshangyetuozhandaxialejianshijichu。

erwangyiqiaqiaqueshaoyigechenggongdeshequ/shejiaoxingchanpin。

ciqian，wangyisuirandazaoguoshequchanpinlofter，danyouyudingweishiqingboke，zaijiashanghoulaixiangtupianshejiao、xingqushequdengfangxiangzhuanbian，dingweibuduandiaozhengshidechanpintesebugoutuchuhewending，laoyonghukenenghuiduichanpindebianhuagandaokunhuo，xinyonghuyenanyikuaisuqingxidilejieqihexinjiazhi。zaijiashangshejiaolingyujingzhengyichangjilie，weibo、weixin、qqdengjutouzhanjuledaliangyonghushijianheshejiaoguanxilian。zheikuanchanpinzuizhongchengweiyikuanxiaozhongdeshejiaochanpin，meinengqudejinyibudechengzhang。

erzhongcao、fenxiangdexinxingpingtaijueqi，shishejiaolingyuzhongkaipichuxindexifensaidao。duiyuwangyizheiyangdexinwanjiaeryan，wuyishiyicijiyu。

yinweixiangbichuantongshejiaochanpin，zhongcaoshequzheileixinfenxiangxingchanpin，gengjianenggoufuhuoyonghuzhijiandeshejiaogongming，duiyuwangyizheiyangdexinwanjiaeryan，menjiangengdi。yonghukeyiduitarenfenxiangdezhongcaoneirongjinxingdianzan、pinglun、shouzang、zhuanfadengcaozuo，hainengguanzhuganxingqudeyonghuhuohuati，xingchenglianghaodeshequhudongfenwei。zheizhonghudongbujinnengzengqiangyonghuzhijiandelianxiheguishugan，yehuirangyonghugengjiayilaigaipingtailaimanzuqishejiaohexinxijiaoliudexuqiu，jinyibutigaoyonghuzhanxing。

erqie，jiamazhongcao，huoweiwangyideyouxi、yinle、dianshangdengduogeyewudailaigengjiaguangkuodexiangxiangkongjian。

zhongcaokeyixiyingengduoxinwanjiachangshiwangyiyouxi。piru，dangwanjiazaizhongcaopingtaishangkandaotarenfenxiangdeyouquyouxitiyan、gonglvehuojingcaishunjianshi，kenenghuibeijifaxingqubingxiazaiyouxi。tongshi，tongguochixudezhongcaoneironggengxin，nengrangxianyouwanjiabaochiduiyouxideguanzhuduhexinxiangan，tigaoyonghuliucunlv。

ciwai，zhongcaochanpintongguoyonghuzhenshideshiyongtiyanfenxianghetuijian，nengrangxiaofeizhegengshenrulejiewangyiyanxuandengdianshangyewu，congerjianliqiduipinpaidexinren，zengjiayonghuduipingtaidezhanxing，shiqigengyuanyizaiwangyidianshangpingtaigouwu。

erqie，jiezhuzhongcaoneirongsuoshoujideyonghuxingqu、pianhaodengshuju，wangyidianshangkeyishixiangengjingzhundeshangpintuijianheyingxiao。biru，dangyonghuduimouleishenghuohaowudezhongcaoneirongbiaoxianchujiaogaoxingqushi，xiangqituisongxiangguandewangyiyanxuanchanpin，nengyouxiaotigaozhuanhualv，cujinxiaoshou。

种草赛道竞争激烈，网易胜算几何？

wangyizuozhongcaodeyoushi，zaiyuqiyunyinghejishutouru。

wangyizaineirongshequfangmianyouyidingdejingyanjilei，liruwangyiyunyinledeyinleshequ，tongguogedan、pinglun、fenxiangdenggongneng，xingchenglehuoyuedeyinlejiaoliushequ。zheizhongshequyunyingjingyankeyiqianyidaowangyixiaomifengzheiyangleisixiaohongshudezhongcaochanpinzhong，youzhuyudazaoyigefuyouhuolihehudongxingdezhongcaoshequ。

erqie，wangyiduiyuyikuanxinchanpindechuxian，wangwanghuijiyuhenzhangdekuanxianqihezijintouru。jinqifabudewangyiq3caibaoxianshi，wangyideyanfatouruqiangduda16.9%，weiliehulianwanggongsiqianlie。

danbukehushideshi，wangyimianlindeduishoushilidoubukexiaoqu。yifangmianshi，toubudexiaohongshuzaizhongcaolingyuyijingzhanjulelingxiandiwei，yongyoupangdadeyonghujichu、fengfudeneirongshengtaihechengshudeshangyemoshi。yonghuyijingxiguanlezaixiaohongshushangjinxingzhongcaohexiaofeijuece，zhongcaosaidaodexinrujuwanjiaxuyaofuchujudadenulicainenggaibianyonghudeshiyongxiguanherenzhi。

lingwaiyifangmian，chulexiaohongshuwai，haiyouxuduohulianwangjutouhexinxingpingtaiyezaishezuzhongcaolingyu，rudouyinde “kesong”、taobaode “guangguang”、jingdongde “faxian” deng。zheixiejingzhengduishoudoujuyougezideyoushihetese，shichangjingzhengfeichangjilie。zheixiepingtaiyongyoupangdadeyonghujichu、chengshudeshangyeshengtaihewanshandeyunyingtixi，xinruchangwanjiayaoxiangzaishichangzhongfendeyibeigengyebingfeiyishi。

ciwai，zhongcaodejibenmoshihewanfayijingxiangduiguding，wangyixiaomifengappyaoxiangzaizhongduojingzhengduishouzhongtuoyingerchu，xuyaobuduanchuangxinzhongcaodefangshiheshouduan，tigongdutedeyonghujiazhi，zheiduiyuwangyidechuangxinnengliwuyiyeshiyidatiaozhan。

congmuqiandechanpinkan，wangyixiaomifengappquefayouxiaodewanfachuangxin，nengfoushachuzhongweihaiyoudaiguancha。