界面新闻记者 | 周芳颖

界面新闻编辑 | 楼婍沁

jinqi，yihulibiaozhibeibaoweitesedefjallravenruidianbeijihupinpaizaiweiboguanxuanshanghaishoudiankaiye。jiemianshishangfaxiangaixindianweiyupudongjialichengshangchangyiceng。gaishangchangyidazhongkuaixiaopinpaiweizhu，bufalululemon、salomonsaluomeng、shizuniaodengyundonghuwaipinpaideruzhu。

zheiqishibingbushiruidianbeijihudiyicizaishanghaikaishexiaoshoudianwei，ciqiangaipinpaizaizhangninglaifushi、yangpubailianyouyichengkaisheguozhuanju，yijitongguodianzhongdiandexingshikaisheguokuaishandian。danzheixiexiaoshoudianweidouburucicishanghaishoudiandemianjijizhuanghuang。shanghaixindianyouziranzhiwu、renxingmotedapeidengzhanxianpinpaixingxiangdesheji，yetuxianlegaipinpaiyaotuozhanhuwaiquanpinleiyewudeyexin。

cong2024xiabanniankaishi，ruidianbeijihuyizhizaijinluomigudikaishexindedadianhuoshijiangyiwangdedianpujinxingzhongxinfanxin，biruxinjiangtianshanbaihuo、zhangchunouyamaichang、xiansaige、wuhanskp、guiyangwanxiangchengdengduojiamendiandoushizaizheidabannianneiguanxuankaiyedexinmendian。

zheixiemendiandezhuangxiushejidoucaiyonglebeioujianyuehuwaifengge，yiyuanmuhelvzhiyuansuweizhu。chulegaipinpaizuiweichumingdejingdiankankenshubao，dianneichenliehaihuizhezhongzhanshigongnengxingfuzhuang，liruhuiweikebhuwaikubaishangbiaopai，qiangdiaocaiyongdujiag-1000mianliao，tuchuqixingnengyoushi。

ciwai，weilejixindianzaoshi，ruidianbeijihuhuiqingmingxingyijihuwaifashaoyouzaikaiyehuodongshangliangxiang。shanghaishoudianjiuyaoqinglepingan、zhangxinyue，zhaohantangsanweijiabinqinlinweikaiyejiancai。

zheiduiyujinruzhongguoxujiudanxianzaibuwenbuhuoderuidianbeijihueryanwuyishipinpaizhongsudejijixinhao。

shijishang，ruidianbeijihutongguoyuzhongguozhizaoshangchuangjianheyinggongsidexingshicong2008nianjiuyijingkaishijinruzhongguozuoshengyi。ruidianbeijihuzaizhongguoyunyingdezhutigongsiweijiangsufeinaishihuwaiyongpinyouxiangongsi，youfenix outdoor abyuyangzhoujinquanlvyouyongpingufenyouxiangongsi（yixiajiancheng“yangzhoujinquan”）gechigu50%。

zhidetidaodeshi，yangzhoujinquanshikeleman、beimian、bogensidengyixiliezhimingyundonghuwaipinpaibeihoudeoem/odmdaigongshang，bingyu2023nianchuchenggongdenglushangjiaosuozhuban。

yangzhoujinquanzaizhaogushuzhongbiaoshi，jiangsufeinaishihuodelefenixoutdoor abhuoqiguanlianfangsuoyongyoubufenguojipinpaizaizhongguojingneidedujiajingyingquan，youjiangsufeinaishizhifushangbiaoshiyongfei，qizhongbaokuozhimingshangbiaofjallravenruidianbeijihu。tongguoruidianbeijihuzaizhongguojingneideyunyingjingyanjilei，yangzhoujinquanjiangnulijianggaizhongyunyingjingyanyongyuqitaguojizhimingpinpaidehezuozhong，nulikaituogengduozaizhongguohezuojingyingdezhimingpinpai。

dancongguoqushiduoniandeyunyingjieguolaikan，ruidianbeijihubingmeiyouzaicaiseshuangjianbeibaoreduzuigaodeshihouzhuazhuzhongguoshichangdejihui，faneryinweizhizhuzhongxiaoshou、daiyuyingxiaoershengshijianruo。

2020nianyiqingyeduiruidianbeijihudeyejijinyibuchanshengyingxiang。genjuqianshuzhaogushu，zuoweiqianwudakehudefenix outdoor international agzai2021nianbeibaoxiaoshouejiaoshangniandutongqidafujianshao，zhuyaoshiyinyiqingdengyinsu，xiaofeizhegoumaiheshiyongpinlvjiangdi，kehulingshouduanxiaoliangjianshaodaozhiqicaigouliangjianshao。zhizhi2022shangbannian，ruidianbeijihumugongsidecaigouzhanbirengranweinengtisheng。

raner，yiqinghoudazhongduiyuhuwaiyundongdexihaozhijiefanyingzaileguanlianchanyedegaozengzhangshang。

zengzhangheihelianhejiuqianzhongtaifabudexiachenshichangxiaofeibaogaoyixianshi，huwaiyundongxiangguanchanpinshishaoshuguoqusannianjihumeiyouxiadieguodepinlei。qizhong，huwaifushilianxuliangnianbaochishuangweishugaozengzhang。zhaoshangzhengquanyuanyinjiuqianshujuxianshi，2024nian1-9yuetianmaopingtaihuwaifushigmvtongbizengzhang5%，junjiatongbizengzhang20%+；douyinpingtaihuwaifushigmvtongbizengzhang 84%，junjiachipinglvezeng。

zheishidehuwaiyundongxiangguanhuozhebuxiangguandepinpaidouxiangwangshangkaoyikao。guohuolaopinpaimeitesibangweigengshijiangpinpaizhuanxingdezhongxinquanbuyazhuzaihuwaifushishang，jiangpinpaidingweizhuanweitigong“pingjiashehua”、“shizuniaopingti”dexingjiabihuwaichanpin。

shichangrechaoyejieshileruidianbeijihuweihehuixiadingjuexinduixiaoshouqudaohepinpaixingxiangjinxingdashoubidetourugaibian。

zaizheiyangdeshichanghuanjingxia，ruidianbeijihuqueshijubeidutedeyoushi：zuoweiyangzhoujinquandehezipinpai，qizaichanpinyanfa、yuancailiaocaigou、shengchangongyidenghuanjiedounengxiangshoudaodaigongjutoudezhuanyenenglijiachi，zheibujinnengquebaochanpinzhiliangdewendingxing，yezaichengbenkongzhifangmianzhanjuyoushidiwei。ciwai，yangzhoujinquanduonianfuwuguojiyixianhuwaipinpaidejingyan，yerangbeijihunenggouzaichanpinshejihegongnengxingfangmianbaochijiaogaoshuizhun。

raner，pinpaiyunyingyudaigongzhizaoshilianggejieranbutongdesaidao。yangzhoujinquansuiranzaizhizaoduanjileilefengfujingyan，danzaipinpaiyunying、lingshouguanli、yingxiaotuiguangdenglingyurengshuyuxinshou。zheiyidiancongruidianbeijihuguoqushiduonianzaizhongguoshichangdebiaoxianjiukejianyiban——jibianyongyouyouzhidechanpin，meiyouchusedepinpaiyunyingnengli，yehennanzaijingzhengjiliedeshichangzhongtuchuzhongwei。

dangxiadehuwaishichangyijingxingchenglefuzadejingzhenggeju：gaoduanshichangyoushizuniao、batageniyadengzhuanyehuwaipinpaibachi，zhongduanshichangyoudikanong、tanluzhedengpinpaishengeng，erdiduanshichangzechongchizhegeleixingjiabichanpinhekuaishishangpinpaidekuajiechangshi。zaizheiyangdeqingkuangxia，ruidianbeijihuyaoxiangzaiercichuangyezhongqudechenggong，bujinxuyaozhaozhunzishendeshichangdingwei，gengxuyaojianliqiyitaowanzhengdepinpaiyunyingtixi。