文 | 游戏观察

rentiantangqubuquxiaolianwangduiwanjiabuzhongyao，zhongyaodeshiduiyufazhanzhongguoshichangdetaidu。

11yue26ri，rentiantangguoxingnintendo switchxuanbujiangyu2026nian3yue31riqizhi2026nian5yue15ri，zhubutingzhinintendo eshangdianheqitawangluoxiangguanyunyingfuwu。

jiandanlaishuo，jiushiyihouguoxingbandeswitchshejidaolianwangxiangguanfuwudegongnengkenengwufashiyongle，erzhujijipeijian/youxikadaideshoumai、shouhoufuwu、danjiyouxideshiyong、youxizidaidebendilianjigongnengdengjunbushouyingxiang。

yinweizheiyibiandong，guanfangbuchangxingzhidetuichule「huikuijihua」mianfeizengsongyonghuzhiduo4kuanzuigaojiazhi1196yuanxiazaibanrentiantangyouxihuogongjuruanjiandeduihuanma。

shijishangrentiantangduiyuzhongguoshichangyijiuhenzhongshi。bijingzhongguoshichangduiyurentiantangeryanyouzhejudadezengliangqianli。

ergenju36krdebaodao，zhisuoyichanshengzheiyibiandongyuanyinshizhuyaofuzezheixielianwangfuwudeyijiadisanfanggongsiyewufashenglebiandong，wufajixuchengdan，rentiantangyouwufajiangxiangguangongzuozhuanjiaojixindedisanfang，yincishidefuzeguoxingswitchyunyingdetengxunzuochulezheixiediaozheng。

shijishang，henduoguoxingswitchyonghukandaozheigexinwendeshihou，xinzhonghuichanshengyigechayi，「switchhaiyoulianwangfuwu？switchbudoushidangdanjihuozhejiatingyulejilaiwandema？」

youciyiwendebujinshiguoneiwanjia，zaiquanqiufanweinei，switchshiyongchangjingyegengduodepianxiangyudanjiyouxihuozhejiatingyouxiji，zaipshexboxpubianbeishiweisanduanhutongdangzhongzhujineiyiduandeshihou，switchyijiuruyige「duli」wangguo，chenjinzaidiyifangdanjimaiduanshideyouxilequzhong。

yejiushishuo，zheiyangdebiandongqishiduiyuguoxingdeswitchwanjiaeryan，genbenbuzhongyao。danzhongyaodeshi，dangxiazhengzhirentiantangxiayidaiswich 2shangxiandeguanjianshike，rentiantangduiyuzhongguoshichangweilaidetaiduhenzhongyao。

任天堂的「独立」王国

11yue20ri，《yuanshen》zhengshidengluxboxpingtai，mianduizheiyixianshi，yongyouswitchdeyixiewanjiapofangle。

yuanyinzaiyu，《yuanshen》zaozai2020nianjiuxuanbudengluswitch，danzhidaojintiantayijiumeiyourenhexiaoxi，shenzhiyouxiewanjiafaxianswitchdeguanfangyouxiyemianyicong《yuanshen》dewangzhanshangyichu。

zaihenzaozhiqianwomenjiuliaoguoyigehuati，《yuanshen》dechenggongyouhenzhongyaodeyigeyuanyinshitadesanduanhutong，zaihaiwaishichang，yuanshenshenzhiyiduchengweipszhujishangnianyingshouzuiduodechanpin，beisuonibanfale「grand award」jiangxiang。

erzaisuonifabudejiezhi2024nian3yue31ridezuixinyigecainianshujuzhong，paimingqian10deyouxizhongchuangzaole150yimeiyuandeshouru，qizhongchuxianle《yuanshen》、《baoleizhiye》、《apexyingxiong》deshenying。

zaiquanqiufanweineiqukan，wulunshizhujipingtai，haishiyouxichangshang，douzaizhuanxingxianggaasdeshangyemoshi，jinnian2yuetouzigongsigrinffin gaming partnersfabubaogao，tamendiaoyanlequanqiu537jiayouxigongzuoshi，qizhong65%zhengzaizuogaasyouxi，30%xiangzuogaasyouxi，zhiyou5%biaoshimeiyoujihua。

qizhongyubigengshizhijiebiaoshi，「gongsimuqiandezhanlvezhuyaozhuanzhuyulianggechuizhihexinlingyu，fenbieshikaifangshijiemaoxianhegaasyuanshengtiyan」。

dangran，yeyouzheimeyigeliwai，neijiushirentiantang。

《yuanshen》jisuonidailailezugoujingrendehuibao，danzheisihubingmeiyoudadongrentiantang，zaichangshilesinianzhihou，《yuanshen》doumeinengdengluswitchpingtai。

bujinjinshi《yuanshen》，《apexyingxiong》、《baoleizhiye》zheiyangdechanpin，jinguanyijingkaifaleswitchdeyizhiban，danxiaoguoyuqitapingtaixiangbibingbulixiang。

zaiepicyupingguodefanlongduansusonganzhong，youzheiyangyifenwenjian，2017~2020nian《baoleizhiye》zaisuoyoupingtaidezongshouruchaoguo128yimeiyuan，qizhongpsbanbendeneigoushouruzuigao(60yimeiyuanyishang)，qicishixbox，qisanshipc。

zaiswitchpingtaishang，yingshouzuigaodeyijiushineixiemaiduanzhidedanjiyouxi，erqieqizhongyouyirentiantangzijidediyifangyouxiweizhuyaojiaose，maliaoxilie、baokemengxilieshiqizhongdedaibiaoxingzuopin，switchlishiqian10xiaoliang，zheiliangdaipzhanjule6geweizhi。

weiyiyoudianliwaidehuoxushixiaoliangdisande《rentiantangmingxingdaluandoutebieban》，ertadeshiyongchangjingzecezhongyupengyoujiandebendilianji，yekeyirenweishiyigedanjiyouxi。

xiangguandeshujuxianshi，jiezhidao2024nian9yue，gaizhujileijixiaoliangyida1yi4604wantai，nianhuoyueyonghuyuewei1yi2700wanren，ernintendo switch onlinehuiyuanshuwei3400wan（shiyonglianwanggongnengxuyaokaihuiyuan）。

zaipszhujihexboxzhujichenggongcongdanjiyouxijizhuanxingchengweisanduanhutongdangzhongdeyiduanshi，dangpshexboxdexianshangfuwushouruzhanbizhujianshenggaodeshihou，switchyijiuyiyigedulidezitaishengcunyuyouxishijiedangzhong。

henduoyonghugoumaipshuozhexbox，qizhongyigezhongyaodexuqiushilianwangfuwu，shiheqitawanjiagongtongzaixiandeyouxilequ，danrentiantangdewanjiamenyeyijingmorenleduiyuswitchdeshiyongchangjinghexuqiuyijiuqingxiangyudanjihuozheshixianshangshejiaodebendilianji。

yezhengshiyinweizheiyangdemorenxiguan，dangguanfangxuanbuzaiguoneiquxiaolianwangfuwushi，yigebenshenjiubeishiweidanjideyouxiji，quxiaoleyigedaduoshurenmeitingguo、meiyongguodelianwangfuwu，shijishanggenbenmeiyousuoweideyingxiang。

任天堂在中国的未来

dangran，zaiwanjiashiyonggongnengshangdebushouyingxiangwaiyijiuhuirangrenduilingwaiyigewentichanshengdanyou，zheigewentishirentiantangduiyuzhongguoshichangshifouhuifangqi。

erzheigewentiqiahaoganshanglerentiantangxiayidaizhujiswitch 2deguanjianjiedian，buyouderangrenchanshengduoxiang，rentiantangderuhuashifouhuibandaoyaozhe。

shijishang，zheitongyangshiyigeduoyudedanyou。

zhongguodeyouxishichang，congyouxiyanfashang，daohailiangdeyouxiwanjia，douhuicushirentiantangjixubaochiduizhongguoshichangdegaoduzhongshi，zheiyidianbuhuiyidisanfanggongyingshangdeshifouqueweierding。

congquanqiuhezuohuobanqushuo，jinnian8yuezai《heishenhua：wukong》shangxianshi，ribenpsshangdianxiaoliangqian10dechanpinchuxianle5kuanzhongguoyouxigongsidechanpin。

zhongguodeyouxigongsizhengzaichengweiquanqiudeyiguzhongyaoliliang，ruguorentiantangxiangzaikaifangxinghegaasdeshangyemoshishangqutansuoyixia，neimezhongguodeyouxichanpinbukehuoque。

congshichangrongliangqukan，chanyebaogaodeshujuxianshi，zhongguoyongyouchaoguo6yideyouxiwanjia，qizhongzhujiwanjiadeshuliangjinguanzhanbijiaoshao，danyijiushiyigepangdadejueduizhi。

chanyebaogaodeshujuhaixianshi，zhujipingtaideshouruzheijinianchuyuhuifudezhuangtai，2024nianshangbannian，zhujiyouxishichangshixiaoshouru7.97yiyuan，tongbizengzhang6.6%。

congzhengceshangkan，dangxiazhongguoyouxishichangdejianguanhuanjingzhengzaizhujianzouxiangkuansong，《heishenhua：wukong》putiangaidishidebaodaoshizuihaodezhengming。

lingwai2024nianshangbannianyouxibanhaoshuliangxiafale689ge，jiaoquniantongqizengzhangle25.8%，weijinwunianzhizui。jinkoubanhaofangmian，xiangbiyuguoquyinian2huo3picidefafangjiezou，jinnianshangbannianjinkoubanhaojiuyifafangle3pici，pingjunlianggeyueyipi。

congzhongguodehezuofangtengxunqukan，congtengxunyu2019nian4yuedixuanbuyinjinrentiantangswitchzhuji，jiezhi2020nian3yue，guoxingbannintendo switchzaizhongguoshichangdexiaoliangtupo100wantai，chaoguotongqips4hexbox onezaihuaxiaoliang。

2020nianq1，rentiantangcengzaicaibaodianhuahuibiaoshi，duizhongguoshichangswitchxiaoshouqingkuanggandao「feichangmanyi」。

zheizhongmanyibujinjinduixiaoliang，ershibaokuofuwu、shouquandian、chanpinhebanhaoquanfangweidechengguo。

genjuguojiaxinwenchubanshufafangdebanhaotongji，guoxingswitchzaishangshihouqijinyileijihuode68gebanhao，qiehaizaichixuhuoquxindebanhao，ertongqiguoxingdesuonips4/ps5yuweiruanxboxpingtaisuohuobanhaozefenbieshi34gehe8ge。

xianranshuangfangguoqudehezuochanshenglefeichangjijidexiaoguo，zhijiezhuliswitchchengweiqijinsandazhujipingtaiweiyigongbuguoxingbaiwanxiaoliang。

suiranmuqianguoxingdexiaoliangduiyuswitchzongtiguoyidezhanbirengshishaoshu，danzhongguoyouxishichangdeqianliyijingbeiyuelaiyueduodewaiguochangshangzhongshi，buduantongguopchezhujipingtaijinrutaojin，ciqian「bolanzhuhuadashiguanwenhuachu」tuichu《mianxiangzhongguoshichangdeyouxikaifazhezhinan》jiushizuizhijiedexingdong，baokuoyuelaiyueduoyouxineizhizhongwenchengweibiaopei。

jiyushuangfangguoqudehezuolianghaodetuijin，rentiantangyebuhuiqingyixiedaiyiyoudekaituochengguoyijizhongguoshichangdeweilai。

ruguoshuangfangjixujiashenhezuoshejixiayidaichanpin，neimebaochixianyouxiangduidulideshengtaimoshi，haishiyongbaokuaduanhegaasdeshangyemoshizuochugaibianjiangchengweifeichangzhongyaodekandian。

qianzheyoulaiyuguoxingjixuzaibanhaohuoqu、peiji、shouhoudengduofangmiandenuli，yikaochanpindakaijumian；erhouzheyiweizheduiwangluofuwudiedaigengxinyeshibixuyaozuodeshi，cainenggoutuijinhouxugengduokuaduanchangshangdedenglu。