文｜窄播 李尚阳

编辑 | 李威

虽然美团用AI改造本地业务的工作进行得相当谨慎，但美团对AI应用的探索却覆盖了AI生图、AI聊天到AI儿童产品等多个领域。王慧文的回归是一个关键节点。它意味着，对AI有着更大野心的美团将更加确定做不设限的AI探索。

meituanzaiaifangmiandechangshisihuyouzijidejiezou。tadedamoxingyanfahejinzhanyizhixiangdangyinmi。dangali、baidu、zijiedoudazhangqiguxuanyanggezidedamoxingchanpinshi，meituanbingmeiyougenjin。quniantongguobeiandedierpidamoxinglimian，meituandamoxingshiqizhongzhiyi，dantonghuidamoxingdemingchengzhizhijinniancaigongbuchulai。

zaiaiyingyongcengmian，meituandetansuoduoyuandanbujijin。duiyuhexindebendishenghuoyewu，tatuichudeaichanpinshixiandegongnengxiangdangyouxian。yucitongshi，meituanyijibeiqishougoudeguangnianzhiwai，zaiaishengtu、ailiaotian，yijizhenduiertongdeaichanpin，danyedoushengliangbuda。

waijieyougengshenqieganzhideshimeituanyitouzidefangshijinxingdeaibuju。chuleyong20yirenminbijieshouwanghuiwendeguangnianzhiwai，meituanhaitouzileyuezhianmian、zhipuliangjiadamoxinggongsi，bingzhenduiwurenpeisonghetongyongjiqirenjinxinglejijibuju，chengweiyinhetongyongheyushukejidegudong。

damoxingdeyinerbufa，yingyongcengmiandexiaobuchangshi，yijitouzilingyudedashoubibuju，sanzhegongtonggouchenglemeituanaibujudejibenmian。

congzhongkeyikandao，meituanduijichujishutupodailaidejishubiangebaochileyingyoudeminganhejingti。jiangbendishangyedabaojiaofudaowangpuzhongshoushanghou，wangxingyejiangmuguangjujiaoxiangkejiheguojihua。danshouxianyudangqianyibendishangyeweihexindeyewujibenpan，meiyouzaiyineirong、shejiaoweihexindezaoqiaiyingyongjingzhengzhongzhanjutaiduoxianfayoushi。

muqianyiguwenshenfenhuiguidewanghuiwen，shimeituanzaiaitansuoshangdeguanjianbianliang，nengyuwangxingdeguanzhudianxingchengpeihe。

shouxian，zuoweimeituancengjingdeerbashou，wanghuiwenyoufengfudeshangyejingyan，nengdiaodongqimeituanneiwaibudepangdaziyuan，tongshiyouduiaiyouzhejidadereqingheyexin，shizhudaokaituoxingyewudeheshirenxuan。

qici，gn06tuanduibeimeituanfuyulehendadeziyoudu，mianxiangguangkuodequanqiushichanghebendishangyezhiwaidefengfuchangjing，jinxingbushexiandeaitansuo。

zheigebianliangdechuxian，yezaiyidingchengdushangbiaomingle，jiangaiyingyongyubendishangye，shimeituanyidinghuizoudelu；eryanzheaizheixindeyiheng，quzhaodaoxinyinqinghexinchangjing，shimeituanyehuixuanzedelingyitiaolu。

全面布局，谨慎探索

meituanzhengtideaichangshishibijiaojinshende，danbujuquehenquanmian。

suiranwangxingzaozai2023nianyijiducaibaodianhuahuishangtouluneibutuanduizhengzaigoujianmeituandejichudamoxing，danmeituanduizheifangmiandetouruheyanfayizhimeiyouzuoxiangxidegongkaifabu。

gongkaibaodaozhong，meituandetonghuidamoxinggengjiacezhongfuzaderenzhituili，shiyongxiaoshujulijieshikongyinguoguanxi。qiqianzaideyingyongchangjingbaokuojiejuezidongjiashidedongtaichangjingzhongtuilihejuecedewenti，yijizaijushenzhinengjiqirenlingyudeyingyong。

tonghuidamoxingmuqianluodideyingyongchangjingbingbuduo，qunian11yuemeituanshangxiandeyikuanmianxiangcduande、qingganliaotiandeduliapp——wowshiyoutonghuidamoxingtigongdezhichi。

lingyikuandamoxingyoumeituanshougoudeguangnianzhiwaituichu。qunianniandicengyouxiaoxicheng，zheikuanziyandamoxing「guangxiang(elefante)」jiangduiwaikaifang，danzhijinweiyouxindexiaoxi。

yongaigaizaobendishenghuo，zeshirenmenguanzhumeituanaiyingyongjinzhandejiaodian。zaizheigefangxiangshang，meituanyinrenzhumudechangshishituichulezhenduibduanhecduandeaizhinengzhushou。

1yuefen，meituanshangjialeshangjiaduandeaiduihuazhushou「duola」。shangjiakeyigaosuduolayaolurudecaipinmingchenghejiage，zheikuanzhushounengbangzhushangjiaxuanzehaofenleihedayindangkou，shangjiadianjiquerenjiunengwanchengluru。lingwai，tahaiyouwenanshengcheng、jingyingfenxiyijizhinengduizhangdegongneng。

zhenduiyonghudeaizhushouzhuyaoshiliangkuanduanzanshangxianneicedeaizhushou——wenxiaodaihemilu。tamenzhuyaoweiyonghutigongwaimaituijian，danxiangrongyaoceozhaomingzaimagic7xiliefabuhuishangzhanshidetongguoyoyozhinengtikongzhimagic7zaimeituanwaimaishangxiadan2000dankafeidecaozuo，daomuqian，meituanyitouludeaichanpinzhong，haimeiyouleisichanpinnenggouwancheng。

tongshi，meituanjinqiyechenglilexindequanzizigongsifuminhaiqikeji，shejizhinengjiqirenjiwulianwangjishuyanfa、rengongzhinengyingyongruanjianjishu。sihushiyaozaiwurenpeisonghetongyongjiqirenfangmianzuogengduobuju。

bendishenghuozhiwai，meituanyemianxiangaishejiao、aituxiangheai＋ertongdengsaidaotuichuleduogechanpin。

aishejiaofangmianzhuyaoshishangwentidaodewow。gaichanpinzuichudebanbenyunxuyonghutongguoyuyinhewenziyu29geyushedeaijiaosejinxinghudong。zuixinde1.15.0banbenzezhichiyonghuziyoudingzhijiaose，baokuoshenfen、xinggeheyuyin。ciwai，yonghunengyutarenchuangjiandezhinengtijinxingjiaoliu。wowhaikuozhanlegengduogongneng，xinzenglehudonggushi、dushudengduozhongaihudongtiyan。

WOW页面

aituxiangshengchenglingyu，meituanzeyoulianggechangshi。

jinnian2yuefen，meituanzaiqiyingyongneiduanzantuichuleaixiezhenguandegongneng。tabeididiaodifangzhizai「jiehunsheying」yemiandelunbozhanshilanli。zheixianggongnenghemiaoya、meituyijidouyinzuijinbijiaohuodeaigcrenxiangwanfaleisi，yonghushangchuanduozhangbutongjiaodudezhaopian，aizidongshengchengyitaoaixiezhenzhao。

zuijin，meituanshangxianlemiaoshuadeaixiaochengxu。yonghushangchuantupian，tatongguoaishengchengquweitupian，bingshuchuxiangyingde「gengwenzi」。muqiangaichengxushangxianleduogezhuti，baokuomofawupinshoujishouce、wanshengjieqimiaoye、wanoumengjing、fangkuaishijie、xiaohuangrenmaoxianjideng。jinri，tahaishangxianlemingwei「hualang」deshequguangchang。

ai＋ertongdesaidaoshang，zhuyaoshibeimeituanshougoudeguangnianzhiwaizaifuzejinxingtansuo。

diyikuanchanpinshiyikuanmingjiaododoboodeyouaiqudong、shangxianhaiwaideertonghuihuachanpin。tanenggoujiangertongdejiandantuyayouhuashengchengyifujingmeiwanzhengdetuhua。

dierkuanchanpinzeshiyuxiaotiancaishoubiaohezuotuichu、zhenduiertongtuichudeaiyuyinhudongapp 「qiaoyuleban」。dazaizheigeappdexiaotiancaiz10shoubiaoyujinnian5yueshangshi。

qinshenxiachangdetongshi，meituanyezaijijidiyitouzihuoshougoudefangshibujuaisaidao。

2021nianqi，meituanxianhouzaiailingyutouzichaoguo20ci，xiangguanjineyoushushiyi，shejilingyuyexiangdangguangfan。youaixinpianlingyudexingyunzhilian、aixinyuanzhi，damoxinglingyudeguangnianzhiwai、yuezhianmian、zhipuai，yijijiqirenlingyudeyushukeji、yinhejiqirenheshihekejideng。

在新一横里找更大的机会

jinguanxiangbiqitadachang，meituanzaiaifangmiandetansuochengguobusuanliangyan，danzaiailingyuchixuheguangfandetouru，nengbiaomingmeituanduizhengzaidaolaideaishidaibaoyougengdayexin，yeduiaijishuyinlingdebiangeyouchongfendeminganhejingti。

zaoqizaiyunjisuan、aijishushangdebujurangmeituanzaiailingyuyongyouyidingdetuandui、jichusheshihexiangguanjishujilei。bingqie，meituanduidamoxingdeguanzhuyebingbusuanwan。《baobian》dexiaoxixianshi，meituan2023niannianchujiuzaizheshouyanjiudamoxing，2023nian3yuewangxingyigerenshenfentouziguangnianzhiwaishi，meituanneibuyejueceyaozuodamoxing。

jinnian，meituanweiraodamoxing，chulekuozhangsuanfatuandui，haizaizhunbeichenglidandude「pingtaibumen」，bangzhumeituandamoxingtongguojutideshangyehuaxingshiluodi。

cong2011nianzhuazhuzhinengshoujijueqideshijiandian，kuaisuwanchengmeituanyewudeyidonghua；dao2021nianjiang「lingshou＋keji」zuoweimeituandexinzhanlve，jinyibuqiangdiaokejiduimeituanyewudetuidongzuoyong；zaidaojinnian2yue，jiangwurenche、wurenji、jingwaiyewunaruzhijiehuibaofanwei，zuoweimeituanchuangshirenhezhangduorendewangxingshizhongduixinjishudailaidebianhua、tiaozhanhejihui，baochizhegaodudejingtihemingan。

wangxingquexinduiaideyingyongjuebujinjinjuxianzaishoujihuohulianwangxingye，aideyingyongfangshiduozhongduoyang，aigczhishiqizhongdeyibufen，aigcjianggaibianrenmenchuangzuo、shengchengneirongdejibenfangshi，tongshiyejiangduimeituandeyewuzaochengyingxiang。yeshizheizhongduijishubiangedeminganyujingti，rangmeituanweiraozheiyilunaijishudetupo，jinxinglekuaisuerquanmiandebuju。

tongshi，yuzijie、ali、tengxunzhanxianchumianxiangdicengjichusheshide、kaifangdequanmianbujubutong，meituandequanmianbujugengjizhongyuzijiadeyewuyingyongyutuozhan。jiuxiangjiejinmeituanderenshisuoshuo，meituandedamoxingmuqianhaishiyibiyuanweizhu，zaineibuyewuyingyongdebijiaoduo。

zheikenengyiweizhe，zaixingyezhujianjiangzhongxincongdamoxingnenglitupozhuanxiangdamoxingnengliyingyongdeshihou，meituanhuigengjiajizhongliliangtourudaoaiyingyongtansuoshang。

wangxingyougejingdiande「sizongsanhenglun」，zheishitazaichuangbanmeituanzhiqianshucichuangyedexindezhiyi。sizong，zhideshihulianwangyonghuxuqiudefazhanfangxiang，baokuohuoquxinxi、goutonghudong、yuleheshangwu；「sanheng」zezhisousuo、shehuihuawangluo、yidonghulianwangdenghulianwangjishubiangedefangxiang。

aijishuzejiangweisizongsanhengtianshang「xinyiheng」。aiweimeituantigongleliangtiaolujing：yitiaoshijiangairongruyuanxiandebendiyewuzhong，ershilingqiluzao，jiangailijiewei、bingyingyongweituozhanmeituanzishenbianjie、chanshengxinyewudexingongju。duimeituaneryan，diertiaolujingyouhuishiyichangwuxianyouxi，yeshimeituantupoziwodezhenguijihui。

rujinwanghuiwenhuiguimeituan，rangmeituandediertiaolujingdetansuoyoulezhuxingu。zuoweimeituancengjingdeerhaorenwu，wanghuiwenqiantoulemeituandewangyueche、danchehechongdianbaoyewu，shiyigeshanyuzaixinyewudezhanchangshangkansha、chongfengxianzhendejiaose。《jiubaiyisheng》yishulimiancengjiangdao，wanghuiwengengxihuanzuocong0dao10deshiqing。

tongshi，wanghuiwenguojue、henkuaidefengge，yeshihequdaaiyingyongtansuozheichangyingzhang。2023nian2yuefen，yanjiuyinianweb3hecrptodewanghuiwenkandaochatgptxianqideailangchaolijizhuanshentouruqizhong。tazaipengyouquanxiexia，5000wanmeiyuan，daiziruzu，qiuzudui。zheizhongguojuedeqiehuanyukuaisudeguanxuan，rangwangxiaochuanganjuedaochuangyeziyuanmingxianqingxiexiangwanghuiwen。

王慧文关于AI组队的朋友圈截图

aiyingyongtansuodedaolishiyiyangde，xuyaozaizhunquepanduanxuqiudeqiantixia，shixianlinghuodiqiehuanyushishidifangqi，yigengkuaidisudubangzhugengyouxiwangdechanpinzaishichangshangqiangxianzhanjuyonghuxinzhi，zheiyangcainengtishengchenggonglv。

jiuxiangwanghuiwencengzaiqinghuayanjiangzhongtidaode，「yigeshibuzhuozhenzhengdexingyejihuidenengli，zheishigeshijiwenti，diergeshifaxianxingyejihuizhihou，genjuxingyexuyaodenengli，kuaisuxuexiqujianshezheigenengli。」

王慧文的两个发力点

anzhaowangxingciqiandeshuofa：「zaikejibiangengdeqianbanduan，yinweifengxianfeichangda，suoyixuyaoyongxiaotuanduiqutansuo。dandaolehoubanduan，honglibianxiao，zhenghechengweileshifanghonglidefangshi。」meituanyijingzhuazhuleaizheigejihui，jiexialaiyaozuodejiushikuaisuxuexihejianshexiangyingdenengli。tongyangyeshiwangxingsuoshuodexiaotuanduitansuojieduan。

zheishiwanghuiwencanyudegn06detuanduixuyaobanyandejiaose。jiumuqianlaikan，wanghuiwenweizheigetuanduizhaodaolelianggefalidian：yishijinxingdulide、meiyoubianjiedechuangxintansuo；ershimianxiangquanqiushichangxunqiuchenggong。

gn06tuanduiduizishendemiaoshujiushi「xiaoerjing」，shenzhituanduihaitixingyingpinzhe，「tuanduizaichuchuangqi，tuanduiguimoyousuokongzhi，duituanduiguimoyousuqiudeqingjinshenkaolv」。tongshi，zheigetuanduixiangyaozhaopinde「aiyingyongchanpinjingli」，yaofuze「tansuomeituanxianzaizhuyingyewuwaidexin ai yingyongchanpin，fangxiangbianjiebuxian」。zuijindezhaopinxuqiuhaixianshi，tuanduixiwangyouertongxinlixuexiangguanzhuanyerencaidejiaru。

chuhaijishimeituandangxiayewubujudeyigezhongdian，yeshiaiyingyongshixiankuaisufazhan、bianxiandezhongyaolujing。2024nianyijiducaibaodianhuahuishang，wangxingbiaoshi，「womenzhengzaipingguheyanjiuquanqiudegegeshichang。」

tongshi，fufeiyiyuangengqiangdehaiwaishichang，budannenggougenghaomanzuaiyingyongdeshangyehuaxuqiu，yeweizhuduoaiyingyongtigonglexiangtiktokyiyangshengerquanqiuhuadejihui。

gn06dezhaopinxuqiuyoumingquebiaozhu「haiwaizengzhangfangxiang」，yijiyongyouduihaiwaiaichanpinderenzhihegongzuobeijing。gn06dezhuyaochanpinzhiyi，jiushishangwentidaodeaiqingganpeibanchanpinwow。muqianyouxiaoxixianshi，wowjiangzhongdianfangzailechuhai，youqishibeimeishichang。

zaixintuichudemiaoshuadeyunyingshixishengzhaopinyaoqiuzhong，yeyoufuzehaiwaishichangzhuliupingtaixuanchuantuiguangdegongzuoneirong。tongshi，guangnianzhiwaidedodobooyeshizaihaiwaishangxian，muqianguanwangzhiyouyingwenbanmian。

DoDoboo上海夜店网

meituanhenshaoshizuizaolingxianderen。danhuikanguoqu，meituanzaizhishaotuangou、dianyingpiao、jiudian、waimaiyijijingqumenpiaodeyewulimian，doushigengshanzhanghoufaxianzhidewanjia。aidezheichangzhuizhu，meituanyiranbushiqiangdaolexianjideneige，wanghuiwenhuibuhuishijuedingmeituannengfouhoufaxianzhideguanjianxiansheng？