文 | 酒管财经

zuijin，wanhao、zhouji、xierdun、yagao、kaiyue、wendemudenggedaguojijiudianjituanq3caibaojibendouyipilu。

yujinniandeqianlianggejiduyiyang，dazhonghuaqurevparpubianxiahua。

jinguangexiangzhibiaojunweidalixiangyuqi，danguojijiudianjituanduizhongguoshichangdefazhanqianliyijiubaochileguan。

yeneirenshizhichu，zaozaijinnianerjidu，guojijiudianjutouzaiguoneijiudianshichangjiuyikaishichuxianyijiahuanliang、boliduoxiaodejixiang。

zhidezhuyideshi，jishizairevparpubianxiahuadeqingkuangxia，jixuyazhukaifazhongguoshichang，jihuchengweiguojijiudianjituandetongyidongzuo。

duogeguojijiudianjituanzhengzaitongguoyinruxinpinpai、yubentujiudianjituanhezuokaifa、jiasuxiachendengfangshi，jiamazaizhongguoshichangdebuju。

duici，yeneiyoubushaozhengyi，mianlinyejixiahua，zheixieguojijiudianjutouruhekandaiheshengengzhongguoshichang？

01 在华业绩疲软国际酒店就真不赚钱了？

zuijin，yeneiyizhiyouzhongshengyin：

guoneijiudianshichangdejiasuneijuan，rangguojijiudianjutoumengandaokubukanyan，yidukaojiangjialankeweichiruzhulv，zheixieguojijutoumenhuibuhuiyinweibuzhuanqianersuojianzaihuaguimo？

答案是，不会。

zheixieguojijiudianjituankenenghuibayalizhuanhuadaoyuangongshenshang。

quanqiuzuidajiudianjituanwanhaodecaiyuanjihuajinrijiubeipuguang，juxiangguanrenshitouludazhonghuaqushanghaiyijingzaiyuetanle，bufenyoumenludekenenganpaizhuandaofendianqugongzuo。

wanhaoduicicicaiyuandejieshishi：duiwanhaoguojizaiquanqiugediyewujinxingquanfangmianzhanlvezhonggu、yitishengqiyezhengtixiaolvdeyibu。

ciwai，weilejiangdiyonggongchengben，wanhaohaizaizhongguobufenchengshi200+jiudianshidianle3geyuedebailingniaolinggongxiangmu，jinriyexuanbuzhengshiqidong。

yibiancaiyuan，yibianzhaolinggong，bunankanchuwanhaojiangbenzengxiaodejuexin。

qici，jibianmianduizheiyangdeshichanghuanjing，geguojijiudianjituanrengrankanhaozhongguoshichangzhangqidezengzhangqianli。

wanhaoguojiceozaimeiguoyinxingfenxihuiyishangcheng，jianxinzhongguoshichangdezhangqiqianli。

zhoujijiudianjituanceo yeduizhongguoshichangdefazhanbaochileguantaidu，tarenweizaidazhonghuaqu，jianyuzhangqixuqiuqudongyinsupojuxiyinli，zhoujilianghaodefazhanshitouyinggaihuishi 2024 nianchengweigaidiqujiudiankaiyeheqianyueshuliangzuiduodenianfenzhiyi。

yagaojituanceoshenzhibiaoshi，zhongguoyoupangdaderenkoujishu，erqiejiangzaiwunianneichaoyuemeiguochengweishijieshangzuidadejiudianshichang，touzizhongguoshichangshizhanlvebixu。

yuqishuozheixieguojijiudianjutoubuzhuanqian，daoburushuoyiwanghennanfangdishenduandetamenzaihuabiyiwanggengnanzhuanqianle。

youyeneirenshirenwei，suizhebentujiudianpinpaidebuduanchengzhang，qiyuguojijiudianpinpaidechajuzaizhujiansuoxiao，shidejinxienianyizhihennanfangdishenduandeguojijiudianjutoumenzhongyuchangdaoleshichangneijuande“ku”，budebukaishifushenxiachangjuanguimo、juanpinpai、juanxiachen。

02 忙于推新入华的国际巨头们

jinnianyilai，zhongguoshichangyinglailegengweimijideguojijiudianjituanxinpinpailuodi。

11yue，wendemujiudianjituanqixiahaohuapinpairuiqiaoshexuanwendemujiudianyufengdongxinchengzimaotianjiexiangmuqiandinghezuoxieyi，zhengshiluohufengdongxinchengzimaofumaobankuai，shouciliangxiangzhongguoshichang。

tongyue，xierdunjituanqixiagaopinzhijiudianpinpai——lxrjiudianqianyue，weilaizhongguoshoujialxrjiudianjiangluozixianqujiangxinqu。

tongyangshizai11yue，zhoujijiudianjituandazhonghuaquxuanbu，qixiaquanxinshenghuofangshipinpai——zhugejiudianzhengshijinjunzhongguoshichang。

10yue，kaiyuexuanbualilashanghaijiudianzhengshishengdaqimu，chengweialilapinpaizaidazhonghuaqushoujiachengshidujiajiudian。

tongyue，lishixuanbuqixiadujiajiudianpinpaiyanxuanjinzhuzhongguo，zhongguoshoujiayanxuanjiudianjiangluohuyuzhejianganji。

9yue，meinuojiudianjituanxuanbuxiangzhongguoyinrunhowhenh collectionlianggequanxinpinpai。

8yue，wendemuqixiajiudianpinpaimeiyinjinnianyeshishoucijinruzhongguoshichang，shoujiameiyinjiudianyiyukunmingqianyue。

7yue，yagaodazhonghuaquxuanbuwenzhoubanpingdaopeipujiudianchengweizhongguoshichangshoudian，zhengshixiangzhongguoshichangyinjinyuanziaodaliyadegaoduanpinpaipeipu。

4yue，kaiyuexuanbushanghaizhongshangongyuankaiyuejiahuijiudianjishanghaizhongshangongyuankaiyueshangcuijiudianzhengshikaiye，biaozhizhekaiyuejiahuizheiyikaiyuequanxinjingxuanfuwushenghuofangshipinpaizaiyataiqudeshouciliangxiang，tongshiyeshikaiyuezaidazhonghuaqudishiergepinpaideluodi。

tongyue，kaibinsijixuanbujiangqixiadingweigaoduandebristoriapinpaiyinruzhongguo，zaihuashoudianjiangyumingnian4yuezaijiangsuyangzhoukaiye。

1yue，yagaoxuanbuzhengshijiangqixiaquanqiugongyushijiudianlingxianpinpaiandiyinrudazhonghuaqu，zaipengbofazhandexinanzhongzhenchengdoukaisheshoujiagongyushijiudian。

zhoujijiudianjituandazhonghuaquceoaimoerzaiqixinpinfabuhuishanggengshiqiangdiao，guoneijiudianshichangyijingjinrulegengjiazhuanye、gengjiaxifendexinshidai，xiwangzhugejiudiannenggouchengweijituanzaihuadexinzengzhangyinqing。

tongguoshulibunanfaxian，guojijiudianjituanduizhongguoshichangdekaifajiezouyimingxiantisu，pinpaibujuyegengjiaxifen、duoyuan，yidujiajiudian、jingxuanfuwujiudian、shenghuofangshijiudianweizhu，duojizhongzaizhonggaoduan、gaoduansaidao，gengduoshiweilebuchongzaihuapinpaizhenying、qiangzhanxifenshichang。

duici，yiweijiulvguancharenshibiaoshi，gedaguojijiudianjituantongguoyinruxinpinpai“shoudian”jiamazhongguoshichang、tuokuanzaihuapinpaizhenyingdefangshi，bujinshiqikanhaozhongguoshichangdeqiangjingqiezhangqideqianlidetixian，gengbiaomingshuomingleguojijiudianzaihuashichangjingzhengyikuaisushentouzhixifensaidao，zheiyiweizheguoneijiudianjituanweilaijiangmianlinzhegengduojingzhenghetiaozhan。

ciwai，duojiaguojijiudianjituanxuanbujiayubentujiudianjituandachenghezuo，gongtongtuidongqixiapinpaizaizhongguoshichangdefazhan。

kaiyuejituanceo jinrijiuduocizaigongkaichanghetidao，xiangzaizhongguoshichangfazhan，guojijiudianjituanxuyaohebentuhuobanlianshou。

jinnianzaihuawanchengqianshoudezhongwaijiudianjituan，yiyoujinjiangjiudian(zhongguoqu)xuanbuyuyashigezhongguo、kaiyuexuanbuyuhuarunzhidiwanhaoyudelong、yuanzhoulvyeyuwendemudeng。

zhiyuweiheyeneizaicichuiqizhongwaihezuodefeng，jinqi《jiuguancaijing》yicehua《daqianshoushidai》xiliewenzhangduicishenruchanshu，zheilibuzaizhuishu。

zaimudedifangmian，duogeguojijiudianjituanyejingxiangzhengzhuxiachenshichang。

juwanhaopilushujuxianshi，qijinnianxinkaiyedejiudianzhongyou 30% weiyusanxianyixiachengshi。zhoujijiudianjituanyezaijinnianxuanbuzhelituozhansansixianchengshi，jujiaoxiachenshichangyuxiaozhongmudedi。

jinnianyilai，zaihuachixu“hannan”deguojijiudianweihedongzuopinpin？

youyeneirenshirenwei，zhongguoshichangjiudianbankuaipinpairengcunzaiquekou，jiudianliansuohuahaiyouhendadefazhankongjian，youqishixiangduipianyuandedongbei、xinan、xibeidengdiqudesiwuxianchengshixiachenshichang，jiudianpinpaiquekouheliansuohuayiranyouhendadekongjianzhidewajue。

zhengyinruci，guojijiudianjituankaishijiajinbufa，zaishichangzhongtongguotuichuxinpinpaihuoyinruxinpinpai、jiakuaixiachendengfangshikuochongpinpaizhenying、qiangzhanshichang。

03 在地化仍是国际酒店的关键赛点

jinnianlai，ruhegenghaoshixian“zaidihua”yizhishiguojijiudianpinpaizaizhongguomianlindezhongyaotiaozhan。

duiguojijiudianjituanlaishuo，suirankuozhangshiyitiaofazhandebiranlujing，danruhezuohaobentuhuakuozhang，genghaodiyubenturonghe，zhengchengweibaizaiguojijiudianjituanmianqiandeguanjianxingwenti。

suizheyuelaiyueduoxinpinpaijizaitongyishichang、tongyisaidao，shichangbiandegengjianeijuan，guojijiudianpinpaiputongerqiancengdebentuhuagaizao，yiwufamanzudangjinfuzaduobiandeshichangxuqiu，zhizao“bentutesepinpai”huochengweizhongduoguojijiudianjituanxindefalidian。

qizhong，kaiyuexuanzeyujuyouqiangdabendidongchaliheziyuandedangdiyezhuhezuo，gongtongdazaojuyoubentutesedehunxuepinpai。

liru，kaiyueyutianfumingyushanglvqianyuejieweizhanlvehezuohuoban，xieshoukuozhangkaiyueqixiakaiyuezhenxuan、kaiyuejiaxuanjikaiyuejiayujiudianpinpaizaizhongguoshichangdeguimo。

ciwai，kaiyuehaiyuzhongqinghuaxunkonggujituanhezuo，jiangzhongqinglisiruijiudiannarukaiyuezhenxuanpinpai。

《jiuguancaijing》zhuyidao，zhoujiyizhijianchidulikaifazhongguoshichang，zhijinweiyuguoneibentuqiyeqianshoudazaohunxuepinpai，yidingchengdushangzhanxianleqiduizhongguoshichangdeshenkelijiehegaodushiyingnengli。

yizhoujiweili，xikanqibentuhuashijian，zhuyaocongpinpai、yingxiao、guanlibentuhuasanfangmiankaizhan。

pinpaibentuhuashang，zhoujijiudianjituantuichulezhuanweizhongguoxiaofeizhedazaodehuayi、vocohezhugejiudiandeng。

liruzhugejiudian，qipinpaizhuzhangzhizaiweizhuiqiujingzhishenghuofangshidenianqingrendazao“shudixinjia”。

yingxiaobentuhuashang，zhoujijiudianjituantongguoyuguoneizhimingyirenhezuo、jubangeleihuodongdengfangshi，lajinlepinpaiyuxiaofeizhedejuli。liruzhixuanjiarijiudianyaoqingxuxindaiyan，zhizailajinyuguoneinianqingxiaofeizhedejuli。

guanlibentuhuashang，zi2012niandazhonghuaquchengliyilai，qiguanlituanduichengxianchugaodubentuhuadetedian，zongjingli80%yishangweizhongguoren，quebaolejuecedegaoxiaoxingheshichangdeshiyingxing。

youyeneirenshiyuce，weilai30nianguojijiudianjituanrengjiangzaizhongguoshichangfahuizhongyaoyingxiangliliang，bentujiudianjituanheguojijiudianjituandeliangzhililiangbuzaishipingxingfazhan，ershihuxiangjiaorong、gongtongjingzheng。

zheijiuyiweizhe，weilaiguojijiuguanjituanxuyaozhongxinrenshizhongguoshichang，fangxiashenduanyubentujiudianpinpaiyiqimianduitiaozhan，cainenggongtongsuzaozhongguojiudianyedeweilai。