wen | xuebaocaijingshe zhanghan liuyimo

meiyouyigeshoujipinpaibumengxiangzhegenpingguoguoguozhao，youqishixiaomi。gaoduanzhilu，beileijundingyiweixiaomide“biyouzhilu、shengsizhizhan”。

qishoujia4499yuandexiaomi15，shijianyanleijunmengxiangchengsedeguanjianyizhan。

zai11yue18rifabude2024nianq3caibaozhong，xiaomixuanbuzijide“gaoduanhuazhanlvequdexianzhuchengxiao”。baogaoqinei，xiaomizaiquanqiumaichule4310wantaishouji，qizhong4000~5000yuanjiaweiduanzhanbi22.6%，5000~6000yuanjiaweiduanzhanbi6.9%，fenbietongbitishengle9.7gehe2.4gebaifendian。

deyiyugaoduanhuazhanlvedetuijin，gaoshenghehuaqixiangjishangdiaolexiaomidemubiaogujia，guangdazhengquan、zhongyinguojidengjigouyeduicichijijitaidu。haitongguojizhengquanfenxishipudeyugaosuxuebaocaijingshe，“muqianbijiaokanhaoxiaomigaoduanhuazhanlve，houxuyehuiguanzhuzaiaifangmiandexiangguanjinzhan。”

danburonghushi，xiaomizhinengshoujideasp（pingjunshoujia）rengranmeinengtupo1200yuan，maolilvzezaijinnianqiansangejiduyiluxiahua，fenbiewei14.8%、12.1%、11.7%，chuanglexindi，yupingguochajumingxian。

shengsizhizhandale5nian，xiaomidegaoduanhuazhilucaiganggangpadaobanshanyao。

juidcshuju，2023nianquanqiuzhinengshoujichuhuoliangtongbixiajiang3.2%zhi11.7yi。tongyinian，counterpoint researchdediaochabaogaozhichu，quanqiugaoduanzhinengshouji（shoujia600meiyuanyishang）xiaoshouliangtongbizengzhang6%，chuanglishixingao。zaijingzhengjiliedecunliangshichang，zheitiaojiannandepangaozhilucaishishenglu。

chonggaochenggong，huochengweixingyebantushangdeothers，xiaomimeiyoubiedexuanze。

甩掉3999的“心魔”

duileijunlaishuo，3999yuanshigexinmo。“womenyizhiyaobadingjiakongzhizai3999yuan，chengbenkadejiutebiejin，yaozuodehenjingzhijiuhennan。”tazaiyicizhibozhongjieshidao。

zheishixiaomichonggaozhilushangkabozidenantizhiyi。

10yue29ri，dazaixiaolong8zhizunbanchuliqi、sankelaikagaosujingtoudexiaomi15fabu，qishoujia4499yuan。

zhangle500yuan，zheiduixiaomieryanyiyizhongda。bijing，gaoduanshoujigongrendejiagemenjianshi600meiyuan，yueherenminbi4300yuan。yiweijiejinxiaomiderenshigaosuxuebaocaijingshe，xiaomidegaoduanhua“zhishaoxianbajiagedashangqu”。

yuzhiqianhoujiaofashengde，shixiaomiqichegaoduanchexingsu7 ultradejiagechongdaole81.49wanyuan。“guangkanxiaomi15xiliedebiaoxianhaibugou，ruguosu7 ultra 80duowandedingjianenghuodebucuodexiaoliangdehua，zhishaoshuomingxianzaixiaomimosuochuleyitiaomaigaojiadelu。”shangshurenshibiaoshi。

weilerangxiaofeizhejieshouxiaomishoujidezheibozhangjia，leijunhualezhangdayinianshijianpudian。

qunianxiaomi14defabuhuishang，leijunbianmingquebiaoshizheishi“zuihouyicidingjia3999yuan”，huyuyaozhenxi。xiaomi15zhengshifabuqian，tayouzhuanmenfaweibojieshizhangjiayuanyin：“jinnianyuanqijianchengbenshangzhangfeichangduo，lingwaiwomenzaiyanfashangtouruyefeichangda，xiaomi15queshixuyaozhangjia。xiexiedajialijie，womenyidingbachanpinzuohao！”

congjieguolaikan，jinnianxiaomi15dezhangjiabingmeiyouyingxiangxiaofeizhedereqing，fanerqudelechaoguoqianjidaichanpindechenggong。

xiaomi15xiliefabuhouyizhou，beijingchaoyangqudeyijiaxiaomizhijia，wuxiushijiangukemenpaiduizaixiaomi15xiliedezhantaiqianguankanbawan，bingbushixunwenyixiewenti。“xianzaizhiyoutedingxinghaoyouxianhuo，jinnianxiaofeizhereqingshizaishitaigaole，yitiannengmaijishitai。”yiweixiaomizhijiayuangonggaosuxuebaocaijingshe。

xiaomishoujishiyebufuzerenluweibingzaiyicizhibozhongtoulu，xiaomi15xiliekaishou9tiantupobaiwanxiaoliang，ergongkaiziliaoxianshi，xiaomi14xiliepobaiwandayuehualeyigeyueshijian。tahaiqiangdiao，xiaomi15xilieyoudayue20%dexinyonghushipingguoyonghu。

taduixiaomi15meiyoufazhanbaodejieshishi，“xiaomixianzaibianqiangdale，gengzixinyegengcongrong”，“yihoufazhanbaoderenwujiujiaojiredmile”。

xiaomizhengjiejinquanlidishituyonggaojialaiyingzaogaoduanfenwei，dangaojiajiuyidingdengyugaoduanma？

fangyanzhenggegaoduanzhinengshoujishichang，xiaomishoujidebiaoxianyupingguo、huaweirengyouchaju。

jucanalysshuju，2024nianq2，gaoduanzhinengshouji（600meiyuanyishang）shichangfenepaimingyiciweipingguo（52%）、huawei（30%）、xiaomi（4%）、vivo（4%）、rongyao（4%）。

xiaomijituanfuzongcailinshiweizaiq3caibaodianhuahuishangtoulu，2024nianqianjiugeyue，xiaomigaoduanzhinengshoujixiaoliangzhanxiaomishoujizongxiaoliangde21.3%，tongbitishengle3.9gebaifendian。caibaoxianshi，xiaomizhinengshoujiasp（pingjunshoujia）wei1102.2yuan，jiaoqutongqitisheng10.6%，danrengranyugaoduanpinpaichajuxuanshu。

gengzhongyaodeshujushimaolilv。fenxishipudeyurenwei，maolilvyiranshipingjiazhinengshoujigaoduanhuadehexinzhibiao。

2024nianqiansangejidu，xiaomizhinengshoujiyewudemaolilvchenghuanbixiadietaishi，fenbiewei14.8%、12.1%、11.7%。zuoweiduibi，2024cainiandisicaiji（zirannian2024niandisanjidu），pingguogongsiyingjianduandemaolilvwei36.3%。

zaiasphemaolilvdenghexincaiwushujushang，xiaomidegaoduanhuajinchengsihubingmeiyoukanqilaineimeguangxianliangli。

2024nianq2decaibaozhong，xiaomishoucixuanbugaoduanhuazhanlve“qudelexianzhuchengxiao”。danduoweiyeneirengaosuxuebaocaijingshe，xiaomidegaoduanhuajinchengmuqianrengchuyupapojieduan。

chulebajiagedashangqu、shuaidiao3999de“xinmo”，xiaomihaixuyaozhenzhengjianlizishendegaoduanhuabilei。

摸着石头过河

2019nian，xiaomigujiayidudiedao8.28gangyuan，jiejinyaozhan，leijunshoudaotouzirenjinyigexiaoshidepanwen。takaishisikao：weishenmexiaomideshouruhefenedouzaibuduanzengzhang，jiushidebudaozibenshichangderenke？

bishidexiaomi，pingjieyibu1999yuandezhinengshoujishachuzhongwei，hongbiandajiangnanbei，danyebeishenshendiluoshangle“xingjiabi”debiaoqian。zheiwuyishibashuangrenjian。

改变迫在眉睫。

2019nian，xiaomijiangzhudaxingjiabidechanpinxianhongmi（redmi）dulichuqu，zhuanzhuzaizhonggaoduanhexinlingshou。2020nian，zuigaoshoujia5999yuan、xiaomichonggaodiyikuanchanpinxiaomi10tuichu，laizigedashoujichangshangdegaoguanbeimijiyinru，zuchengle“fuchouzhelianmeng”——xiaomibaichuyifuyaodayingzhangdezitai。2021nian，leijunxuanbuyaozaichanpinpinzhiheguigefangmian“xiangpingguoxuexi”。

danchongjigaoduanconglaibushiyijianrongyideshi，mozheshitouguohe，shenyijiaoqianyijiaocaishichangtai。

2020nian，xiaomigaoguanyiju“dediaosizhedetianxia”，shixiaomixianruyulunweiji。xiaomi11xiliechuxianshaozhuban、wifiguzhang、xitongkadundengyixiliewenti，bufengongsigaoguanxiangjilizhi。youwangyoudiaokanxiaomi：duibiaopingguokeyi，danbuyaozhiduibiaojiage。

yiweiqianxiaomiyuangongxiangxuebaocaijingshehuiyidao，zaixiaomineibu，dangshigaoduanhuabingmeiyouxingchengyigemingquedefangxiang，zhishibeitijihetaolundepinlvbiangaole。“dangshiwomenbumenlingdaohuirangmeiyigeyuangongsikaoxiaomidegaoduanhuayaozenmezuo，changsuoyuyan，dagaiyilianggeyuejiuhuihewomentaolunyici。”

mimanghekunhuo，chengleleijun2021nianzhutiyanjiangdeguanjianci。

xiaomi10fabushi，tamensikaolezenmepoquan、zenmeyingxiangshangwurenqun、shibushiyexuyaozhaogepaochelianming，danbingmeiyouzhaodaomingquedaan，“tongxingdefangfaweibiwomenyongdele，xiaomizhinengzouzijidedaolu。”leijunzongjiedao。tahaizaiweiboshangxuanbu，guoleweikuaibupodejieduan，xiaomiyinggaizhuiqiudeshi“wenzidangtou”。

2022nian，gaoduanhuabeizhengshiquedingweixiaomidejituanzhanlve，bingbeitigaodaole“shengsizhizhan”dediwei。leijunzujianlegaoduanhuazhanlvegongzuozu，tichu“sannianneinaxiaguochangaoduanshoujishichangfenediyi”dexinmubiao，bingjiang5nian500yideyanfafeiyongjiamazhi1000yiyuan。

raner，xiaomizaizheiyinianchongjigaoduandezhuyaodongzuorengranshiyugaoduanxiangjipinpailaikalianming，jisuoweideyingxiangzhanlveshengji。jieguorengranbururenyi。

2022nianq3，xiaomiyouyingzhuankui，aspyecongq2de1081.7yuanjiangzhi1058.2yuan，huidao2020niandeshuiping。shirenxiaomizongcaiwangxiangjieshishuo，gaoduanshichangyupinpaixuyaoshijiancainengzhubudacheng，xiaomibuqidaitongguoliangkuanchanpinjiuwanquanyingdegaoduanshichang。pudeyuzerenwei，zheizhongzhanlvehezuobingbunengconggenbenshangbangzhuxiaomichongjigaoduan。

“qianxieniangengxiangshiyizhongtansuoba，fangxiangshiduide，lujinghaizaimosuo。”yiweixiaomiqianyuangonggaosuxuebaocaijingshe。

zhuanzhedianfashengzai2023nian。zai“guimoyulirunbingzhong”dejingyingcelvexia，xiaomiquanmianyouhuayunyingxiaolv，shixianleyinglimiandedafugaishan。2024nian，xiaomiqicheshoukuanchexingsu7chengwei“dingliu”，quanxincaozuoxitongxiaomipengpaiosfabu。

“renchejiaquanshengtai”，chengweixiaomigaoduanhuadezuixinlujing。

“xianzaijituanneibuduigaoduanhuaxingchenglebijiaoqingxiderenzhi，yehenjianding，wodagaimeibangeyuedouhuihexiaoshou、shichangbudetongshijinxingyicigoutongjiaoliu，fenweiyuelaiyuehaole。”yiweixiaomiyuangonggaosuxuebaocaijingshe。

leijunzheicizhaoduilulema？

什么是“人无我有”？

“henduorenwenwodaodishijixiaomitengxundeguzhihaishipingguodeguzhi，woshuowoyaotengxunchengpingguodeguzhi，yinweixiaomishiquannengxingde。”2018nianshangshiqiandeyichangtouzizhetuijiehuishang，leijunshuo。

danyugaoduanshouji“yusanjia”xiangbi，jiyumaixianggaoduandexiaomiqianquede，qiaqiashirenwuwoyoudejishuhechuangxinbilei。

pingguonazoulequanqiuzhinengshoujixingyeyuebachengdelirun。zaiyingjianshang，tadeaxiliexinpianhenaishuaidekangningdaxingxingbolizhangqilingxian；zairuanjianshang，iosxitongdeliuchangdulingxiaofeizheyinxiangshenke。ruanyingjianjiehedeshengtai，shipingguonanyiyuyuedehuchenghe。

haisiqilinxinpian、hongmengcaozuoxitong（harmony os）ji5gtongxinjishu，bangzhuhuaweijianlilehexinjishubilei。xiangbizhixia，yuhaochehegaoduanxiangjipinpaidelianming，zhibuguoshidafuzhu。

zhangqizaiquanqiushichangzhanjuxiaoliangdiyidesanxing，zijishejiexynoschuliqi，zijishengchan3nmxinpian，sanxingdepingmumianbanyeyidushizhinengshoujilingyuzuihaodepingmu。tamengongtongsuzaohezhichenglesanxingshoujidegaoduanxingxiang。

zaizheisanjiazhiwai，daduoshushoujichangshangmeinianqiudongfabuhuideyidakandian，jiushisheijianenghuodegaotongdenianduqijianxinpianshoufaquan，bingweiraozheiyidianzhankaiyingxiaozhan。

“gaoduanhuadebenzhi，shinengfouchixuxingchengdute、weiyi、xiaofeizhenengtiyandaodehexinmaidian，xinpian、shengtai，douzhishishixianlujing。”moushoujichangshangyanfarenyuangaosuxuebaocaijingshe。

duixiaomieryan，“renchejiaquanshengtai”jiushineigeweiyidejuxianghuazaiti。

2023nian10yue26ri，xiaomijiangjituanzhanlvezhengshishengjiwei“renchejiaquanshengtai”，ruanyingjianjihenenglichengweixiaomichayihuajingzhengdeguanjian。2024nian，xiaomidebaiwanmeiyuanjishudajiangbanjilexiaomipengpaiosjiagouheyitihuadayazhujishu。leijunbiaoshi，tamenweixiaomishixian“renchejiaquanshengtai”bihuanzuochulezhongyaogongxian。

jinnian2yue28ri，pengboshexiaoxicheng，jinglishiniannuliheshushiyimeiyuantouru，zaiyutesiladejingzhengzhong，pingguozhengshifangqilediandongqichexiangmu，yixieyuangongjiangzhuanxiangshengchengshirengongzhinengtuandui。leijunzaicihoudeduogechanghebiaoshibulijiekukedexuanze，dantongshiyeyoudianqingxing，zheiyiweizai“renchejia”desaidaoshang，xiaomishiweiyidexuanshou。

“xiaomidegaoduanhuadaodinengbunengcheng，jiukanzheibo‘renchejiaquanshengtai’shifoukeyidailaishizhixinggaibianle。”yiweixiaomiyuangonggaosuxuebaocaijingshe。

cong2024nianq3caibaoshujulaikan，xiaomiqicheyewurengzaishangsheng。baogaoqinei，zhinengdiandongqichedengchuangxinyewujingdiaozhengjingkuisun，youshangyijidude18yiyuanshouzhaizhi15yiyuan；zhinengdiandongqicheshouru95yiyuan，maolilvyoushangjidude15.4%zengzhi17.1%。zhinengdiandongcheyewuaspyoushangjidude22.86wanyuanzengzhi23.87wanyuan，dangjijiaofudexiaomisu7 prohexiaomisu7 pro maxdezhanbizhengzaizengjia。

zai2023niannianduyanjiangshang，leijuntanyan，xiaomizuogaoduanzheijinian，shitarenshengzhongzuitongkudeshike。pinpaixiangcongdichonggaoshizaishitainanle，yincixiaomiqichecongyikaishijiumiaozhunlexingyebiaogantesila，bingbuyiyulididazaoleyikuanyuanxingche，chongjiniubeisaidao。shoujia81.49wanyuandexiaomisu7 ultra，shixiaomiqichesikaigaoduanhuanantideyibingliren。

zaiq3yejihuishang，xiaomijituanzongcailuweibingbiaoshi，xiaomiqicheduitishengxiaomipinpaixingxiangqidaolehendadetishengzuoyong，yefanbulexiaomishoujiyewu。

danzhaozhunfangxiangbingbudaibiaozheyijingchenggong。“xianzaihaibushipinglunxiaomigaoduanhuashibushizuochengledehaoshiji，ruguodao80duowanyuandingjiadechexiaoliangzhizhuimodel ydeshihou，qianjingjiuminglangle。”yiweixiaomiyuangongcheng，“gaoduanyidingbushimouyigepinleidegaoduan，ershiquanpinleidexietong，zhengtizuzhinenglihechanpinrenzhidetishengyetongyangzhongyao。”

xianggaoduanpanpadepoyouzhangyoudou，xiaomihaizaibantumosuo。