wen | meirirenwushe liqingyang chenjingxuan

编辑 | 张轻松

运营 | 泡芙

zhongchanzhuiqiu“zhekou”shiquanfangmiande：maiyifuyaodunyizhe，chifanyaoxiantuanquan，chuxingheyuleyaokannengbunengdundaoxingjiabigaodejiudianhefeiji。shenzhiyiwangzhongchanzuikenzhifudedatou——haizijiaoyu——yekeyi“dazhe”：xingqubanbuaishangzhenghaokeyikanle；huaju、youlechangdequ，danyaoshangxianyushangtaozengpiao，zhiyouliangzhangdehua，“babajiubuqule”。

yourenjiangzhongchanzhuiqiuzhekoudexiaofeixinlizongjiewei“zhijiabi”：“yiqiandajiahuijiandancufangdihuaqian，danxianzaihuizhuiqiuzhijiabi，jiushiyouzhilidehuaqian。woyaohuazheigeqiantashihuasuande，youbuhuijiangdiwodeshenghuopinzhi，danshiyounengrangwoshaoyixiefudan。”

一折才是梦中情折

mahuimingxianganjuedao，laidianliguangdeguke，duijiagedemingandubiangaole。

tashibeijingbadalingaolaideyimingsa（xiaoshouguwen），zaibushaoqingshepinpaidemendiandoulunzhuangongzuoguo。zhouliuzhongwu，kerenjianjianduoleqilai。yiweinvxingzoujindianli，jingzhizouxiangnvxiehuojia，kaimenjianshandiwen：“zheigedazhezenmeyang？”

huanzaiwangchang，gukebijiaoshaozheimezhijiediwenchuzhekou，tongchangyaozhuanyiquan，miaoxiadiaopai，zaizhuangzuobujingyidiwenyijuzhekou。duifangzhilaizhiwang，tafanyingyekuai，yitingjiumingbaile，nachupingban：“wojinikanzhekouzuidadezheijikuan，doushiyikoujia，nikeyizailimiantiao。”

zheishitazuijinzheiduanshijianzongjiechulaidejingyan。duijiagemingandeguke，jieshaokuanshideneizhongfangfayijingguoshile，baichugengzhijiedezhekougengnengzhuazhutamendeyanqiu，“xianzaidoudazhe，tamenhuiduibinagezhezuidi，ranhouzailimianxuan。”

dianqingshiqiqubadalingaolaixuepinleyihuidexudaijiushibaozhezheiyangdexintai。tatiqiankanlegongzhonghao，jihumeigepinpaizhekouliduzuidaqierexiaodechanpindouyouhuizong，dianqinghuodongzhiwai，henduodianpuhaiyouzheshangzhe，“birunaikezheizhong，benshenbiaojiabugao，zheshangzhezhihouxiangdangyu4.5zhe，jibenyishuangxiejiu200duokuai。”

xianggentayiyanghaoyangmaoderenbushao。dangtiantacaizhekaiyedeshidiandaoda，naikedianpuliyijingyoubushaoren，qizhonghenduoshihuangniu。kaojinshouyintaidedifangbaizheyiluoyouyiluodexiehe，“huojiashangdoukanbudaojishuangxiele”。

laizhiqian，xudaijiukanzhongleuggdeyishuangxie，“2000yuanbudao，dianyuanzhudonggaosuwo，quqitadianxiaofeicouman2000yuan，hainengzaifan200yuandequan”。zuihoutayi789yuandejiagemaixia，“bizaishuang11lijiaqizhibojianbianyile110yuan”。tahaizaixiabushimaileyijianfengyi，“mingxianbitianmaoshuang11bianyi，shijijiesuanhualesiwubaiyuan，xiangdangyuyuanjiade3.5zhe”。

xiangshengqiandezhongchanhexiangchuyejideaolaishuangxiangbenfu，meitishang，dianqingriheguoqingqijian，aolaimenwaipaiduibidishinihaizhang。danxiangrangrentaoqian，qiantishizhekouyaozugouyouchengyi。

11月23日下午，八达岭奥莱耐克店门前。图 / 访谈者提供

zaibeijingcongshiyishupinxingyedewangshan，jinnianzaiaolaimaiguolaiziaimashiqixiazhongguopinpai“shangxia”deyikuanbaobao，yiyizhedejiage。

“tajiabaobaoyiliangwankuaiyige，wozhiqianconglaimeikaolvyaomai，dannikandayizhe，dawanzheyiqianduoyuan，bumaibaibumai。”faxianyouyizhezhihou，wangshanduizhekoudexiaofeiyuqichuxianlegaibian，“yiqianjuede3zhedaodile，xianzaifaxianhainenggengdi，1zhecaishiwodemengzhongqingzhe。”

tafaxian，yixieyiqiancongbudazhedeguijiapaizijinnianyedaqilezhe，qiezhekoulidushuaxinjilu。

yinweizijiashengyishouyingxiang，wangshanjinnianquaolaidecishuyebiwangniangengshao，shuxidepinpaixiaoshouhuizhudonglianxita，yudaoxihuandekuanshi、heshidejiage，tahuizaixianshangzhijiefukuan。youshihoutayouxieyouyu，jugejujiehuizhudongtichuxianbadongxijijita，“buxihuanzaijihuiqu，buyaowofuyoufei”，danwangshanhaishiyouxinlifudan，meizheimezuoguo。

shangchanghepinpaizhengzainuliyinghezhongchandezhekouyuqi，yonggezhongfangshiyanzhangzhongchandexiaofeireqing。

mahuihuiyi，wangnian，badalingaolaidadecuxiaohuodongjizhongzai5yuedeshengriqinghe10yuededianqinglianggejiedian，jinnianchuleyanxuwangriguanli，dianqingjieshuzhihou，bingxuejianianhuahuodonglikegenshang，xiaofeiman2000yuanfan200yuandianzilijin，haiyoupinpairihuodongshibeijifen，jifenyekeduihuandianzilijin，“huodonglidugendianqingyiyang，zheishizhiqianmeiyouguode”。

xudaiyefaxian，“yiqianjujiezhishiouerfayixiatejiashangpin，danjinnianmingxianganjue，shaoweiyoumouxiekeyiliyongdeshijianjiedian，douhuizaiqunlizuoyixiebijiaodadezhuanchanghuodong。”

juaolaiyiweigongzuorenyuanguancha，xianzaizaiaolaikeliuliangzuidade，yishizhekouzhendeda，zhendebianyide，birunaike；ershigenzhongchanguagou，you“zhongchanbibei”“zhongchanxjiantao”denggainianpishendepinpai。chulenaike，zuihuodedianpudangshuhuwaiyundongchaopaipinpai，lululemonheshizuniaomenkoudoushipaiduizuiduode。

badalingaolaimouxiuxianfuzhuangpinpaidesagaosumeirirenwu，jinianqian，shizuniaoaolaidianzhishikaizaibadalingaolaiyuanqujiaoluodeyige150pingfangmidexiaodian，“xianzaiyijinlai，zuihuangjindedianpuweizhijiushishizuniao。”lingjuxiaoshoulejie，dianqingyigeyue，yijiahuaxuefupinpaidexiaoshouechaoguoleyixieshechipinaolaidianpu。

始祖鸟奥莱店实行限流入店制。图 / 访谈者提供

lululemonzuoweishixiahuoredezhongchansanjiantaozhiyi，jinnian7yue，zaibadalingaolaikailebeijingshoujiaaolaidian，xuanzhijinlinshizuniaohesaluomeng，kaiyedangtian，bufenshangpin5dao7zhe，sanjianzheshang9zhe，wujianyishangzheshang8zhe，paiduishijianzhangdaliangxiaoshi。guanyulululemondekaiyeshengkuang，youaolaigongzuorenyuanjiyiyouxin，“neitianhaibushixiuxiri，mangbuguolai，henduoaolaigongzuorenyuanshangneizhiyuan。”

yixieweibaochipinpaishenjiameiyoukaisheaolaidianpudeshechipin，yelingpixijing，kaishichuxianzaiyixietemaihuishang。

meijinruniandi，beijingyixiewuxingjijiudian，ruguomaodajiudian、lisikaerdunjiudian，shaobulechuxianshechipintemaihuideshenying。chulezujiejiudianchangdikaishe“temaihuichang”，samenyehuijianligengsiyuchuizhidexianshangkequn。wangshanjialebushaoleisidequn，jingyadifaxian，pengyouquanjujiemenzhanshidetemaichanpin，chuxianleaimashidetuoxieheweijin，“zhiqianzheixiejishidangpeihuomai，yeshimeijiandazhede”。

chuletongguoxiaoshourenyuanhuoshequntemaidengsiyufabuzhekouxinxi，pinpaiyekaishiqiaoqiaozaiguanfangqudaogaotejia。

wangshanxihuandeyigemeiguopinpaidvf，lianyiqunsansiqianyuanyijian，shuang11qijiantajingranshoudaoyitiao2zhexianshitejiadetuisong。wangshanbuxiangxindiroulerouyanjing，yiweishishenmeshanzhai，guandiaolianjieyoudianjinqu，faxianjiushizijipingchangguanzhudegongzhonghao，zaidianjinqu，xihuandekuanshiyijingshouqingle。

中产追求“智价比”，省到就是赚到

wulunshixianshangxianxia，congchifan、chuanyidaojiaoyu、yule，zhongchankaishiqiangzhekoule。yidanmaiguo3zhedeeerduosiyangrongshan，heguo9kuai9maoderuixing，zaimeituanshangqiangdao5zhedepinpaicanyintaocan，nijiuhennanzaijieshouzhengjiashangpinle。shenzhidazhele，lidubugou，yejuedechadianyisi。

36suideliujiazaiguomaoshangban，renguanlicengdetashourubudi，danrujinyixiguanchifanxiankantuangouquan，maiyifuyaohuobijijiaxuanchuzuibianyideyijia。duizhekoudezhongshiyijingshentoudaotashenghuodefangfangmianmian。

jinnianshuang11，tahualejiangjinliangwanyuan，danzhizuoleyijianshi——dunjiudian。

xinjiangwanhaojiudiansanwan999yuan，“lishizuidijia”；yuerongzhuangpingshiyiwanshang1000yuan，dundejiagekeyi2000yuanzhusanwan。zuidadehaochushi，suishikeyitui。zailiujiakanlai，dundezheiyibojiudian，shitaquedingde“zhendebianyidedongxi”，erqitadezhekou，“xuyaojinxingyixiejisuan，bunenglikeqingxizhangwode”，tatongtongfangqile。

wangnianhuidundehuazhuangpin，tazheiciyigeyemeimai，“meicizhenglihuazhuangpindeshihou，faxianhenduomeidakaidouguoqile，suoyiyebuxiangdunle。”zhiqianshuang11huiguanggudehailanzhimi，xianzaiyijiangjidaoyongkerun，buxuyaodunhuo，qushanmumai，“jiageshenmeshihoudouchabuduo”。

haiyouyigexianzhudebianhuazaiyu，tayongweipinhuidepincizengduole。“zhizuotemai”deweipinhui，beichengweixianshangbanaolai，guoquyidukaozhefengkuangdepinpaizhirushuacunzaigan，zai2020nianyinian，cong《ershibuhuo》dao《sanshieryi》，cong《chengfengpolangdejiejie》dao《renzhendegagamen》，guanggaosuichukejian。

yeshineinian，liujiakaishishiyongweipinhui。neishihounverliangsui，xiaohaizishentifayukuai，lianggejijieguoqu，yifujiuyaogengxin，“yinweihuandekuai，suoyigengqingxiangtiaoxuanxingjiabibijiaogaode”，weipinhuichengweixuanze。zuikuazhangdeyici，tayicixingjinvermaileliushuangxie，“xuanchuzuihaodeyishuang，qitadoutuile”。tayougezhuzaizhangshadenanxingpengyou，yeshiba“tiaoxuanzuiheshizijide”zuodaojizhi，xiguanyikouqiyicixingmaishitiaokuzi，fanfuduibi，liuxiayitiao。

caibaoshujuxianshi，2023cainian，weipinhuishixianjingyingshou1129yiyuan，tongbizengzhang9.4%，chaojivip（svip）huoyueyonghushutongbizengzhang13%zhi760wan，gongxianlexianshangxiaofeiede45%。

liuxiazheixieyonghudeshiweipinhuidezhekou。tonggepinpai，yuqitapingtaidehuokuanbiqilai，weipinhuisuirankuanshilaoyixie，danshengzaibianyi。liujiadezhangfuzaiguoqigongzuo，chuanzheshangxuyaoyixienengdachu“julijuqi”fenggedepaizi，birueerduosiheyageer，“zheixiezaitianmaoqijiandiandezhengjiadoushihaojiqianyuan，shangweipinhuijiukuanmaiweihuodehua，liuqibaikuaijiunengmaidaole”。zhangfubingbuzaiyikuanshixinjiu，“zhiyaoshizheigepaizideyifujiuxing”。

jiagekeyijiangji，danshipinzhibunengjiangji。liujiajiangzhongchanzhuiqiuzhekoudexiaofeixinlizongjiewei“zhijiabi”：“yiqiandajiahuijiandancufangdihuaqian，danxianzaihuizhuiqiuzhijiabi，jiushiyouzhilidehuaqian。woyaohuazheigeqiantashihuasuande，youbuhuijiangdiwodeshenghuopinzhi，danshiyounengrangwoshaoyixiefudan。”

liujiakaishipinfanshiyongyixieyiqianbuhuidakaishenzhixiazaideruanjian，biruxianyu。

tazaixianyushangxiaofeizuiduodeshiertongyoulechangdemenpiao，dianxingdejiangjiabujiangzhidepinlei。shejiaopingtaishangyourendiaokan，xiaofeijiangjidebiaoxianzhiyishi，lvyoubudaibabale。liujiayeshiruci，jinnianhetongshijiebandaihaiziqupujidaodeclubmed，shuangshuangdiuqizhangfu，lishenghaojiqian，tamenzichaoshi”sangoushilvxing“。zhoumodaihaiziqukanhuaju，tayehuizaixianyumaibierenershouchudebianyizengpiao，ertonghuajumenpiao180yuanyizhang，sangerenjiushi540yuan，zaixianyushang180yuanjiutaodaoleliangzhangqinzitaopiao，“babajiubujinqule”。tarenshiyigejiazaibeijingyouliangtaofangdemama，daihaiziquyouleyuan，conglaibumaimeiyouzhekoudemenpiao，“quanbushiquxianyushangmaiyouzhekoude，meiyoujiubuqu”。zicongyoutongshituijiankeyizaixianyushangmaidianyingpiaohou，liujiaxianzaiyehuiquxianyumaidianyingpiaole。

闲鱼上可以买到各种打折票。图 / 闲鱼截图

zuijin，tadiyicizaixianyumailedajian。weilehaizishangxuekaishizufangzhuhou，jiyeyenainaidanduzudefangzixuyaoyizhangshafa，“buxuyaotebiehao，ganjingshiyongjiuxing”。kandeshafacongjiqianyuandaoqianyuannei，zuizhongzaixianyushanghua200yuangaoding，“kanqilaigenxindeyechabuduo”。

zaiquanminjingdaxisuan、zhuiqiu“zhijiabi”dedabeijingxia，buzenmequeqianderenyekaishijuan“zhekou”，biandegenglizhile。yuqishuoshinengshengxiaduoshaoqian，burushuoshiyizhongxiaofeixinlidezhuanbian：zhuiqiuzhekoubudiulian，shengdaojiushizhuandao。maitongdengdanguijiadedongxicaishidayuanzhong。keyihuaqian，danyaohuazaigengshiyongdedongxishang。

shenghuozainanchangdewuwen，jinnianshuang11zhimaileyitaijiaorouji。maizhiqian，tashouxiandakaixiaohongshuduibileyixieceping，querenzhendexihuancaiqutaobaoxiadan，“buxiangyiqianxiangdaoshenmejiulikexiadan”。

wuwendejiatingshourubufei，xiangnaiersidajingang、lvdejingdiankuantaquanbudouyou，yiqianmeinianyaomailiangsange，xianzaiyiliangniancaimaiyige，haishizhendefeichangxihuan，qiejuedehuiyonghenzhangshijiandecaihuixiadan。“changbeidebaowufeijiuneijige，qitadefangzaijuzilichihui，maiershouyoushebude，chudejiagetaidi。”

youyicihepengyoujiaoliu，liaodaoshipinpingtaihuiyuanchongzhi，pengyouchayidiwen，“zheigehaiyaojiaofeima？budoushiduihuanlaide？”tacaizhidao，dianhuaka、yinxingkadengxiaofeidouyouvipkeyizengsong。neizhihou，tayongdianhuakahuanletengxundehuiyuan，yongzhaoxinghuanleaiqiyiheximalayadehuiyuan，zheirangtajuedezijizhuanle。

qianyimohuadi，wuwenkaishiguanzhushenghuolidezhekou。yagaotakaishizai1688shangmai3yuanyizhideyunnanbaiyao，xifashui、muyulu、fakadengriyongpin，yedouzai1688yuantouchangshangjiejue。zuijin，wuwendebiaojiezaibuzhijiazhongdexiaohuayuan，xuyaohenduozhuangshiyongshitou，“wojiutuijiantaqu1688shangzhao，50kuaiqianjiumaihuilaiyidadai”。

在全民精打细算的大背景下，邬雯开始关注生活里的折扣。图 / 《赤桥下的暖流》

zhekouxinlibuzhicunzaiyuyishizhuxing，zhongchanjiatingkaixiaozhongzhanbihendadeyixiang——haizijiaoyu——yekaishi“dazhe”le。

wuwendeerzigangshangchuyi，tabaxiaoxuebaomingdejijian、gangqin、zuqiu、lanqiudoutingdiaole。guangshigangqinyixiang，tingxuemeinianlishengsanwanyuan。liujiazhuyidaoshenbiandejiazhangzaijihaizibaobanshi，baomingdekeshishuliangcong50jiedekebaojiangdidao12huozhe24jiekebao。jiazhangmenkaishijingdaxisuan，jishishangwankezaijiaoqianyekeyi，“ningyuanduanqimeijiekeshaoweiguiyidian，yebuyuanyixiatouzhutaiduoqian”。

duijiaoyudetouruyegengzhuzhongjishizhengfankui。liujiashenbiandejiazhangmen，juanhaizigangqin、wudaozhileidebianshaole，gaotiyupeixundeduole，“yuqiqujuanneixiemeiyouyiyide，haiburujuandiangengshizaide，shentiduanlianshiliganjianyingde，wudao、gangqinxuyaozhangqitouruyebujiandeyoushenmefankui。”

liujiahaifaxian，zaixiaofeishengjishiqiyiduchenjidetuangou，zuijinyouhuoqilaile。bangongshilidiancan，tongshihuitixing“xiantuanquan”。dagongrenbuzhidaochishenmedeshihou，bianyidequanzainali，xuanzejiuzainali。juhaitongguojizhengquanyanbaoxianshi，2023nianmeituanbendishenghuodepingjunhexiaolvda40%-50%。

gongsifujinyijiachangqudelaoyoufen，wucan13：30yihou、wancanshiduandounengyongquan，tongyangdetaocan，lishengshijiyuan。wanshangxiabanhetongshipaiyiliuermaiquan、yanquan，dengcan，kuailejiabei。

liujiayougetongshi，youciquyijiaguijiamianguanchidaoyibanfaxiancaipinshituangoulide，zhijiegenshangjiakaikoushuoyaohuanchengtuangoujia，“huanwodehuakenengyoudianbuhaoyisikaikou，danjushuoxianzaishangjiayibandouhuitongyigenghuande”。

zuijinnianqingrenhailiuxingqile“dunquan”，shenzhibaduntuangouquandangchenglelicai。youwangyoupingjia，“dunquanzuidadeyigezuoyongjiushinenglingchengbenmanzuzijidexiaofeiyuwang，maigedongxinapayouyunfeixianhaidesiqibailaiqutangkuaidizhan，tuangouquanmailebuyongguoqizijijiutuile，yongleyejiudangtianduzile。”

mianduixindequshi，meituan、feizhu、xiechengdengpingtaidouxiangjituichuleduiyingdefuwu，“xiandunhoufu、buyueketui”“0yuanxiadan”，douzhizaixiyinrenmenxiaofei。

shengqianmeiyouzuisheng，zhiyougengsheng，danyaohuafeigengduoshijianxinli。

北北在体制内工作，从去年开始，她会在闲鱼拼直播间赠送的化妆品小样。为了促销，很多大牌会选择配大量的小样，她观察来说，一些小样的容量甚至可以和正装做到1：1。在闲鱼搜索拼单，便有许多个人消费者在出售，“一般价格是六四fen，birumuladedeachunjinghua，ruguoshi250yuandehua，zhengzhuangdejiu150yuan，xiaoyang100yuan，huozhezhengzhuang130yuan，xiaoyang120yuan。”

tahaimaiguomake up for evermaifenbingsongdeshuazi，pingshimaizhengjiadeshuazi100kuai，pindansiliufenkeyiyibanbudaodejiagenaxia。

shengqianmeiyoujixian，danrenyouxinlidixian。

youderenbalvyougaichengdushu，jibushangwangmaishu，yebuyongzhuanmendeyueduqi，“tushuguanjieyue，songdaojiamenkoudejieyueju，0chengbensixianglvyou”。youderenpaoqileganxi，nengshuixidejiuzijixi，yaoganxideyifuzhijiebuchuan。

liujiadedixianshi，buhuiqufapengyouquancoudianzanshu，yihuodezhekou，“zheishiwodedixian”。

预期收缩

congaolaixuepinhuilai，xudaihenmanyiyitiandeshouhuo：yijiasankouguodongdeyifudoumaiqile，“suoyoudongxijiaqilaidagaishengxialeyiqianduoyuan”。

tahezhangfushuangshuangzaihulianwanggongzuo，shengxianverhou，taconggongzuolejiangjinsanniandezijieluoci。zuole82tianquanzhimama，jingguolianggeyuedemianshi，xudaizhongfanzhichang，huangongsihuangangwei，gongzishangzhangle26%。

kansihaizaiwangshangzou，dantachongmanbuanquangan。linjinniandi，zhengshiq4mangliudeshihou，tahezhangfumeitianzaochuwangui。xingongsidenianqingrentebienengjuan，wanshangjiudianbangongshihaiwuyangyangzuozheyiduiren。nianqingrenmeiyoujiatingyali，zaoshangshidianbanqianbangongshikanbudaorenying，erxinjinzhichangmamameitianqidiangenzhenveryikuaiqichuang，jiudianbandaogongsi。chaozhanggongzuodaijishijianrangtaxinleidejidujuedekangbuzhu，“zhendejuanbudongle”。

suiranyijingjinlijiangdichengbenle，danzhichuquehennanjianshao。nverdechichuanyongdu、zhengzaizhuangxiudediertaofangzi，doushihuaqiandedifang。xianxiagouwudecishuruijian，meihuichumen，tayaoqiuyoumingquedemubiao，“jueduibuhuichuqubumaidongxiersuibianguangyiguang”。

gongzuotaimang，xudaibudebubahaizisonghuisichuanlaojiabaituofumufuyangyiduanshijian。yuhaizixianggeliangdidekuijiuxiangxiaochongziyiyangzaixinzhongpashi，tashichangjuedekuiqianhaizi，“meiciyigandaokuiqian，jiuhuikaishijihaizimaidongxi”。tajianggouwuyuzhuandaonvershenshang，duizijizejinshenkezhi。

shinianqian，beibeigongzuodiyinianshijizijimaidexiangnaierbaobaoyijingfangzaijializanchenxujiu。buzhishita，tafaxian，shenbianhenduopengyouyijingbuzaimaidapaile。takaishiqinglaimeiyoulogodechunpibao，jibaiyuanyizhi，yonghuaileyebuxinteng。

tahuixiaoxindibikaidapaidebaoxing，“buxiangrangbierenganjuewoshizaimaifangpin”，yushechipinxiangguanderenheyidianlianxiangtadoubuxiangyou。biduidapaiqumeigengshencengdexiangfashi，“yijingbuxuyaoyifubaobaolaizhengmingziji。biqiwaijiedepingjia，gengzhuzhongxiangneidedaodejiazhiganherentong”。

ershiduosuideshihou，zuoweixiaozhenzuotijiadeliujialaidaobeijing，pinminggongzuo，yigeyueshourunengguoliangwanyuanshi，zhizhangjingjidaquandeziworentongheziyoudailaiqiangliedexiaofeiyuwang。wuliuqianyuandemeirongka、anmoka、jianshenka、youyongka，banlehaojizhang，“youdeyigongjiuqulesansici”。tahaihuasanqianyuanmaixialezijidediyikuanqingshemichael korsbaobao。

xianzai，tayijingwanquanbuhuibanrenhekale，yemeiyourenheyuwangbanka，“gangkaishiyongyouzizhuquandeshihou，nihuilanyong，jingliguozheixie，changshiguozheixiezhihou，nicaihuimanmandiqushuliwodaodiyaoxuyaoshenme，wodeshenghuoguanshishenmeyangzide？”

xianshideyinsuyebudebukaolv。jiehun、beishangfangdai、haizichusheng，rangtadeqianguayuelaiyueduo。weihaizishangxue，liujiayu2020nianxuanzezaichaoyangmaixiadiertaofangzi，beishanglianggefangzidefangdai。tayidushigaoweishangchede“dayuanzhong”，diertaofangzidaikuanlilvjingguoliangcilprdiaozhengyiranshi5.25%，zhinengleqikuyaodai，jieshengkaizhinulitiqianhaidai。

qianduanshijianxuanbuxiadiaofangdaililvhou，tadefangdaililvzhongyuxiajiangdaole3.8%，meiyueyinghaifangdaicong4300duoyuanjiangdaole3800duoyuan。meiyueshengxia500yuan，jiashangshuang11defenwei，tashiyiyuedexiaofeimingxianbishiyueduolebushao。

“huaqianhaishinengdailaikuailede，zhishihuazainali，yijihuaqiandefangshibianle。”

liujiafaxianshenbianbushaochengnianrenjiangdilehaizidexingqubankaizhihou，kaishiweizijidexingquhuaqianle。danzheizhongxiaofeibushiyiqianneizhongdashoudajiaodechongkashitouru，ershi“xiaohuayiqing”。

shenbianbushaopengyoukaishiqushangyexiao，jibaiyuandaojinqianyuanbudeng，5—10jieke，“xueshenmededouyou”。yourenyijingxuehuiledawangqiu，haidasuanxuejiazigu。liujiabaitianzuoban，wanshangdeshijianshuyuhaizi，tajiuzaijiazixuegangqin，zhixuyaohua3000kuaimaiyitaidiangangqin，fanzhengshiziyuzile，buyongquhualiangsanbaiyixiaoshiqinglaoshi，tongguobzhandemianfeikecheng，tayijingnengdanchujiandandegequle。

tayekaishirentongzhangfuzhuzhangdezhangqizhuyi，“keyimaiguiyidiandedongxi，danyidingyaomaizijifeichangxihuande，qieyaobazheigedongxiyongdaojizhi。”

zhuiqiuzhekoudedaoluqianwantiao，zuishengqiandefangfawanbianbuliqizong——zhijiebumai。

xialeban，congshechipinsabianchengguke，mahuicengzoujin“beimian”dedianpu，xiangmaiyijianxindeyurongfu。danjishida6zhe，yijianyurongfudeyiranyaoliuqiqiankuai，“yigeyuegongzidedajinqu”，tajuedingjixuchuanquniandeyurongfu。

zhongguobaihuoshangyexiehuifabudeshujuxianshi，2023nianquannian，aolaiyetaixiaoshoueyuewei2300yiyuan，bi2022nianzengzhangyue9.5%。zhengge2023nian，zhongguoquannianxinkaiyedeaolaidadao17jia。aolaixinxinxiangrongdexiaoshoushujubeihou，shirijianjiajudejingzhengyali。biqiyiqingneijinian，mahuiganzhi，guangaolaiderenliushuliangzongtihaishijianshaole。beijingyou4jiaaolai，yiqingqijian，beijingdegukezhinengzaibeijinggouwu，zishihonghuo。yiqingjieshuhou，libeijinggaotiebangexiaoshidetianjinzuoluozhefoluolunsaxiaozhendeng5jiaaolaishangchang，yexinalehenduoguke。

zuoweixiaoshou，mahuidekpiyaliniannianshangzhang，tayijingyoujigeyuecha20%cainengwanchengkpi，wanchengbulejiuyaokouqian。

huwaichaopaiderizihaoguoyixie，tabushimeiyouxindongyanhongguo。danzhuannianyixiang，yijingxuanzelezheigesaidaoduonian，“yaohuanyeburongyi”。

zuijingongsigangxialaidezhekouhuodongtahaimeimoshu，gengukejieshaodeshihouhaiyaobiduizhepingbanlidexinxihetupian。cengchudieqidezhekoulingtarenbuzhujiaolv，jinnianzuole，xiaofeizhexinzhiyijingbeidijiajiaoyuchulai，mingnianshibiyaogenshang，“bujixudehuajiumeirenlaiguang”。

（讲述者均为化名）

参考文章：

1、陆玖商业评论，为什么我们越来越爱囤酒店？

2、差评X.PIN，年轻人靠囤团购券理财了？？？

3、中国百货商业协会，《2023—2024中国奥特莱斯行业白皮书》