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本田在华新电动品牌命名引争议,未来产品竞争力和差异化是关键

tuichuyepinpaizhiji,jinnianshoudaoxinnengyuanlangchaoheguochanpinpaijueqidechongji,bentianzaizhongguoshichangzaoyuhuatielu。

图片来源:广汽本田

界面新闻记者 | 杨诗涵

guangqibentianbujiuqianzhengshifabudechundiandongpinpai“yep”,yinpinpaimingchenghezitishejiyuzhongguoxiaofeizheqidaidemeihaoyuyixiangbeibeishouzhengyi。

cihouyizhangguangfanliuchuandetiwei“bentianzhongguomeitifankuidiaocha”dewenjuanjietuxianshi,bentianzhongguoxunwenshoufangzheyepinpaifabuhoudeyuqingshifouyingxiangbentianpinpaidezhengtiyinxiang,yijichuxianyuqingdekenengyuanyin。11yue29ri,bentianzhongguoxiangjiemianxinwenbiaoshi,pinpaiweiduiyejiyepmingmingfaqiguoxiangguandiaocha,xiangguanbaodaoyukeguanshishibufu。

guanfangjiang“yep”demingchengjieduwei,“ye”zhidaishanyao、cuican,“p”weiyingwendanciprime,biaoshidute、weiyi。

guanyucicifengbo,youbentianyuangongxiangjiemianxinwenbiaoshiduipinpaimingminggongzuoliuchengdebulijie。“dingmingzideshihouyinggaiyuxianzuoneibudiaocha,neibuweinengzhankaiguangfantaoluncaidaozhimingmingchuxianwenti。”

yepinpaishibentianzhuanweizhongguoshichangtuichudequanxindiandongpinpai,yujinniansiyuezhengshifabu,tongqishoufadesankuanchexingbaokuoyes7、yep7heyegt conceptgainianche。qianliangkuanchexinganzhaozuichujihuajiangzaijinniandishangshi,youdongfengbentianheguangqibentianfenbietouchan。

tuichuyepinpaideyigezhongyaobeijingshi,jinnianshoudaoxinnengyuanlangchaoheguochanpinpaijueqidechongji,bentianzaizhongguoshichangzaoyuhuatielu。qiansanjidu,bentianzhongguoleijixiaoliangwei58.80wanliang,tongbijiangfukuodazhijiejinsancheng。

falidiandonghuaduibentianzhongguoeryanshizaibixing。bentianzhongguobenbuzhangwushilanzaijinniandebeijingchezhanshangbiaoshi,dao2035nianbentianzaihuaxiaoshoudechexingzhongchundianzhanbijiangdadao 100%,dao2027niantuichu6kuanchundianchexing。

mianduiqichenengyuanzhuanxingzouzaishijieqianliedezhongguoshichang,bentianjuedingrangbentuyanfatuanduizhudaoyepinpaisheji。ciwaituanduichengyuandepingjunnianlingwei32sui,yibiantiejinnianqingchezhudexuqiu。

bentuhuahaitixianzaibentianjiaqiangyuzhongguogongyingshanghezuoshang,pinpaiyuningdeshidai、huawei、kedaxunfeidengqiyezhankailehezuo。liruyegt conceptliangchanbanchexing,jiangzaifujiaweizhishoucidazaihuaweiguangchangping。

weipeihexinnengyuanchexingdeshengchanjihua,bentianquanqiushougexinnengyuanshengchanjididongfengbentianxinnengyuangongchang,yijingyu10yuezhongxunzhengshitouchan。gaigongchangjihuanianchannengwei12wanliang,chuqitouchanchexingbaokuoyes7helingxildeng。yucitongshi,guangqibentianquanxindiandongchegongchangjiangyujinniannianmotouchan,yep7jiangzaixingongchangshengchan。

xuyaozhichudeshi,yepinpaibingbushibentianshoucifabuchundianpinpaizhanlve。sannianqian,bentianzhongguotuichuchundianchepinpaie:nxilie,qizhonge:npxiliechexingguishuguangqibentian,e:nsxilieguishudongfengbentian。bishibentianzhongguoduigaipinpaiyeshiqiwangpogao,xiwangqinengzhulizaihuamairudiandongqichefazhankuaichedao。

sannianguoqu,e:nxiliemeinengchengweibentianzhongguodelingyao。disanfangpingtaishujuxianshi,qixiachexingjinbanniandanyuexiaoliangjunzaisanweishuzipaihuai,bujiyixietoubuzaochexinshilidanzhouxiaoliang。

yepinpaihouxunengfoudadaobentianzhongguodeyuqihaixushijianjianyan。waijieqidaiyes7、yep7liangkuanyoubentianzaihuabutonghezuohuobantouchandechexing,chanpinjingzhenglishangnenggouyousuoqubie,yicizaijiliedeshichangboyizhonghuodegengdayingmian。

buguo,yigeyeneiliuchuandexiaoxishi,liangkuanchexingjibenyoutongyizhituanduidazao,zheiyejiuyiweizhechanpinzuochuzhongdaqufendekenengxingjianxiao。yiweibentianyuangonggaosujiemianxinwen,liangkuanchexingwaiguanshangyoubutong,jutipeizhichayiyujibuhuitaida。

未经正式授权严禁转载本文,侵权必究。

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本田在华新电动品牌命名引争议,未来产品竞争力和差异化是关键

tuichuyepinpaizhiji,jinnianshoudaoxinnengyuanlangchaoheguochanpinpaijueqidechongji,bentianzaizhongguoshichangzaoyuhuatielu。

图片来源:广汽本田

界面新闻记者 | 杨诗涵

guangqibentianbujiuqianzhengshifabudechundiandongpinpai“yep”,yinpinpaimingchenghezitishejiyuzhongguoxiaofeizheqidaidemeihaoyuyixiangbeibeishouzhengyi。

cihouyizhangguangfanliuchuandetiwei“bentianzhongguomeitifankuidiaocha”dewenjuanjietuxianshi,bentianzhongguoxunwenshoufangzheyepinpaifabuhoudeyuqingshifouyingxiangbentianpinpaidezhengtiyinxiang,yijichuxianyuqingdekenengyuanyin。11yue29ri,bentianzhongguoxiangjiemianxinwenbiaoshi,pinpaiweiduiyejiyepmingmingfaqiguoxiangguandiaocha,xiangguanbaodaoyukeguanshishibufu。

guanfangjiang“yep”demingchengjieduwei,“ye”zhidaishanyao、cuican,“p”weiyingwendanciprime,biaoshidute、weiyi。

guanyucicifengbo,youbentianyuangongxiangjiemianxinwenbiaoshiduipinpaimingminggongzuoliuchengdebulijie。“dingmingzideshihouyinggaiyuxianzuoneibudiaocha,neibuweinengzhankaiguangfantaoluncaidaozhimingmingchuxianwenti。”

yepinpaishibentianzhuanweizhongguoshichangtuichudequanxindiandongpinpai,yujinniansiyuezhengshifabu,tongqishoufadesankuanchexingbaokuoyes7、yep7heyegt conceptgainianche。qianliangkuanchexinganzhaozuichujihuajiangzaijinniandishangshi,youdongfengbentianheguangqibentianfenbietouchan。

tuichuyepinpaideyigezhongyaobeijingshi,jinnianshoudaoxinnengyuanlangchaoheguochanpinpaijueqidechongji,bentianzaizhongguoshichangzaoyuhuatielu。qiansanjidu,bentianzhongguoleijixiaoliangwei58.80wanliang,tongbijiangfukuodazhijiejinsancheng。

falidiandonghuaduibentianzhongguoeryanshizaibixing。bentianzhongguobenbuzhangwushilanzaijinniandebeijingchezhanshangbiaoshi,dao2035nianbentianzaihuaxiaoshoudechexingzhongchundianzhanbijiangdadao 100%,dao2027niantuichu6kuanchundianchexing。

mianduiqichenengyuanzhuanxingzouzaishijieqianliedezhongguoshichang,bentianjuedingrangbentuyanfatuanduizhudaoyepinpaisheji。ciwaituanduichengyuandepingjunnianlingwei32sui,yibiantiejinnianqingchezhudexuqiu。

bentuhuahaitixianzaibentianjiaqiangyuzhongguogongyingshanghezuoshang,pinpaiyuningdeshidai、huawei、kedaxunfeidengqiyezhankailehezuo。liruyegt conceptliangchanbanchexing,jiangzaifujiaweizhishoucidazaihuaweiguangchangping。

weipeihexinnengyuanchexingdeshengchanjihua,bentianquanqiushougexinnengyuanshengchanjididongfengbentianxinnengyuangongchang,yijingyu10yuezhongxunzhengshitouchan。gaigongchangjihuanianchannengwei12wanliang,chuqitouchanchexingbaokuoyes7helingxildeng。yucitongshi,guangqibentianquanxindiandongchegongchangjiangyujinniannianmotouchan,yep7jiangzaixingongchangshengchan。

xuyaozhichudeshi,yepinpaibingbushibentianshoucifabuchundianpinpaizhanlve。sannianqian,bentianzhongguotuichuchundianchepinpaie:nxilie,qizhonge:npxiliechexingguishuguangqibentian,e:nsxilieguishudongfengbentian。bishibentianzhongguoduigaipinpaiyeshiqiwangpogao,xiwangqinengzhulizaihuamairudiandongqichefazhankuaichedao。

sannianguoqu,e:nxiliemeinengchengweibentianzhongguodelingyao。disanfangpingtaishujuxianshi,qixiachexingjinbanniandanyuexiaoliangjunzaisanweishuzipaihuai,bujiyixietoubuzaochexinshilidanzhouxiaoliang。

yepinpaihouxunengfoudadaobentianzhongguodeyuqihaixushijianjianyan。waijieqidaiyes7、yep7liangkuanyoubentianzaihuabutonghezuohuobantouchandechexing,chanpinjingzhenglishangnenggouyousuoqubie,yicizaijiliedeshichangboyizhonghuodegengdayingmian。

buguo,yigeyeneiliuchuandexiaoxishi,liangkuanchexingjibenyoutongyizhituanduidazao,zheiyejiuyiweizhechanpinzuochuzhongdaqufendekenengxingjianxiao。yiweibentianyuangonggaosujiemianxinwen,liangkuanchexingwaiguanshangyoubutong,jutipeizhichayiyujibuhuitaida。

未经正式授权严禁转载本文,侵权必究。