文|时代财经App
duiyumalasongaihaozhelaishuo,niandidesaishigenbenpaobuguolai。
jin12yuedediyigezhoumo,jiuyoushanghaimalasong、nanningmalasong、hainandongfangbanchengmalasong、tebujinjiangmalasongdeng28changdaxiaosaishihuorekaipao。
jibiansaishimiji,danremenmalasongdezhongqianlvrengrandidekelian。paoquanganzhidaodelingyigexianzhubianhuashi,malasongsaishidebaomingfeizhengzaijitishangzhang。
yi2024shenzhennanshanbanchengmalasongweili,qiputonggerenmingeyou2023niande150yuan/renzhangzhi198yuan/ren,zhangfu32%;gerencishanmingezeyou500yuan/renbiaoshengzhi998yuan/ren,zhangfujiejin100%。zheiyeyinfareyi,zaixiaohongshushang,he“shenzhennanshanbanchengmalasongzhangjia”dexiangguanbijiyijingchaoguole1wanpian。
jinguanxianruzhangjiazhengyi,danshenzhennanshanbanchengmalasongrengshi“yiqiannanqiu”。2wanrenguimode2024shenzhennanshanbanchengmalasongzongbaomingrenshutupole8.75wanren,tongdaokaifangshourijiuyou6wanrenbaoming,800gecishangerenmingemane。
zhangjiadebujinjinshishenzhennanshanbanchengmalasong。ciqian,shundebanchengmalasonghenanshabanchengmalasongdoucengyinbaomingfeieryinfaguanzhu。duiyubaomingfeishangzhang,saishiyunyingfangyupaoyoumengezhiyici,xuduopaoyouyekaishizhongxinshenshimalasongsaishidexingjiabi。
malasongbaomingfeizhangdaojin200yuan/renbeihou,jiujingsheishituishou,sheizaimaidan?
涨幅最高达100%,“跑步比打车还贵”
马拉松在悄悄涨价。
cong2017nianqi,xiaolongweichizhemeigelianggeyuejiuquqitachengshibisaidexiguan,tafaxiansaishibaomingfeishangzhangyichengweiyizhongqushi,“quanmazhiqian150yuan/ren,xianzaipubian200yuan/ren;banmazhiqianpubian120yuan/ren,xianzaiyouxiebanmajiagejiejin200yuan/ren。”
anranyeshiyimingpaoma“laopao”,“wunianqian,dabufensaishibaomingfeidoushi100yuan/renzuoyou,xianzaizhangdao200yuan/ren。”
jushidaicaijingbuwanquantongji,zai2024nian,baokuozhangshamalasong、wenzhoumalasong、haerbinmalasong、zhangchunmalasong、baojimalasong、shenzhennanshanbanchengmalasong、huangpumalasongdengzaineideguoneiduogesaishi,xiangmubaomingfeidouyouyidingfudushangdiao,zhangfucong6%dao100%budeng。
quanmaxiangmuzhangfuzuidadeshihaerbinmalasong,baomingfeicong2023niande150yuan/renzhangzhi2024niande200yuan/ren,zhangfuwei33%。baojimalasongsuiranquanmaxiangmubaomingfeiyuqunianchiping,danshi21gonglidebanmaxiangmuquecong100yuan/renzhangdao150yuan/ren,zhangfuda50%;jiankangpaozhangjiagengmingxian,cong60yuan/renzhangzhi100yuan/ren,zhangfuda67%。er2024shundebanchengmalasong,baomingfeizecongquniande130yuan/renzhangzhi198yuan/ren。
图片来源:时代财经整理
yixiexinxingdemalasongsaishiyeyinweibaomingfeigaoerbeiguanzhu。pirushoucijubande2024qingdaohuangjinhaianjingyingsai,hangai15gonglixiangmu,saishiguimowei1500ren,baomingfeiquegaoda288yuan/ren。youwangyoudiaokan,zheichangmalasongzhesuanxialai19.2yuan/gongli,“paobubidachehaigui”。
buguo,malasongsaishibaomingfeishangzhangbingfeixinxianshi。2019nianguangzhoumalasong、chengdoumalasongdengsaishidouduibaomingfeiyongyouguoyilundiaozheng。youyeneirenshizhichu,malasongbaomingfeizhangjiawentizhisuoyibeizaiciguanzhu,shiyinweizaixuduogaoguigetoubusaishibaomingfeimenjianhaitingliuzai160yuan/renzuoyoushi,bufenzhongyaobusaishihuoxinxingsaishibaomingfeiyijingkaishixiang“2zitou”huogenggaoshuipingkanqi。
万人马拉松,成本超千万
“baomingfei200yuan/ren,zhubanfangmeiqianzhuan,shicansaizhemenzhuandaole。”
针对马拉松涨价的争议,广东新中体育集团有限公司董事长李强zai11yue21haofabuleyitiaodouyinshipin,xiwangweisaishizhubanfangzhengming,“renheyigexiangyangdiandemalasongzaimeigepaozheshenshanghuadechengbenshi300yuan/rendao500yuan/ren,ruguobaokuozhengfuziyuandebufen,chengbenshangqiankuaidoushiyoukenengde。”
danxuduowangyoubingbumaizhang,“jirankuiqianweishenmeyaoban,mingxianzixiangmaodun。”zishenmalasongyundongyuanfanfanrenwei,baomingfeishangdiaoshisaishiipjiazhitishengdetixian。“bufensaishiipyunyingdebucuo,jiuyoushangzhangdezixin。zaoxiangangkaishizuomalasongdeshihou,saishidoushibaobumandezhuangtai。”
buguo,gengduojiechusaishiyunyinggongzuodeshoufangzheduishidaicaijingbiaoshi,zhangjiayebingfeizhubanfangsuoyuan。
zhangqiang(huaming)cengrenzhiguoneimoutoubulupaosaishiyunyinggongsiguanligang,“ruguoshisaishiipjiazhidetisheng,tongchanghuiyouxiantixianzaizanzhudengji、saishiyanshengpinhefuwufangmian,zhubanfanghuoyunyingfangbuhuixuanzeyouxiandiaozhengbaomingfei。”
zaitakanlai,baomingfeidebodongyusaishibenshendeyinglinengligengweiguagou,“dingjitoubusaishidebaomingfeixiangduiwending,erzhangjiadegengduoshizhongyaobumalasongsaishi,tamengengduochuyukuisunhuozheweilizhuangtai。”
shanghaitiyudaxuexinwenyuchuanboxueyuanfujiaoshouchenguoqiangshuo,malasongsaishidebansaichengbenzhengtihengao,zhichubaokuosaishijiangjin、jingsaiyunying(saidaojianshe、yunyingrenlichengben、zhuangbeibuji、anbao、yiliaodeng)、saishiyingxiao(saishituiguang、saishizhibo),butongguigedengjidesaishihuiyouchayi。“dingjimalasongjinyangshizhuanbojiuyao700wanyuandao800wanyuan。erduiyuxuduodifangmalasongsaishi,anbaoshigedatou。”
qunian4yue,zhongruitiyuzongjingliliuxiaoleicengduishidaicaijingtoulu,gonggongweishengshijianzhihou,saishiyiliaodengyeyaozuochubizhiqiangenggaodengjidebaozhang。yichangwanrenguimomalasongsaishi,zhengtitourutongchangdouzai1000wanyuanyishang。
duiyubufenxiangkuodayingxianglidesaishieryan,bansaichengbenhaizaishangxing。
zuowei2018yunnanchuxiongmalasong、tkchengshichuizhimalasongdengduogelupaosaishideyunyingchengbanfang,reretiyuwenhuadongshizhangfeilongganshoudaolebansaiyali,“kuodabansaiguimo、tishengfuwutiyan,xiangdingjisaishikaolong,yeyaoqiusaishianbao、yiliao、renyuan、wuliaoshengji,gefangmianfeiyongdouzaizhang,youqishirenyuanchengben。erxiangbizhiqiandemalasongsai,xianzaibisaihaihuiduohenduoewaidajiandedakazhuangzhi。”
政府补贴缩水,“氪金”的赞助商也少了
bichengbenzengzhanggenghexindewentishi,saishideshourukaishisuoshui。
tongchang,guoneichengshimalasongsaishiyoudifangzhengfuzhudao,saishiyunyingdanweitoubiaochengban,houzhecongzhonghuoquyidingbilidefuwufei。danyouyeneirenshizhichu,duiyudaxingsaishilaishuo,zhubanfangdetouzi(jidifangzhengfuzhaobiaocaigoujine)suiweizhongyaodeshourulaiyuan,danwangwangwufafugaibansaichengben。
chenguoqiangbiaoshi,“congzanzhu,baoming,zhengfutourulaijiang,henduosaishikenengganggangfugaizhichu,bingbuzhengqian。bushaoxibuchengshimalasongyingliyaligengda。”
duiyujishishikuisunyeyaojianchibansaideqingkuang,chenguoqiangzhichu,malasongsaishihaiyouladongxiaofei、chuanbochengshiwenhuadejiazhi。shujuxianshi,2024nianwuximalasongqiaodonglecanyin、zhusu、jiaotong、lvyoudeng2.8yiyuanjingjixiaoyi。genjuchenguoqiangdeyanjiu,difangzhengfuhuiduixindemalasongsaishi“tuodi”3niandao5nian,“danzheibingfeizhangjiuzhiji,malasongsaishizhongguiyaozhaodaoshichanghuashengcunzhilu”。
danzhideyitideshi,duomingsaishichengbanfangxiangguanrenshiduishidaicaijingbiaoshi,bufendifangzhengfuduixiangguansaishidetouruzaijianshao。
shidaicaijingchaxundao,2023nianhe2024nian,guiyangshitiyujuduiguiyangmalasongxiangmudecaigoujinecong763.80wanyuanjiangzhi598.00wanyuan。2023nianhe2024nian,youshenzhenshinanshanquwenhuaguangdianlvyoutiyujuzhubandeshenzhennanshanbanchengmalasong,saishiguimocong16000renkuorongzhi20000ren,danshicaigoujinequechiping,wei495wanyuan。
jinnianyoubufendifangzhengfucaigoudemalasongxiangmuluxuchuxian“0yuan”zhongbiaodexianxiang,zheiyeyiweizhegongyingshangyaowanquanyituozizhushichanghualaifugaibansaichengben,zheiduisaishiyunyinggongsidechengbenguankongheziyuanzhenghedengnengliyoujigaodeyaoqiu。suizhemalasongsaishideyingliyalijinyibuzengda,shourujiegoushangzegengjiayilaiyubaomingfeiheshangwuzanzhuliangdabankuai。
yuanbenfeilongjingshoudeyixiexiaoguimosaishi,90%deshourudoulaiyuanyuzhengfucaigou,“yiqian20wanyuandesaishi,xianzaitongyangguigecaigoujiazhiyoujiwankuaiqianle。”
ersaishishangyezanzhudeqingkuangyebingbulixiang,shichangliangjifenhuayanzhong。jinnian10yue,beijingmalasongxiehuihuizhangzhaofumingjiucengduimeititoulu,beijingmalasongsaideguanmingzanzhufeiyongdadao2000wanyuanyishang,danyouxiexiaobisaigenbenzhaobudaozanzhushang,huozhemeiyouxianjin,zhiyouziyuanzhihuan。
feilongduishidaicaijingshuo,“yiqianfangdichan、yinxing、kuaixiao、yiyaoxingyedoushimalasongzanzhudatou,xianzaifangdichan、yinxing、yaoyedouhenshaocanyu,xinnengyuan、kuaixiaopinpaidezanzhujineyezaijianshao。”
chenguoqiangjinyibujieshi,zheiyushichanghuanjingyouguan。lingyifangmian,shimalasongsaishishuliangzengzhang,shangyezanzhuxuqiudafuzengjia,danshizanzhushangshuliangheyusuanchixiangduiwending,shenzhiyouyidingweisuo,daozhiyeneiziyuanjingzhengjiaju。
“中产广场舞”也看性价比,运营公司开始转型
bansuizhesaishishuliangdechixuzengzhang,malasongsaishideshichanghuafengbaoyeyuyanyulie。duiyuzizhu“zaoxue”nenglijiaochademalasongsaishiipheyunyingshanglaishuo,shengcunkongjianyuelaiyuexiao。
中国田径协会披露,2023年全国路跑赛事(不包含越野和山地项目)为699场,参赛规模为605.19万人次。其中,认证赛事总参saiguimowei418.42wanrenci。lingjushijietianjingxiehuitongji,2024nianquanqiu294changbiaopaisaishizhong,zhongguojiuyou70chang,shuliangjuquanqiushouwei。
saishiduodao“8tiaotuidoupaobuguolai”,200yuan/rendebaomingfeidaodizhibuzhi?wulunshipaoquanog(yuanlao),haishirukengmengxin,paoyoumendexinzhongdouziyouyigancheng。dandaduoshupaozherenwei,xiangbibaomingfei180yuan/rendea1leisaishi,200yuan/rendecleisaijiumingxianbutaihuasuan。cengbeiyuwei“zhongchanguangchangwu”demalasong,yebeilarulexingjiadeduibizhong。
anranhuicongjiaotongzhiyin、buji、yiliaodengsaishifuwu,saishidengji,yijifujiafuwulaipingpanbaomingfeidexingjiabi。“jibenfuwudoubudaoweidexiaosaishi,mianfeiyebuzhidepao。”
zaijinnianwanchengnanjingmalasonghou,xiaolongduibaomingfei200yuan/rendesaishiyoulegengjuxiangdeqidai,“shouxianshiluxianguihua,chulezhongshanfengjingqu,nanjingshineizhonghuamen、dabaoensi、fuzimiao……jingzhimeibushengshou;qicishiwanshantiexindefuwu,saiqiansaihoumijideduanxin‘hongzha’,zhiyuanzhedereqingjiedai;haiyouneiqianyoupiao《yunjin》dewansaijiangpai。”
tashuo,“zhiyaozaiyusuanfanweinei,malasongsaishideguochengtiyanyongyuanpaizaidiyiwei。yidanfaxianbaomingfeiyusaishifuwubupipeijiuhuifangqi,bijingxianzaimalasongbisaihenduo。”
feilongmingxianganjuedao,saishiyunyingxingyemataixiaoyingzhubuxianxian。zaisaishijingbiaodeguochengzhong,laiziyixianchengshidechengshusaishiyunyinggongsikuadiyujingbiao,yezhanxianchugengdachengbenyoushi。
yinci,bufen“zaoxuenengli”qianjiadesaishiyunyinggongsikaishilingmouchulu。
feilongbiaoshi,yiwangyichangmalasongsaishiyunyingxialai,gongsihaikeyinadao30%demaoli,danjinyinianxuduosaishihesuanxialai,yijinghennandadaozheigeshuiping。tayekaishizhubusuojianmalasongsaishiyewu,jinjunyaoqiganlanqiu、pikeqiudengxinxingyundongsaishisaidao。
chenguoqiangrenwei,malasongsaishiipyaoxiangzhangjiudefazhan,jiuyaozuochuchayihua,jiehechengshitezheng,jiangwentilvheshangzhanshendujiehe。tayuce,suizhemalasongsaishishichanghuariyichengshu,saishishuliangquyuwending,shenzhibupaichuyixiesaishitingban。“fengchaoguohouquyupingjing。”
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