wen | donews  zhangyu

编辑 | 杨博丞

11yue14ri，zhinengxuexigongsiwangyiyoudaofabule2024niandisanjiducaibao。

genjucaibao，wangyiyoudaodezongyingshouwei15.7yiyuan，tongbizengzhang2.19%；jinglirunwei0.86yiyuan，2023niantongqijinglirunwei-1.03yiyuan。

wangyiyoudaoyejifandan，daidongleqigujiazengzhang。jiezhimeidongshijian11yue14rimeigushoupan，wangyiyoudaodegujiashangzhang2.48%zhi4.95meiyuan，zongshizhiwei5.92yimeiyuan。

jinguanruci，wangyiyoudaozaierjishichangshangdebiaoxianyijiuyiyannanjin。2019nian10yue，wangyiyoudaoyi17meiyuan/gudefaxingjiazainiujiaosuoshangshi，shangshishourizongshizhichaoguo19yimeiyuan，danrujinyizhengfachaoguoqicheng。

erjishichangduiyuwangyiyoudaodexiaojitaidu，yuanyuqizhuanxingnanyanchenggong。guoqushunian，wangyiyoudaoxianhoujinglilejiaoyuxingyezhengcediaozheng、guanggaoxuanchuanjianguanjiaqiangdengchongji，budebukaishilejiannandezhuanxing，luxutuichuguoshiduokuanzhinengjiaoyuyingjianchanpin，baokuozhinenghuyandeng、koudaidayinji、tinglibao、cidianbi、aixuexijidengdeng，dandaduochanpinyouyuquefahuchengheerxianrutongzhihuajingzhengzhizhong，shizhongmeinengtuweichenggong。

ailangchaobaofazhihou，wangyiyoudaojiangaishiweigaibianzhuanxingkunjude“mimiwuqi”，raner“ai+jiaoyu”dedaolushangweiwanquanzoutong，“ai+guanggao”queweiwangyiyoudaodailailekeguandeshouru，kewentizaiyu，aiqudongxiadezaixianyingxiaofuwuyewushifoujubeichayihuayoushi，yijishifoujubeikechixuxing，rengshiyigeweizhishu。

一、广告业务持续增长

wangyiyoudaochengzaizhewangyibujujiaoyuyewudezhongren，danxianzaiguanggaoyewuyijingqianglejiaoyuyewudefengtou。

anzhaoyewujiegouhuafen，wangyiyoudaodeshourulaiyuankefenweixuexifuwuyewu、zaixianyingxiaofuwuyewuhezhinengyingjianyewusandabufen。2024niandisanjidu，xuexifuwuyewushouruwei7.679 yiyuan，tongbixiajiang19.2%；zaixianyingxiaofuwuyewushouruwei4.894 yiyuan，tongbizengzhang45.6%；zhinengyingjianyewushouruwei3.153yiyuan，tongbizengzhang25.2%。qizhong，xuexifuwuyewushouruzhanzongyingshoudebiliwei48.9%，zaixianyingxiaofuwuyewushouruzhanbiwei31.2%，ercengbeiwangyiyoudaoshiweihexinyewudezhinengyingjianyewu，zhanbijinwei20.1%。

zhideyitideyouliangdian，yishizhinengyingjianyewujieshuleciqiandiediebuxiudezhuangtai，shixianlefusu；ershizaixianyingxiaofuwuyewuyijinglianxubagejidushixianshourutongbizengzhang。

duiyuzhinengyingjianyewudefusu，wangyiyoudaoceozhoufengzaiyejijiaoliuhuishangbiaoshi，jinnianwomenzhuanzhuyuzhinengshebeizhongdecidianbi，jianshaoleduiqitaskudetouru，zheishiwomenzaidisanjidudedaolehuibao。xintuichudex7hex7 proshiwomenyoushiyilaizuichenggongdechanpinzhiyi。gaoduancidianbix7 propeibeileaishexiangtouheyixilieaigongneng，ruhi echohexiaoplaoshi，dedaoleyonghudeguangfanhaoping，daidonglezhinengshebeidejingshouruhemaolilvdadaole2023nianyilaidezuigaoshuiping。

zaizhinengyingjianyewushang，jinguanwangyiyoudaojinxinglezhanlvetiaozhan，danbukehushideshi，zhinengyingjianyewuyijingbuzaishihexinyewu。2023niandiyijidu，zhinengyingjianyewutongbixiajiang16.0%，shigaiyewuzuijinjinianshoucishourutongbixiajiang，cihoubianyiluxiaxing，jiezhi2024niandierjidu，zhinengyingjianyewuyijingshixian“liuliandie”，fenbietongbixiajiang7.38%、29.34%、45.35%、14.83%、25.0%。

tongshi，zhinengyingjianyewushouruzhanbiyebuduanweisuotaishi。2022nian，zhinengyingjianyewushouruzhanbiwei26.0%，2023nianxiajiangzhi16.83%，daole2024niandiyijiduhedierjidu，zhinengyingjianyewushouruzhanbijinyibuxiajiangzhi12.94%he12.82%。2024niandisanjidu，gaiyewushouruzhanbisuiranyousuotisheng，danrengweihuidao2022nianshideshuiping。

yuzhinengyingjianyewuwanquanxiangfan，zaixianyingxiaofuwuyewushouruqueyilushangyang。2023nian，zaixianyingxiaofuwuyewushouruzhanzongyingshoudebiliwei24.7%，erzai2024nianqiansangejidu，gaiyewushouruzhanbifenbiewei35.4%、38.7%he31.2%，wulunshishourutongbizengsuhaishizhanbi，junchaoguolezhinengyingjianyewu，bingbiaoxianchuzhizhuixuexifuwuyewudeshitou。

yijiazhuyingyewuweijiaoyuyewudegongsi，erzaixianyingxiaofuwuyewuquezaiqishourujiegouzhongzhanbibuduantisheng，shenzhichengweile“dierzengzhangquxian”，zheiyiweizhewangyiyoudaoyijingbuzaishidanchundejiaoyugongsi，buguoyijiagongsiweimouqiuzengzhangshixianduoyuanhuafazhanbenwukehoufei，dantiaozhanyuwentizaiyu，wangyiyoudaogairuhepinghengzhuyingyewuyuzhuanqianzhijiandeguanxi？

二、聚焦词典笔产品

2024niandisanjidu，wangyiyoudaodecidianbichanpinshourutongbizengzhangchaoguo50%，congerdaidongzhinengyingjianyewuzengzhang，jieshulelianxuliugejidudetuishi。

zhinengyingjianyewuhuinuan，zhuyaoshiwangyiyoudaojiangzhongdianfangzaizhinengshebeizhongdecidianbichanpinshang，tongguojianshaoduiqitachanpinleixingdetouzi，zhuanzhuyuhexinchanpinlaigaishanyeji。

zaiyejijiaoliuhuishang，wangyiyoudaobiaoshi，jichengaiyingjianshijinnianlaizuilingrenxingfendejihuizhiyi，yuanyinzaiyuchuantongzhinengshebeideshichangzhengzaiweisuo。raner，aiyuzhinengshebeiderongheweichuangxinpupingledaolu，baokuochuangzaobizhinengshoujigengxiaohuobipingbandiannaogengdadeshebeilaimanzuyonghuxuqiu，ciwai，jiyudamoxingzhengzaiweizhinengshebeichuangzaoxindejihui。

2024nian“shuangshiyi”qijian，youdaocidianbizhanhuojingdonghetianmaoliangdapingtaiquanzhouqixiaoshouediyi，shixianlelianxuwunianchanlianxingyediyi。qizhong，youdaocidianbix7 probaolanlejingdong、tianmaocidianbixingyedanpinxiaoeguanjun。lingyikuanmingxingchanpinyoudaocidianbia6 pro，yenaxiajingdong、tianmaoshuangpingtaicidianbixiaoliangguanjun。

jinguanruci，wangyiyoudaozaicidianbixingyeyewufagaozhenwuyou。

shouxian，cidianbixingyemianlinjiliedeshichangjingzheng，youqishi“shuangjian”zhengcechutaizhihou，zaixianjiaoyuxingyexiuzheng、shousuochengweidingju，bushaojiaoyugongsifenfentuichucidianbichanpinxunqiuxinzengliang，birukedaxunfei、bubugao、zuoyebangdeng，duiwangyiyoudaoxingchenglejiaodadejingzhengyali；lingyifangmian，butongpinpaidecidianbizaijichugongnengshangzhujianqutong，ruchaci、fanyidenggongneng，nanyixingchengmingxiandechayihuayoushi，daozhiwangyiyoudaocidianbichanpinnanyijubeibuketidaixing。

qici，wangyiyoudaozaixianxiaqudaobujushangcunzaimingxianduanban，qizhuyaoyilaidianshangpingtaiheduanshipinpingtaidengxianshangqudaojinxingxiaoshou。raner，duiyuxuexichanpineryan，xiaofeizhewangwangxiwangnenggouzaigoumaiqianjinxingshijitiyanhezixun，xianxiaqudaodequefahuiyingxiangxiaofeizhedegoumaijuece。zuoweiduibi，bubugaojiaoyudianzizaiquanguogeshangchang、chaoshi、shudianhetongxunzhuanyingdiansheyouchaoguo18000gezhongduanxiaoshouwangdian，zaigeshengquzhuyaochengshisheyouchaoguo230jiakefuzhongxin，fuwufugaizhongguodalugejichengxiang。xianxiaqudaofugaimianjiaoxiao，zaiyidingchengdushangxianzhilewangyiyoudaocidianbichanpindetuiguanghexiaoshou。

ciwai，ruanjianheneirongyeshiwangyiyoudaocidianbibudebumianduideyidatiaozhan。huafuzhengquanzaiyanbaozhongzhichu，jiaoyuzhinengyingjianchanpinshiyingjian、ruanjianheneirongxietongfazhandeyewushengtai。zaixiaofeidianzichanyekuaisufazhandejintian，yingjianpeizhiquyutongzhihua，ruanjianheneirongchengweihengliangjiaoyuzhinengyingjianchanpinyouliedezhongyaobiaozhun。ruanjianjuedingxiaofeizheshiyongdetiyan，neirongjuedingxiaofeizhehuoqudexinxi，chanpindeshiyongxiaoguozeyouruanjianheneironggongtongjueding。ruanjianheneirongdechayijiangchengweiweilaigepinpaitupotongzhihuajingzhengfanlihehuokedeguanjian。

suiranwangyiyoudaotongguojujiaocidianbichanpinshixianlezhinengyingjianyewudehuinuan，danzheizhonghuinuanjiujingshizhangqidehaishizanshide，haiyoudaishichangheshijianjichudaan。

三、“AI+教育”落地道阻且艰

2023nian7yue，wangyiyoudaotuichuleguoneishougejiaoyulingyuchuizhidamoxing“ziyue”，bingfabulejiyuziyuedamoxingyanfadeliudachuangxinyingyong“llmfanyi”、“xunirenkouyujiaolian”、“aizuowenzhidao”、“yufajingjiang”、“ai box”yiji“wendangwenda”。shigebannian，wangyiyoudaoyoufabuziyuedamoxing2.0。

2024nian5yue，wangyiyoudaojiyuziyuedamoxingzaicituichuyoudaoxiaop、yingyukouyulianxishenqihi echo3.0、qiyeaidanaoqangthingdengsandayingyong，suihouyouluxushangxianleduokuanyingyong，fugaifanyi、zuowenpigai、yufajingjiang、juzijiexi、tiyujiaoyu、kouyulianxi、jiatingfudaodengduogejiaoyuchangjing。

suizheaijishudejinyibuchengshu，wangyiyoudaodeappdingyuehuiyuanfuwuyeyinglaixianzhuzengzhang。genjucaibao，2024niandisanjidu，wangyiyoudaoaidingyuefuwudexiaoshoueyijiejin7000wanyuan，tongbizengzhangchaoguo150%。

zhoufengtanyan，aigcdechuxian，niuzhuanlezhiqianshunianyonghuduixinappchangshilvzhunianxiajiangdequshi，yonghuyoukaishianzhuangxinapple，yonghudehaoqixinbaopeng。erqie，huiyuanshoufeimoshizaoyibeinianqingyidaijieshou，yincibudanliucunlvshangzhang，rihuoshangzhang，haochanpindeshouruyekuaisushangsheng。

buguo，zai“ai+jiaoyu”deshijiluodiguochengzhong，wangyiyoudaorengmianlinbushaotiaozhan，birujingzhengriyijilie，ai+jiaoyudeshichangqianlijuda，yinerxiyinlezhongduoqiyehejigoufenfenruju，baokuohulianwangkejigongsi、zaixianjiaoyugongsiyijichuantongjiaoyuyingjianqiyedeng，xiangbizhixia，wangyiyoudaozaipinpaiyingxiangli、yonghujichudengfangmianchuyuruoshi，zaichanpintongzhihuayufayanzhongdeqingkuangxia，wangyiyoudaozaichanpintuiguanghekuodashichangfeneshangshibihuicunzaijiaodayali。

lingwai，kaifahetuiguang“ai+jiaoyu”chanpinxuyaodaliangqianqitouru，baokuojishuyanfa、shujucaijihechuli、chanpintuiguangdengdeng，muqianwangyiyoudaode“ai+jiaoyu”yewuzaiyinglimoshishanghaibugouqingxi，ruheshixiankechixudeyinglirengshiyidananti。