wen | yangfanchuhai zhouke

toubuchangshangdedongxiangwangwangshixingyedefengxiangbiao，zheiyici，codewaydexinyingyongyinqilewomendezhuyi。

learna ai tutor（yixiajianchenglearna）zai9yue24rishangxian，zhijinjinyou2geyuedeshijian，quanqiuxiazailiangyijingchaoguo400wan，tebieshizaigoogle playqudao，xiazailiangyijingchaoguo300wan。

learnashiyigejiaorenxueyingyushuoyingyudeyingyong，buguojiaoxuezheshiai，zheiyefeichangfuhecodewaydefengge，bijingzheijinian，codewayzuoaichanpindebaokuanlvfeichanggao，congliaotianchanpindaoyulechanpinzaidaojiaoyuchanpin，fanshinenggougenaijieheluodideremenchangjing，codewaydouyoutansuozhiyi，zheiyici，learnazeshijiangyingyongchangjingmiaozhunleyuyanjiaoxue，erqieshishijieshangzuitongyongdeyuyanyingyu。

yingyujiaoxueyijingshifeichangchengshudeshichang，xiangyaozaicunliangshichanglizhaozengliang，feichangkaoyanchanpintuanduituichenchuxindenengli，yijizaidangqianshichanghuanjingxia，ruhebachanpindetoufangzuozugongke。

learnahenmingxianqiliangfeichangkuai，lianggeyue400wandexiazaichengjifeichangqiangyan，qieyijingshixianleshangyehuakaishizhuanqushouyi。yinweizhudayingyujiaoxue，suoyilearnazaioumeizheixieyiyingyuweimuyudeguojiashichangqingkuangruhe，shangyehuachengduruhe，doudashangleyigewenhao。

功能简单、目标单一、为何吸粉百万

learnabuxianghenduogongnengbuwanshandexinyingyong，fanercongqigongnenglaikan，chuchutouluzheyizhong“chengshu”gan：tigaoyingyuduihuajiqiao、tigaocihuiliang、zaishenghuochangjingzhongxuexiyingyu、xunzhaogenggexingdexuexilujingdengdeng。

zheixiedoushiciqiandaduoshuyingwenxuexiyingyongzuijichudegongneng，dantongshi，zheixiegongnengyoushizuigangxude，cihuiliang，changjinghuajiaoxue，yufazhishideng，duiyuyingyuxuexizhelaishuoshizuijibenzuirumenyeshizuizhongyaodejichuyaoqiu。

weiraolearnadegongnenglaikan，zhengtizuidadeganshoujiushijiandan，jianjiehechuncui。

weishenmezheiyangdechanpinhuizaiduanshijianneifuhuodaliangyonghu？genbenyuanyinhaishishichangxuqiujuedingyiqie。

zheigeshichang，jiushiyindu。

muqian，yinduyijingchengweishijieshangrenkouzuiduodeguojia，renkoudejizeng，jiazhiyiqingdeyingxiang，tuidongleyindudaliangnianqingren“zouchuqu”。

jinnian8yue，taiwushibaodeyizebaodaoxianshi，ziyiqingliuxingyilai，yinduchuguoliuxuerenshumengzeng，cong2021niande444559renzengzhi2023niande765411ren。

liangniandeshijian，chuguoliuxuerenkouzengzhangle30duowan，erliuxuezuijibendemenjianjiushiyuyan，zheiduituigaoyingyuxuexixuqiuqidaoyidingzuoyong。

chucizhiwai，yinduduiyingwendexuqiuhaizaiyuqiguoneidejingjiwenhuayuanyin。

yindushiyigeyuyantixifeichangfuzadeguojia，quanguo74%derenkoushiyongyinouyuxigezhongyuyan，25%derenkoushiyongdaluopituyuxidegezhongyuyan，0.73%derenkoushiyonghanzangyuxideyuyan 。butongdeyuyantixixia，youbaokuoleshijizhongyuyan。

zaijiaoyucengmian，yinduduiyuyanxuexitebieshiyingyudexuqiufeichanggao，yingyushiyindudedierguanfangyuyan，yindudejiaoyutixishixing“sanyujiaoxue”moshi，jixueshengzaixiaoxuexidediyiyuyanyingweimuyuhuodifangxingyuyan，dieryuyanweiyingyuhuorenheyindudangdaiyuyan，disanyuyanweiyindiyuhuoyingyu 。zheizhongjiaoxuemoshishideyinduxueshengbujinzhangwobentuyuyan，hainengliulidishiyongyingyujinxingjiaoliu 。

yuyanwenhuahejiaoyudexuqiucushi，yiqingzhihouliuxuexuqiudejizeng，jiehedangdirenkouzengzhangguokuaidexianzhuang，cijileyingyuxuexixuqiudejingpen。

learnadeyonghufenbuhezengzhangqushizhengshilezheiyidian。

Learna上线至今在各地用户下载量增长分布情况（图源：点点数据）

keyikanchu，learnazaiyindushichangdexiazailiangyaoyaolingxian，zongxiazaizhanbichao21%，qiciweibajisitan，xiazaizhanbichao10%。

xifenxiaoguotuotuolingxian，neime，xijinxiaoguoyouruheni？

10yuefen，learnazaiapp storequdaoshixian31wanxiazai，bingshouru4.5wanmeiyuan，zaigoogle playqudaoxiazailiangchao100wan，shouru6wanmeiyuan。

shijianxianlazhang，shangxianzhijin，learnaquanqiuzongliushuijinwei34.5wanmeiyuan，qizhongneigoushourujin7.8wanmeiyuan，yuezhanzongliushuide22%zuoyou。

chuangzaoshourudeyonghufenbulaikan，zuidadechuangshouyonghufenbuzaimeiguo（15%）、yinni（6%）、yindu（5%）、jianada（3%）、yingguo（2.8%）deng，chuangzaoshouruzuigaoderengshimeiguo，jinguanmeiguoshiyigeyingyuweimuyudeguojia。

yindusuiranshengzaishichangtiliangda，danshiyonghuchuangshounenglixiangduijiaocha，shenzhibibushangyinni，eryinnizailearnadequanqiuxiazaizhanbizhongjinzhandao8%，xiazailiangwei38.5wan，buzuyinduxiazailiangde40%。

neigoushourufangmian，meiguorengyi43%deneigoushouruzhanbiyaoyaolingxianzhanzaidiyiwei，jinsuiqihoudefenbieweiyingguo、jianada、baxi、wukelandeng，yindudeneigoushouruzhanbijin2.51%。

yonghuzengzhangsudukuai，danneigounenglicha，zheiyangdeyindushichang，zaishangyehualujingshanghuoxuyaogengduoyilaiguanggaodengshouru。

buguo，yonghuliangshishangyehuabianxianzuiguanjiandeyuansu，xianbayonghuliangzuogaorengshichanpinfazhandeguanjian。

ruhezaiyijingchengshudeshichanglixiyinxinyonghudeguanzhu？daizhezheigewenti，womenjinyibuguanzhulelearnazaiquanqiudetoufangqingkuang。

短视频投放吸粉成主流，简单直接的教学更有效

appgrowingshujuxianshi，zuijinlianggeyue，learnazaiquanqiufanweineigongtoufangle1800duotiaoguanggao，jinzuijin7tiandeguanggaotoufangliangjiuchao700tiao。

zhidezhuyideshi，learnaguanggaotoufangdiqupaimingqianwudefenbieshimeiguo、jianada、ruidian、yingguoheyinni。

zheishiyigehenyouyisidexianxiang，meiguohejianadabaokuoyingguodoushiyingyuweimuyudeguojia，danshilearnadequehuazhongjinzaidangditoufangguanggao，zheibeihouxiangyaowajuedeshichangxuqiushizenyangde？

zheihuoxuyuyindurenkouduiwaiyiminshuliangzengzhangyouguan。

“danggongsifaxianyigeyindurengaoguanshi，henkuaizheijiagongsijiuhuiyouyibangoujiandabeideyinduren”zheishifangjianguanyuguiguyinduyigaoguanduo，qiebaotuanxiguanyanzhongdeyijudiaokan，erzheijudiaokanbeihouyeqiaqiashuoming，yindurenbujinzaizijiguoneinengshenggansheng，haijubeichaoqiangdeduiwairenkoushuchunengli。

womenzaiguanzhulearnayonghuzengzhangshichangdeguochengzhong，meiguo，jianadashichangyonghuzhongzurenkoudebilibingmeiyoubeixiangxitongji，danshikeyituiduan，shenghuozaizheiyangyiyingyuweimuyudeguojia，naxierenkouduiyingyuyoujiaogaodexuexixuqiuni？mouzhongchengdushanglaishuo，yiminrenqunyidingzhandaoleyidingbizhong。

ermeiguo、jianadaqiaqiashixinayiminrenkoubijiaoduodeguojia。

birumeiguo，yizhidoushiyiminrenqunbijiaoqinglaideguojia，qiyiminrenkoulaiyuanchuleyindu，haiyoumoxige、feilvbindengguo，eryiminduiyuyanxuexibiranshigangxude。

jianadajinxienianduiyimindejieshouchengduyebijiaogao，meiguozhengcejijinhui（nfap）deshujuxianshi，cong2013niandao2023nian，yinduyiminjianadaderenshucong32828renbiaozhangzhi139715ren，zengzhangle326%，zaiquanqiugeguozhongpaimingdiyi。2023nian，jianadafachude104wanliuxueqianzheng，yindurenjiuduzhanle42wan。

yindurenchuleailiuxue，haixihuantuojiadaikouzutuanyiminyiguotaxiang。

jinrongjiedebaodaozhongtidao，2023nian，jianadafafangdeyitanqin、peidudengmudedelinshiqianzheng，gaoda432wanzhang，qizhong，yindurenjiunadaole128wanzhang。

fengkuangyongrumeijiadeyimin，zaiyidingchengdushangtuidongheyingxiangzheyuyanxuexixuqiu。

zheiyidian，womencankaolearnadetoufangsucaiyekeyilejieyier。

tongguoappgrowingchaxunguanggaosucaitoufangqingkuangfaxian，nanxingshouzhongshiqizhuyaoqunti，qizhong，25dao44suidenanxingquntizhandaotoufangsucaishouzhongquntide49%，nanxingshouzhongdebiliyuangaoyunvxing。

shipinsucaizhong，wulunshilearnadeaijiaoshihaishiyuyanxuexizhe，doushifuzepianshenderenzhong，zhangxiangyefeichang“yindu”。

ciwai，toufangsucaiyeyoumingxiandetedian，shouxianyidianjiushisucaidaoxiangfeichangzhijie，yinweishijiaorenxueyingyudeyingyong，suoyiwomenkandaoshangqiantiaotoufangsucaizhong，duanshipinweizhuyaoxingshi，diankaishipinsucai，zhijiejiuyindaochushiyonglearnaxueyingyudejutiguocheng，biaoxianchulearnadeaidaoshishiruhebangzhuyonghuxuexi，jiuzhengtamendeyufacuowude。

qici，qiangdiaojigeguanjiandian，jiandanzhijiedebiaoda，rangyonghuxiazailearnalaixueyingyu，“speak with ai tutor , download learna ai”zheitiaowenanfugaideshipingaoda1603tiao，erqie，zaitoufangsucailiangbijiaogaodejitiaosucaizhong，shiyongdetoufangyuyanjunshiyingyu，qiangdiao“learning english is very easy”zheigegainian，yiyizhongdimenjianyindaodesilujilearnazheikuanchanpinlaidabiaoqian。

chao1000wanpuguangliangdesucaibibijieshi，yezuyijiandelearnazaiyingxiaofangmianxialedagongfu，yincizaixiazailiangfangmiandeshujubiaoshengyeshibiran。

tongshizheiyeyeshuoming，qitoufangsucai，diqu，yijichanpinshejifangmianduibiaodeyonghuqunti，yushichangxuqiudeqihediandoushifeichanggaode。

写在最后

zaidaduoshurendeguannianzhong，yuyanxuexishichangyijingqujinbaohe，geleiyuyanxuexichanpinweilehuoquxinyonghubuduanxunzhaoxingongneng，xinyuansu，laishixianyonghudexinzengzhang。biru“shejiao+yuyanxuexi”“youxi+yuyanxuexi”dengdeng，doushiweilebayonghudexuqiuheaihaojiehedaoyiqidiaodongqilai。hezheixiewuhuabamendechanpinxiangbi，learnaxiandefeichangjianyuehechuncui，shishizhengming，yuezhijiedegongnengyueqiezhongyonghuxuqiu，zhiyaomubiaoshichangzugoumingque，xindezengliangyonghuquntiyizhidoucunzai。