文 | 仪美尚

genjuguojiashichangjianguanzongjugongbudexinxi，qunian，quanguo12315pingtaijieshouwanggoutousujubao1261.1wanjian，qieyizhibodianshangweizhudexinxingdianshangtousulianggaoyuchuantongdianshangpingtai，jinzhibodaihuodetousuliang5nianjianzengzhang47.1bei。

erxiaofeizhefanyingdewenti，zhuyaojizhongzaigoumaideshangpinwei“sanwu”chanpin、daoshoushangpinyuzhibojianzhanshishangpinxingnengbuyizhi、tuihuanhuokunnandeng。

jinhou，zheizhongxianxiangyouwangzaidouyindedaoezhi。douyinxiudingde《chuangzuozhe【fenxiangjiamao/daobanshangpin】shishixize》（yixiajiancheng“xize”），yu11yue27rizhengshishengxiao。

截图来自抖音电商学习中心

xizeguiding，chuangzuozhezaiduanshipin/tuwen/zhibojian/zhanghaoxinxihuoqitafangshiyuyonghujinxingjiaoliuhudongdequdaofenxiangjiamaodaobanshangpinhuoxiangguanxinxidexingwei，jiangmianlinzhongduanzhibo、quanmianjinyan、kouchuweiyuejin、dongjiedaihuoyongjindengchufa，qingjieyanzhongzhe，jiangbeiyongjiuguanbizhiboquanxian、duanshipinfabuquanxian。

01 细化七大涉嫌售假的违规认定，情节严重者将被永久“封杀”

genjudouyin“xize”gongbudeneirong，zhuyaoyouyixiaqizhongshexianshoujiadeweiguixingweirending。genjuweiguiqingxing、qingjieyanzhongchengdudebutong，chufabiaozhunyebuyiyang。

1、pingtaitongguoshujupaicharendingchuangzuozhefenxiangdeshangpinshexianjiamao/daobanshangpin。baokuodanbuxianyutongguoshangpinxinxi、dianpuxinxi、jiaoyixingwei、xiaofeizhetousu、quanlirentousudengfangshipanduanchuangzuozhefenxiangdeshangpinshijiamao、daobanshangpindeqingxing。

第1种违规行为处理规定（截图源自抖音电商学习中心）

2、xingzheng/sifajiguanrendingpingtaichuangzuozhefenxiangdeshangpinweijiamao/daobanshangpin。baokuogejirenminfayuantongguopanjuedengsifawenshuhuoshichangjianguan、haiguandengxingzhengjiguantongguoxingzhengwenshudengrendingzuozhefenxiangdeshangpinweijiamao/daobanshangpindeqingxing。

第2种违规行为处理规定（截图源自抖音电商学习中心）

3、pinpaifang（shangbiaoquanliren）qishouquandedailirenjiandingpingtaichuangzuozhefenxiangdeshangpinweijiamao/daobanshangpin。baokuopingtaichoujianchuangzuozhefenxiangdeshangpin，beipinpaifang/qishouquandedailirenjiandingweijiabingchujujiandingbaogaode；huopinpaifang/qishouquandedailirengoumaijiandinghoutousushangpinshijiamao/daobanshangpinchenglideqingxing。

第3种违规行为处理规定（截图源自抖音电商学习中心）

4、jingdisanfangjigoujiandingpingtaichuangzuozhefenxiangdeshangpincunzaiyichang。baokuopingtaiweituodisanfangjiancehuojiandingjigouduishangpinjinxingjiancehuojianbie，shangpinjiancejieguoweibuhegehuojianbiejieguoweibutongguodeqingxing。

第4种违规行为处理规定（截图源自抖音电商学习中心）

5、pingtaijianbieshangpincunzaiyichang。baokuopingtaitongguoduishangpinyuyangbenshangpinzaidangqianshichangliutongdezuixinpicijinxingbijiao，faxianqiwaibaozhuanghuozheneirongyoujiaodachuru，qiebushuyuguanfangshengmingdejiupicibaozhuangde；huoanzhaoshangpinpinpaiguanwangdenggongkaiqudaofabudezhenjiajianbiefangfajinxingjianbie，huaiyiyangbenweijiahuodeqingxing。

第5种违规行为处理规定（截图源自抖音电商学习中心）

6、pingtaichuangzuozhechengrenfenxiangjiamao/daobanshangpin。baokuochuangzuozheyukehugoutongguochengzhong，chengrenxiaoshoujiamaoshangpinde，qiewufatigongzhenshi、youxiaoshouquanzizhihecaigoulianlupingzhengdeqingxing。

第6种违规行为处理规定（截图源自抖音电商学习中心）

7、guibipingtaijianguanfenxiangjiamao/daobanshangpin。baokuodanbuxianyutongguoguibipinpaixinxidengfangshi、huozairenhexiangxiaofeizhezhanshihuohudongdechangjingzhongyoudaoxiaofeizhezhixianxiahuodisanfangpingtaijinxingjiamaodaobanshangpinjiaoyideqingxing。

第7种违规行为处理规定（截图源自抖音电商学习中心）

congchufabiaozhunlaikan，xiangjiaozhiqian，youliangdahexinbianhua：yishiduiguanlianzhutiweigui，zengjiale“yongjiuguanbishangpinfenxianggongneng、kouchuweiyuejin5000yuan、dongjiequanbudaihuoyongjin90tian”dechufa；ershizhenduifeiguachezhibochangjing，zengjiale“guanbizhiboquanxianxtian”ji“quanmianjinyanxtian”dechufa。

zhidezhuyideshi，shangshu7geweiguiqingxing，zhiyaobeipandingwei“qingjietebieyanzhong”，jiuyoukenengmianlinbei“fengsha”defengxian——baokuoyongjiuguanbishangpinfenxianggongneng、yongjiuguanbishangpinfenxianggongnengqingtui(zhibozhongduan/shipintuwengouwuchexiajia）、yongjiuguanbizhiboquanxianhuoyongjiuguanbiduanshipinfabuquanxian。

02 辛巴/小杨哥/东北雨姐都曾在此“翻车”，带货乱象有望被进一步遏制

shoujiaxingweilvlvchengweizhongduozhubo“fanche”naizhi“daoxia”deshaqi，danzailiyiqushixia，duonianlai，zheiyixianxianghaizaibuduanshangyan。

yitoubuzhuboxinbaweili。jinri，xinxuanjituanfabu《guanyuqidong“shouweizhe1haojihua“jixiangguanxiaofeizhequanyibaohudegonggao》。zaizheifengonggaoli，xinxuanjituangongkaide4qishangpinshouhouwentizhong，qizhongyou3qishexianshoujiahuoxujiaxuanchengdengxingwei，qiequandoufashengzaijinnianzhinei。

jutide，diyiqishixinbatuanduidaihuodemou377meibaishentiru，cunzaishifouzhenzhenghan377chengfenzheiyizhengyi；dierqishiyouqidaihuode“huayangshengniunan”，pinpaitigongdeniunanzhixingbiaozhunfeishoupeibiwei2:8，danjinghouqihecha，you15.4%deyonghushoudaodehuopinfeishoubiliwei3:7yishang；disanqishiqituandui3yue15ri-9yue7ridaihuode“liuhechangjiashougonghongshufentiao”，jingjiancebuhanhongshuchengfen。

shuodaohongshufentiao，“dongbeiyujie”yezaici“fanche”。9yue23ri，youdajiabozhufabushipincheng，qigoumai“dongbeiyujie”zhibojiandehongshufentiaobingsongjian，“faxianhongshufentiaozhongchanrulemushudianfen，meiyouhongshuchengfen。

houjingguanfangdiaochazhengshi，dongbeiyujiezhibotuiguangdehongshufentiaosongjianyangpinqueweijianchuhongshuyuanxingchengfen，qizaizhibozhongxuanchengde“chulehongshudianfen、yinyongshui、shiyongmingfan，meiyouluanqibazaode”neirongxianranyushishibufu，shuyuzuoxujiahuozheyinrenwujiedeshangyexuanchuan，beimeishouweifasuodehefakuangongji165wanyuan，gaichanpindeshengchanqiyeyebeimeishouweifasuode、fakuangongji671.76wanyuan。

shangshushijianfashengzhihou，dongfangyujiemeiyouzaijinxingzhibo，shangpinchuchuangyebeiqingling。jiezhimuqian，zuoyong2100duowanfenside“dongbeiyujie”zhanghao，xianshi“gaiyonghuyinweifanxiangguanfalvfaguihezhengce，yibeijinyan”。

截图来自抖音账号@“东方雨姐”

erqianduanshijianyin“xianggangmeichengyuebing”he“aozhougusiniuroujuan”juanruyulunxuanwodesanzhiyangwangluo，yeyinxujiaxuanchuanbeidangdijianguanbumenfakuan6894.91wanyuan，bingzelingqizantingjingyingxianqizhenggai（tuijianyuedu：famei6894.91wanyuan，xiaoyanggebuzai“fengkuang”）。fengkuangxiaoyanggededouyinzhanghaosuiweibeifengjin，danshijianfashengzhijin，qidoumeiyouzaikaibohuogengxinshipin。

youcibunanfaxian，zaicicidouyinxiuding“xize”zhiqian，pingtaiyiduishoujiaxingweijinxingleyansuchuli。erzheicixiudingbingxihuaguize，wuyiduijinyibubaohuxiaofeizhequanyi、jiaqiangduipingtaizhuboheshangjiadejianduyouli，pingtaihouxuduijiamao/daobanshangpindedajilidujizhenshezuoyongyejiangjiaqiang。

shishishang，zhibodaihuofazhandaojintian，congjianguancengmiandaopingtai，gexiangjianguanzhengceyiriquwanshan，erzhubozaidaihuoguochengzhongsuochengdandezerenyegengjiaqingxi。rujinnian7yue1riqizhengshishixingde《zhonghuarenmingongheguoxiaofeizhequanyibaohufashishitiaoli》，jiumingquezhichu，zhibodaihuobixushuoqingchu“sheizaidaihuo”、“daisheidehuo”，mingquelepingtai、zhibojianhezhubodenggefangdezeren。weiguizhibojiangmianlinjinggao、meishouweifasuode、fakuan、tingyezhengdun、diaoxiaoyingyezhizhaodengyanlichufa（tuijianyuedu：jinqi，lijiaqi/dongyuhuiyaoweishangpinfuzele！）。

haowuyiwen，zaijianguancengmianhepingtaideshuangzhong“zhongquan”zhixia，zhibodaihuoweiyouzouguifanzhilu，cainengyougengguangmingdeweilai。