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xianchengzhiyejiamengshangzishu:yaozaifengkouzhuanqian

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县城职业加盟商自述:要在风口赚钱

diyipixianchengjiamengshang,kaishibidianle。“henduorenyiweidangshanglexiaolaoban,jiuwanshidajile。shijiqingkuangshi,yuanbendegongzuodouzuobuhao,zenmekenengkaigedianjiuzhengqianni?”

wen | meirirenwushe songchunguang

编辑 | 张轻松

运营 | 泡芙

linyuanshiyiweizhiyejiamengshang,jinnian30sui,zaishanxiyigerenkou5wandexianchengshenghuo。cong2021niankaishi,qianhoujiamengle5jiazhaoyiminglingshi,1jiaruixingkafei。tajianzhengguozai“hongliqi”qifeideshengkuang,yeganshouguojuandaojizhidewunai。rujintaxuanzefangmanjiaobushenzhizanting,denghouxiayigefengkou。

zuijinjinian,linyuanfaxiangedidexianchengyuelaiyuexiangsile,wulunzainanfanghuoshibeifang,xibuhuozhedongnanyanhai,zoushangxianchengdehexinbuxingjie,dounengkandaomixuebingcheng、ruixingkafei、hualaishihanbaodengdianpu。

jiamengdekuangrecongcanyinzhuiqiuwandianmoshikaishixijuanquanguo,xuduogetijiamengshangbaquanbushenjiaall in,quehulvelejiamengdefengxian。linyuanquantuiguojishigexiangyaojiamengderen,tamenzhongyoubuxiangshangbandenianqingren,yeyoudaikuanjiamengdezhongnianren。“henduorenyiweidangshanglexiaolaoban,jiuwanshidajile。shijiqingkuangshi,yuanbendegongzuodouzuobuhao,zenmekenengkaigedianjiuzhengqianni?”

yugetijiamengshangbutong,zhiyejiamengshangjiang“jiameng”shiweiyizhongjuyoushitixingtaidefengxiantouzi,yongbaiwanjixu,lizhipeizhizhebutongyetaidedianpuzuoweizichan。zuojiameng,shijiyuyufengxianbingcundeyouxi,yaozhuazhubutongxingyedehongliqi,zaifengkouzhuanqian,hongliqixiaoshihouzaiquzhuizhuxiayigefengkou。

以下是林远的讲述:

县城零食加盟商开始转店

runisuojian,jinnianzhaoyiminglingshihelingshihenmangdemendianzongshuchaoguole10000jia,jiamenglingshidiandehongliqiguoqule,xianzaidesaidaoyishiyongjibukan。

cong2022niankaishi,woxianhoujiamengle5jiazhaoyiminglingshi,fenbuzaianhui、jiangsu、shanxi。jinnianwozaishanxixianchenglaojiashenghuo,shunbianzhaokankaizaixianchengbuxingjiedeyijialingshidian——yeshizheizuoxianchengdeshoujialingshidian。zheishiwojiamengdecelve,zhikaidifangshoudian。

xianchengjuminmenpingshixihuanguangdeshangquanyouxian,youqishijingjiburunanfangfadadebeifangxianqu,zhichengqishangyeshengtaidekenengzhiyouhexindeyiliangtiaoshangyejie。zheiliangnian,womenzheilihexinbuxingjierengjiuyipunanqiu,weizhishaochadepuzikongzhideyuelaiyueduo。wojideyouyijiankongzhidepuzi,meiciluguodouhuikandaomenqiantiezhedechuzuhaibao,tielebannianduohaiguazaishangmian。

nihuifaxian,zaijinnian,jiagebushangbuxiadedianpuzuirongyiguanbi。zaiwomenxiancheng,dekeshi、shuyishaoxiancaojihuquanbuguandianle。shengxiadewanjiajingzhengyufajilie。shangbannian,yijiazhaopaishanghuazheweixiaotuzidejingpinlingshidiankaizailewopuzigebijishimiwai。xianchengdepanzijiuzheimeda,dajiadouxinzhaobuxuan,bicimomodi,tielianduida,zhengduokeliu。

suoyiwojinnianzhezhongkanlingshizhiwaideyetai,shangbannian,wojiamengleyijiaruixingkafei。yuanben,woyezaikancanguandexiangmu,haimianshiletasitinghanbao,kecankaoleshenbianjiamengshangpengyoujinniandejiamengqingkuang,juedinghaishijixuguanwang。

jiamengdejiaobufangmanle,woyouleshijianzhaogujiating。qizizaijinnianqiutianshenglexiaohai,wojiudaihaizi,zuojiashi,shengyudeshijian,fandaoshikeyibaguoqulejiedeshujuzhenglichulai,birubutongxiancheng、xiangzhenderenkou、jingji、shangquanqingkuang,weihouxukaidianxuanzhidahaojichu。

lingshidiandemoshiyubianlidianjiejin,ruguonengbaochiweilidezhuangtai,huibenzhouqisandaosinianshihenzhengchangde。ercanyindianbutong,shengmingzhouqihenduan,henduodouhuobuguoyinian。jinnianyilai,nengzuodaoquanguoxingdecanyinpinpaigengshaole,dabufendoujizhongzaimoupianquyu。

woshenbianlianggezuolingshidejiamengshangpengyou,douzaijinnianqiehuanlesaidao,jiamenglehuoguodian,yigexuanlexianqieniuroudepinpai,kaizaixiancheng,yigexuanlezhongqinghuoguo,kaizaiyigesanxianchengshi。zhengchanglaijiang,huoguodiandetouzijinedoubijiaogao,zheiliangjiadiandoutoulebaiwanyuanyishang,muqiankanlai,meigeyuedouzaikuiqian,qizhongzuozhongqinghuoguodepengyoumeigeyuedanshibutierengongfeiyong,jiuyaohuafeishiwankuai。

zheishizhiyejiamengshangmenchangshixinyetaishijingchangchuxiandeshiwu。zhiyejiamengshangshijinjinianxinxingdequnti,dajiadoushiyibianshicuoyibianjileijingyan。yugetijiamengshangbutong,womenyibantongguohehuorendexingshi,gongtongfendanfengxian。julilaishuo,wozuichujiamengzhaoyiminglingshideqidongzijinshi100wanyuan,fenchengliangge50wan,zhaoleyigehehuorenpeizhishengyudezijin,zheiyangjiuyongyouleliangjiamendian,bushibaquanbushenjiadouall inzaiyijiapuzishang。

chucizhiwai,wosuolijiedezhiyejiamengshangyeyaodongdeduopinleijingying,zuoguobutongyetai。bijingzaiyigesaidaochixukaidian,fuzhidezhishizheigexingyedejingyan,ruguokuapinleihainengjixuzuodehao,zheiyangjiamengshangdefangyuxingjiuhuiyueqiang。henduorennengkaidian,kenengshiyinweiyunqihao,ruguokuadaoqitayetai,meiyouchixuxuexidenengli,takenenghuibazheibizhengdeqianzaikuidiao。

juwoguancha,lingshidiandeqingkuangbicanyinhaoyixie。jinnianwokandaodelingshidianguandianshuliangbingmeiyouneimegao,danshihenduodianzhuxuanzezhuandian。womenyouyixiejiamengshangdewangzhanhequnliao,dajiajiubaxuyaojiaohudexinxifangzaishangmian,zhuandiandexinxibiqunianduolexuduo。

shenmeqingkuangxiahuizhuandianni?meigeyuehaishinengzhengdaoqiande,biruyiliangwan、liangsanwan,danyebuhuizaiduole,zheizhongbuwenbuhuodezhuangtai,bushihemeiyourenshoudiandejiamengshang,gengshihedangdirenjieshou,zuochengfuqidiandemoshi,jiudangjizijihuaqianmailefengongzuo。yinweimeiyoushiheshoudiandedianzhang,woquniannianmoyebayijiaweiyunanjingdelingshidianzhuanchuqule,zhenghaoyouyigenanjingdangdilaobanxiangjiepan。

bijing,lingshixingyedefengkouyijingshiliangnianqiandeshile。

2021nianmo,wocongbeijingyijiazuojiaopeidehulianwangdachanglizhi,zaineijiagongsigongzuodewunianjian,wozanxiale100wanyuanbenjin,yeshizheiduanjingli,rangwogewaidongdehongliqiduiyigexingyedezhongyaoxing。

zhihou,woquleguangdong、jiangxi、hunan,yibianxiuxi,yibiankanbutongdeyetai。lingshidianshineiduanshijianyijuntuqidexinmoshi。dangshiwozaizhangsha,diyicikandaolingshihenmang、zhaoyiminglingshideshitidian,keliulianghengao,jihumeigezoujindianpuderendouhuimaixiedongxichumen。

womengshenglekailingshidiandeniantou,jielianpaolexuduolingshoupifashichang,faxiantamenjigetishangfandejinhuojiagebizailingshidiangoumaihaiyaogao,yejiushishuo,meiyoutiliangdeqingkuangxia,hennanzuodaorucididejiage。waijiebazhaoyiminglingshi、lingshihenmangbizuo“lingshijiedemixuebingcheng”,chulekedanjiadiyiwai,beihouzheizhongtilianghuandijiadegongyinglianluojiyehenxiangsi。

2022nianxiatian,wotongguolezhaoyiminglingshidejiamengmianshi。weileshendulijiezheigexingye,woshenqingqushitidianshangyigexingqiban。dianpuweiyuanhuishengzhongbudeyigexiancheng,wozaifujindinglejiudian,meitianxiawu1diandaodian,wanshang11dianxiaban。

neijiadianpudeshengyihenhao,yitiannengmaidao3wankuai,xiangdangyu3wankuaiqiandehuoyaoconghuojiashangqingzou,zaicongcangkuba3wankuaiqiandehuobanchulai,wanglibu。

dianyuanzongshizaibutingbuhuo,zhidaoxianzaiwohuiyiqineizhoudegongzuo,haiqingchudijideyitianzoudongxialaishuangjiaodetengtonggan。dianpuyou120pingfangmi,suanshangwo,dianyuanzai10renzuoyou,womenanzhaobutongzhongleihuafenmeigerenfuzedequyu,biruyinliaoqu、paomianqu、tangguoqu、latiaoqudengdeng,yaozuodeshiqingbingbufuza,zhuyaoshibaozhengzijiquyudehuojiachongzu,huojiaxiamiandechoutichongzu,cangkuliyoukucun。

chulebuhuo,wohaixiezhushouyinyuanshouyin,fuzezaiyipangdakaigouwudaizhuanghuo。gaofengqicongxiawu6dianjiukaishile,chixudaowanshang9dian,dianli3taishouyinjidoubutingxie。youyiciwoditouzhuangleyigexiaoshidaizi,yitaitou,faxianpaiduideduiwuhemeidongyiyang,batongdaodoutianmanle。

rujin,xianchenglingshidianjihuhennanzaichuxianzheizhonghuoredejingxiang,nenggoubaochiweili,chixujingyingyijinghenhaole。

县城都变成了“复制粘贴”

yeneiyouzheiyangyijuhua,zuyishuomingyigehaodeweizhiduishangpudezhongyaoxing——xuanzhidingshengsi。zhidaoxianzai,wozouguolequanguogedi100duogexiancheng,yiranbuganshuonengjueduikanzhun。

wodediyijiadiankaizaianhuizhongnanbudexiancheng,xuanzhixuanlelianggeduoyue。qichu,wohuale20tianzaigebidexianchengkanpumian。meitianzaoshangqibadianqichuanghou,jiuyanzhezheigexianchengzou,aigepuziliao。zhengzhikushu,woshizaizoubudongle,jiumaileshuangruandituoxie,jiezhezhuan,aodaowanshang。

jibianhualebangeduoyueshijian,zuihouwoyemeiyouzaineilikaichengdian。liangnianguoqule,woduineizuoxianchengdezhengtidebujuyijiuhenshuxi,wojidetadelaochengqudaoxinchengquzenmezou,tadekaifaquzainali,moumoupuzidezujinduoshaoqian,zhuanrangfeiduoshaoqian。

xuanzhideluojiqingxi,jiushikanzheigepumianbucuo,ranhouwendianzhuyuanbuyuanyibapumianzhuanrangchulai,danhaopumiandedianrenjiadejingyingqingkuangyebuhuicha,weishenmeyaozhuanrangjinini?zheishihenmaomeideyijianshi,suoyihedianzhumendexianxiagoutongbingburongyi。wodexinggepianneixiang,buchouyanyebuhejiu,gengnanlajingenrenjiadejuli。

buguo,xinghaowoshiyongdituruanjianjiejueleyixiewenti。wohuijiansuomoumoudianpudedianhuahaoma,dadianhuaguoqushuo,“wozai58tongchengshangkandaonizheigedianzaizhuanrang”,duifangruguoyouyixiang,kenenghuijixuliao,youyagenjiubuxiangzhuande,renjiajiuzhijiehuini:“shenjingbing。”

dangshilingshisaidaohuore,chulezhaoyiminglingshiwai,haiyouqitajingpinzaiwosuozaidexiancheng“quandi”。youyigeqichedian,mianji、weizhidoufeichangheshi,woxianxiakanhaohoujilaobandadianhua,jieguoduifangzhijieshuo:“jiwo100wanwojiuzhuan,nabuchulaijiubiejiwodadianhuale。”houlaiwocaizhidao,jingpinyezailianxizheiweidianzhu,suoyitacaibunaifan。

meitianyebushimanwumudedizou,woyouyigexiaojiqiao,xianbaxianchengdeshangquanguinachulai。zaidituruanjianshangsousuomixuebingcheng、jueweiyabo、guming,zheizhongpinpailiansuodian,dashangbiaoqian,ranhouzaisousuodangdideshuiguodian、dachaoshi,quanbudouzhaowanhou,nikeyikandaoditushangnalidexiaoxingxingjujizuiduo,neizheilikenengjiushirenliujujidi,jiujizhongqukan。

dagaishikaidaodisansijiadiandeshihou,wocaiduixuanzhizheijianshiyouxielijiele,zheizhongjianyecuoguoleyixiepumian。wozaizheigexianchengkanzhongdediyigepuzi,zujinbianyi,zhanshimianda,dandaozuihouwohaishifangqilezheigepu,meiyouyongqina。yinweidianpuzhoubianmeiyourenherenliu,houmianyemeiyoushequ,fujinyemeiyouhaodeshangquan,shenzhihenduodiankaizaitagebidoudaobile。

houlai,youyigejiamengshangbijiaoguogan,panxiazheigepuzuolingshi,zuodehenhao。pudeweizhiganghaoshixianchengderukou,linzhejiaotongyaodao,mentouzuoledagaiyou30mi,feichangzhang,badengguangdachulaizhihou,zhanshixiaoguomanzhenhande,haifangbiantingche。zheizhongjiushijianloulaidepuzi,dandangshizaiwodelijiefanweizhiwai。

▲ 在山西某县城选址时,林远路过的理想转角铺。图 / 讲述者提供

zaianhuihejiangsukaileliangjialingshidianhou,wohuidaoshanxilaojiadexianchengkaidian。jifanchangshihou,wofaxianduilingshizheigepinleieryan,nanbeichayishifeichangdade。tongyangshikaizaixiancheng,nanfangdianmiandekedanjiabijiaogao,wannan、jiangsudengdiquzai40yuandao50yuanzuoyou,danbeifangjibenzai30yuanzuoyou,shenzhihenandiquzai20yuanzuoyou。

zheizhongxiaofeichayishikeguancunzaide。zaibeifang,shangyeyetaiyichaoshi、jishiweizhu,dajiaxiguanquzheizhongdaxingjihediyizhanshigouwu,bushiyinglingshidianzheileizhuanshouleixing。lingwaijuwoguancha,beifangdehenduojiazhanghuixianzhixiaohaichilingshi,danzainanfang,henduojiazhangjinlelingshidianzhihou,jixiaohaiyigegouwulan,zaizijinayige,gezitiaozijixihuandedongxi,buxianzhi。

laonianrenduilingshidetaiduyefeichangbutong。shangwushilingshidianxiangduilengqingdeshiduan,wozainanjingkandianshi,pengdaoguohenduodaqingzaojiulaiguanggudeyeyenainai,tamendoutuixiule,lailingshidianmaixietianpin、binggan,quyueziji。kebeifangdeqingkuang,gengduoshilaorendaizhesunbeimailingshi,henshaomaijiziji。

yixiedifangyezaiwomenjiamengshangquntiliyougongshi,zaizheipianzuoxinxiaofeideshengyibijiaonan。birushuoshandong,shandongshengdejingjiqishibingbucha,danshichuleqingdao、jinan,qitachengshidelingshidian、naichadianshengyidouhencha,beichengweishangye“baimuda”。

“xiachen”shiguoquliangnianjianzuichangtingdaodecelve,yixieliansuopinpaicongchengshixiachendaoxiancheng,jiukeyixingcheng“jiangweidaji”,danwomenbunenghenlongtongdiqujiang,haiyaokanshijiqingkuang。biruzainanfang,yigexiangzhendejingjiguimokenengbibeifangdexianchengdouyaohao,erzaixibeidengdiqu,youxiexianchengdechangzhurenkoushao,kenenglianwanzhengdeshangyeshengtaidoumeiyou。suoyi,butongxianchengnengzuodaozenyangdeguimo,womenxuyaozuogengjinyibudepinggu。

zheiliangnian,zaizouguo100duogexianchenghou,wofajuexianzaijuedaduoshudifangdoubianchengle“fuzhizhantie”。ruguobuqukanxianchenglijutideren,dankanxianchengyongyoudepinpai,jihudouyimoyiyang。

zoudaoxianchengzhongxinzuifanhuadebuxingjie,niyidinghuikandaoheidizhaopai,maikafeideruixing、kudi;hongdizhaopai,maihanbaodetasitinghehualaishi,haiyoudengpaizuiliang,mainaichademixuebingcheng。qubiewufeizaiyuaxianchengrenkouduoxie,jigediandeshengyihaoxie,bxianchengrenkougengshao,dianpushengyichaxie。

henkuai,zheixiejuyoupinpaixiaoyingdetoubupinpaihuicanshidangdidegetihu,yuanlaidegetinaichadian、getihanbaodian,getilingshidian、getichaoshi,manmandouhuibeidajidao。

xuduofuqidianjiubeipoxianruyupinpaijiamengdiandedijianeijuanzhong。womuqianzailaojiashanxidexianchengdingju,zheilidechangzhurenkou5wanzuoyou,guimobuda。xianchengdecanshiwujiabijiaodi,sansishiyuanzugoufugailianggerendeyican,woheqiziyizhouhuiwaichuchifanliangsanci。xiaocanguanmenbuduantuichutejiataocan,jitianqian,woluguoyijiamianguan,menkouxiezhe“10yuanbuxianliang”,aichiduoshaomianjiuchiduoshaomian。

womenjingchangguangguxiaoqufujindezhongshikuaicanxiaodian,youmairoujiamo、jiaozi、miantiaode,henfengfu。qizhongyijiaweizhikaolidekuaicandian,laobanshiyiduifuqi,meiyouewaigudianyuan,zhangfufuzehouchu,qizifuzeqianting,tamengangduxiaoxuedeerzifangxuehouhuizaidianlibangmang。wochangdiandianlidejinnantesetangjiao,weidaobucha。

jinnian8yuefen,womenluguoneijiaxiaodianshi,faxianmenkoutiechuleyizhangtongzhi,xiezhe“santianzhineiqinghuiyuan”,yaojichongqiandeshiketuikuan。jitianhou,xiaodianjiuchediguanbile。meiguoduojiu,zaitongyangdeweizhi,youkaileyijiazuozhongshikuaicandexiaodian。tingkexide,jinianqiankaijiaxiaofandianhainengzhichengyigejiating,xianzaihennanshuole。

▲小区附近的快餐店即将倒闭,门上贴着“三天之内清会员”。图 / 讲述者提供

zaixianchengzhixia,haiyouyikuaibeihushidexiangzhenquyu,rengranyouxuduoshangyekenengxing。woshizheiyanglijie“xiangzhen”de,zheishiyikuaiyuanlixianchengheshiqudediqu,juminmenquyigeshangyezhongxinhenyuan,kenengchaoguokaichetongqinchaoguo40fenzhongshenzhiyigexiaoshi,ziranerrandi,dangdirenhuixuanzejiujinxiaofei、jiujinshangxue,xingchengleyigejiaoweifengbide“shangyegudao”。

qianliangtianyouyigepengyouguolaizhaowoliaotian,tashizuohanbaode,tongshizaixianchenghexiangzhendouyoudian。zuijinzaitadexianchengdiangebikailejiatasiting,yushishengyijizhuanzhixia。xiangzhendiandeshujuqueyizhihenhao,yinweidifangtiliangbugou,dapinpaihuirenwei“buzhide”xiachen,suoyixiangzhengetidianfanerhuodebijiaozirun。

zaixiangzhenkaiyigedianchengbenjiwankuaiqian,fangzubianyi、rengongbianyi,shunlidehualiangsangeyuejiunenghuiben,dabufenrenkanbushangzheikuaishichang。kegensuitoubupinpaidejiaobu,qugedideshangyezhongxinjuan,chengbengenggao,keliuliushiliangyekenenghuizengduo,bijinggukedexuanzegengduole。

yinshizhiwai,xiangzhenhaiyouyigehenhuodeshichangshizuomeirongshi。zuijinwoqizizaixiaoqumenkouxinkaidelifadianbanleka,wooueryehuiqudianlihelaobanliaoyiliao。weilexiaohaizaichenglidushu,laobanzaijinnianshangbanniancongxiangzhenbandaolexiancheng,batazaixiangzhendemeirongshiguanle。zaitamenzhen,tongyangdexiaomeirongshizuyou20duojia,dajiageyougedechangke,bixianzaizaixianchengdeshengyiyouzhuantou。

zheizhongqingkuangbushigeli,womenzheilihaiyougexiangzhenzhuyaozhongzhidongzao,chuantong、shilingxingjiqiang,dajiadaolenongxiandeshihoumeishigan,jiuhuiqufujindemeirongshihufumeifa,henyouxiaofeinengli。yibanzheizhongdulimeirongshihenxiao,yilianggerenjiunengyunzuoqilai,jidangdidenvxingmenzuopifubaoyang、toufahuli,shengyihenhaode。

我劝退了几十个人不要做加盟

jinnianyilai,wozaishejiaopingtaishangfenxiangyixiejiamengxinde,meifayipiandouyourenlaisixinwo,hewoshuotamendeqingkuangshizenyangde,xiangmushizenyangde,wenwo“yaobuyaozuojiameng”。jihusuoyouwenwode,wodouhuifu“buyaozuo”,zuiqimaquanguojishigeren,nengquanyigeshiyige。

dajiadejingyugebuxiangtong,youxieqingkuangnikenengyexiangxiangbudao。

yigekaoshangjiaoshibianzhidenianqingrenduiwoshuo,tabuxiangmeitianzaoshangliuqidianjiuqichuangbeike,yanjuanlezheizhonganbujiubandeshenghuo,wenwozaitamenxianchengshifoujianyizuomoumoupinpaidejiamengdian。woyiting,likequantabiemaoxian。takenengjuedejiamengdapinpaiyidingnengchenggong,yaoshenyibianchengxiaoqiyezhu,ziyou、anyi,yushixiangfangqiruciwendingdegongzuojihui。

youyixietebie“xiaobai”dewojiubuhuile。tamenhuizhijiewenwo:“xianzaiyoushenmexiangmujiwotuijianyigema?woxiangkaigedian”,huozhe“woyaojiamenggezhajidian,nengbunengjiwogejianyi”。tamensihubingbulijiejiamengzheijianshi,yemeiyouzuoguodiaocha,mianduizheiyangdeqingkuang,wowucongjianyiqi。

haiyouwozenmequanyebutingderen。neishiyige40laisuidedage,shuoxiangjiamengyijiabaozidian,jialimeiyouzugoudejixu,haiyaodaikuanquzuo。taciqianyemeizuoguojiameng,quehenlixianghua,shuoyebuguren,jiutahetaqizilianggerencaochishengyi。dagekanshangdepinpaimeishenmezhimingdu,zaidangdihaimeikaijijiadianjiukaifangjiamengle。wopingguxialai,juededagezuojiamengdefengxiantaidale。

liaodaozuihou,tacaigaosuwo,yuanlaitayijingbashijiwankuaijiamengfeidoujiaole,jiwofasixinkenengshixiangtingdaorangzijixinlishufudedaan。womeibanfajichuzheigedaan。

henduorenshidanchunyoutianzhende,tamenyudao“kuaizhaogongsi”jiamengpianjudegailvyeda。“kuaizhaogongsi”shizhiduanshijianlikaomofang、weizhuangdengshouduanzuochulaidepinpai,meikaijijiadianjiukaishizhaoshang,zhengdejiushijiamengfei。dajiadouzhidaojiamengruixing、bawangchajiburongyi,zheixiekuaizhaogongsijiuhuibazijibaozhuangdeyuzhixiangsi,huozhezhijieshuozijishitamendezipinpai,youhuobudongxingderenjiaoqian。

yibanlaishuo,kuaizhaogongsishezhidejiamengfeijiagegengdi,danbijiwankuai、shijiwankuaidouyou,nihuifaxian,zaixiancheng,nengnachuzheibiqianderenbuzaishaoshu。dequeyourenxiangxinzheizhongpianju,duifangshuoshenmejiushishenme,buguanyoumeiyouhouxuzhichi,zhijieguoqujiaoqianle。woqishibingbulijie,zheiyangxianshaosikaoderenzenmezangouleershiwan?dancongjieguolaikan,qianqueshiyebeibierenzhengzoule。

▲很多人在加盟时遇到“快招公司”的骗局。图 / 《真的不骗你》

wojuedenengzhengdaoqianderenshiyouyidingtezhide,yaomeshiyunqihao,yaomejiushizishendegongzuonenglizugouchuse,youdulidesikaonengli。zheiliangnian,jiamengdecaifushenhuajidajiadailailecuojue,rangrenjuedezhiyaojiaoqianjiunengkaidian,zhiyaokaidian,dangshanglexiaolaoban,jiuwanshidajile。shijiqingkuangshi,henduorenzijiyuanbendegongzuodouzuobuhao,zenmekenengkaigedianjiuzhengqianni?

guanyuruhepanduanyigepinpaishibushi“gejiucai”,woyouyigepanduanbiaozhun:qukanzheigepinpaishibushizaiyigequyuxianzuojiami,zaiyigechengshixianbapinpaideshinengdachuqu,gongguyibufenshenglianghou,zaiquhuanchengshikaidian。dangnikandaoyigepinpai,dongkaiyijiaxikaiyijia,neimezheizhongpinpaijiuxuyaozaisankaolvle,kaopudepinpaiyidingshixianzuozugouduodemidu,xianbayigechengshi“chidiao”,zaihuanxiayige。

keyishuo,jiamengshanghepinpaizhijianyeshiyizhongboyideguanxi。zaimougexingyeyoujingzhengdeqingkuangxia,youlianggejiyishangdepinpaizaijingzheng,zheizhongqingkuangpinpaigengkenengrangliyujiamengshang,ruguoshuomougepinpaiyijingxingchengguatou,kendinghennanquboyile。

pinpaifanggengqiangshideqingkuangxia,jiubuzhikanjiamengshangdegerennengli,gengzhongyaodeshinideshangyeziyuan,yisishiwulunnidenengliyouduohao,douburunizaimouxianchengdehexinyongyouyikuaidi。duiyuzuoshitijingjidepinpailaijiang,nazuihaodeweizhicaiyouzhuyutigaozhimingdu。zhimingshangchangdewangpuweizhibuhaona,ruguoniyoushangyeziyuan,moudiwandashangchangdeweizhisuibiantiao,neimezheigejiamengshangdemingeziranhuixiankaolvni。

ruhejiamengyigebijiaotoubudeyigepinpai,youliangzhongkeneng。diyi,ninengxingyundizhuazhuzaoqijihui,zaipinpaiyaoqiubugaodeshihoushangche;dier,niyoutebieliangyandeziyuan。zheiliangnian,jiamengbawangchajisuanshihenduojiamengshangdemengxiang,wozaijinniannianchuyetijiaoleshenqing,danmeiyoutongguo,yuanyinshiwoguowangmeiyouguanlichayindianpudelvli,zaixuanzhifangmianyemeiyoutebiedeziyuan。

qishi,zaixianchenghaodedianpuweizhichengxianyuelaiyueshaodequshi。nihuifaxian,zheiliangnianxianchengjumindexiaofeichangyuyufajizhong,kenengwunianqianyouliangdaosangeshangquan,xianzaihenduoxianchengdoujizhongzaiyigeshangquan。zaishanxi,wosuojuzhudexianchengjiushiruci,wangpudoujizhongzaihexinbuxingjie,youjiamengshangyipunanqiu,qitashangquandedianpukongzhilvhengao。

suoyi,weilediyishijianqiangdaowangpuziyuan,jiamengshang、pinpaihuitongshichuji。2023nian,wozaishanxixianchengjiamengdisanjialingshidiandeshihou,kanzhongpuweideziyuanbeilingyigelingshipinpainazoule。wozhongshixuanzhi,zaizheigexianchengdehexinbuxingjieweizhikaidianshijueduibuhuichucuode,yushiwobianjiamenglezheigepinpai。meiguoduojiu,wofaxiansuirandoushizuolingshi,zheigepinpaiyuzhaoyiminglingshixiangbi,guanligenghunluan,suoyiwofanpanyouzuolezhaoyiminglingshi。

shishishang,jiamengyetaizaizhongguofazhandeshijianbingbuzhang。shangshiji80niandai,kendejidiyiciruzhuzhongguoshichang,rangxuduoshangrenzhidaole“texujingying”zheigeyouliyukuozhangshangyebantudehaofangfa。zhidao2007nian,《shangyetexujingyingguanlitiaoli》zhengshikaishishishi,jiamengyetaicaikaishiguifanqilai。

2015niankaishi,jiamengyetaijinrubaofaqi,diyipiwandianpinpaijiuyongxianzaizheigejieduan,biru2017niandadaowandiandezhengxinjipai、2019niandadaowandiandejueweiyabo。zheizhihou,mixuebingcheng、ruixingkafeizheileixinchayinpinpaixunsubaofa,yongliansuohua、guimohuadetujingdadaowandianguimo,“zhanling”diqudedafacaichengweizhuliu。

keshizuojiameng,fengxianshi100%cunzaide,womenzhinengtongguorenweiganyujiangdifengxian。baokuowozainei,henduozhiyejiamengshangbeihoudoushiyigetuandui,bushiyigeren“danbingzuozhan”,womenhuiyiqipingguxiangmu、xuanzhi、peizhiziyuan,kankanzenmebafengxianjiangdi。yinweijiamengdeyetaiyueduo,kuiqiandegailvjiuyueda。birunizuolingshidian,jiyuhongliqi,huoshiduizheixingdelijie,nikenenghuizhengqian,keyidanconglingshiyetaikuachuqu,kuadaohuoguo、kafeizheiyangdexinlingyu,jiuyouhuanleyitaowanfa。

我不悲观,我仍然认为每个时代都有自己的特色。比如现在,玄学也成了现在火热的生意,有的商家打着占卜的噱头卖酒、卖手串,我有朋友副业做占卜,meigeyuenengshourubawankuaiqian。

xianzailaikan,dajiadexiaofeigengjinshen,suoyihuixuanzegengjuxingjiabi,huozheshuo“kanqilaigengjuxingjiabi”dedongxi。womennengzuode,jiushichixushenshishichang,buzhuoxiayigejiyu。

(林远为化名)

本文为转载内容,授权事宜请联系原著作权人。

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县城职业加盟商自述:要在风口赚钱

diyipixianchengjiamengshang,kaishibidianle。“henduorenyiweidangshanglexiaolaoban,jiuwanshidajile。shijiqingkuangshi,yuanbendegongzuodouzuobuhao,zenmekenengkaigedianjiuzhengqianni?”

wen | meirirenwushe songchunguang

编辑 | 张轻松

运营 | 泡芙

linyuanshiyiweizhiyejiamengshang,jinnian30sui,zaishanxiyigerenkou5wandexianchengshenghuo。cong2021niankaishi,qianhoujiamengle5jiazhaoyiminglingshi,1jiaruixingkafei。tajianzhengguozai“hongliqi”qifeideshengkuang,yeganshouguojuandaojizhidewunai。rujintaxuanzefangmanjiaobushenzhizanting,denghouxiayigefengkou。

zuijinjinian,linyuanfaxiangedidexianchengyuelaiyuexiangsile,wulunzainanfanghuoshibeifang,xibuhuozhedongnanyanhai,zoushangxianchengdehexinbuxingjie,dounengkandaomixuebingcheng、ruixingkafei、hualaishihanbaodengdianpu。

jiamengdekuangrecongcanyinzhuiqiuwandianmoshikaishixijuanquanguo,xuduogetijiamengshangbaquanbushenjiaall in,quehulvelejiamengdefengxian。linyuanquantuiguojishigexiangyaojiamengderen,tamenzhongyoubuxiangshangbandenianqingren,yeyoudaikuanjiamengdezhongnianren。“henduorenyiweidangshanglexiaolaoban,jiuwanshidajile。shijiqingkuangshi,yuanbendegongzuodouzuobuhao,zenmekenengkaigedianjiuzhengqianni?”

yugetijiamengshangbutong,zhiyejiamengshangjiang“jiameng”shiweiyizhongjuyoushitixingtaidefengxiantouzi,yongbaiwanjixu,lizhipeizhizhebutongyetaidedianpuzuoweizichan。zuojiameng,shijiyuyufengxianbingcundeyouxi,yaozhuazhubutongxingyedehongliqi,zaifengkouzhuanqian,hongliqixiaoshihouzaiquzhuizhuxiayigefengkou。

以下是林远的讲述:

县城零食加盟商开始转店

runisuojian,jinnianzhaoyiminglingshihelingshihenmangdemendianzongshuchaoguole10000jia,jiamenglingshidiandehongliqiguoqule,xianzaidesaidaoyishiyongjibukan。

cong2022niankaishi,woxianhoujiamengle5jiazhaoyiminglingshi,fenbuzaianhui、jiangsu、shanxi。jinnianwozaishanxixianchenglaojiashenghuo,shunbianzhaokankaizaixianchengbuxingjiedeyijialingshidian——yeshizheizuoxianchengdeshoujialingshidian。zheishiwojiamengdecelve,zhikaidifangshoudian。

xianchengjuminmenpingshixihuanguangdeshangquanyouxian,youqishijingjiburunanfangfadadebeifangxianqu,zhichengqishangyeshengtaidekenengzhiyouhexindeyiliangtiaoshangyejie。zheiliangnian,womenzheilihexinbuxingjierengjiuyipunanqiu,weizhishaochadepuzikongzhideyuelaiyueduo。wojideyouyijiankongzhidepuzi,meiciluguodouhuikandaomenqiantiezhedechuzuhaibao,tielebannianduohaiguazaishangmian。

nihuifaxian,zaijinnian,jiagebushangbuxiadedianpuzuirongyiguanbi。zaiwomenxiancheng,dekeshi、shuyishaoxiancaojihuquanbuguandianle。shengxiadewanjiajingzhengyufajilie。shangbannian,yijiazhaopaishanghuazheweixiaotuzidejingpinlingshidiankaizailewopuzigebijishimiwai。xianchengdepanzijiuzheimeda,dajiadouxinzhaobuxuan,bicimomodi,tielianduida,zhengduokeliu。

suoyiwojinnianzhezhongkanlingshizhiwaideyetai,shangbannian,wojiamengleyijiaruixingkafei。yuanben,woyezaikancanguandexiangmu,haimianshiletasitinghanbao,kecankaoleshenbianjiamengshangpengyoujinniandejiamengqingkuang,juedinghaishijixuguanwang。

jiamengdejiaobufangmanle,woyouleshijianzhaogujiating。qizizaijinnianqiutianshenglexiaohai,wojiudaihaizi,zuojiashi,shengyudeshijian,fandaoshikeyibaguoqulejiedeshujuzhenglichulai,birubutongxiancheng、xiangzhenderenkou、jingji、shangquanqingkuang,weihouxukaidianxuanzhidahaojichu。

lingshidiandemoshiyubianlidianjiejin,ruguonengbaochiweilidezhuangtai,huibenzhouqisandaosinianshihenzhengchangde。ercanyindianbutong,shengmingzhouqihenduan,henduodouhuobuguoyinian。jinnianyilai,nengzuodaoquanguoxingdecanyinpinpaigengshaole,dabufendoujizhongzaimoupianquyu。

woshenbianlianggezuolingshidejiamengshangpengyou,douzaijinnianqiehuanlesaidao,jiamenglehuoguodian,yigexuanlexianqieniuroudepinpai,kaizaixiancheng,yigexuanlezhongqinghuoguo,kaizaiyigesanxianchengshi。zhengchanglaijiang,huoguodiandetouzijinedoubijiaogao,zheiliangjiadiandoutoulebaiwanyuanyishang,muqiankanlai,meigeyuedouzaikuiqian,qizhongzuozhongqinghuoguodepengyoumeigeyuedanshibutierengongfeiyong,jiuyaohuafeishiwankuai。

zheishizhiyejiamengshangmenchangshixinyetaishijingchangchuxiandeshiwu。zhiyejiamengshangshijinjinianxinxingdequnti,dajiadoushiyibianshicuoyibianjileijingyan。yugetijiamengshangbutong,womenyibantongguohehuorendexingshi,gongtongfendanfengxian。julilaishuo,wozuichujiamengzhaoyiminglingshideqidongzijinshi100wanyuan,fenchengliangge50wan,zhaoleyigehehuorenpeizhishengyudezijin,zheiyangjiuyongyouleliangjiamendian,bushibaquanbushenjiadouall inzaiyijiapuzishang。

chucizhiwai,wosuolijiedezhiyejiamengshangyeyaodongdeduopinleijingying,zuoguobutongyetai。bijingzaiyigesaidaochixukaidian,fuzhidezhishizheigexingyedejingyan,ruguokuapinleihainengjixuzuodehao,zheiyangjiamengshangdefangyuxingjiuhuiyueqiang。henduorennengkaidian,kenengshiyinweiyunqihao,ruguokuadaoqitayetai,meiyouchixuxuexidenengli,takenenghuibazheibizhengdeqianzaikuidiao。

juwoguancha,lingshidiandeqingkuangbicanyinhaoyixie。jinnianwokandaodelingshidianguandianshuliangbingmeiyouneimegao,danshihenduodianzhuxuanzezhuandian。womenyouyixiejiamengshangdewangzhanhequnliao,dajiajiubaxuyaojiaohudexinxifangzaishangmian,zhuandiandexinxibiqunianduolexuduo。

shenmeqingkuangxiahuizhuandianni?meigeyuehaishinengzhengdaoqiande,biruyiliangwan、liangsanwan,danyebuhuizaiduole,zheizhongbuwenbuhuodezhuangtai,bushihemeiyourenshoudiandejiamengshang,gengshihedangdirenjieshou,zuochengfuqidiandemoshi,jiudangjizijihuaqianmailefengongzuo。yinweimeiyoushiheshoudiandedianzhang,woquniannianmoyebayijiaweiyunanjingdelingshidianzhuanchuqule,zhenghaoyouyigenanjingdangdilaobanxiangjiepan。

bijing,lingshixingyedefengkouyijingshiliangnianqiandeshile。

2021nianmo,wocongbeijingyijiazuojiaopeidehulianwangdachanglizhi,zaineijiagongsigongzuodewunianjian,wozanxiale100wanyuanbenjin,yeshizheiduanjingli,rangwogewaidongdehongliqiduiyigexingyedezhongyaoxing。

zhihou,woquleguangdong、jiangxi、hunan,yibianxiuxi,yibiankanbutongdeyetai。lingshidianshineiduanshijianyijuntuqidexinmoshi。dangshiwozaizhangsha,diyicikandaolingshihenmang、zhaoyiminglingshideshitidian,keliulianghengao,jihumeigezoujindianpuderendouhuimaixiedongxichumen。

womengshenglekailingshidiandeniantou,jielianpaolexuduolingshoupifashichang,faxiantamenjigetishangfandejinhuojiagebizailingshidiangoumaihaiyaogao,yejiushishuo,meiyoutiliangdeqingkuangxia,hennanzuodaorucididejiage。waijiebazhaoyiminglingshi、lingshihenmangbizuo“lingshijiedemixuebingcheng”,chulekedanjiadiyiwai,beihouzheizhongtilianghuandijiadegongyinglianluojiyehenxiangsi。

2022nianxiatian,wotongguolezhaoyiminglingshidejiamengmianshi。weileshendulijiezheigexingye,woshenqingqushitidianshangyigexingqiban。dianpuweiyuanhuishengzhongbudeyigexiancheng,wozaifujindinglejiudian,meitianxiawu1diandaodian,wanshang11dianxiaban。

neijiadianpudeshengyihenhao,yitiannengmaidao3wankuai,xiangdangyu3wankuaiqiandehuoyaoconghuojiashangqingzou,zaicongcangkuba3wankuaiqiandehuobanchulai,wanglibu。

dianyuanzongshizaibutingbuhuo,zhidaoxianzaiwohuiyiqineizhoudegongzuo,haiqingchudijideyitianzoudongxialaishuangjiaodetengtonggan。dianpuyou120pingfangmi,suanshangwo,dianyuanzai10renzuoyou,womenanzhaobutongzhongleihuafenmeigerenfuzedequyu,biruyinliaoqu、paomianqu、tangguoqu、latiaoqudengdeng,yaozuodeshiqingbingbufuza,zhuyaoshibaozhengzijiquyudehuojiachongzu,huojiaxiamiandechoutichongzu,cangkuliyoukucun。

chulebuhuo,wohaixiezhushouyinyuanshouyin,fuzezaiyipangdakaigouwudaizhuanghuo。gaofengqicongxiawu6dianjiukaishile,chixudaowanshang9dian,dianli3taishouyinjidoubutingxie。youyiciwoditouzhuangleyigexiaoshidaizi,yitaitou,faxianpaiduideduiwuhemeidongyiyang,batongdaodoutianmanle。

rujin,xianchenglingshidianjihuhennanzaichuxianzheizhonghuoredejingxiang,nenggoubaochiweili,chixujingyingyijinghenhaole。

县城都变成了“复制粘贴”

yeneiyouzheiyangyijuhua,zuyishuomingyigehaodeweizhiduishangpudezhongyaoxing——xuanzhidingshengsi。zhidaoxianzai,wozouguolequanguogedi100duogexiancheng,yiranbuganshuonengjueduikanzhun。

wodediyijiadiankaizaianhuizhongnanbudexiancheng,xuanzhixuanlelianggeduoyue。qichu,wohuale20tianzaigebidexianchengkanpumian。meitianzaoshangqibadianqichuanghou,jiuyanzhezheigexianchengzou,aigepuziliao。zhengzhikushu,woshizaizoubudongle,jiumaileshuangruandituoxie,jiezhezhuan,aodaowanshang。

jibianhualebangeduoyueshijian,zuihouwoyemeiyouzaineilikaichengdian。liangnianguoqule,woduineizuoxianchengdezhengtidebujuyijiuhenshuxi,wojidetadelaochengqudaoxinchengquzenmezou,tadekaifaquzainali,moumoupuzidezujinduoshaoqian,zhuanrangfeiduoshaoqian。

xuanzhideluojiqingxi,jiushikanzheigepumianbucuo,ranhouwendianzhuyuanbuyuanyibapumianzhuanrangchulai,danhaopumiandedianrenjiadejingyingqingkuangyebuhuicha,weishenmeyaozhuanrangjinini?zheishihenmaomeideyijianshi,suoyihedianzhumendexianxiagoutongbingburongyi。wodexinggepianneixiang,buchouyanyebuhejiu,gengnanlajingenrenjiadejuli。

buguo,xinghaowoshiyongdituruanjianjiejueleyixiewenti。wohuijiansuomoumoudianpudedianhuahaoma,dadianhuaguoqushuo,“wozai58tongchengshangkandaonizheigedianzaizhuanrang”,duifangruguoyouyixiang,kenenghuijixuliao,youyagenjiubuxiangzhuande,renjiajiuzhijiehuini:“shenjingbing。”

dangshilingshisaidaohuore,chulezhaoyiminglingshiwai,haiyouqitajingpinzaiwosuozaidexiancheng“quandi”。youyigeqichedian,mianji、weizhidoufeichangheshi,woxianxiakanhaohoujilaobandadianhua,jieguoduifangzhijieshuo:“jiwo100wanwojiuzhuan,nabuchulaijiubiejiwodadianhuale。”houlaiwocaizhidao,jingpinyezailianxizheiweidianzhu,suoyitacaibunaifan。

meitianyebushimanwumudedizou,woyouyigexiaojiqiao,xianbaxianchengdeshangquanguinachulai。zaidituruanjianshangsousuomixuebingcheng、jueweiyabo、guming,zheizhongpinpailiansuodian,dashangbiaoqian,ranhouzaisousuodangdideshuiguodian、dachaoshi,quanbudouzhaowanhou,nikeyikandaoditushangnalidexiaoxingxingjujizuiduo,neizheilikenengjiushirenliujujidi,jiujizhongqukan。

dagaishikaidaodisansijiadiandeshihou,wocaiduixuanzhizheijianshiyouxielijiele,zheizhongjianyecuoguoleyixiepumian。wozaizheigexianchengkanzhongdediyigepuzi,zujinbianyi,zhanshimianda,dandaozuihouwohaishifangqilezheigepu,meiyouyongqina。yinweidianpuzhoubianmeiyourenherenliu,houmianyemeiyoushequ,fujinyemeiyouhaodeshangquan,shenzhihenduodiankaizaitagebidoudaobile。

houlai,youyigejiamengshangbijiaoguogan,panxiazheigepuzuolingshi,zuodehenhao。pudeweizhiganghaoshixianchengderukou,linzhejiaotongyaodao,mentouzuoledagaiyou30mi,feichangzhang,badengguangdachulaizhihou,zhanshixiaoguomanzhenhande,haifangbiantingche。zheizhongjiushijianloulaidepuzi,dandangshizaiwodelijiefanweizhiwai。

▲ 在山西某县城选址时,林远路过的理想转角铺。图 / 讲述者提供

zaianhuihejiangsukaileliangjialingshidianhou,wohuidaoshanxilaojiadexianchengkaidian。jifanchangshihou,wofaxianduilingshizheigepinleieryan,nanbeichayishifeichangdade。tongyangshikaizaixiancheng,nanfangdianmiandekedanjiabijiaogao,wannan、jiangsudengdiquzai40yuandao50yuanzuoyou,danbeifangjibenzai30yuanzuoyou,shenzhihenandiquzai20yuanzuoyou。

zheizhongxiaofeichayishikeguancunzaide。zaibeifang,shangyeyetaiyichaoshi、jishiweizhu,dajiaxiguanquzheizhongdaxingjihediyizhanshigouwu,bushiyinglingshidianzheileizhuanshouleixing。lingwaijuwoguancha,beifangdehenduojiazhanghuixianzhixiaohaichilingshi,danzainanfang,henduojiazhangjinlelingshidianzhihou,jixiaohaiyigegouwulan,zaizijinayige,gezitiaozijixihuandedongxi,buxianzhi。

laonianrenduilingshidetaiduyefeichangbutong。shangwushilingshidianxiangduilengqingdeshiduan,wozainanjingkandianshi,pengdaoguohenduodaqingzaojiulaiguanggudeyeyenainai,tamendoutuixiule,lailingshidianmaixietianpin、binggan,quyueziji。kebeifangdeqingkuang,gengduoshilaorendaizhesunbeimailingshi,henshaomaijiziji。

yixiedifangyezaiwomenjiamengshangquntiliyougongshi,zaizheipianzuoxinxiaofeideshengyibijiaonan。birushuoshandong,shandongshengdejingjiqishibingbucha,danshichuleqingdao、jinan,qitachengshidelingshidian、naichadianshengyidouhencha,beichengweishangye“baimuda”。

“xiachen”shiguoquliangnianjianzuichangtingdaodecelve,yixieliansuopinpaicongchengshixiachendaoxiancheng,jiukeyixingcheng“jiangweidaji”,danwomenbunenghenlongtongdiqujiang,haiyaokanshijiqingkuang。biruzainanfang,yigexiangzhendejingjiguimokenengbibeifangdexianchengdouyaohao,erzaixibeidengdiqu,youxiexianchengdechangzhurenkoushao,kenenglianwanzhengdeshangyeshengtaidoumeiyou。suoyi,butongxianchengnengzuodaozenyangdeguimo,womenxuyaozuogengjinyibudepinggu。

zheiliangnian,zaizouguo100duogexianchenghou,wofajuexianzaijuedaduoshudifangdoubianchengle“fuzhizhantie”。ruguobuqukanxianchenglijutideren,dankanxianchengyongyoudepinpai,jihudouyimoyiyang。

zoudaoxianchengzhongxinzuifanhuadebuxingjie,niyidinghuikandaoheidizhaopai,maikafeideruixing、kudi;hongdizhaopai,maihanbaodetasitinghehualaishi,haiyoudengpaizuiliang,mainaichademixuebingcheng。qubiewufeizaiyuaxianchengrenkouduoxie,jigediandeshengyihaoxie,bxianchengrenkougengshao,dianpushengyichaxie。

henkuai,zheixiejuyoupinpaixiaoyingdetoubupinpaihuicanshidangdidegetihu,yuanlaidegetinaichadian、getihanbaodian,getilingshidian、getichaoshi,manmandouhuibeidajidao。

xuduofuqidianjiubeipoxianruyupinpaijiamengdiandedijianeijuanzhong。womuqianzailaojiashanxidexianchengdingju,zheilidechangzhurenkou5wanzuoyou,guimobuda。xianchengdecanshiwujiabijiaodi,sansishiyuanzugoufugailianggerendeyican,woheqiziyizhouhuiwaichuchifanliangsanci。xiaocanguanmenbuduantuichutejiataocan,jitianqian,woluguoyijiamianguan,menkouxiezhe“10yuanbuxianliang”,aichiduoshaomianjiuchiduoshaomian。

womenjingchangguangguxiaoqufujindezhongshikuaicanxiaodian,youmairoujiamo、jiaozi、miantiaode,henfengfu。qizhongyijiaweizhikaolidekuaicandian,laobanshiyiduifuqi,meiyouewaigudianyuan,zhangfufuzehouchu,qizifuzeqianting,tamengangduxiaoxuedeerzifangxuehouhuizaidianlibangmang。wochangdiandianlidejinnantesetangjiao,weidaobucha。

jinnian8yuefen,womenluguoneijiaxiaodianshi,faxianmenkoutiechuleyizhangtongzhi,xiezhe“santianzhineiqinghuiyuan”,yaojichongqiandeshiketuikuan。jitianhou,xiaodianjiuchediguanbile。meiguoduojiu,zaitongyangdeweizhi,youkaileyijiazuozhongshikuaicandexiaodian。tingkexide,jinianqiankaijiaxiaofandianhainengzhichengyigejiating,xianzaihennanshuole。

▲小区附近的快餐店即将倒闭,门上贴着“三天之内清会员”。图 / 讲述者提供

zaixianchengzhixia,haiyouyikuaibeihushidexiangzhenquyu,rengranyouxuduoshangyekenengxing。woshizheiyanglijie“xiangzhen”de,zheishiyikuaiyuanlixianchengheshiqudediqu,juminmenquyigeshangyezhongxinhenyuan,kenengchaoguokaichetongqinchaoguo40fenzhongshenzhiyigexiaoshi,ziranerrandi,dangdirenhuixuanzejiujinxiaofei、jiujinshangxue,xingchengleyigejiaoweifengbide“shangyegudao”。

qianliangtianyouyigepengyouguolaizhaowoliaotian,tashizuohanbaode,tongshizaixianchenghexiangzhendouyoudian。zuijinzaitadexianchengdiangebikailejiatasiting,yushishengyijizhuanzhixia。xiangzhendiandeshujuqueyizhihenhao,yinweidifangtiliangbugou,dapinpaihuirenwei“buzhide”xiachen,suoyixiangzhengetidianfanerhuodebijiaozirun。

zaixiangzhenkaiyigedianchengbenjiwankuaiqian,fangzubianyi、rengongbianyi,shunlidehualiangsangeyuejiunenghuiben,dabufenrenkanbushangzheikuaishichang。kegensuitoubupinpaidejiaobu,qugedideshangyezhongxinjuan,chengbengenggao,keliuliushiliangyekenenghuizengduo,bijinggukedexuanzegengduole。

yinshizhiwai,xiangzhenhaiyouyigehenhuodeshichangshizuomeirongshi。zuijinwoqizizaixiaoqumenkouxinkaidelifadianbanleka,wooueryehuiqudianlihelaobanliaoyiliao。weilexiaohaizaichenglidushu,laobanzaijinnianshangbanniancongxiangzhenbandaolexiancheng,batazaixiangzhendemeirongshiguanle。zaitamenzhen,tongyangdexiaomeirongshizuyou20duojia,dajiageyougedechangke,bixianzaizaixianchengdeshengyiyouzhuantou。

zheizhongqingkuangbushigeli,womenzheilihaiyougexiangzhenzhuyaozhongzhidongzao,chuantong、shilingxingjiqiang,dajiadaolenongxiandeshihoumeishigan,jiuhuiqufujindemeirongshihufumeifa,henyouxiaofeinengli。yibanzheizhongdulimeirongshihenxiao,yilianggerenjiunengyunzuoqilai,jidangdidenvxingmenzuopifubaoyang、toufahuli,shengyihenhaode。

我劝退了几十个人不要做加盟

jinnianyilai,wozaishejiaopingtaishangfenxiangyixiejiamengxinde,meifayipiandouyourenlaisixinwo,hewoshuotamendeqingkuangshizenyangde,xiangmushizenyangde,wenwo“yaobuyaozuojiameng”。jihusuoyouwenwode,wodouhuifu“buyaozuo”,zuiqimaquanguojishigeren,nengquanyigeshiyige。

dajiadejingyugebuxiangtong,youxieqingkuangnikenengyexiangxiangbudao。

yigekaoshangjiaoshibianzhidenianqingrenduiwoshuo,tabuxiangmeitianzaoshangliuqidianjiuqichuangbeike,yanjuanlezheizhonganbujiubandeshenghuo,wenwozaitamenxianchengshifoujianyizuomoumoupinpaidejiamengdian。woyiting,likequantabiemaoxian。takenengjuedejiamengdapinpaiyidingnengchenggong,yaoshenyibianchengxiaoqiyezhu,ziyou、anyi,yushixiangfangqiruciwendingdegongzuojihui。

youyixietebie“xiaobai”dewojiubuhuile。tamenhuizhijiewenwo:“xianzaiyoushenmexiangmujiwotuijianyigema?woxiangkaigedian”,huozhe“woyaojiamenggezhajidian,nengbunengjiwogejianyi”。tamensihubingbulijiejiamengzheijianshi,yemeiyouzuoguodiaocha,mianduizheiyangdeqingkuang,wowucongjianyiqi。

haiyouwozenmequanyebutingderen。neishiyige40laisuidedage,shuoxiangjiamengyijiabaozidian,jialimeiyouzugoudejixu,haiyaodaikuanquzuo。taciqianyemeizuoguojiameng,quehenlixianghua,shuoyebuguren,jiutahetaqizilianggerencaochishengyi。dagekanshangdepinpaimeishenmezhimingdu,zaidangdihaimeikaijijiadianjiukaifangjiamengle。wopingguxialai,juededagezuojiamengdefengxiantaidale。

liaodaozuihou,tacaigaosuwo,yuanlaitayijingbashijiwankuaijiamengfeidoujiaole,jiwofasixinkenengshixiangtingdaorangzijixinlishufudedaan。womeibanfajichuzheigedaan。

henduorenshidanchunyoutianzhende,tamenyudao“kuaizhaogongsi”jiamengpianjudegailvyeda。“kuaizhaogongsi”shizhiduanshijianlikaomofang、weizhuangdengshouduanzuochulaidepinpai,meikaijijiadianjiukaishizhaoshang,zhengdejiushijiamengfei。dajiadouzhidaojiamengruixing、bawangchajiburongyi,zheixiekuaizhaogongsijiuhuibazijibaozhuangdeyuzhixiangsi,huozhezhijieshuozijishitamendezipinpai,youhuobudongxingderenjiaoqian。

yibanlaishuo,kuaizhaogongsishezhidejiamengfeijiagegengdi,danbijiwankuai、shijiwankuaidouyou,nihuifaxian,zaixiancheng,nengnachuzheibiqianderenbuzaishaoshu。dequeyourenxiangxinzheizhongpianju,duifangshuoshenmejiushishenme,buguanyoumeiyouhouxuzhichi,zhijieguoqujiaoqianle。woqishibingbulijie,zheiyangxianshaosikaoderenzenmezangouleershiwan?dancongjieguolaikan,qianqueshiyebeibierenzhengzoule。

▲很多人在加盟时遇到“快招公司”的骗局。图 / 《真的不骗你》

wojuedenengzhengdaoqianderenshiyouyidingtezhide,yaomeshiyunqihao,yaomejiushizishendegongzuonenglizugouchuse,youdulidesikaonengli。zheiliangnian,jiamengdecaifushenhuajidajiadailailecuojue,rangrenjuedezhiyaojiaoqianjiunengkaidian,zhiyaokaidian,dangshanglexiaolaoban,jiuwanshidajile。shijiqingkuangshi,henduorenzijiyuanbendegongzuodouzuobuhao,zenmekenengkaigedianjiuzhengqianni?

guanyuruhepanduanyigepinpaishibushi“gejiucai”,woyouyigepanduanbiaozhun:qukanzheigepinpaishibushizaiyigequyuxianzuojiami,zaiyigechengshixianbapinpaideshinengdachuqu,gongguyibufenshenglianghou,zaiquhuanchengshikaidian。dangnikandaoyigepinpai,dongkaiyijiaxikaiyijia,neimezheizhongpinpaijiuxuyaozaisankaolvle,kaopudepinpaiyidingshixianzuozugouduodemidu,xianbayigechengshi“chidiao”,zaihuanxiayige。

keyishuo,jiamengshanghepinpaizhijianyeshiyizhongboyideguanxi。zaimougexingyeyoujingzhengdeqingkuangxia,youlianggejiyishangdepinpaizaijingzheng,zheizhongqingkuangpinpaigengkenengrangliyujiamengshang,ruguoshuomougepinpaiyijingxingchengguatou,kendinghennanquboyile。

pinpaifanggengqiangshideqingkuangxia,jiubuzhikanjiamengshangdegerennengli,gengzhongyaodeshinideshangyeziyuan,yisishiwulunnidenengliyouduohao,douburunizaimouxianchengdehexinyongyouyikuaidi。duiyuzuoshitijingjidepinpailaijiang,nazuihaodeweizhicaiyouzhuyutigaozhimingdu。zhimingshangchangdewangpuweizhibuhaona,ruguoniyoushangyeziyuan,moudiwandashangchangdeweizhisuibiantiao,neimezheigejiamengshangdemingeziranhuixiankaolvni。

ruhejiamengyigebijiaotoubudeyigepinpai,youliangzhongkeneng。diyi,ninengxingyundizhuazhuzaoqijihui,zaipinpaiyaoqiubugaodeshihoushangche;dier,niyoutebieliangyandeziyuan。zheiliangnian,jiamengbawangchajisuanshihenduojiamengshangdemengxiang,wozaijinniannianchuyetijiaoleshenqing,danmeiyoutongguo,yuanyinshiwoguowangmeiyouguanlichayindianpudelvli,zaixuanzhifangmianyemeiyoutebiedeziyuan。

qishi,zaixianchenghaodedianpuweizhichengxianyuelaiyueshaodequshi。nihuifaxian,zheiliangnianxianchengjumindexiaofeichangyuyufajizhong,kenengwunianqianyouliangdaosangeshangquan,xianzaihenduoxianchengdoujizhongzaiyigeshangquan。zaishanxi,wosuojuzhudexianchengjiushiruci,wangpudoujizhongzaihexinbuxingjie,youjiamengshangyipunanqiu,qitashangquandedianpukongzhilvhengao。

suoyi,weilediyishijianqiangdaowangpuziyuan,jiamengshang、pinpaihuitongshichuji。2023nian,wozaishanxixianchengjiamengdisanjialingshidiandeshihou,kanzhongpuweideziyuanbeilingyigelingshipinpainazoule。wozhongshixuanzhi,zaizheigexianchengdehexinbuxingjieweizhikaidianshijueduibuhuichucuode,yushiwobianjiamenglezheigepinpai。meiguoduojiu,wofaxiansuirandoushizuolingshi,zheigepinpaiyuzhaoyiminglingshixiangbi,guanligenghunluan,suoyiwofanpanyouzuolezhaoyiminglingshi。

shishishang,jiamengyetaizaizhongguofazhandeshijianbingbuzhang。shangshiji80niandai,kendejidiyiciruzhuzhongguoshichang,rangxuduoshangrenzhidaole“texujingying”zheigeyouliyukuozhangshangyebantudehaofangfa。zhidao2007nian,《shangyetexujingyingguanlitiaoli》zhengshikaishishishi,jiamengyetaicaikaishiguifanqilai。

2015niankaishi,jiamengyetaijinrubaofaqi,diyipiwandianpinpaijiuyongxianzaizheigejieduan,biru2017niandadaowandiandezhengxinjipai、2019niandadaowandiandejueweiyabo。zheizhihou,mixuebingcheng、ruixingkafeizheileixinchayinpinpaixunsubaofa,yongliansuohua、guimohuadetujingdadaowandianguimo,“zhanling”diqudedafacaichengweizhuliu。

keshizuojiameng,fengxianshi100%cunzaide,womenzhinengtongguorenweiganyujiangdifengxian。baokuowozainei,henduozhiyejiamengshangbeihoudoushiyigetuandui,bushiyigeren“danbingzuozhan”,womenhuiyiqipingguxiangmu、xuanzhi、peizhiziyuan,kankanzenmebafengxianjiangdi。yinweijiamengdeyetaiyueduo,kuiqiandegailvjiuyueda。birunizuolingshidian,jiyuhongliqi,huoshiduizheixingdelijie,nikenenghuizhengqian,keyidanconglingshiyetaikuachuqu,kuadaohuoguo、kafeizheiyangdexinlingyu,jiuyouhuanleyitaowanfa。

我不悲观,我仍然认为每个时代都有自己的特色。比如现在,玄学也成了现在火热的生意,有的商家打着占卜的噱头卖酒、卖手串,我有朋友副业做占卜,meigeyuenengshourubawankuaiqian。

xianzailaikan,dajiadexiaofeigengjinshen,suoyihuixuanzegengjuxingjiabi,huozheshuo“kanqilaigengjuxingjiabi”dedongxi。womennengzuode,jiushichixushenshishichang,buzhuoxiayigejiyu。

(林远为化名)

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