文｜融中财经

“laobanshuo，xianzaidoushicunliangziyuan，nimenweihudedoushigongsiyiyoudelp，zheibufenjixiaoyaoxiadiao。”zhangtongshishenzhenmouvcdeir。richang，tafuzeyuqianzailpgoutongtouziyixiang，bingbaochiduixianyoulpdefuwu。

tagaosurongzhong，jinnianq4，gongsixuanbuleirdekaoheshangdiao，yuzhiduiyingde，shixiadiaodegongzi。

genjuzhangtongsuozaigongsidisijidudeyaoqiu，kaifacunlianglptouziduiyingdejixiaojiangjinxiadiao40%，kaifaxinlpbingdailaidetouzijixiaobubian。

zheiyiweizhe，cunlianglpsuodailaidexintouzikuan，tichengbeikandiaosicheng。

xiaoxigongbuhou，zhangtonghetongshidouhenwuyu，“gongsideyisi，yihoumeigejidukaohedouhuiyousuotisheng。”

“bujinruci，anzhaogongsideguihua，mingnianlphuixizhifenlei，biruyixiedaqiandelaiyuanzhengfuyindaojijinzheileijigoulpdejianglitichenghuigengdi，gongsidejieshishizheileiqianguimotiliangda。danruguoyinruxianzidengduoyuanhuazijin、huozheyiwanggongsimeiyoudeziyuanleixing，zejilibaochibubian。”

suiranjinjinianvc/pexingyekuyumuzi，danfuzemuzidezhuligangweiirdexinzitixibingbuxiangshichangxiangxiangdeneimemeihao，zaijinrongxingyepubianjiangxindedangxia，iryenantaoshengtaizhibian。

月薪15000元，全靠提成撑

zuoweivc/pexingyezhongdemuzigangwei，irpubianbeirenweishi“zuihuigaoqian”deren。congzhiweiyaoqiushangkan，tamenxuyaofuzemeiyuan/renminbijijindegexiangmuziqijiandegexiangshiwudegoutong、zhixingheluodi，baokuodanbuxianyumuzicailiaozhizuo、luyan、lpjindiaodenggongzuo。

ciwai，haixupeihejijindejiegoudajian、shuichoushezhi、gongshangshelijimujixiangguandeyunyingguanligongzuo；yugegejijindelpbaochilianghaodegoutong，zuohaogexiangxinxipiludenggongzuo；fuzegegejijinbiangeng、zhongdashixiangdegoutongxiediao；jijintuichu、fenpeidengshiyidegoutong、luoshi。

zuizhongyaodejiushifuzeshichanghualpdetuozhan、muzirenwudedacheng。

jinjinian，xingyezhengtixiaxing，muzinandujiaju，shideirgangweixiandegengweizhongyao。erzheiyangyigezhizhangjigoushengmingxiandegangwei，yongrenyaoqiuziranyebudi。

irgangweipubianyaoqiu211/985benkeshuangxueweijiyishangxueli、xingxiangqizhijia，jinrong、fawu、caiwudengfuhexingbeijingyouxian。zaidangqianmuzikunnandehuanjingxia，yuelaiyueduodejigouyaoqiuirjubeizhimingtouxing、yinxing、quanshang、guoqidengrongzijimuzituozhangongzuojingyan，qizhong，duiyuyixieyouzaizhengfucongyebeijingdeyuangong，gengyoujigoumingqueyaoqiuqizhijixuyaozaifuchujiyishang，yinxingzhixingxingzhang、quanshang/touxinggaoguanyouxian。

zaiziyuandayutiandedangqian，irgangweicongyezhezuihaojubeifengfudeyinxing、quanshang、caifuguanligongsidenggeleilpziyuan，chulezheixieyaoqiuzhiwai，shanyugoutong，xingxianglianghaoyeshijibenyaoqiu。

bushaoyixianvcjigoudeirqingyisehaigui，xingxianghaoqizhijia，zheixiegangweiyaoqiufeichanggao，dancongxinchoushuipingkan，quechurenyiliao。

congzhiweineirongkan，irzhuyaofuzemuzi，tamendexinchoutixizhuyaoyoujibengongzihejixiaotichengzuheercheng。jibenxinzikan，irchujigangweixinzizhongweishuzai15000yuanzuoyou，jibianshidingjimeiyuanjijin，rujinkaichudexinchouyeyuanburuxingyexiangxiangdegaoang。xiangyaonadaogenggaodexinzi，zhuyaoqujueyumuziyeji。

zhenggexingyeduiyuirdemuzitichengbingfeiyichengbubiande，congzheijiniandexingqingkan，dagaizaiqianfenzhijishangxia。jijilijiaoduodejigounengdadaobaifenzhisan，pubianjilizaibaifenzhiyi，huoqianfenzhiwushangxia。

youyumuziguimojiaoda，ruguoyiweiirmudao5yirenminbi，neimetanengnadaodetichengjiangjintongyangbufei。buguo，meijiajigoudejixiaobutong，butongdiyutouzijigoudengyinsu，yedaozhileirnenghuodedexinziqujianjiaoda。

dangranqianjinianshichangshang，yeyougebiejigoukaichutianjiazhaopinir。youlietougaosurongzhongcaijing，tasuojingshouzuigaoxindeirnianxindadao150wan+jiliticheng。

buguo，zheiyijibiedeirjihushihehuorenjibie，yaoqiuirzhangwojiqiangdeziyuanwang，shenzhinenggouzhutuilpsuoduantoujueshijian。

butongyu2012、2013nianqianhou，lpchengxianduoyuanhuajiegou，jinjinian，zhengfuyindaojijin、guozichengweichuzizhuli，chunshichanghuadezijinyuelaiyueshao，yeranggejiajigoujingzhengjiaju。youyumuzibuchangyedaozhibushaoersanxianjigounanyifugaigaoangdechengben，jibianshiyixieyixiangpyebudebusuojianbianzhi，jiangxincaiyuan。

zhangtongzaishenzhenmoujiavcjigou，guoqu，zheijiajigouyecengxiaoaoqunxiong，touzileyipidujiaoshouxiangmu。danshibansuiriyiyanjundemuzigeju，xiangyaowanchengyizhijijindemuzi，mujizhouqilazhangzhiyu，zijinguimoyezaisuojian。

jinru11yue，gongsizhenduiirgangweifabulexindejixiaokaohebiaozhun：guoqucunlianglpzaijinxingtouzishi，jixiaojiangjinjiangdisancheng。zhiyounadaoxinzenglpdezijin，cainengmanenadaoticheng。

IR岗位的时代之变

congpeihemuzi，daozhudongchuji，congpeitongzhengfuzhaoshangdaogoutongshuiwu。simuxingyedeirgangwei，kanshangquyijingjiaoweichengshu，dancongfazhanjiaodukan，yebuguoshiyunian。

zaishuangchuangjieduan，vcjigoudeirgangweiyouqishirenminbijijindeirgangweihaishangchuyufazhanjieduan，congzhengtikan，zheiyijieduan，daduoshujigoumuzijunpingjiehehuoren、chuangshirendegerenip。kaojijinlaodadegerenguanxiwangmuzi，suoyizaidangshi，yixiexinchufadevcjigou，youdeshiquanshangchushen，yeyoudichanxingyechushende。tamendaduoshuzaijinrongxingyeyouzheduoniancongyejingli，guanxiwangjiaoweiguangfan。

erqie，zheiyijieduan，shichangshangzijinliangjiaoweichongpei。gerenchuziren、shichanghuachuziren、zhengfuchuzijiaoweijunhengdefazhan。

zunzhongzhuanyedemeilaobanmen，yaoshenyibian，douchengweilp，rangzhenggeshichangxiangyaozhaoqian，bingbuguofenjiannan。dangshiyixiezhuanyedemeiyuanjijinirdaduoshixiaoshou、jinrongkouchushen，youyidingzhuanyedu。renminbijijinirzhuyaoyigenjinlptouhoufuwuweizhuyaogongzuo。

danshisuizheshuangchuangluomu，jiazhi2018nianziguanxinguixueziluodi，yinxingdeqianduanliuhou，zhenggexingyechuxianlediyicizijinmujikunnanzheng。

irxingyeyeyinglaileyicifazhanxiaogaochao，shichangshangduiyuirdebiaozhunyeyuelaiyuegao。butongyuguoquyilaijigoulaodamuzi，zheiyishiqideirxuyaozhudongchuji，xunzhaoqianzailp，yixietoubujijin，kaishijianlizhuanyehuademuzituandui，gengjuzhenduixingdifuwulpxuqiu。chulejibendetouzizhejiaoliu/luyan/huodong，tamenhaixuyaobaochihetouzirendegoutong，dingqijinxingxinxipilu，yixierenminbijijinirhaidanfuleprgongzuo。

jinyiliangnian，muzihuanjingzaicifashenglebianhua，zhuliulpzhuyaoyizhengfuyindaojijinheguoziweizhu，congtamendexuqiushangkan，fantouhezhaoshangchengweizhongyaokaohexiang。

zheiyeyaoqiuirgangweichengdangengduozhize。

“zuijinwomenhaizaimuzijieduan，chulemuzizoufang、luyandengrichanggongzuo，lingwaihaiyaopeitongzhengfulpzoufangwomendebeitouqiye。”beijingmoujigouirliuyigaosurongzhongjizhe，“zhunquedishuo，shipeizhezhusanjiao、zhangsanjiaozhiwaiquyudezhengfuquzheilianggedifangzhaoshang。”

“tingyouyisidezheigeguocheng，zhengfulpzhaoshangdeshihoufeichangqianxu，zitaihendi，rangwoermuyixin。”

“chuleyishangzheixiegongzuo，wohaiyaopeiheguozilpzuofenezhuanrang，guoziweiyaoqiutamenjujiaozhuye，nianneiyingtuijintui，duiyushourangfang，gpshiyouyaoqiude。”

liuyitanlvdishuo，zheixiegongzuobingbushizuinande，zuinandeshituichuqijijindelpyouyixieyaoqiuhennancaozuo。shoudangqichongdejiushishichanghualprangirqugoutongzhengqubujiaoshui，“tamendelichangshi，wohaizaifanhaibenjindeguochengzhong，pingshenmebeishuiwurendingyaojiaosuodeshuini？zheiwozenmegoutonga？fule！”

“gengjiannandeshi，zhendexiangyaozaiirquanlizuodaodingjitainanle，nixuyaoxuehuiyouxiaoshejiao。”liuyizhiyan，“buyaofanfandequshejiao，ershiyaoheyoujiazhiderenjianlilianxi，zheizhonglianxibushijianguojicimian，yebushiheguoyicikafei，gengbushihelingdaoqubaifangguo。ershijianlishenduxinren，zheishifeichangjiannande，yeshixuyaoshijianqujianxingde。”

“IR和销售，有什么区别？”

“womenyetingmimangde，yourenhaiwenwonimenhexiaoshouyoushenmebutong，bujiushixiaoshoujijinma？”liuyitucao，“xiaoshoudepeihefuwuyouwomenzheimeduoma？”

riyijiannandemuzihuanjing，rangxingyeduiyuirgangweideyaoqiuyegenggao。yeneibushaojigouyijingjianlilewanshandemuzituandui，zaibutongdiqu、xingyedouyouzhuanyedemuzirencaijinxinggenjin。

dachenhehuorenshaohongxiacengduirongzhongbiaoshi，2024nian，shichanghuamuzigengnan，guozizhudaodequshigengmingxian。zuoweigp，zhinengshunying、zunzhongbianhua，tongshibaochikezhi、batouzizuohao、yejizuohao。

zheiliangnian，muzishichangdebianhuajuda。gpyulpdeguanxiqiansuoweiyoudejinmi，touziyumuzideguanxiqiansuoweiyoudebangding。chulezhuanyejineng，gengkaoyanirtuanduidetongchou、xiediao、luodi、zhixingdenengli。

shaohongxiazhichu，mianduishichangdebianhua，diaozhengziji、shiyinghuanjingshiweiyifabao。“mianduiguozilpdezhaoyinsuqiu，womenyouzhuanyetuandui，tixihuadiquguihualuodi，quniantongguojihuodachenguowang20duonianjileidechanyeziyuan，jingzhunluodileduogezhaoyinxiangmu，yifangmianmanzuleguozilpdexuqiu，lingyifangmian，yemanzulebeitouziqiyedefazhanmubiao。”

“zuoweigp，zhuanqianyongyuanshidiyiyaowu，shiwomendekanjiabenling，yeshiwomendehexinjingzhengli。muzishang，jinkenengyousuoweiyousuobuwei，kezhidinaqian。jinliangzuodaobubeiyoutiaojiandeqianbangjiataishen、burangwomendetouzibianxing，buxishengwomendeyejihuibao。”

dongfangfuhaifuzongcaihuangjingyezaijinnian3yuerongzhongcaifangzhongbiaoshi，xiangjiaoyuyiwangdejijinmuji，dangqianjijincaiquleliuchenghuadeduijiemoshi，chenglilezhuanmendemuzixiaozu，jianlilequanliuchengdeduijiepeihejizhi。jimianduigengjiazhuanye、juecegengjiashenshen、yaoqiugengweiyangedezhengfu、zhuanyejinrongjigoulp，gaoduzhongshi、tongchouduijie，jigongsizhiliwanchengmujiquanliuchengdegongzuo。

“womencaiqu‘n+l+s’defazhancelve，zhongdianweiraoguojiajijijin、difangchanyejijin、tezhongzhuanxiangjijinsanleijijinmoshikaizhanyewu。zheiyicelvejuedinglewomenzhuyaomianxiangguojiajimujijinlp、guozijinkongpingtaijidifangzhengfu、quanshanghebaoxiandengjigoulp。zaidifangzhengfuhezuocengmian，zheiliangnianwomenchuleyuchengdou、hangzhouzheiyangdeshenghuichengshihezuowai，yehejuyoutesechanyeyoushidedifangzhengfushenruhezuo，ruganzhou、ruian、rugaodeng。hexinhaishijiyufuhaizishenchixubujutouzidebandaotixianjinzhizao、xinnengyuanxincailiao、jiankangyiliao、xinxijishudengchanyelingyushifouyudangdichanyefazhanxiangpipei，laikaolvhezuodeshenduheguangdu，zuizhongyaozhenzhengluoshichanyeyoushidehezuo、hubu，yijichanyedejiazhiwajuehetouzihuibao。”

duiyugengzhuanyehuadeireryan，ruhezhaoqian，qiezhaodaoheshideqian，bingtigongwanshandetouhoufuwushirichangzuizhongyaodegongzuoneirong。

dangqian，zaizibenzhaoshangdedahuanjingxia，fantoujiuxiangyazaigpshenshangdeyizuoshan。shishishang，zhiyouzaimuzishibaochikezhi，zhinaneixieyoubawofantoudeqian，genjudangditouzihuanjingyuzishendetouzifangxiang、celvehedifangchanyeshifoupipeilaijinxinglpxuanze，zhenggemutouguantuideliantiaocaihuishunchangqilai，fantoucaibuhuishiyaliershishunlichengzhangdeshi。

zhaoyinrenwuqueshihenjianju，yaoqiugpbujinyaochongfenlejiedifangheqiyeshuangfangdexuqiu，gengzhongyaodeshipipeixuqiu，ruguotuanduibujubeizugoudexiangmuwajueheziyuanzhenghenenglishihennandachengmubiaode。

muzishiqidian，yeshijigoudeshengmingxian。

youzhidelplaiyuanshigpzhongyaodehexinjingzhengli，yiwangdeshehuihuazibencezhongkaolianggpdetouziyewunenglihetouziyeji。erdangqianyindaojijinhedifangguozilpchengweizhuliudebeijingxia，chulecaiwuhuibao，lpduigonggongcaizhenghezhaoshangyinzidesuqiuyuelaiyuegao，jixuyaogpjubeizhichiyouzhichanyegaozhiliangfazhandetouzinengli。

congmuqiankan，irmuzizhilutiaozhanbuduan，ruhepipeixuqiu，luoshixuqiu，pinghengxuqiushiguanjianmingti。

（应采访嘉宾要求，文中张彤、刘毅为化名）