文｜壹DU财经

“yurongfudeshuihenshen，ganmai199，dudejiushinibudong！”

zuijin，“jiayurongfu”shijiannaoderenxinhuanghuang。jiuzai11yue24ri，“7wanjianyurongfuhanrongliang0，qiyezhuguanbeizhua”dexiaoxichongshangresou。

jubaodao，zhejianghuzhouzhiligongandaohuiyishengchan、xiaoshouweilieyurongfuwodian，xianchangchahuo“jiayurongfu”7wanyujian，sheanjiazhi700yuwanyuan。

bananminjingzhichu，sheshiyurongfudiaopaishangbiaomingle70%detianchongwu，danjingguozhuanyejiancehoufaxian，zheipiyiwuzhongyuronghanliangjihuwei0%，shiweiliezhiyurongfu。

zai2024nianzheige“nuandong”，youyuxuqiuliangxiahua，“guiyeguibudong、maiyemaibudong”deyurongfu，zaixingyediguqi，“yaoezi”yuelaiyueduo。

qianbujiu，weishengjinxingyecaiyinweishijizhangduyubiaoshizhangdubuyidengzhuduowentieryinfareyi。

weishengjinxingye“jititafang”deshijianhaiweizuizhongluoting，yurongfuxingyeyekaishi“dian”le。

01 从吊牌标签到填充物，羽绒服造假一条龙

dakaizhibojian，“90erong，yijian159.9yuan”、“buyao998，zhiyao98，yijianyurongfudaihuijia”。

tingdaozheier，nishibushijuedezhenhuasuan，yuanlaiyijianyurongfuzheimebianyi。neime，niyizhijiaoyijingtarulexianjing，yinwei，zuihounadaoshoudeyurongfu，kenengzhishi“kejiyuhenhuoer”。

yiweiguangzhoudenvzhuangdianshangfuzerenjieshoucaifangshibiaoshi，xianzaiyurongdeshichangxingqingshi60duowanyuanyidun，yurongfudeshengchanchengbendouyao300-400yuan，hua199yuanbukenengmaidao90%baiyarongdeyurongfu。

tazhichu，zhibojianxiaoshoudebianyiyurongfu，youliangzhongqingkuang，yaomeshizhanshideshizhende，danshijifahuodeshijiade；yaomejiushichangshangzhijiafanjia，babushi90%baiyarongdeyurongfudangcheng90%debaiyarongqumai，dudejiushixiaofeizhebudong。

genjuyangshi《caijingdiaocha》lanmuzuijindebaodao，zaijiangsunantong，yixiechangshangyi“feisi”dai“rong”，kongzhichengben。tongyangyikuanwaiguandeyurongbei，chong“90rong”，chengbenxuyao800yuan，chong“gaosi”，chengbenzhiyao400yuan。

youshangjiacheng，lianggeyuejiumaichule6wanduojianweilietongzhuangyurongfu。yurongfudetianchongwudoushifeisi，yejiushisuoweide“fensuimao”。

yiweiyeneirenshizaijieshoucaifangshicheng，chanfeisishiyurongfuxingyeyizhicunzaiduoniandexianxiang。danjinnianyixiechangshangchulechanzafeisi、suirongzhiwai，jinniankenenghaihuichanza“zhumaohegoumao”。

jinnian，yinweizhuroujiagexiahua，renmenduiqinleidexuqiuxiajiang，ya、edechulanliangdafuxiahua，yuronggongjijianshao，jinyinianjiagedafushangzhang。

youyuronggongyingshangbiaoshi，jinbangeyue，yurongyuanliaojiageyiyoumingxianhuiluo，danjiaoqunianrengshangzhangyue50%。youyurongfushengchanqiyecheng，quniandinggoudeyarongshi36wanyuanyidun，jinnianshi55wanyuan，zhangfuzaoyichaoguo50%。

yurongdafuzhangjiadeqingkuangxia，weilekongzhichengben，changshangmendexiaxianbuduanjiangdi。

erzaiyurongfuchanyelianzhong，bujintianchongwuzaojia，changshangmenzaojiuxingchenglezaojiayitiaolong。congyurongchongqibiao，daobiaomingrongzihanliangdejianyanjiancebaogao，changshangmendounengchengpigoumai，erqieyitaochengbenjin1yuanzhi2yuan。

yangshidiaochadeshipinzhong，yougongzuorenyuancheng， “zheigebiaosuibianshuode，worangtazuoshabiaojiuzuoshabiao。”yejiushishuo，diaopaishanggezhong“yidengpin”、“90baierong”、“pengsongdu 1000+”dengbiaozhu，quandoushixujiaxuanchuan。

zaijingguozuijinzheiyilianchuandefumianxiaoxihou，zaikandaozhibojianlidedijiayurongfu，xiaofeizhebixude“sansierhouxing”le。

02 “大牌”，就能放心吗？

dazhe“bianyi”qihaodeweilieyurongfu，zhiliangwufadedaobaozheng，neime，zhimingpinpaiyurongfu，nenggoufangxinmaima？

yaozhidao，yurongfukeshiyizhizaifengkuangzhangjia。youshujutongji，2015niandao2020nian，guoneiyurongfupingjundanjiayou432yuanpanshengzhi656yuan。2023nianguochanyurongfudejunjiayijingdadao881yuan。

danshi，zhimingpinpaideyurongfu，chanpinzhiliangyebingbunengrangrenxinfu。

jinliangnian，jiezhedouyindianshangdongfengchenggong“fanhong”、meiniankuangzhuanshangbaiyideyaya、yalu，zheixieyurongfulaopinpai，zheiliangnianyetongyangmianlinbushaofeiyi。

qunian11yue，youxiaofeizhetousujianailiang“gejiucai”，zhichuzaijianailiangzhibojian，xuanchengyuanjia2899yuandeyayayurongfumai449yuan，shiji228yuankemaidaotongkuan。

duici，yayapinpaizongjianhushiqicenghuiyingcheng，gaichanpinbingfeiyayaguanfangchanpin，yayayijingcaiqudajiajubaoguanfangliucheng。

ciqian，jumeitibaodao，yayazi2020nianzhongzuzhihou，caiyongdeshishengchanwaibaodemoshi，erqieyayachanpinxianpangza，meinianxinkuanshigaoda1000duoge。zaidouyin，yayaxiangguandedianpuyoujinbaijia。

yayazheizhongmoshi，yedaozhilejiahuo、ahuochenxuerru。

tongweiguohuolaopinpaideyalu，judiaocha，quniangmvyijingdadaole120yiyuan，danyalucaiqudeshitiepaimoshi，zuoweipinpaifangnenggouyiqingzichanyunzuo。

zaiheimaotousupingtai，yaluyurongxiangguandetousudadaole464tiao。youweixiaofeizhecheng，maizhiqian，dianjiachengshihanrongliang90%deyurongfu，chaikaihoudianjiashuoshiyurongmian，zijishaoguozhihou，caifaxian，zhishi“simian”。

shejiaopingtaishang，youwangyoucheng，yikandaotiepaimoshi，jiuhuiduichanpinzhiliangyouzhiyi。yalusuobaoluchudewenti，fangzaifuzhuangxingyeli，bingbushaojian。

pinpaishouquan，shifuzhuangxingyehenchangjiandejingyingshouduan，mianduiriyijiliedeshichangjingzhengheyuelaiyuegaodechengbenyali，henduopinpaixuanzelepinpaishouquan。

nanjirenjiushikaozhepinpaishouquanhuoguolaidedianxingdaibiao。chengliyu90niandai，zai2008nianjinrongweijishizaoyushengcunkunjingdenanjiren，jiushitongguopinpaishouquanmoshi，kaozhemaidiaopai，tingguoleweiji。

laxiabeier、beijirong、yuzhaolin、hengyuanxiang，shifuzhuangxingye“maidiaopai”dexuanshou。danshi，pinpaishouquanruguoguanlibuyan，luanxiangpinsheng，fanerhuiweihaipinpaibenshen。

laxiabeieryouyuguanlibudang，rujinyijingtuishi。nanjirenyijingyishidaole“maidiaopai”deweihai，kaishizhuanxingzizhujingying。

congyayadaoyalu，zaidaonanjiren，zheixiepinpaidefazhandoubiaoming，jibianshizhimingpinpai，xiaofeizheyehaishixuyaocaliangyanjing、tigaojingti，fouze，kenengyirannantao“weilieyurongfu”dekeng。

zai“weilieyurongfu”beipuguangzhiqian，weishengjinxingyecaibeipuchu“jiticanshuzaojia、cailiaoyicichonghao”deluanxiang。

zaiwangyoudecepingzhong，duokuanweishengjindoucunzaishijizhangdubibiaoshizhangduduandewenti，chajuzai10~58mmbudeng。

zaizhangduzaojiashijianfajiaohou，wangyoumenfaxian，weishengjinanquandengjiyelingrendanyou，qiphzhiyaoqiujinfuhecleianquanjishuguifan，yuchuanglian、waitaodengbuyizhijiejiechupifudepinleixiangtong，biaozhunguodi，hushilenvxingjiankang。

congciqiande“weishengjinzaojia”，daorujinde“weilieyurongfu”fanlan，xiaofeizhemenjiuxiangxianrule“chumendeshijie”，suojiechudaodeyiqiexinxidoukenengshijingguojingxinshejiheweizaode。

zaizheigekansilinlangmanmudexiaofeishichangzhong，chanpindezhenshizhiliangwangwangbeihualidebaozhuanghekuadadexuanchuansuoyangai，shidexiaofeizhenanyifenbianzhenwei，budebushikejingti，yimianluorushangjiadexianjing。

qiyejiangzijideliyi，jianlizaisunhaixiaofeizhedequanyizhishang，zheizhongmoshishibujiankangde，zuizhongmeiyouyingjia。