wen｜zuihuafuntalk  weixia

编辑｜王芳洁

zaiganggangguoqudesanjidu，yulaiyoukuisunle50yiyuan，zhici，zheijiashizhongjianchihuandianluxian，xuyaochayihuajiangdajijianhedashengchanliangshouzhuadexinnengyuancheqiye，shinianlaileijikuisunechaoguoleqianyi。

zaisuihoujinxingdeshizhounianneibujianghuazhong，libinqiangdiaolejianchichuxinshijuyoushangyehelixingde，“bingfeiwutuobanghuozheqinghuai”。chenggongdeqiyebixuweiyonghuchuangzaojiazhi，weiyonghuchuangzaojiazhiyekendinghuiqudeshangyechenggong。

zheiqueshishiyiduanfeichangzhidewanweidehua，sihuyourenrenwei，yulaiyijingdaoleyaozaichuxinheshangyehelixingzhijianjinxingxuanze，suoyi，libincaihuitebieqiangdiaoleerzhebingbuchongtu。zaizheiyangdeshike，chuangshirendegongkaixinzhongtandeyidingdoushizuizhongyaodeshiqing。

dangran，congzimianshanglaikan，zheijihushiyizhongjueduizhengquedexuanze，keyishuoshi“genzhengmiaohong”dedelukesixiang，zheiweiguanlixuedashishuoguo，qiyedezuizhongmudeyinggaishichuangzaogukejiazhi。zhengrulibinsuoyan，“weishenmeyulainengzhan30wanyuanyishanggaoduanshichang40%defene，yinweiyulaizuoduileyixieshiqing，erzheixieshiqingjiushilaiziyuchuxin。”

weiyizhideshangquedeshi，zuoweiyijiashangyegongsi，chuangzaoyiqiejiazhidebeihou，douyouchengben，ruguoyigezuzhibujichengbendiweiyonghuchuangzaojiazhi，quechichiweinengyingkuipingheng，neidaodihaishangbushangyeni？

delukecengshuoguo:“dangjinqiyedeshangyejingzhengbushichanpinzhijiandejingzheng，ershishangyemoshizhijiandejingzheng。”yulaidechanpinzaixifenshichangshiyouqidudaojingzhengli，danshangyemoshishifounengbihuan，jiuxuyaozixifenxi。

chuanglishinian，yulaibujinzhugongxinnengyuanche，haiqieruyicheng“honghai”deshoujixingye，duoxianzuozhan，gengkaoyanbawoshangyemoshidenengli。

dangranjiuzhenggejituanlaishuo，shoujibingfeihexinyewu，zi2023nian9yue，yulaituichudiyidaishoujikaishizhijin，yulaidelicicaibaozhongtidoumeitiguozheixiangyewu。

zheikanqilaishenzhiyoudianqiguai，yiweixingyerenshishenzhihuaiyiguo，yulaideshoujiyewushifouzaitiwaixunhuan，zheizhongcaozuozaizibenshichangbingbuxianjian，youyuyulaitongguoqiapplaixiaoshoushouji，suoyiruguolibinyouyijiangyewuzhutishezhizaitiwai，“zuoshoudaoyoushou”shibunancaozuode。danwomenqueren，zheidequeshiyixiangbingbiaoyewu，shouxian，yulaishoujideyunyingzhutiweiyulaiyidongkejiyouxiangongsi，tongguoguquanchuantou，keyikandao，zheishiyigeyouyulaikonggudegongsi。

qici，yiweiyulairenshiyexiangwomenqueren，shoujiyewuqueshibingbiao，zhishiyinwei“yewuguimoxiao，weizhanshi”。

zheigehuifuhentandang，querangrenbumianyihan，youcikejian，zaizheiyangyigejiqianyiguimodesaidaoli，lijingliangdaideyulaishouji，tiliangrengfeichangxiao，xiaodaozaizhangpianleidudenianbaoli，lianyixingzidoumeiyou。

jinnianlai，renmenchangchanghuijianglibinheleijunfangzaiyiqitan，errendoushidingjicongmingren，chengzhangyuzhangjiangzhongxiayouliuyu，jiaxiangzhijianzhiyousanbaiduogongli，youguojiqichenggongdezhanji。tamenyigecongqichezuodaoleshouji，yigecongshoujizuodaoleqiche，sihushizaixiangxiangerxing，zuizhongxingchengleisidechanyebuju。

danerrenshizebutong，yixiexijiehuokeshuomingzheizhongbutong，danglibinweilejiyulaichezhutigonggenghaodetiyan，erdanduyanfa、shengchanshoujishi，leijunsharulexinnengyuanchesaidao，youyici，taduilibinshuo：zuogehoupaipingzheiyangdecheneishengtaijianguideyitahutu，yongxianchengdepingwangshangyikoudouhenfangbian，ruguowomendajialianqilaibabiaozhuntongyi，zheigeshengmingzhouqihuitebiedezhang。

nishuo，yidanxintongxingmenzhencainaleleijundejianyi，neizuizhonghuilihaonajiagongsini？

01

yuqishuoyulaiyanfayikuanshouji，burushuoyulaiweiqichedazaoyigepeijian。

zaiyulaiqichedeshiyongchangjingzhong，nio phonequeshiyouyidingdebuketidaixing。yiyulaishoujidazaideuwbchaokuanpinjishuweili，zheixiangjishurangshoujiheqichezhijianyoulechaogaojingdudeshibieheganyingnengli，rangchezhuyongyou“jinchejiesuo、licheshangsuo”dewuganjiesuoshangsuotiyan。

qishibujinshinio phone，pingguoshoujiyejuyouuwbmokuai，danpingguoshoujiduiqichexingyehenfengbi，zheiyeshicushiyulaizuoshoujiyigeyuanyin。tongguobujushoujiyewu，yulaiba“shuziyaochi”zhangwozaizijishouzhong，tongshiyenahuidatongqicheheshoujishengtaidezhudongquan。

yixieyulaichezhugenwomenshuo，hehenduoguochananzhuojixiangbi，“（nio phone）chuhuyiliaodehaoyong，guanjianshiyidianguanggaoyemeiyou。”

danruguobanio phonezuoweidandudeyikuanshoujikandai，qixiangjiaoqitadeanzhuoshoujibingmeiyoutaidadeyoushi，kenengyezhiyou“wuyuzhuangwuguanggao”dexitongnengzaiyidingchengdushangtishengxiaofeizhetiyan。yinci，duiyufeiyulaichezhulaishuo，goumainio phonededonglishibuzude。

dangran，nio phonecongdanshengzhichujiujiangzijideqianzaiyonghuquandingzaiyulaichezhuzhong，zheiyeyiweizhe，nio phonehennanxiangqitaanzhuoshoujiyiyang，zhuiqiudaguimoliangchanyijishixianchanpinzishendeshangyezixunhuan，shenzhi，jishishiyulaichezhuqunti，shiyongnio phonede，“ganjueyebuduo”。

libincengzaijieshoucaifangshitidao，yulaichezhuyou57%shipingguoiosyonghu，shengxiade43%shianzhuo。xiangyaozhuanhuaiosyonghubingbushiyijianyishi，shentouanzhuoyonghushinio phonefugaiyulaichezhudetupokou，genjuyulaigongbudeshuju，jiezhi10yuedi，yulaiqichedeleijijiaofuliangdadaojin62wanliang，ruguoanzhaozheigeshujujisuan，nio phonedeqianzaiyonghuguimobuzu27wan。

nio phonedeliangdaichanpindingjiadoushi6499yuanqi，duibiqitaanzhuoshoujibingbusuanbianyi，danyulaichezhukeyiyongjifendikou，zuigaokedikou1000yuan。cengyoumeitibaodao，yulaiduiyidainio phonedeliangchanguihuashi5wan-10wanbu，danfabubannianhou，zaiyulaijinnian3yuedecuxiaohuodongzhong，xiaofeizhegoumai2024kuanchexing，jiukeyihuode6498yuandenio phonedikouquan。zheiyangyilai，yulaichezhuzhixuyaozhifu1yuan，jiunenggoumainio phone。

dangranzheizhongjieduanxingcuxiaohuodongyewukehoufei，danzhishaoshuomingleyigexianshi，neijiushixiaoshoubannian，jiwanbuyulaiyidaishoujihuoxuhaiyoubushaokucun。

zhideyitideshi，zaidapaisongyidaishoujihou，nio phonedejiageyebukebimianshoudaoleyingxiang。zaixianyudengjiaoyipingtaishang，quanxinweichaifengdeyidainio phonedingjiazai3500yuanzuoyou，gangfabubudaobanniandeerdainio phonezai4500yuanzuoyou，yuguanwangdingjiachaju2000yuan。yiweixianyumaijiabiaoshi，ruguoshiyulaichezhu，maishoujishihaikeyiyongyulaijifenjinxingjiaoyi，10000jifenkeyidikou820yuan。

ciwai，youyucaiyongjifendikoudefangshi，xiangchezhuxiaoshoushouji，yulaikenengbixuyaogerangyibufenlirunkongjian。

julejie，muqian，nio phonecaiyongdeshidaijiagongmoshi，youlansikejidaigong。yiweianzhuoshoujidedailishangbiaoshi，6000duodeshouji，conggongchangchulaihoudemaolizai1100yuanzuoyou，dingduokeyidao1500yuan。danzheiweidailishangbuchongdao，yinweitadailishoujimoshiqudaofenjihenduo，haiyouhaiwaixiaoshouqudao，kenengyunio phonezaimaolishuipingshangyouyidingdechabie。

haozai，zailibinkanlai，shoujibushiyulaidelirunlaiyuan，“womenbukaoshoujizhuanqian”，gengxiangdazaodeshi“che-ji”shengtai，zheizhongshexiang，yulaibushidiyijia，kuangqie，libinyebushimeiyoukaolvguoshoujiyewudeshangyekongjian。

tacengjulishuo，biruyou500wanyulaichezhu，youyibanyuanyimaiwomendeshouji，meisannianmaiyiciyehaixing，womendeshoujiyeshiyoumaolide，danmaolikenengbushineimegao，neiyekeyichixu。

anzhaozheigeguimocesuan，jiyumuqianyulaijinyou62wanchezhu，kenengmuqianyulaishoujidemaolikongjianhuigengxiao，shenzhimeiyou。“yikuanshoujidexiaoliangruguodiyujishiwanbu，neijibenshangshiyaokuisunde。”yiweishoujixingyezishenrenshigaosuwomen。

danjibianruci，yulaibingmeiyoufangqishoujiyewudedasuan。

shanggeyue，yulaiyidongkejiyouxiangongsihaifashenggongshangbiangeng，jingyingfanweixinzeng“yidongzhongduanshebeizhizao（fenzhijigoujingying）yewu”，waijiefenxibupaichuyulaijiexialaiyouzijianshoujigongchangdekenengxing，kanlaihaishidajijianneitaoa。

02

zaochedehezaoshoujidexianghukuajie，zaoyibushiyijianxinxianshi，danliangzhongfangxiangkuajiedenanduquebujinxiangtong。

xiangbizaoche，zaoshoujisuoxuyanfatouruxiangduigengshao，gongyinglianyegengchengshu，shangshizhouqigengduan。birunio phonecongkaishizujiandaojiaofu，zhiyongleyinianshijian。biaomianshangkanqilai，cheqikuajiezaoshoujishi“jiangweidaji”，bijing，qichexingyedetouruxuyaoanbaiyiji，zhouqihaizhang，suoyi，dang2021nianleijunxuanbuyaozaocheshi，cengshoudaoguobushaozhiyi。

danqishi，congqicheqierushoujidenandu，fanershigengdade。

11yue18ri，leijunzaiweibogongbuxiaomisu7jiaofuyichaoguo10wantai，tiqianwanchengquannianmubiao。jinru11yueyilai，xiaomizai《zhongguoshichangxinshilipinpaixiaoliang》paixingbangshangyizhipaizaiyulaizhiqian，youqishi11yuechudeyizhou，xiaomixiaoliangjiaoyulaigaochu83%。

zheiqizhongyigezhuyaodeyuanyin，jiushixiaomidekuajieshidianxingde“gaopinqiedipin”，eryulaizeganghaoxiangfan，tazuoshoujizeshuyu“dipinqiegaopin”。

xiangduieryan，shoujishigaopindijiadechanpin，yonghushiyongpinlvgao，gengxinhuandaidepinlvyegao，qichezeshidipingaojiadechanpin。gaopinchangjinggenyonghudehudongduo，dijiazejiangdiyonghudejuecechengben，jinerjiangdiyonghujinrudemenjian，suoyigengrongyijujiliuliang。

xiaomidisanjiducaibaoxianshi，9yuefenqiquanqiuyuehuoyueyonghushudadao6.85yi，zhongguodaluyuehuoyueyonghushudadao1.68yi。zaijiyiyonghujichuzhongshaixuanchujishiwanhuozhejibaiwandeqichexiaofeizhe，xiangduilaishuo，bingbusuantainan。suiranleijuncengtouluxiaomisu7chezhuyou56%shipingguoshoujiyonghu，danzheibufenyonghuzhongyouxiangdangyibufendoushixiaomichanpindeyonghu。

jiezhimuqian，yulaizhiyou62wandechezhujichu，zheigetiliang，genshoujiyonghuquntibi，yanrancanghaiyisu，xuzhi，guoqudeyinian，quanqiuzhinengshoujishichangchuhuoliangpaimingzhongdeqiansiming，nianchuhuoliangdouguoyi，birupaimingdierdexiaomi，chuhuoliangwei1.46yibu。

yulaixiangkaozhejishiwandeyonghujichu，zaishoujishichangganchuyifantiandi，shiyijianfeichangjiannandeshi。

“gaopinqiedipin”dekuajiedafagengrongyichenggongdeyuanyinzaiyu，pangdadeyonghujishuyouzhuyuxinyewudetuozhan，danzaidipinqiegaopindechangjingli，zheizhongyoushijihubucunzai。

shiqingjiuxianglibinsuopanduandeneiyang，cong20nianqianzuoshaduruanjiankaishi，leijunzaigaopindijia，shenzhishimianfeideshangyechangjinglijileiledaliangshineng，tazaojiushidingliule，“wosuiranjinnianyezuoledianzhibo，danwomendeliulianghexiaomibi，shipinbuguode。”libinshuo。

ciwai，gaopinshangpinwangwangkedanjiajiaodi，erdipinshangpindekedanjiajiaogao，suoyidangdikedanjiashangpinqumouqiugaokedanjiashangpinyonghushi，wangwanghuilunweizengpin。

zheizhonganlibingbuxianjian，yidingdingweili，zaiyundingyitishidai，aliyuntuanduifuzeguodingdingdexiaoshou，houzhecengzhangqimianlinguowufamaishangjiagedetongku，houqizaiyundingjinxinglefenchaihou，zheizhongtongkucaijieshu。

gengjiduandeanlishihengdamaishui，dangnian，xujiayinduiyudichanhuangjinshidaideluomubingfeimeiyouyugan，yezaozaojiuhuazhongjinbujuguoduoyuanhuachanye，biruzaiaershanquanxiadaliangziyuan，shengchanhengdaliangyouhehengdabingquan。danshijizhihengdatanta，hengdaliangyouhebingquanyewufanyingzaicaibaoli，quanbubiaoxianweibumenjianjiaoyi，jidichanbumenneibucaigou，jikehusongli。

zaiqichechanyeli，kunbangxiaoshouhezengsonggengshichuantong，kehuzaimaicheshi，tongchanghuixuanzhuangbufenpeijian，zhiyuhuaduoshaoqian，shenzhishimianfeixuanpei，benshenjiuyoudanxingkongjian。

youcilaikan，yidaiyulaishoujizuizhongchengweilecuxiaoshouduan，yejiubunanlijiele。danqueshishifeichangangguidecuxiao，bijingzheishishouji，erbushixiaomisu7fabuhuishang，leijunzhuanmennachulaishuodexuanzhuangpeijian——yigejuyouxiaoqiaosideshoujizhijia。

03

zonghezhongzhongqingkuanglaikan，daomuqianweizhi，yulaishoujihenkenengshiyixiangue（zuixiaoyinglidanyuan）shangweizhuanzhengdeyewu。

uezhuanzhengshiyixiangyewudeshangyemoshishifouchenglideqianti，zaishangshuneibujianghuazhong，libintidaoguoyigeleisidegainian，tashuojinnianyulaizhengshuli15getixihuanengli，xiwangzhaodaohexinyewude“zuijibendejingyingdanyuan”，zheigezuijibenjingyingdanyuankeyishiyixianyuangong，yekeyishiyigehuandianzhan。

deque，duiyuyulailaishuo，xiangduiyushoujiyewu，paotonghuandianzhandeue，yinggaijuyougenggaodeyouxianji。

jiyukehuankechongdejishuluxian，yulaiyizhijianchibujuhuandianzhan，muqianyigongjianshe2750zuohuandianzhan。yulaiyiluxutuichusidaihuandianzhan，suiranjianshechengbenzaibuduanxiajiang，danjianshedisidaihuandianzhanyiranshibaiwanjibiedegongcheng。ergenjuhuandian“xianxiantong”jihua，yulaiyaozai2024nianniandijianchenghuandianzhanchaoguo3310zuo，zheiduiyulailaishuoyebushiyibibuxiaodezhichu。

jishidaojintian，yulaidehuandianzhanyewuyuanyuanhaimeiyoudadaoyingkuipinghengdian。yulaicengtoulu，huandianzhanyitiandehuandiancishunengdadao60cizhi70ci，jiunengzuodaoyingkuipingheng，danchuleyixianchengshizhongyixieshiyongpinlvgaodequyu，daduoshuhuandianzhandoudabudaozheige“yewuliang”。juyulaigongbudeshuju，muqianpingjundanzhanhuandianzai30-40dan/tian。

huandianzhanyinglinan，bujinshiyinweichuqidejianshechengben，haiyouhouxuderenli、weihuchengben。danweilekuodaxiaoshouquyu，yulaiyoubixuzaigengduodedifangjianshehuandianzhan，qianqijianshebirandailaigengduodejingjifudan。

erzaiyulaidejiageli、pinpailishangzaiwanshanjieduan，ruguomeiyouzheixietouru，youhennanxiyindaoxiachenshichang、shenzhihaiwaishichangdeqianzaixiaofeizhe。meiyoudingdan，jiuwufadaguimozaocheyitanpingchengben——weizuidianxingdeguimojingjitigongyuanshidongneng。

zhenshiyigejishengdanhaishidanshengjidewenti。

zaiyulai，leisidewentikenenghaibuzhihuandianzhan。zhangqiyilai，yulaidechanpinzhuyaojizhongzai30wanyishangjiagequjian，yiqizaigaiqujiandeshichangfeneeryan，kuorongdetianhuabanqishiyijingbijiaojiejinle。suoyi，weilekuodaxiaoshouguimo，jiubixuxiangxiajianrong，tuichugengdijiaweideqichechanpin。

jinnianyulaifabuxinpinpailedaoonvo，mingnianhaiyaofabuxinpinpaiyinghuochongfirefly，laifugaigengguangfandejiagequjiandeshichang。

zheijiuyiweizhejishikeyifuyongbufengongyinglian，yulaihaishixuyaobuduanjiadayanfadengfeiyong、xinjiangongyingliandengtouru，erburonghushideshi，yulaizai“xiangxiakuozhang”guochengzhong，haihuimianlinyixie“jiadangwei”dailaidejieduanxingtiaozhan。

yulaizaicaibaozhongtidao，qizaidisanjidujiaofu61855liangcheliang，biquniantongqiduochu6400yuliang，danqichexiaoshoushouruquetongbixiajiang4.1%。buguo，ruguohouqidijiaweichanpinnenggouhuodegengdadeguimoyoushi，shourusuoshuideyaliyinggaihuixiaoshi。

keguaneryan，zheizhongwentizaihenduoxinxingxingyelipubiancunzai，ertongchangdezuofashi“jiejishengdan”，zhengruyulai，zaimeiyouwanchengzishenzaoxuexunhuandeshinianli，yulaibuduantongguorongzilaiqutuidongyewufazhan。

zai“zaochexinshili”sanqiangdinglideshidai，zheizhongguihuakanqilaishikexingde，dajiasuirancaiqubutongdejishuluxian，zhanweibutongdejiagequjianheshichang，danzhiyaoshichangpeiyuwancheng，xingchengguimo，yewuziranjiujingjile。

zhishi，shiqingbingbufuhedajiadeshexiang，jinjinian，shichanggejuxunsufashengbianhua，biyadi、huaweixixunsujueqi，zhandaolexingyejinzitadedingduan。

yucitongshi，shichangjingzhengzhengzaijisujiaju。youbaodaotidao，2018nianzhongguoyouchaoguo487jiadiandongchezhizaoshang，erguole2023nian，xiaopengqichededongshizhanghexiaopengtidao，rujinhaizaizhengchangyunyingdexinshilicheqijinsheng50jiazuoyou。zheiyeyiweizhe，5niandeshijianyoushubaijiacheqicongshimianshangxiaoshi。

shenzhibiyadidechuangshirenwangchuanfucengyuce，xinnengyuanqicheqiyezuihoukenengzhishengsanwujia。libinqishiyeyouzheiyangdepanduan，tazaishizhounianjianghuazhongtidao，“jiexialailiangsannianshizhenggexingyejingzhengzuijiliedeshihou，ruguonengzaipaizhuoshang，jibennengwangxiazou，ruguobunengshangqu，jibenjiumeiyoujihuile。”

huanjuhuashuo，anzhaozheiyangdeyuqi，xianzaidexinnengyuancheshichangdegongyingcehaishiguobaohele，zhongsuozhouzhi，guodubaohejiuyiweizhelingheboyi。

jitianqian，yiweiyisibiyadiyuangongfalegepengyouquan，cheng“biyadijiangtouzibingjianjiekongguyulai”。11yue28ri，yulaifawubufabuweibobiaoshi，xiangguanzaoyaochuanyaorenyuanyibeigongguanjiguanyifajuliu。suihou，yulaipinpaiyuchuanbozhulifuzongcaimalinzaipengyouquanzhongshuo，“juliujitianzheigechengfalidutaiqingle。zaoyaochengbentaidi。”

deque，kazaiyulaifabudisanjiducaibaoheqingzhushizhounianshengrizhijian，chuanbozheileiyaoyan，zhenkeweizhuxinzhilun，yenanguaiyulaide“huo“huineimeda。

yaoyanshenzhibujinzai“zuokong”zheijiagongsidegupiao，yemiaozhunlechezhumendexinlifangxian。qicheshiyigedaegudingzichan，xuyaozhangqideweihuhebaoyang，suoyixiaofeizhehuigewaiguanzhupinpaideshengmingli，youqiyulaihaitigonghuandianfuwu，huandianzhanyexuyaorenzhangqiyunying，zheishimenzhangjiudeshengyi。

zhangjiudeshengyi，xuyaokechixudeyinglizuozhicheng，zaizheigeertaoshasanshide“youxi”li，meigecanyuzhedoudebazidanliuzai“danjia”li。bijingdelukeyetandaoguolirun。zai《guanlideshijian》yishuzhong，tacengzhichu，lirunshidikangfengxiandezhizhu，qiyebixubajingjijixiaofangzaishouwei。

genjulibinzuixinzuochudeyinglizhiyin，yulai2026nianjianghuiyingli，erzaicizhiqian，zheijiagongsijiangjingli“shengsiyouguandeliangnian”。

jingliguotaiduo“zhianshike”delibin，cengzai 2019 nianbeichengwei“zuicanderen”，danyinianhouxijuxingdeyimushiyulaigujiabaozhang60bei，wanruzuoguoshancheyiban。zheiyici，jiukanlibin，nengfouzhongyanqiji。