文｜后厂村
zheiliangtianhanchaonanxia，bushaodifangdeqiwendiyicitupolelingdu。
buguolingrengenghanxindeshi，liezhiyurongzhipinyisichongrong，zhibojianlihanzhe“49deyurongmajia、159deerongfu、299deerongbei”，zhibojianbujinjinbajiagedaxialaile，zhiliangyedaxialaile。
buguoyeyourangrenxintouyinuandeshiqing，pangdonglaiyouyikuanerongyurongfu，jinjiashi 498.7 yuan，shoujiajiudingzaile 499 yuan，yijianyurongfujiuzhizhuan 3 maoqian。
01、泛滥的“羽绒”
shouxianwomenyaolejiehewei“yisidairong”？
yurongchanpinyongdaode“si”he“rong”qishidouchanzieyashenshangdeyumao，qubiezaiyu“rong”shiyiduoyiduode，xingzhuangwending，baonuanxiaoguohao；
“si”zeshijiagongshicongyumaoshangtuoluodeduansi，shuyubianjiaoliao，baonuanxiaoguojiaocha。
yurongzhuyaofenweierong（bai/hui）heyarong（bai/hui），anrongzihanliangyoufenwei50%、60%、70%、80%、85%、90%、95%butongcengji，yurongdejiejingchengduyijitianchongliangyejuedingzheyurongfudepinzhi，shouduozhongyinsuyingxiang，yurongjiageyehuiyoubodong，tongchanglaikan，rongzihanliangyuegaojiageyeyuegao。
lingwai，2022nian4yue，xinban《yurongfuzhuang》guojiabiaozhunluodi，zheiyibanbiaozhunzhongzuiguanjiandegaidongzaiyujiang“hanrongliang”gaiwei“rongzihanliang”，yaoqiubudiyu50%cainengchengzhiwei“yurongfu”。
genjulanjingxinwenbaodao，jinnianyurongyuanliaojiagezhengtijiaoquniantongqishangzhang30%-40%。90%baierongmuqianmeigongjindejiagewei1100yuan，ruotianchong200keerong，danerongchengbenjiuyijing220yuan。yejiushishuo，yijiandabiaodepinzhiyurongfu，jiagebuhuitaibianyi。
handongyizhi，yurongfu、yurongbeidengyurongzhipinchengweishichangshangde“xiangbobo”，danyibufen“jiayurongzhipin”quezaixianshang、xianxiashichangsiyifanlan。
juyangshixinwenxiaoxi，zaihuzhouzhiligonganjinridaohuiyishengchan、xiaoshouweilieyurongfuwodianxianchang，chahuo“jiayurongfu”7wanyujian，sheanjiazhi700yuwanyuan。sheanyurongfudediaopaishangbiaozhe70%rong，ranertongguozhuanyejiancexianshi，gaipifuzhuangyurongrongzihanliangjibenwei0%，junxiweilieyurongfu。
《caijingdiaocha》jizheanfangjiangsunantongmouzhibojidi，zhibobozhuxiangjizhetoulu，tamencaiyong“si”laitianchongdaobeizilitidai“rong”，ruciyilai，chengpincongwaiguanshangjihunanyibianbiechayi，shouganyejiweixiangjin，zheishitamenkongzhichengbendehexinshouduan。bujinruci，hainengtigongyitaojiamaodehegezheng、shuixibiao、yurongchongqibiao、diaopaidengzhijianshouxu。
juyangziwanbaobaodao11yue26ri，jizhezainanjingyijiayoujiuyurong“fanxin”fuwudejiafangdiannei，dianpufuzerennaqiyijiangukedailaidejiuyurongfujijizhekan，“zheishigukehualesanqianduoyuanmaidepinpaiyurongfu，zheigebiaoqianshangxiezhe90%baiyarong，danwomenchaikaifaxianlimianquanshifeisi，genbenbushiyurong。”
biaoqiankanbudong、neilikanbujian，xiaofeizhegairuhefenbianzhenjiayurong？
jishiyourenjiankaiyurongfu，faxianlimiangenbenmeiyouyurong，xiangyaoweiquandeshihou。
shangjiayezhihuiluchulengxiao，fanguolaimanihuayiliangbaijiuxiangmaizhenyurong，jianzhitaitanxin。
congchangjiadaoshangjia，tamen“moqi”dixingchengyitiaoliantiao，zuihoukenghaide，shimaibuqigaojiayurongfudemeiyigeputongren。
02、高价格并不代表高标准
douyijing2024nianle，dakaihulianwang，yijiunengkandaohenduo“qiongrenhaipahandong”degankai。
renmenhaipade，haipahuadiaoxinkuzhenglaideqian，quemaibudaoyongliaozhenshiguodongyiwu。
shenzhizhonggaoduanyurongpinpai，doubuyidingzhidexinren。
04nianchengli，dingweishepin、gaoduanerongfudegaofan，qixiayongyouheijin、heizhenzhuhehuangshigaodingsantiaochanpinxian。qizhongheijindingjiayuezai1000-2500yuan，heizhenzhuxiliezegaoda3000-5000yuan。jiagebusuanbianyidegaofan，shangshentiyanshifougengshengyichouni？
zaixiaohongshushang，sousuo“gaofanheijinyurongfuzhiderushouma？”bushaoyonghuduiqizhiliangtichuzhiyi，fanying“paorong”“mianliaotaibo，rongyipodong”“bunuanhe”dengbuzu。
zaidouyingaofanguanfangqijiandian，xiaoliangdiyideheijinxianfeng3.0erongfupinglunqu，you331tiaozhongchaping。
zaiheimaotousuzhong，“gaofan”pinpaixiangguantousu37tiao。
taolunbijiaoduodehuatidejiushi“bubaonuan”、“churong、paorong”、“weidaoda” dengwenti。
lingwaiyigezhimingpinpai，bosidengqixiaxiuxianpinpai，xuezhongfei
xinlangcaijingbaodao，youyonghuzaixuezhongfeiguanfangqijiandiangoumaileyijianyurongfu，shouhuohouquefaxianleyurongfudiaopaishangxiezhe“xuezhongfei”，danbiaoqianshangqueyinzhe“yalu”，yonghuhuaiyishitiepai，xuezhongfeiqijiandiankefuqiangdiaoshifacuohuosuozhi，zuihouyituiyipeiyidebuchangfanganlaijiejue。
congxuezhongfeizishenlaikan，chuletiepaiyinfadezhengyi，qichanpinzhiliangyecengbeibufenxiaofeizhezhiyi。
2021nian，jiangsushengshichangjianduguanlijuchoujianfaxianxuezhongfeiyurongfubuhege。
2022nian，xuezhongfeiyinyikuanzhangxiuchenshanbuhegebeidianming。
2023nian，shichangjianguanzongjutongbaolewangshouertongjiyingyouerfuzhuangzhiliangguojiajianduchouchajieguo，xuezhongfeikidstongzhuangqijiandianxiaoshoudechanpinzai68picibuhegechanpinzhong。
zaiheimaotousuzhongxianshi，guanyu“xuezhongfei”pinpaitousuyou342tiao，shejidaozhiliangcha、tiepai、xujiaxuanchuandengwenti。
bujinjinshigaofan、xuezhongfei，haiyouwomenyizhibuguanzhudepinpaidoucunzaiduoduoshaoshaodewenti。
zai2023nian12yue，shichangjianguanzongjuzaizhejiang、shanghai、jiangsudeng6geshengfende178jiashengchandanwei，gongchoucha185picichanpin，chouchafaxian26picichanpinbuhege，rongzihanliangbuzu、yuronghanrongliang、xianweihanliangbuhege。shejitanluzhe、ashidun、qianrengangdengduojiapinpai。
2024nian，3yue5ri，huanqiushibaobaodao，shanghaishixiaobaoweiceping70kuanyurongfu，qizhongyaya、361°chongrongbuhege，shangwanyuanyurongfurengcunzaiweishenganquanwenti。
yuanlai，gaojiagebingbudaibiaogaobiaozhun。
yuanlai，bidongtiangenglengdeshirenxin。
03 消费者还能相信谁？
duiyuxiaofeizheeryan，“bianyimeihaohuo，haohuobubianyi”dedaolidoumingbai，bumingbaideshi“chong90rongquezhimai159yuandeyurongfu”，bumingbaideshi“chanrulemushudianfen，quemeiyouhongshuchengfen”，bumingbaide“yangzhixiaheyeshengxiadaodiyoumeiyouqubie”...
zuilihanzhe“jiarenmen”，xinliquebaxiaofeizhedangchengdayuanzhong。
zaizhibojiangoumaishipin、yiwu、huazhuangyongpindengwupinyijingchengweihenduorenrichangshenghuodeyibufen，zhibobozhudaihuopinpinfanche，zuizhongdechufaquejinjinshifakuan，nandao“nashui”shimiansijinpai？
neixie“yicichonghao”、“xujiaxuanchuan”dechanpin，beizheixiezhubozaizhibojiangongrandoushou，yifanhuashu，ranghenduoxiaofeizhebuzhibujuezhong，yibubuxianruzhubomenjingxinbuzhidexiaofeixianjing。
neime，zheixieweiliechanpinjiujingshisheishengchande，muhouzhizaojiahuode，youhuishisheini？
消费者还能相信谁？
参考资料
《雪中飞“闹乌龙”：吊牌和标签厂家不同，疑贴牌惹祸？》-新浪财经
《想做「奢品」的高梵，距离「奢品」还有多远？》-节点财经
《全国大降温，多少人被“假羽绒服”坑惨了？》-凤凰周刊
《旧羽绒服翻新成羽绒被立省超千元！店铺称拆解衣物时经常发现“假羽绒制品”》-扬子晚报
《羽绒服里竟没有“真羽绒”！警方查获“假羽绒服”超7万件》-光明网
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