wen | yulezibenlun james

jinqi，bushaowangyoudouhuizaiweiboresoukandao“wangdafa”sangezi，tayoushipuguangwanghedijiletianjiafenshoufei，youshilapingzhangbichenheligengxi，zheirangbushaorenzaiwen：“wangdafashishei？”

shijishang，zheigejinqifengkuangmeiwanzaiduanshipinpingtaizhibodenvren，tayibianzichengzijishi“29suizuoyulequanlaoban，hezhenggeyulequandouhenshu”，lingyibianlapinggelumingxing、pengcixiaozhanwangyibodengdingliu，tongshihaibuwangmaiwanyuanxianglianshouchuan，juyulezibenlundiaocha，muqianjiukaoduanduanzhibobudaosangeyuedeshijian，tayijingdadaoyuejundaihuozuigaoda2500wan，danchangzhibozuigaodaihuoda200wandechengdu，bushaoduanshipinbuzhiqingwangyoushenzhihantashi“jiehelezhuoweiheduhuadenvren”。

danshijishang，tabeiduocipuguangguogefensijiucai：zhiqiantayeshikaoduanshipinmaipeixunke，shengchengkeyihexiaozhanluhandengzhimingyirendangtongshi，kanbiyulequanliyizhou（yulezibenlunciqiancengjiemiliyizhoufajiashi）houlaitabeibaochushihuashupianju，xianzaitayouzaizhibodaihuo，congpingjiazhijindaowanyuangaojiaxianglianyingyoujinyou，youhuashenchengleyulequanxiaoyangge。

qishi，wangdafanenghuo，zhenghaofanyinglexianzaiyulequanzaibaoliaozheiyihuanshengtaiweiqueshidexianzhuang。youjideshinianqian，neigeshihourengshiguanba、zhuoweichichengjianghuderizi，yigeyongyouguangfandegudingshequn，yigeshouxiayoushushiminggouzidedujiaxinyuan。

xianrujin，fanerbianchenglesheigengnengsiwujidandechuiniu，sheigengnenghuoqufensixinrendeyigemeijiehuanjing，xinshidandandewangdafa，jiuzheiyangfenmodengchangjinrulezhenggebaguaquandehexin。

ruguoshuodangniandeyulebaguazaizhenliaodejichushang，xianruleguoduyulehuadexianjing；neirujindeyulebagua，zezaizhiboshengtaiheqianhaoqiepiandequzhongxinhuadejiachixia，chengweilegengnishajuxiadezhaoze。

01 两三天一个热搜，王大发带货千万

“dafahexiaoliu”zuizaojiao“laobanwangdafa”zuizaohaishiyibanzhebanyandejiangshuyulequanbaguaweizhu，neigeshihouderenshehaishi“29suizuoyulequanlaoban，hezhenggeyulequandouhenshu”。cong8yuefenkaishi，tadeyunyingcelvebianchenglezhibohao“dafahexiaoliu”，caiyonghaicangeleisidedahaozhibo、qianhaoqiepiandezhanlve，zheiyejiuyiweizhebingbuhaipamougezhanghaobeifeng。

tazhiboshitiguohaoduobutongleixingdeyulemingxing，danqishidaduoshushihoudoushidianpingxingzhi，erbushichusuoweiyishoudujiaxinxi。birufengciligengxinajinjijiang：“nishizhengannaya！zenmegannadeni？xujingleirangninadema？”

tashuo，ligengxidexingtuchengzhanglujing，yuzhoudongyufazhanyimoyiyang，shi“zuihouyigejingquan”。tahaitidao，ligengxiqianyuelexiaozhandeshangwutuandui，xiaozhanxuyaojiligengxitaijiao，yimibushangwuziyuandebuzu。

10yuelingyichangzhibodangzhong，wangdafapipingleshang《huaeryushaonian》derongzishan。shuofabaokuota“nengshangneibuxishiwopengyouyongjinleyiqieziyuan”，yijita“beici”qiangongsi，chenggongsizhuqizouhonghou，taquedihuigongsi，haicengranglaobanhua4wanmaiqiuxiezhileideshuofa。

11yuechu，rongzishanfangduiwangdafafachulvshihan，danhouzhe“gongkaixuanzhan”，biaoshibuhuishanshipin。

qianjitian，wangdafayouzaizhibojianshuodingyuxi“huobujiu”，youshuomoudingliujiqiannvyoudefenshoufeikeyimaibantaoxiaozhandefangzi，zongeryanzhi，jiushibangeyulequandouhuichuxianzaitadezhibojian，tongshiyehuipuyixiewushangdayadexiaoliao，tongshianshitaheyulequanhenshuxi。

zaitaqitayixiehuaticitiaodangzhong，zhuyaohaishiyi“dianbingdianjiang”weizhu，birushuoyangyangchuguosheisheishei，shuozhaolusishisheisheiqiannvyou，haiyoupingjiayangtianzhendeguojiedengdeng。

youdianshangcongyezhequtingletamenzhibo，xianghetunjunbiaoshiqipingjiashi：“tamenjiangdeneirongfeichangjiediqi。yulebaguaxinwenjiayidiangerenchengzhang。daihuoxiaoguofeichanghao。maidedongxibubianyi，meitiantongshi2-5wanrenzaixian，yigeyuedeshijian，tiantiannengshangweiboresou。kaozijideyixiebaguaxiaozhishi，qihaosuduhenkuai，xingjiabihengao。

2022nianzuoyou，youwangyoujiequledangshiwangdafadahaochuchuangdejietu，tadangshijiuzaimaishouchuan。xianzaitongguowangdafadedouyinchuchuangkeyichakanlishishangdedaihuoshuju。gaizhanghaomaichule5wanzhongshangpin，2wanrengenmai。

wangdafadezhibohao“dafahexiaoliu”dechuchuangxianshishouchule6wanzhongshangpin，you3wanrengenmai。qizhongxiaoliangzuiduodeshiyishou560.4wandeshicezhi，erdanjiazuigaodeshijinwanyuandexianglian。

yulezibenlungenjuchanmamapingtaideyugushuju，“dafahexiaoliu”biaoxianliangyan，zhanxianchuqiangjingdedaihuonengli。jin30tianneizhibo26chang，changjunxiaoliangzai1000-2500jianzhijian，zhibodaihuoleijixiaoliangzai5-7.5wanjianzhijian，gujiyigeyuedeleijixiaoshouezai1000-2500wanqujian。

shoudaorongzishanlvshihanzhihou，wangdafaqueshiyou“dafa”jixiang，11yue24ridezhiboyinglaiyigexiaogaofeng。zheichang4xiaoshidezhibo，guankanrencidadao65wan，gaofengshiyou3.4wanguanzhong，xiaoliangzaiqibaqianjian，xiaoshouebaoshougujiyeyou150-200wanjinzhang。

zuijin，wangdafadezhibohaoyugaojiangzai12yuekaifangdiyibozhiboqiepiandeshangyeshouquan。tatidao，youxierenzaishiyongtamendezhibohuamianqiepianshibuguifan，daozhibeipingtaichazhong，henduohuamianwufaliutong。yinci，tamenjuedingzai12yuekaifangshoupi50geshangyeshouquan，jihuaanzhaozhiqianxiaoyanggedezuofa，zouzhiboqiepianfenfadedaolu。ruguochenggong，zheijianghuijitamenkaituogengdadeyipianshangyekongjian。

buguo，xianzaiyikaozhibodaihuozhuanqiandewangdafa，xiangbiliangsannianqianmaikehuyouxueyuankeyizhumengyulequan，danyoubeirenjieludeheilishilaishuo，haishishoulianlebushaode。

02 经纪人课骗局：不存在的“内推机会”

2022niandi，yulideyipiandiaochabaodaojieshilewangdafade“gaojiawangkepianju”，xianzaisuizhewangdafareduzaicifanhong，yebeifanfuduocitiqi。

zi2022nian3yueyilai，wangdafakaishitongguozhiboshoumaiyulexingyekecheng。zuichukechengshoujiawei1499yuan，dansuizhexueyuanshuliangzengjia，jiagezhubushangzhang，zuigaocengzhangzhi3000yuanyishang。daodangnianniandi，dingjiayeweichizai2500yuan。

xueyuangoumaikechenghou，jiaruleyigeyue500rendeweixinqun。jishianmeiren2000yuanjisuan，kechengxiaoshoudeshouyiyedadaolebaiwanyuan。

kechengxiangxueyuanchengnuo，bujinnenggouxuexijingjirenxiangguanjineng，hainenghuode10cibei“neitui”dejihui，tuisongzhibaokuoyixinyule、taiyangchuanhe、wajijiwa、shidaifengjun、xiaozhangongzuoshi、luhangongzuoshidengtoubuyulegongsiheyirengongzuoshi。

zheiyixuanchuanchenggongxiyinledaliangxiwangjinruyulequanderen，youqishimeiyougongzuojingyanhequefaxingyerenzhideguanzhong。raner，suizheshijiantuiyi，bufenxueyuankaishigandaoshijixiaoguobingburuxuanchuansuoshuodeyiyang。

yiweixueyuanzaidangnian3yuechu，tingdaowangdafashuokeyijinxiaozhantuandui，tayuanbenzaiwenlvxingyeyoushiniandeshangwugongzuojingyan，jiubaoleming。danshichulejiedaoyigezichenglaizixiaozhangongzuoshidemianshidianhuazhiwai，biedejiumeiyouxiawen。

zaibaodaozhong，xiaozhangongzuoshimingquebiaoshibingburenshiwangdafa，yemeiyoutongguotajinxingzhaopin。duiciwangdafahuiying：“womenshuodesuoyouxinxidoushizhende，xiaozhantuanduiqueshiyoutidaozhaopindexuqiu。”danzheigexuqiugentakenengmeitaidadeguanxi。

duojiabeitijideyulegongsidoushuozijiburenshiwangdafa，qisuoxuanchengde“renmai”bingweidedaoyeneiyanzheng。

chule“neituijihui”，wangdafadechengnuohaibaokuohuijubanxianxiazhaopinhui，gongxueyuanyuyulequanhrmianduimianjiaoliu。raner，zhaopinhuilvcituichi，qiexianchangdejiweigongzuorenyuanbingweidaizourenhejianli。dangshi，wangdafabazerentuidaoleyiqingshangmian。

zhiyukechengzhiliangbenshen，yezhengyibuduan。kechengneirongdaduoshifeichangjichuderumenzhishi，quefashenduheshijicaozuodezhidao，kechengzhongchengnuodezhimingjingjirenbingweiruyuechuxian，shijishoukededuoweixinjinjingjirenhuoshangwuzongjian。

suizhexiaoshoudejixu，wangdafadekechengjiageyuelaiyuegao。yixiexueyuangoumaile6899yuanshenzhi15999yuande“gaojikecheng”，xueyuanmenpubianfanying，shequnhuodongbingweianshijuxing，qunliaochangchangbeijiesan，“naoshi”dexueyuanbeitichuqun。

daduoshuxueyuanweiquanhou，yeweinengchenggongtuikuan。baodaokanchuqian，wangdafashuozijiyijingjinpenxishou，gaimai“gaoqian”kecheng，dangranxianzaiyemeiyoulehouxu。

wuduyouou，yulezibenlun2021niandeyipiandujiadiaocha，yetidaolelingwaiyigejigou“haohaoxuejiaoyu”，yileisidexujiachengnuoshuokeyijiejinjingjirenquanzi，bingqiechengnuotigonggangweijihui。

keyikandao，zheiyicisuiranmeiyousuoweixingyebaguadejiachi，danzhiyaozheizhongxuanchuandayixieguanggaochulai，jiuhuiyoukandaoderenshanggou。erqiegougengzhile——kechengjiageshanglaijiushi5980yuan，vipbanshi11800yuan。

haohaoxuemaidekechengzhuyaozhenduideshizhuixingnvhaizhong，xiwangtongguokaojingjirenzigezhengruxingdeneixieren。zhiyaotamenzaiwangshangzhudongsousuozigezhengxiangguandeguanjianzi，jiuhuichuxianzheiyangdepianzigongsi。

xuanchuanzhongfanfujinggaotamen“kaoshimingejinzhang”，“xuexiaoneibuwangxianshijinshengliangmingminge”，bingqieshengchengyihouhuiyaoqiuwunianyishangchuanmeigongzuojingyandengdeng。

shishishang，zheigepeixunzuizhongzhenduidezhishiyigebaomingfeijinwei380yuan，erqiezixuejiukeyikaoshangdezhengshu。gengbuyongshuo，henduogongsibingbuxuyaozheixiezhengshuzuoweizhaopindeqianti。

zheijiajigoudetuiguangliduzhida，shenzhijingdonglezhongguoyanchuxingyexiehui，xuyaofayigeshengminglaigongkaibochiqi“jianlihezuoguanxi”deshuofa。henkexideshi，nengkandaoshengmingderenbuhuimaike，maidaokechengderenyekanbudaozheigeshengming。

gengeliedeshi，haohaoxuehaijiangmuguangsuodingzaijingjitiaojianjiaochadenianqingrenshenshang，gulitamenshiyonghuabei、jingdongbaitiaodenghulianwangjinrongchanpinfenqifukuan。xuduorenmeixuedaodongxi，fanerbeishanglechenzhongdezhaiwu。

zheigepianjudeweiquannanduheshangmiantidaodewangdafakechengyiyanggao。haohaoxuezi2018nianyilaishejiduoqihetongjiufen，qiedaduoweiquanzheweinengchenggongtuifei。

congshouhaizhedequntilaikan，dabufendoushizhuixingfensi，haiyouyixieshikewanglizudachengshidexiaozhenqingnian。raner，zuizhongtamendoufaxian，suoweidexingyeziyuanyujiuyejihuibuguoshikongzhonglouge，zaijianshidaozhenzhengdeyulexingyezhiqian，tamenshouxianyudaodeshipianzi。

03 责任去中心化，八卦却永不眠

wangdafajiangdeneirong，qishijiuleisiyuwomenpingshikanyulebaguadexiafanshipin，zhubotongguowuyuanwuhuidepeiban，jiguanzhongchuangzaoledaliangdeqingxujiazhi。

danzheizhongzhibozaixiafantongshihaizengjialehudongshuxing，youbushaorenyuanyishunbianxiagedan，yeshiqinglizhizhongde。rujin，zheizhongpeibanshidedaihuoyijingchuxianlebushaochenggongdeanli。

birushuolidan，zaibuzaizuotuokouxiudeneiduanshijian，jiuyikaohunyinlianqingbaguadedaihuoluxianweichishengji。

xiangbizoucaiyibiaoyanhelieqiluxiandezhibodaihuo，“dafahexiaoliu”zhixuyaolianggerenzuozaineilijiangduikouxiangsheng，xiangduilaishuonandubijiaodi。danshi，tamenweilechixuweichiredu，meitiandouyaozhaobutongdekaipaoduixiang，jiaojinnaozhisikaozenmeyangcainengcengshangmingxing。

zaizheigeguochengdangzhong，nanmianjiuyouyixiebufengzhuoying，yuyanbuxiangdedongxichuxian。suizheshijiantuiyi，tamenxiangweichibaoliaodekexindu，yehuiyuelaiyuekunnan，yushizhinengshuodeyuelaiyuekuazhang，xingchengleyizhongexingxunhuan。

shishishang，wangdafadebaohuo，zhibuguoshiqiahaoyushanglebaguashengtaiweideyigekongque。

2017nian6yue7rishiyigekeyizairuzhongguoyuleyeshishuderizi，yichangzhenduiyulebaguazhanghaodezhengdunfengbaozaiwangluoxianqi。beichengwei“zhongguodiyigouzi”dezhuoweijiqituanduiyunyingde“fengxinggongzuoshi”、“quanmingxingtan”dengduogezhanghaobeiguanting，yinfaguangfanguanzhu。

zhuoweiyuanminghanbingjiang，“zhuowei”zhishizhongduobimingdangzhongmingqizuidadeyige。tazuichuzaigongchangdanrenwenmigongzuo，houyinduidianyingdereai，zhuanxingchengweiyingpingren，bingzai2000nianjiarutianjin《meirixinbao》chengweiyimingyulejizhe。2003nian，zhuoweitiaocaozhi《mingxingbigstar》zhoukan，kaishiletadegouzishengya，bingzaitongnianpaishedaoliuxiaoqingchuyudezhaopian，congcimingshengdazao。2005-2008nianyouxianhouqule《xinjingbao》he《nandouyulezhoukan》。

2006nian11yue，fengxinggongzuoshichengli，zheishineididiyizhigouzidui。zaonianjiangongzuoshichengyuan6-7ren，zhuanzetoupai、genzonghediaocha。zhuoweihefengkeliangrenshigongzuoshidehexinchengyuan，zhuoweifuzewenzixiezuo，fengkefuzegenzongtoupai。

fengxinggongzuoshiyiqiminruidexiujuehejianchibuxiedejingshenzaigouzixingyezhongzhucheng。tamenshanzhangcongputongrenneilitaochuxinxi，youqishi“laotoulaotaitai”yijifandianfuwuyuan，bingqienenggouzhangshijiandunshouyihuoqudujiaxinwen。

2009nian，fengxinggongzuoshipuguangfengxiaogangyushenminvzitonghuigongyuguoye。2013nian，paishedaowangdazhiyudongjiejiwendeshipin。2014nian，puguangwenzhangchuguiyaodi。2014nian，puguangwangfeihexietingfengfuhe。2016nian，baochuguodeganghecaoyunjindeenyuan。

meiyitiaodoushishidashidemengliao，yurujinwangdafashuobuqingzhenjiadezazahuhuxingchengxianmingduibi。

2015nian1yue28ri，zhuoweikaitonglegerenweibo，youyutadeguanzhuliebiaojihudoushichengduichuxiandemingxing，ruchenhezhangzixuan、xietingfengwangfei、wenzhangmayilidengdeng，yinerbeiwangyoudiaokanwei《siwangbiji》。tameicizaifabuzhongbangxiaoxiqianxiguanfaweibogaozhiwangyou“zhoujijian”，haixihuanwenzhouzhoudiyongzijixiedeshilaianshijijiangjiekaidemidi，rangweiguanqunzhongkuxiaobude。

2017nian，weileezhixuanranyanyimingxingfeiwenyinsi、chaozuomingxingxuanfuxiangle、disumeisuzhifengdengwenti，zhuoweidexiliezhanghaobeiguanbi。zaijianguanchushouzhiqian，zhuoweiyeyijingxianruqinfanyinsiquandezhiyi，yijiyuzhongduomingxingjijingjigongsidemaodunchongtu。

zhuoweibeifengshaciri，baokuo“yansubagua”、“dushedianying”，yijipojuyingxianglide“guanaibaguachengzhangxiehui”（“guanba”）zaineide25gehaobeiyongjiufengjin。

guanbazai2015nianhuodetengxinzibenlingtoude1500wanyuanrenminbirongzi，bishiguzhichaoguoyiyuan。guanbayifensinianxinghehudongweihexinjingzhengli，lianhechuangshirenjiancmomaruibeifensinichengwei“huizhang”，tashiguanbadedaibiaoxingrenwu，qiangdiaoyufensi“tanlianai”bandehudongmoshi。

maruidemeitishengyashiyuhunanweishi，tayutongshiyangyuancengzhizuoyulepinglunjiemu《xiaomarehuati》，houyinbufuhechuantongmeitidiaoxingtingbo，danzaiwangluopingtaiyiwaizouhong。2014niandi，marui、yangyuanyuwujiegongtongchuangligongsi，zhengshikaiqiguanbadeyunying。

yuqitayulezhanghaoxiangbi，guanbagengzhuzhongyonghushengchengneirongdeliliang，yeyouyigeyonghuzhuanshudebaoliaojidi。qiyonghuqunchengwei“xiaolaopo”，yibianchigua，yibianbaoliao。pingjiezheiyimoshi，guanbacengpuchugaoxiaosonglihun、huyanbinyuzhengshuanglianqingdengredianbagua，bingtongguoyipianguanyuwangbaoqiangqianjingjirenshijiandewenzhang，danrizhangfen32wan。

jujiemianbaodao，dangnian6yue8rixiawu，maruirengzaihangzhouanjihuaqiatanhezuo，queturanshoudaoguanbaweixinhaobeifengdexiaoxi。tahuiyidao：“yiyezhijian，liubaiwan‘xiaolaopo’qilizisan。”

qitabeifengzhanghaoxunsuzhongxinshangxian，zhuoweizeyinsheyingtuanduichuzouxianruchenji。guanbatuanduijinglileshuyuediguqi，cihougaiming“huihuo”，huashenweiyibanyunweizhudemcnyingxiaohao。

“xiaolaopo”weidaibiaodeugcbaguashengchengmoshi，zaicizhihouyemeiyouzoutaiyuan。qunzhongsuiranyouzifazuzhileezudengdoubanxiaozu，dantamenyebukebimianzai2021nianzaodaotiequanchuji。

doubanzuifushengmingdeyulexiaozu“doubanezu”zai2021nian9yuexuanbu“tingyongzhenggai”2geyuehou，qitaremenyulexiaozu“emenqixidi”、“doubanrencaijiaoliujidi”、“qingqingcaoyuan”、“yingshizongyishuangyiliu”dengyeyinglailelianggeyuehuowuxianqidetingyongzhenggai。

9yue30ri，doubanfabu“fanquan”luanxiangzhilidexiangguanchufagonggao，guantinghuojiesanremendeyulexiaozu“doubanchashuijian”（yuanming“ziyouchiguajidi”）、“aimahuayuan”“doubanjuzu”。ezucihouzai2022nian4yuezaibeitingyong，zhongxinhuadebaguaxiaozuzhicijiben“tuanmie”。

suiranwangdafaderenmaihexiaoxiyuan，zhudingletabukenengzhongxian“qianbei”menxiridehuihuang，danshiqitarenyezuobudao。xianzaideguoneiyulequan，meiyourenherennengzouhuizhiyehua、zhuanyedebaguadaolu。

huigushinianqian，guanba、zhuoweizheixiezhiyegouzidui，meiyigedouyoudujiaxinyuanhuogudingshequn。danzhengzhizhihou，zhuoweidetudigouzidasheng、liudachuizhiyoujishaoshu“zhanji”eryi。

zaizhengzhiguoduyulehuashangqueshizhuoyouchengxiao，danyinweixingyequefayigezhenzhengyougongxinlidebagualaiyuan，jibenshangjiubianchenglesheihanshengda，handekuazhangjiukanshei。tamenyoudechedishisheng，youdezhuanxingweimeiyou“ganhuo”deyingxiaohao，haiyoudegenbenyingshibaodaoduixiangdeyirenhuxiangdapeihe，weiliaofangjialiao“zhanyonggonggongziyuan”，zhujianxingchenglexianzaiaimeibuqingdeyulemeitigeju。