wen｜shizhiguancha tailuo

编辑｜小市妹

苹果，又创新高了。

genjudaoqiongsishichangshujuxianshi，pingguogujiazhouershouyu242.65meiyuan，shangzhang1.28%，shizhidadao3.67wanyimeiyuan，shiquanqiushizhizuigaodegongsi。youfenxishiyuce，mingnianpingguoshizhiyoujihuitupo4wanyimeiyuan。

danbukefourendeshi，qunianhaipaimingdiyi，jinnianyidudiechuqianwu，pingguozhengzaikuaisusangshiduizhongguoshichangdetongzhili。

2023nian，pingguoyi17.3%deshichangfeneshoucichengweizhongguozhinengshoujishichangxiaoliangguanjun。yuanbenyiweizheishipingguozhongxinhuihuangdekaishi，quemeixiangdaojingranshizuihoudehuiguangfanzhao。

genjucounterpoint researchciqiandeshuju，2024nianyijidu，iphonezaizhongguodexiaoliangyiduxiajiangjin20%，zhijiediechuguoneishoujishichangqianwu，paizaiqiqianliedefenbieshioppo、rongyao、huawei、vivohexiaomidengzhongguopinpai。jinruerjidu，zaizhongguozhinengshoujishichangchuhuoliangtongbizengzhang8.9%debeijingxia，iphonezhongguoquxiaoliangjixuxiahua，vivo、huawei、oppo、rongyao、xiaomidengguochanpinpaizejixubaolanqianwu。

haozai，sanjidupingguopingjienianduxinpinshangshi，yi15.6%deshichangfenezhongfanzhongguoshichangqianwuwei。

caibaoshujuxianshi，jinnianyijidupingguoshixianyingshou907.53yimeiyuan，tongbixiajiang4%，qizhongdazhonghuaquyingshou163.72yimeiyuan，tongbixiajiang8%，jiangfushiquanqiuzhengtishuipingdeliangbei。erjidu，pingguoyingshou857.77yimeiyuan，jiaoshangniantongqide817.97yimeiyuanyishixian4.87%dezhengzengzhang，dandazhonghuaqudeshouruyiranxiajiangle6.5%。dazhonghuaqushiiphonequanqiuzuidashichang，tongshiyeshipingguosuoyoudilifenquzhongshouruweiyichuxiantongbixiahuade。

qiutiandeshouhuoshiyinweichuntiandebozhong，dongtiandetongkuzechangchangshiweixiatiandecuowumaidan，pingguoxianzaidekunjuzaozaiduonianqianjiuyimaixiafubi。

iphone13wenshishi，guofenmendiaokaniphone 13yuiphone 12zuidadebutongshimingzibutong，jiulianpingguo“sizhong”duanyongpingyerenbuzhujiarutucaoduiwu；iphone 14depingyongrangzijirendourenbuzhuzachangzi，qiaobusinverzaiwangshanggongkaibiaoshiduihuanjihaowuxingqu；iphone15fabudangtian，pingguoshizhiyiyezhijiandiediao3400yi。

meiyouxinyi，quefachuangxin，zheishipingguoduonianlaimianlindezuidagoubing，erzaochengzheiyiqiedebingbuzhishiliangdaizhangduorendetianfubingxing，haiyouchanyefazhandeneizaikeguanguilv。

sannianqian，renzhengfeizaihuaweixinshengshequkanfale《xingguangbuwenganluren》deshumingwenzhang，qizhongyouzheimeyiduan：

kejifazhanzhengchuzaiyigebaohequxiandepingdingduan，fuchujudadenuli，bingbunengyouduidengdeshouyi，huaweimeiniantourudeyanfajingfeishi200yimeiyuan，danshouyizhiyouyanfatourude40%，60%delazhuzaiheiandetansuozhiluranjinle。

yigebuzhengdeshishishi，suizhezhinengshoujibuduanxianglishijinchengdezongshentuijin，zhenggexingyeyijinrujishudeweiduanchuangxinjieduan，jibianfuchuhenduonuli，yehennanzaihuodetupoxingdeshouhuo。

jieguojiushi，yipingguoweidaibiaodexianxingzhezhujianfangmanjiaobu，eryiguochanpinpaiweidaibiaodezhuiganzhededaolesuoxiaochajudezuijiazhanlvechuangkouqi。

2016nianyihou，guoneishoujichangshangzaipingmu、yingxiangdengyixilielingbujianshangzouxiangzizhuchuangxin，qizhongzuidianxing、zuichenggongdejiushiquanmianpinghezhedieping。dao2020nian，guoneishoujipinpaiyijingkaishidaguimobujudicengruanjian+hexinlingbujiandeziyanfangan，tongshiqidongleduirengongzhinengdengjishudetansuo。

pingguozaituibu，guochanshoujizaijinbu，liangzhedechajubuduanbeisuoxiao，daoyidingchengduhouzhudinghuifashengshichangfanzhuan，tebieshidangzhongguoxiaofeizheturankaishizhuanxiangzhuiqiujizhixingjiabi，zheigeshikejiushunqizirandetiqiandaolaile。

huiguotoulaikan，pingguodepitaizaozaiduonianyiqianjiuyixianxian。

2017nian，pingguojiangiphone 8heiphone xdedingjiatisheng，cijudaidonggongsiyejidafutisheng。changdaotiantoudekukezai2018nianxuanzejixutishengxinkuaniphonedejiage，danzheiyicixiaofeizhebingmeiyoumaidan，iphonedexiaoliangzaisuihoudesigejidulianxuxiahua。

weilezhongxinnahuishichang，2019niandeiphone 11zhijiexuanzejiangjiafaxing，xiaoguoliganjianying，2019niandisijiduiphonexiaoliangtongbizengzhang7.8%，jieshulezhangdayiniandexiahua。

qishicongneishiqi，pingguojiuyishidaozijiyijingshiquleyijiadenengli，cihouyizhitongguoyijiahuanliangdecelvelaiweichizengzhang。biruiphone 13，qishoujiasuiranyuiphone 12chiping，dancunchuliangfanleyibei，zhijiecong128gqitiao，iphone13 projiiphone 13 pro maxdezuidacunchuliangshenzhidadao1t，jialiangbujiajiaxiangdangyubianxiangjiangjia。

qubiezaiyu，zhiqianpingguojiangjiaxiaofeizhehuijijixiangying，xianzaijibianjiangjiayehennanzaibashichanglaqilai。

2010nian，pingguodeshizhishoucichaoguoweiruan，《niuyueshibao》cengfabiaopingluncheng：“zheishixinshidaidekaishi，yeshijiushidaidejieshu。”

shiguojingqian，qimazaizhongguoshoujishichang，pingguozhengzailunweibeishidaichelunnianguodeduixiang。