“chufangshijiadelinghun，meiyidaocaidouzangzheaidemimi。”zaichengshidewanjiadenghuozhong，chufangchengzaizhewushujiatingdeyanhuorichang，gongxiangzhemeihaoshenghuodewenxin，queyeanzangzhuduowunaiyukunrao。duiyuzhaonvshijiaeryan，chufangcengshizhuangxiuzhong“laodanan”quyu。shichangshangchudianchanpinkuanshifanduo，dandaduochudiananzhuanghoutuchuchuju，bujinpohuailechufangzhengtimeigan，haijiangdilekongjianliyonglv，yuanweidadaotaxinzhongyitihuachufangdeyuanjing。

zheijuefeizhaonvshiyijiasuoduyoudezaoyu，chuantongchudianyuxiandaishenghuoxuqiudetuojie，zaixuduojiatingzhongdoushilvjianbuxian。raner，zheiyiqiezaihaierchudiandebuduanchuangxinxiadedaolejiejue，rangwushujiatingbaituochuantongchudiandeshufu，jinqingxiangshougengjiabianjie、zhinengdexiandaichufangshenghuo。

zheiyizhuanbianshihaierchudianzhuoyuepinzhiyuchuangxinshilidebiranjieguo，quanqiushichangdeshujubianshizuiyoulidezhengming。jushijiequanweidiaoyanjigououruiguojirenzheng，2022-2023lianxuliangnianhaierdaxingchudianquanqiuxiaoliangtupo1000wantai（buhanxiwanji），chengweizhongguochudianqiyezhongweiyidadaozheiyilichengbeidepinpai。

xianzai，jiangmuguangjujiaoyu11yue28rizaichengdoujuxingdehaierchudianchanyequanqianjiazuxinpinfabuji2025niankehufenghuishang，zheizhongquxiangyu“kanbujian”dequanqiansheji，zaiduxiyinlequanqiuyonghudemuguang：tabujinshixianlegongnengyumeiguandewanmeironghe，chengxianhuanxinshenghuofangshidegaojigan，gengyinlingxingyequshi，qimuzhongguoquanqianzhihuichujuxinshidai。

基于用户需求“再出发”，摆脱传统厨房困局

jinjishinianlai，zhongguochufangjinglilecongfengbidaokaifang、gongnengdanyidaozhinenghuadexianzhubiange。zheizhongbiangebujintixianzaiwulikongjiandekaifang，gengshenrudaoshenghuofangshiyushenmeixuqiudeshengji。shangshujiatingyonghumianlindetongdianyemingquebiaoming，xiandaichufangshejixujiangumeiguanyushejiaohudong，manzuqinggangoutongxuqiu。

zaicibeijingxia，kasadichudianpingjiezhihuiquanqianjishu，zaiwaiguanshejijichanpingongneng、tiyanshangjunshixianletupo，jingzhunjiejueyonghunanti，yinlingchudianxingyezhinenghua、yitihuafazhan。zheiyeshiweiyibeishouyuzhongguoqinggongyejiankangjiaju（zhihuipengren）xianxingjishushiyanshidehaierchudiandeshimingyuzhongren。

waiguanshang，quanqianzhijingtaoxichudianyuchujuwanmeironghe，wulunshibeioujianyuehaishizhongshidianya，dounengshipei，rangchufangchengweihunranyitideyishukongjian。zaigongnengshang，kasadiquanqianshengjiangyanjidapoxingye“yanjibianboxiyanxiaoguobiancha”defazhanpingjing，yanjihouduyou350mmjiangzhi325mm，shixianquanyinqianru（zhengmianquanyin、dimianqiping）detongshi，haibaozhengxiyanxiaoguojuejia；kasadiquanqianchaobozaochuangxindeshangjinfengranshaoxitong，rang40mmchaoboquanqianhegaoxiaopengrenjiande，jiefanglegengduochuxiakongjian，huajieleshejiguochengzhongyaoyuliuchujutongfengkongdefannao，haijiejuelekaiguanchujumenyixihuodetongdian；76ldarongjideaizhengkaoyitijinengwanquanqianruchuju，shixianjudianronghe。

bujinruci，kasadiquanqianzhijingtaoxichudiandemeiyigechanpindoukancheng“shenhuaijueji”。yanjidazaizhihuihengfengxitong，nenggouyijuyouyannongdu、huoshidaxiaozhinengdiaojiefengli，quanchenganjingyunzhuan；zaojudewuhuanyunhuoranshaokeji，huolifenbujingzhunjunheng，qingsongjiayuhuohou。ciwai，zhengkaoyitijiduchuangfenzijipengrenkeji，shixianxianzheng、nenkao，zuidachengdubaoliushiwuyingyangdetongshibaoliuzuibenzhidexianxiang。

zhihuijiaohugongnenggengshijiangyonghulajinleweilaishenghuodeguidao。zhengkaoyitijineizhihailiangzhihuicaipu，yijianxuandingjikezidongpipeipengrencanshu；yuyinjiaohuxitongzerutongtiexinguanjia，wulunshiputonghuahaishifangyan，dounengqingsongshixianshebeidiaojie、caipuchaxundenggongneng，congrongzhangkongpengrenjiezou。

kejian，chuantongchudianyuxiandaishenghuoxuqiuzhijiandetuojiezhengzaizhujiansuoxiao，erkasaquanqiandichudiangengshijiangzheiyiqushituixianglexindegaodu。

用户热捧赢得市场认可，改写全球厨电竞争版图

guowangxingyezhangqixianyugongneng、meiguan、bianjiede“bukenengsanjiao”，daozhiyonghuduiyitihua、zhinenghuachufanghushenggaozhang。budebushuo，kasadiquanqianzhihuichufangqiezhongxingyeyaohai，dapochanpinguli、gongnengdanyijuxian，yiquanqianshejizhenghekongjian，yongzhihuitishengtiyan，chengweiweilaichudianfazhanlanben。

zaihaierchudianlianxuliangnianchaoqianwantaixiaoliangdebeihou，gengbaohanlequanqiuyonghuderenke。zaibeimei，geapplianceschudianzaibeimeishichangchixulingxian，qizhongzao、kaopinleizai2023nianfenegaoda38%；zaiouzhou，candypinpaiqianrushikaoxianghezaojuzaiyidalishichangxiaoliangfenediyi；zaiaozhou，feixuepaikeqianrushikaoxianghezaojuzaixinxilanshichangxiaoliangfenediyi。

huangejiaodukan，pingjiezhuoyuesheji、zhinengtiyanxiyinzhongduoguojiyonghuzhuzuxiadandehaierchudian，zhengzhubugaixiequanqiuchudianjingzhengbantu。

dangxia，bansuiguojiagulijiadianhechuweixingyeyijiuhuanxinjichufangzhuangxiuzhengzaiyinglaishifangzhouqi。yifangmian，gaishanxingzhufangyijiershoufangshichangdehuoyue，weichufangzhuangxiutigongleguangfandeqianzaixuqiu；lingyifangmian，juminshenghuopinzhidetishengshiderenmengengjiazhuzhongjiajuhuanjingdeshushixingyushiyongxing，chufangzuoweijiatingshenghuodehexinquyu，qizhuangxiuyushengjiziranchengweizhongzhongzhizhong。

zaicibeijingxia，haierchudianjijixiangyingyonghuxuqiu。yituoquanguo2000duogefuwuwangdian，weiyonghutigonghangaichufangdianqi8dapinlei、7gechangjingxiade36leizichangjingchugaifangan，muqianyichenggongfuwuchaoguo100wanyonghu。

jiangmuguangzaicijujiaodaozhaonvshi，tajiachufangyizaikasadiquanqianzhihuichufangdejiachixiayijinghuanranyixin。meidangyoupengyoulaifang，muguangzonghuibeizheijingzhizhengjie、zhinenggaoxiaodechufangxiyin，pengrenchengleshejiaoxiuchang，jiarenweizuo，xiangshoumeishiyechenzuiyuwenxinfenwei。

kejian，haierchudiandailaidebuzhishichanpindiedai，gengshishenghuofangshigexin，baituochuantongchufangkunjudetongshi，fuyuchufangkejilinghun、meixueshenyun。weilai，suizhejishudiedai、fuwushengji，yuelaiyueduodejiatingnengxiangshoudaozheiyangdequanqianzhihuichufang，shengjichujutiyan，yinlingxingyemaixiangzhihuiquanqianxinjiyuan。