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【科技波普】内容创作者的哀歌:从微信公号引入AI配图说起

bansuineirongshengtaideexingxunhuanhetuihua,renmenbunaofucaiguaini。

AI。来源:界面图库(匡达)

文 | 黄锫坚

youbufenweixingongzhonghaoyunyingzhefaxian,weixinhoutaizuijingengxinleyixianggongneng。bianjiwenzhangdetupianshi,chuletupiankuhebendishangchuanzhiwai,duoleyigexuanxiang——“aipeitu”:zhixuyaoshuruyiduanwenzimiaoshu,buyongduojiu,xitongjiuhuishengchengsizhangzhaopian。nikeyixuanzetupianfenggehebili,xiudingmanyizhihoujiangqicharudaowenzhong。zheixianggongnengdeyinru,rangwenzhangchuangzuozhejianshaoletupianqinquanhechengbenfangmiandedanyou,danduisheyingshidengtupianshengchanzheeryan,zeyiweizheyijizhongji。

zaiwoshiyezhong,yongaigongjujiwenzhangpeituzheigehuanjie,yongdebijiaozaodeshihecaitoude“caobianwangshi”。guoquyiliangnian,tademeipianwenzhang,budanyongaipeitu,erqiehuixieshangprompttishiyu。biru:

titubiaoti:《feijinghuanyouji》

aisuanfatigong:midjourney v6.1

prompt:children's book illustrations, a whale flying in the sky, --sref 3932844163 --ar 16:9 --sw 200 --stylize 300?--v 6.1

erbushaomeitiyezaoyipiliangshiyongaipeitu。2023niandi,36kekaishichangshiyongaishengtutidaicongtukugoumaidetupian,cihou,taimeiti、huxiudengyekaishigenjin。jiuneirongfabupingtailaijiang,2023nianchu,zaiwenxinyiyangangfabubujiu,baijiahaojiushangxianleleisigongneng。erweixinzuoweiyingxianglizuidadeneirongfabupingtai,qiyinruaipeitu,shibijitukushangyemoshihexuduosheyingshidailaihuimiexingdedaji。

qishi,zaiaishengtugongjuyuelaiyuechengshudejintian,henduotukuyixuanzetoujianghuojiaruxinshili:getty imagesheyingweidahezuotuichulezijideaishengchenggongjugenerative ai by getty images。lingyijiatukushutterstockyeheopenaihezuotuichulezijidetupianshengchenggongju。erguoneideshijuezhongguo,yezaoyiyunxuhezuozheshangchuanaishengchengdetupian。

congchatgptwenshineikekaishi,aigc(aishengchengneirong)jiuchengleyigeshibukedangdechaoliu。liangnianguoqu,bulunwenzishengtu、wenshengshipinhaishitupianshengshipin,jishuhegongjudouyiyuelaiyuechengshu。ruguobazheigejishulangchaoxiangxiangchengyigegejuwubayaluji,neime,zuozaijiashishidesiji(openaiyijisuoyoudehulianwangjutou)huiyaowuyangweidichouzhexueqie,kanzheyanqiandejiushijiebeigungunjulunyachengsuipian。zhengrupingguogongsiqianjigeyuedeneigeipadguanggao,yigejudadeyasuoji,barenmenxinaidechuangzuogongju(jita、huabideng)tongtongnianyachengfenmo。danshijieshangdabufendeneironggongzuozhe,qiaqiashibeinianyadejiushijiedeyibufen,zhibuguoyouderenliyalujideguntongbijiaojin,youdebijiaoyuanbale。

shuoqisheyingshi、tupianbianji,wohuixiangqihenduoyiqiandetongshihepengyou。shiduonianqian,wohaizaizazhishegongzuo,neigeniandai,chulejizhe、bianji,sheyingshi、tupianbianjishibianjibubukehuoquedeyiqunren。weileyizhangfengmian、yigezhuantidemeishuchengxian,sheyingshiyaobacaifangduixiangladaogezhongsheyingpeng,huoyujizheyiqizhibenxinwenxianchang,ermeibianheshejishizezaigongsitongxiaoaoye,weichukandehouqiliuchengjiaojinnaozhi,weileyigetubiao,yifuditu,shenzhiyigeziti,tamenhuibuduanzhuomohediaoxiao。kanzhezijidewenzibeipeishanggejuchuangyidetupian、zitihesheji,nihuijuede,meiqizazhidoushiyijianjitichuangzaodeyishuzhenpin。

dangran,zheiyangdemeihaosuiyueyihuifeiyanmie。erneixieyouxiudesheyingshi、meibianyezaoyilikaimeiti。youdecongshiyishuchuangzuo,youdezhuanxingchengsheyinglaoshi,youdebianchengbaoxiantuixiaoyuan,youdeyuanzouyiguotaxiang、youdequkaikafeiguan⋯⋯zongzhi,buzaizaimeitiyemousheng。jibianzaimeiti,yeyuelaiyuebianyuanhua。yinweizazhi、baozhiyiyuanlizhongguorendeshiye,shoujiyuedudaitileyiqie。jishileisheyingshidebiaoxian、dahuafutupiandechongjigan、butongzhizhangheyinshuashutuxiandezhiganhekelidu,yijiyoumosanfadeqiwei,zaoyibianchengxiaozhongrenqunguanxindehuati。xiaofeizhezhiguanxinshoujipingmudefenbianlv、zhedieyufou,shenzhigenbenbuzaihutupian,zhikanbiaotiheduanshipin。

weixingonghaohoutaiyinruaishengtu,zheiyijucuokansijiandan,danquexuangaoletukudemorihexuduosheyingshidemolu。neirongshengchanzhezhisuoyiyuelaiyueduodixuanzeaishengchengtupian,yuanyinhenjiandan:chengbenhebanquanfengxian。

anzhaomuqianguoneidefalv,aishengchengdetupianbanquanguichuangzuozhegerensuoyou,suoyi,ruguoniyongtishiyuzaiaigongjuzhongshengchengtupian,jiubuyongdanxinturanjilaide、yaoqiupeichangjishiwandelvshihan。chengbenfangmian,ruguoyutukuhezuo,tongchangyizhangzhaopiandejiagezaijibaiyuandaojiqianyuanbudeng。ershiyongaishengchengtupian,midjourneyyoushengchengshuliangxianzhidehuiyuanyigeyuezhixuyao60meiyuan。

genjuyoujieunknowngonghaoyipianshumingshanchadewenzhanggusuan,ruguoxuanzeyongdisanfangdamoxingdeapizijidajianyingyong,guoneirutongyiqianwen、wenxinyiyanzuiguidedamoxing,shuruheshuchujiageyebuguo120yuan/1 m tokens。anzhaoshuchutupiandefenbianlvhemoxingdeshuchuxiaolvbutong,dayuewei1wandao3wanzhangtupianbudeng。duibixialai,aishengchengtupiandechengbenjiqidilian。

jiutupiandeshichanggongxueryan,xuqiufangmianduizhelianggeku,yigekuyousheyingshigongxian,xuyaogaofeiyong,jinguanxianzaikexuandetupianshuliangjuda,danbutaikenengjixuzengjia;erlingyigeku(aishengtu)jiqibianyi,shenzhimianfei,erqieshuliangyuelaiyuepangda(nihuishuotishiyu,fenfenzhongjiuyouxintu)。zenmexuanze,yimuleran。gengmafandeshi,duzhegenbenbuzaihupeitu,zaigezhongxinxiliuli(niguanzhudehuozhezhinengtuisongde),biaotidangjuedingyiqie,tupiandoubudaomuzhidaxiao。

bashangmianzheiduanhuadetupianhuanchengwenzhang(shipin),daolixiangtong。yigekuyoumeitihuogerengongxian,shirenleiguowangshengchandezhishihechuangzuo,jinguanshuliangpangda,danxinzengdeshengchanliangyuelaiyueshao;erlingyigekuyouaishengcheng(huoyouaibangzhuderenshengcheng),qishuliangyuelaiyuepangda(aizhizuodewenzi、gezhonglaizidejiantiebandepintiewenzi)。zuihouhuizenyang?

jiejujiushi,zaiaiwubiqiangdadeshengchanxiaolvxia,chunrenchuangzuodeneirongyuelaiyueshao,zaineirongkulibeixishidaijin。zaigezhongsuanfatuishoudezuoyongxia,neirongxiaofeizhegenbenjiechubudaochunrenchuangzuodeneirong,tadeyanqiuhedanaobeigezhongcuzhilanzaodedongxi(shipin、wenzi)saiman。

zuijin,yingguoniujindaxuechubanshecongpangdashujukulidexuduohouxuancizhong,tiaochu“naofu”(brain rot)yici,zuoweibennianduchaoliureci。“naofu”yicizuizaochuxianzai1854nian,meiguozuojiasuoluozaiqizhumingsanwenji《waerdenghu》zhong,miaoshuletazaihupanduguoliangniandeshenghuohesikao。tashuo:yingguochangshizhiliaotudoufulan,nandaojiubunulizhiliaonaozifulan?rujin,nianqingrenjingchangzaiyingwenshejiaomeitishangyong“naofu”laixingrongyigerendejingshenhuozhilizhuangtaishuaitui,youqishiyouyuguoduxiaofeisuosuidewangluoneirongerdaozhijingshenhezhilishuaitui。

jiyuyishangguanyutupian、wenzidengneirongshengtaideexingxunhuanhetuihua,renmenbunaofucaiguaini。

(科技波普是我十多年前开设的一个专栏,今天,此专栏的主要目标,是反思科技对社会的负面影响)

未经正式授权严禁转载本文,侵权必究。

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【科技波普】内容创作者的哀歌:从微信公号引入AI配图说起

bansuineirongshengtaideexingxunhuanhetuihua,renmenbunaofucaiguaini。

AI。来源:界面图库(匡达)

文 | 黄锫坚

youbufenweixingongzhonghaoyunyingzhefaxian,weixinhoutaizuijingengxinleyixianggongneng。bianjiwenzhangdetupianshi,chuletupiankuhebendishangchuanzhiwai,duoleyigexuanxiang——“aipeitu”:zhixuyaoshuruyiduanwenzimiaoshu,buyongduojiu,xitongjiuhuishengchengsizhangzhaopian。nikeyixuanzetupianfenggehebili,xiudingmanyizhihoujiangqicharudaowenzhong。zheixianggongnengdeyinru,rangwenzhangchuangzuozhejianshaoletupianqinquanhechengbenfangmiandedanyou,danduisheyingshidengtupianshengchanzheeryan,zeyiweizheyijizhongji。

zaiwoshiyezhong,yongaigongjujiwenzhangpeituzheigehuanjie,yongdebijiaozaodeshihecaitoude“caobianwangshi”。guoquyiliangnian,tademeipianwenzhang,budanyongaipeitu,erqiehuixieshangprompttishiyu。biru:

titubiaoti:《feijinghuanyouji》

aisuanfatigong:midjourney v6.1

prompt:children's book illustrations, a whale flying in the sky, --sref 3932844163 --ar 16:9 --sw 200 --stylize 300?--v 6.1

erbushaomeitiyezaoyipiliangshiyongaipeitu。2023niandi,36kekaishichangshiyongaishengtutidaicongtukugoumaidetupian,cihou,taimeiti、huxiudengyekaishigenjin。jiuneirongfabupingtailaijiang,2023nianchu,zaiwenxinyiyangangfabubujiu,baijiahaojiushangxianleleisigongneng。erweixinzuoweiyingxianglizuidadeneirongfabupingtai,qiyinruaipeitu,shibijitukushangyemoshihexuduosheyingshidailaihuimiexingdedaji。

qishi,zaiaishengtugongjuyuelaiyuechengshudejintian,henduotukuyixuanzetoujianghuojiaruxinshili:getty imagesheyingweidahezuotuichulezijideaishengchenggongjugenerative ai by getty images。lingyijiatukushutterstockyeheopenaihezuotuichulezijidetupianshengchenggongju。erguoneideshijuezhongguo,yezaoyiyunxuhezuozheshangchuanaishengchengdetupian。

congchatgptwenshineikekaishi,aigc(aishengchengneirong)jiuchengleyigeshibukedangdechaoliu。liangnianguoqu,bulunwenzishengtu、wenshengshipinhaishitupianshengshipin,jishuhegongjudouyiyuelaiyuechengshu。ruguobazheigejishulangchaoxiangxiangchengyigegejuwubayaluji,neime,zuozaijiashishidesiji(openaiyijisuoyoudehulianwangjutou)huiyaowuyangweidichouzhexueqie,kanzheyanqiandejiushijiebeigungunjulunyachengsuipian。zhengrupingguogongsiqianjigeyuedeneigeipadguanggao,yigejudadeyasuoji,barenmenxinaidechuangzuogongju(jita、huabideng)tongtongnianyachengfenmo。danshijieshangdabufendeneironggongzuozhe,qiaqiashibeinianyadejiushijiedeyibufen,zhibuguoyouderenliyalujideguntongbijiaojin,youdebijiaoyuanbale。

shuoqisheyingshi、tupianbianji,wohuixiangqihenduoyiqiandetongshihepengyou。shiduonianqian,wohaizaizazhishegongzuo,neigeniandai,chulejizhe、bianji,sheyingshi、tupianbianjishibianjibubukehuoquedeyiqunren。weileyizhangfengmian、yigezhuantidemeishuchengxian,sheyingshiyaobacaifangduixiangladaogezhongsheyingpeng,huoyujizheyiqizhibenxinwenxianchang,ermeibianheshejishizezaigongsitongxiaoaoye,weichukandehouqiliuchengjiaojinnaozhi,weileyigetubiao,yifuditu,shenzhiyigeziti,tamenhuibuduanzhuomohediaoxiao。kanzhezijidewenzibeipeishanggejuchuangyidetupian、zitihesheji,nihuijuede,meiqizazhidoushiyijianjitichuangzaodeyishuzhenpin。

dangran,zheiyangdemeihaosuiyueyihuifeiyanmie。erneixieyouxiudesheyingshi、meibianyezaoyilikaimeiti。youdecongshiyishuchuangzuo,youdezhuanxingchengsheyinglaoshi,youdebianchengbaoxiantuixiaoyuan,youdeyuanzouyiguotaxiang、youdequkaikafeiguan⋯⋯zongzhi,buzaizaimeitiyemousheng。jibianzaimeiti,yeyuelaiyuebianyuanhua。yinweizazhi、baozhiyiyuanlizhongguorendeshiye,shoujiyuedudaitileyiqie。jishileisheyingshidebiaoxian、dahuafutupiandechongjigan、butongzhizhangheyinshuashutuxiandezhiganhekelidu,yijiyoumosanfadeqiwei,zaoyibianchengxiaozhongrenqunguanxindehuati。xiaofeizhezhiguanxinshoujipingmudefenbianlv、zhedieyufou,shenzhigenbenbuzaihutupian,zhikanbiaotiheduanshipin。

weixingonghaohoutaiyinruaishengtu,zheiyijucuokansijiandan,danquexuangaoletukudemorihexuduosheyingshidemolu。neirongshengchanzhezhisuoyiyuelaiyueduodixuanzeaishengchengtupian,yuanyinhenjiandan:chengbenhebanquanfengxian。

anzhaomuqianguoneidefalv,aishengchengdetupianbanquanguichuangzuozhegerensuoyou,suoyi,ruguoniyongtishiyuzaiaigongjuzhongshengchengtupian,jiubuyongdanxinturanjilaide、yaoqiupeichangjishiwandelvshihan。chengbenfangmian,ruguoyutukuhezuo,tongchangyizhangzhaopiandejiagezaijibaiyuandaojiqianyuanbudeng。ershiyongaishengchengtupian,midjourneyyoushengchengshuliangxianzhidehuiyuanyigeyuezhixuyao60meiyuan。

genjuyoujieunknowngonghaoyipianshumingshanchadewenzhanggusuan,ruguoxuanzeyongdisanfangdamoxingdeapizijidajianyingyong,guoneirutongyiqianwen、wenxinyiyanzuiguidedamoxing,shuruheshuchujiageyebuguo120yuan/1 m tokens。anzhaoshuchutupiandefenbianlvhemoxingdeshuchuxiaolvbutong,dayuewei1wandao3wanzhangtupianbudeng。duibixialai,aishengchengtupiandechengbenjiqidilian。

jiutupiandeshichanggongxueryan,xuqiufangmianduizhelianggeku,yigekuyousheyingshigongxian,xuyaogaofeiyong,jinguanxianzaikexuandetupianshuliangjuda,danbutaikenengjixuzengjia;erlingyigeku(aishengtu)jiqibianyi,shenzhimianfei,erqieshuliangyuelaiyuepangda(nihuishuotishiyu,fenfenzhongjiuyouxintu)。zenmexuanze,yimuleran。gengmafandeshi,duzhegenbenbuzaihupeitu,zaigezhongxinxiliuli(niguanzhudehuozhezhinengtuisongde),biaotidangjuedingyiqie,tupiandoubudaomuzhidaxiao。

bashangmianzheiduanhuadetupianhuanchengwenzhang(shipin),daolixiangtong。yigekuyoumeitihuogerengongxian,shirenleiguowangshengchandezhishihechuangzuo,jinguanshuliangpangda,danxinzengdeshengchanliangyuelaiyueshao;erlingyigekuyouaishengcheng(huoyouaibangzhuderenshengcheng),qishuliangyuelaiyuepangda(aizhizuodewenzi、gezhonglaizidejiantiebandepintiewenzi)。zuihouhuizenyang?

jiejujiushi,zaiaiwubiqiangdadeshengchanxiaolvxia,chunrenchuangzuodeneirongyuelaiyueshao,zaineirongkulibeixishidaijin。zaigezhongsuanfatuishoudezuoyongxia,neirongxiaofeizhegenbenjiechubudaochunrenchuangzuodeneirong,tadeyanqiuhedanaobeigezhongcuzhilanzaodedongxi(shipin、wenzi)saiman。

zuijin,yingguoniujindaxuechubanshecongpangdashujukulidexuduohouxuancizhong,tiaochu“naofu”(brain rot)yici,zuoweibennianduchaoliureci。“naofu”yicizuizaochuxianzai1854nian,meiguozuojiasuoluozaiqizhumingsanwenji《waerdenghu》zhong,miaoshuletazaihupanduguoliangniandeshenghuohesikao。tashuo:yingguochangshizhiliaotudoufulan,nandaojiubunulizhiliaonaozifulan?rujin,nianqingrenjingchangzaiyingwenshejiaomeitishangyong“naofu”laixingrongyigerendejingshenhuozhilizhuangtaishuaitui,youqishiyouyuguoduxiaofeisuosuidewangluoneirongerdaozhijingshenhezhilishuaitui。

jiyuyishangguanyutupian、wenzidengneirongshengtaideexingxunhuanhetuihua,renmenbunaofucaiguaini。

(科技波普是我十多年前开设的一个专栏,今天,此专栏的主要目标,是反思科技对社会的负面影响)

未经正式授权严禁转载本文,侵权必究。