wen｜《zhongguoqiyejia》jizhe lixiaotian

编辑｜张昊

zheigedongtianduiwangyilaishuoyoudianleng。

12yuechu，meitibaoliaoyoulaile，wangyiyouxigaojifuzongcai、tianxiashiyebuzongcaishaoyunjiangzaichunjiehoulizhi。juchuanyuanyinshita“beiyaoqiu”tiaoxuanchule《danzipaidui》zhiwaideqitachanpinjinxingguanli，yejiushiyaobazheigetafuhuachulaide、muqianwangyizuichenggongdeyouxiipgongshourangchu。

ruguochengzhen，tadelikaiyejiangdaozhiwangyiyouxifashengyixiliederenshibiandong，mingdanshangjiubaokuowangyiyouxifuzongcai、menghuanshiyebuzongcailinyunfengdeng。

《zhongguoqiyejia》shitulianluowangyifangmianxunwengaixiaoxizhenshixing，danjiezhifagaoqianzanwuhuiying。

11yuechu，wangyiganggangbeibaoliaoshuminggaoguanyintanfubeixingshilian，neibuyoujianxianshitongbaoyuankkshiyebu、battleshiyebufuzerenxianglangzaineide4minggaoguanjiangyongbuluyong。wangyiduicishimeirenhehuiying，caibaohuiyiyemeitiji。

guanyucaiyuandechuanwenjiugengduole，zuijinyiduanshijian，jihumeigeyuedouhuipuchucileixiaoxi。zaiwaijiekanlai，zheigeyouxijutou，sihuchuledawenti。

wangyijinniandesanjiducaibaobeixingyemeitichengzuo“yuqineizuicha”deyiji。youxixiangguandezengzhifuwuzaizhengtiyingshouzhongzhanbacheng，sanjiduyingshou209yiyuan，tongbixiahuale4.2%。danzaiquniandesanjidu，yingshoushi218yiyuan，tongbidazhang16.5%。duiyuyouxixingyelaishuozuizhongyaodeshuqidang，wangyiyouxijinnianwanquancuoguo。

jikuankangshourudehexinyouxishujuquanmianxiahua。diandianshujuxianshi，jinnian11yue，《nishuihan》liushuiwei3.17yiyuan，jiao10yueyouxiahuale5.76%。erquniantongqi，tadeliushuiwei11.13yiyuan。lingyigelichengbeishideyouxi《menghuanxiyou》yebuzaizengzhang，jinnian11yuedeliushuiwei5.56yiyuan，genquniantongqide5.29yiyuan，bianhuabingbuda。danzheiliangkuanyouxiduiyingdedoushidaguimomailiang，tamenyiranpaizaineibumailiangbangdeqianliangming，pingjundanyuejinedouchaoguo1yiyuan。

juxingyeduoweirenshicheng，wangyiceodingleiyi“zhonghuiyixian”，chuandichulaidexinhaojiushibixuyaojiejuewenti。dansheidoumeikanmingbai，qunianhainengdanshengchu《danzipaidui》he《nishuihan》lianggebaokuandewangyiyouxi，zenmeyixiazijiubingle？

01 “国民游戏”的困境

rujinwangyiyouxizuichengdezhuchangzidezaoyibianchenglemianxiang“10hou”de《danzipaidui》，zheikuanhuafengkatong、yonghupiandilingdepaiduixingyouxi，shirujinwangyirihuoyonghushuzuigaodeshouyou。

juduojiatouxinggusuan，2023nian《danzipaidui》weiwangyiyingshougongxianle70yi~80yiyuan。

danjinniantadeshitoumingxianjianruo，zaijinglileyiboyulunpipingzhihou，erjiduyilai，《danzipaidui》yaoqiuwanjiameirileijichongzhidao328yuan，huomeizhouleijichongzhidao1000yuanzhihou，ruguohaiyaozhifu，zexuyaojinxingrenlianshibie。zhiqian，《danzipaidui》meirenheyaoqiu，yebeidaliangjiazhangtousu，jialixiaopengyoubei“youchong”。

《danzipaidui》deliushuizirandadazhekou。judiandianshujucesuan，jinnian2yue，tazaiiosduandepingjunriliushuihaizai1300wanyuanzuoyou，erjiduhou，zuigaoriliushuiyebuguo529wanyuan。

erqimaishujuxianshi，《danzipaidui》yemianlinzheyonghuliushidewenti。jinnianerjidu，《danzipaidui》dezongyouxishizhangjianshaole56%，rihuoyueyonghushucongqunian7yuede1746wan，zhoujiangdaojinniantongqide939wan。

sanjidudianhuahuishang，dingleizhuanmentidaolecishi：“《danzipaidui》rengshiwomenmuqianrihuoyueyonghuzuiduodechanpin，suiranzaishangyehuashangpengdaoyixietiaozhan，danzheishiyigejingyanjileideguocheng。”

cicibeipulizhifengbodeshaoyunsuozaidetianxiashiyebu，jiufuze《danzipaidui》dekaifaheyunying。dansuizhetadelikai，juchuantianxiashiyebujiangbeichaifenchengsangebufen——fuze《danzipaidui》deeggyshiyebu、fuze《huangyexingdong》dehuangyeshiyebu，yijifuze《tianxia》detianxiashiyebu。

《tianxia》benlaijiushitianxiashiyebudezhuxianhexinchanpin，lingwailiangge“fuhua”chulaidechanpinzhong，《huangyexingdong》shiwangyiyouxichuhaidebiaogan，data.aishujuxianshi，guojifushangxian7nianzhihou，tarengnengzaiguoneiyouxichuhaiyingshoubangshangjijinqian20。

ercongtiliangshangkan，《danzipaidui》shijishangzaojiudadaoledanduchenglishiyebudebiaozhun，zheicidiaozhengyeshuomingwangyixiangyaozhangxiankaifadanzixiangguandeipjiazhi。

danzheitiaolusihubingbuhaozou。jinnian10yue，《danzipaidui》xuzuo《danzihuahua》kaiqigongce，gongcechengjibingbulingrenmanyi。

qimaishujuxianshi，gongcedangtian《danzihuahua》zaiiosmianfeiyouxibangjinweiliedi37ming，qieweinengjishenchangxiaoyouxibangdanqian200ming。wanfashang，《danzihuahua》zhuda“xiaochulei”xiaoyouxi，genguominyouxi《kaixinxiaoxiaole》shutongyisaidao，danzaiyonghushuliangshang，erzhewanquanbuzaiyigeliangji。

wangyizaiipyanshengyouxizheitiaolujingshang，qishijingyanbingbusuanfengfu。2016nianshangxiande《yinyangshi》dangshiyidutedechoukajizhihuobianquanguo，danzheikuanyouxizaiyunyingle8nianzhihou，yueliushuiyidiaochuwangyiyouxiqianshiming。

jiyuyinyangshiipkaifadeyanshengyouxiwanjiadaliangliushi，guofengbanyinyangshiyouxi《shendouyexinglu》jinnian8yuetingzhixinneirongkaifa，《baiwenpai》juchuanjijiangtingfu。

02 接连“吃瘪”

11yuemo，wangyishenzhentuanduiquanyuancaichedexiaoxizaishejiaopingtaishangliuchuan，suihouwangyixiangguanrenshipiyaochengbeiyouhuadetuanduicengshifuzeshejileishouyou《tianqixingdong》dexiangmuzu，bingfeiquanyuancaiche。

zheikuan“duanming”deyouxichenglejinnianxingyedeyige“xiaoliao”，shangxianjin46tianjiuxuanbutingzhiyunying。jinnian10yue14ri，《tianqixingdong》fabugonggaoxuanbuyouxiyinbiaoxianbujiyuqi，jiangyu12yue12rizhengshitingzhiyunying。

8yue30ri，tagangkaiqigongceshiyecengdengdingiosmianfeibangbangshou，dandaole9yueshangxun，jiuyijingpaizai200mingkaiwai。weilewanhuiwanjia，《tianqixingdong》cengzaizhibopingtaijizhubomenpaifashangdan，danmaizhangdebingbuduo，dabufenzhuboyingaiyouxiyisichaoxidangxiazuiremende《wuweiqiyue》，“tougantaizhong”，erbuyuancanyuqizhong。

《tianqixingdong》bingbushijinnianwangyiweiyitingzhiyunyingdeyouxi。jubuwanquantongji，wangyigongyou《zhanzhengnuhou》《taiyashishi》《jidongdoushiaerfa》《baokemengdatanxian》《manweichaojizhanzheng》he《tianqixingdong》6kuanyouxixianhouxuanbutingfu。

gengyaomingdeshi，xiangjiaoyuxiaochengbenyouxidejishizhisun，wangyixiazhongzhudexinyouxiyeweinengkangzhuyali。

jinnian3yue8ri，haochenghaoshi6nian、tourujin10yiyuandewuxiafengkaifangshijieyouxi《shediao》kaiqigongce。ranerqizaiioschangxiaobangdezuigaopaimingyezhishidi15，zheiyuwaijiehewangyineibudeyuqixianranyoujidachaju。

xingyemeitizaitidaozheikuanyouxishi，bijiaotongyidechapingyouliangge：datouwawashidemeishufenggeyouxie“guiyi”，bingwuchuangxindewanfa。youmeitizhiyan：talian《nishuihan》de“pingti”dousuanbushang。

shangxianjin2geyue，《shediao》bianxuanbuhuiluzhongzao，renzhendamowanfahouzaiyuwanjiajianmian。dingleizaijinnianyijiducaibaodianhuahuiyishangzhijiebiaoshi，dui《shediao》dejieguo“bingbushitebiemanyi”，bingqiegenghuanletuanduifuzerenhehexinchengyuan。

xinrenfuzerenzaigongzhonghaoshangdayiwanjiashi，yetidaolegongcehou，youxiliushilechaoguo80%deshoujiduanwanjia，“zaiwojieguanbingshenrulejiexiangmuqingkuangzhihou，dezhiwentidefuzachengduyuanfeiwosuoyuliaode”。

zaixingyekanlai，《shediao》dewentiyuanyuwangyijiyubaituoguowangmmo（daxingduorenzaixianyouxi）debianxianmoshi，jiangjiaose“shuzhi”zaiyouxizhongdeyingxianglijidaxueruo，congerjiangwanjiadefufeidianjujiaozaiyueka、pifuwaiguandengqingliangmokuaishang。

zheibeirenweijiejianledaliang《yuanshen》deyuansu，danzaiwanjiakanlai，zheixietansuojibufuwuzhuxian，yewuyiyujiaoseyangcheng，chuanchazaiyouxilihaichanshenglejidadegeliegan。

lingyikuanbeijiyuhouwangdewuxialeikaifangshijieyouxi《yanyunshiliusheng》zeyituozaituo。qunianerjiducaibaohuiyishang，dingleijiucengxunuozheikuanyouxijiangzaijinnianerjidushangxian，ranerzhijinrengweigongce。qishoubuxuanchuanpianyu《heishenhua：wukong》deshouzhishijiyanshishipinzaitongyishijianfangchu，yecengbeiyuwei“guochanzhiguang”。dancongyugaopianzhongzhanshidehuamianhedadouchangmianlaikan，xingyepubianpingjia“jingyan”。

ranerzaiyouxikaiqidejilunneicezhong，wanjiafankuibingburuyuqi，zuidadecaodianjiushihuamianzhilianghezhandoutiyan“huobuduiban”。youximoshiyezaidanjiyouxihewangluoyouxizhijianlaihuihengtiao，shenzhiyiduanshijianweileshixian“duanshou（pcwangluoduanyouxiheshoujiyouxi）hutong”，qiancheledaliangjingli，“jiyaoyouyao”zaibzhandefensirepingzhong，beidingdaolezuigaodeweizhi。

wangyichengnuojinnianniandi《yanyunshiliusheng》yidingshangxian，jinshengbudaoyigeyuele，rengweiyouxinxiaoxichuanchu。

03 丁磊“回来了”

shaoyunlizhi，yijitianxiashiyebudechaifen，duiyingdeshidinglei“huigui”deqiangliexinhao。

duojiameitibaodao，qunianmo，dingleizhonghuiguanliyixian，zheizaixingyeliyijingbushimimile。baokuozuijinshejidaodetanfu、caiyuandengwenti，lidudouyaodalebushao。

jushuo，dingleizhonghuiyixiandediyijianshijiushiyanzhuagaoeyingxiaofeiyong，zaisanjiducaibaodianhuahuiyishang，tayeqinkoubiaoshi“wangyibuhuizaiyingxiaofangmianzaichanshengjudafeiyong”。

jinniansanjiducaibaoxianshi，wangyizaiqiansangejidudexiaoshouheshichangfeiyonggongji113.29yiyuan，tongbishangzhangle16.27%。

wangyiyouxizaijinnianshi“mailiangdahu”。juapp growingshuju，jiezhidaojinnian10yuedi，wangyiqixia《menghuanxiyou》zaimailiangshangdetoufangjinewei15.3yiyuan，《nishuihan》wei13.6yiyuan，ertengxunjinyou《yuanmengzhixing》yikuanyouxiyingxiaofeichaoguo10yiyuan。

zheihaiyouyidingdeteshuxing，yinwei《yuanmengzhixing》shigen《danzipaidui》duida。qunianchunjieqijian，《danzipaidui》danyuetoufanghemailiangjinechaoguole1yiyuan，tengxunzirandegenshang。

juyouxishangyemeiti《youxichaguan》baoliao，dingleiyaoqiuqixiayouxizhiyouzaikaifuhuozhounianqingdengzhongdajiedianshang，cainengzuotoufang。zaimailiangceyejibenshiyigeluoji，chufeizhongdabanbengengxinhuozhounianqing，fouze“nengbumailiangjiubumailiang”。dingleizaineibuxuandaodeyuanyinshi：“ruguochanpinzugouhao，ziranhuiyourenzhuipeng，weihehaiyaohuaqian？”

gaixinxibingweidedaowangyidequeren，danwangyizaiyunyingcekaishiyankongchengbenzaixingyelizhongsuozhouzhi。jinnianxianhoukandiaoledaliangzuosucaitoufangdeyingxiaogongyingshang，cengjingwaibaodeshejiaozhanghaogengxin、wanjiashequweihuheneirongshengtaijianshedenggongzuo，rujinyequanbujiaoyouneibuyuangonglaiwancheng。

wangyitanfuanfahou，dingleikaishizhongsuzhaobiaoliucheng，yewubumenbuzaizhijieduijiegongyingshang，ershiyougongsishangwutongyijinxingzhaobiaotanpan，pingshenguochengwanquanduiyewubumennimingjinxing。

youbaoliaochengguoqujinian，dingleihenshaochakanneibufukuanliucheng，dancongjinniankaishi，shenzhijinebuzu1wanyuandeliuchengdan，tadouhuiqinzishenpi。

jinglile“shuini”yibande2024nian，wangyizaiyemeiyoufuzhiqunian《danzipaidui》he《nishuihan》debaokuanchuanqi。yejiepingjiawangyiyouxitongchangdoushi“yabao”shishengli，jiangdaliangziyuan“du”zaimoujigexiangmushang，erjinnian《shediao》dezheji，gaicelvewanquanshixiao。

muqian，wangyishoushangrengyoujizhangdipai。duibiaotengxun《wuweiqiyue》deduorenshejileiyouxi《jiewaikuangchao》，daipgaibian、lei《shouwangxianfeng》deduorenshejiyouxi《manweizhengfeng》，yijibeiwanjiaqipanle2niande《yanyunshiliusheng》，doujiangzai12yuezhengshishangxian。

zheici，wangyinengyazhongbao，“jiu”yixiazijima？