wen | lujiushangyepinglun

shiyiyuedashijibiyouliziqigengxin。

huiguiyitian，quanpingtaizhangfenqianwan，shipinbofangliangpowuyi，zheizhishiyigekaishi。

muqian，liziqidanjiudouyinpingtaidefensijiuyizengjialedayue1400duowan。wushuwenzhangtijiliziqitinggengqianyiyoudechengjigankaishuo，zheishiduoshaowanghongzhijinnanyiqijideshuzi，sheinengxiangdaoliziqihuiguihou，gonglihainengzaishangyicenglou。shuapingderesouhewushulingrendongrongdehaineiwaipinglun，yezaiyiciyinzhengle“hulianwangbaiyueguang”zaiwushuwangyouxinzhongwufahandongdedingliudiwei。

suizheliziqipinfandengshangresoubeizhuyidaode，shiyixiangxianggulaodefeiyijiyihefeiyixiangmuchuanren：chengdouqiyidaibiaoxingchuanchengrenyinliping、dongyuanmuhuoziyinshuashudaibiaoxingchuanchengrenwangfawan、nantonglanyinhuabuyinranjiyidaibiaoxingchuanchengrenwangzhenxing、shujinzhizaojiyidaibiaoxingchuanchengrenhuguangjun……

feiyichengzheliziqihuiguidefeng，jiezhulezheipotiandeliuliang，kaishiweigengduorensuoshuzhi。

心中没有热爱，成就不了非遗

11yue13ri，liziqifeiyigongzuozhanchengli。jieheciqiandexinhuashecaifang，renmencaizhidao，liziqiweilezhizuozheijian《ziqidonglai》chizulekutou，shengqiguominbingmeiyoujikuita，danzuopinzaizuihouyibufancherangtarenbuzhuhaotaodaku，tashuo，shifuyinlipingdehuaguwuleta：“shibaiyehenzhengchang，youshibaiyehuiyouchenggong，womenyaojingweishibai。”

ertadeshifuyinliping，zuoqiwushinian，guominwushinian。

jiedaodianhua，yinlipingnaixindenglehenjiu，zhidaoliziqideqingxuhuanhezhihou，caijiangzheiduanhuaweiweidaolai。keyishuo，shiyinlipingjileliziqiyikedingxinwan。naixin、wenhebushijiandingdechushifengge，yinyuekejianqihedaqidouzhidouyongwushiniandedashifengfan。

jishishizaifeiyizhong，qiyiyeshilengmendejiyi。sanwuniandeshijian，zaiqitaxingyeyexuyijingchuangchuleyipiantiandi，huanzaiqiyixuexishang，quezhinengsuanganggangrumendechengdu。zuoyijianqiqiyouzhishaoxuyaoshushidaonaizhishangbaidaogongyi，haoshishuyuezhishunianbudeng。xueqihezuoqi，doufeiyishi。

shengengqiyidewushinianjian，yinlipingcengshichengdouqiyibinlinduandaideqinlizhe，jianzhengleqiqifazhandeqiqifufu。1975nian，yinlipingbeifenpeidaolechengdouqiqichang，cishideqiqichangganggangduguodigu，yinglaileguojiadalifazhangongyimeishudehaoshiqi，1980nian，yinlipingqudaosichuanmeishuxueyuan、zhongyanggongyimeishuxueyuanshenzao。1990nian，tadezuopin《diaoyinsiguangyuncaiyumeirenhuaping》beizhongguogongyimeishuguanzhenbaoguanshouzang。

1992niandao2006nian，chengdouqiqichangzaiciyudaodigu，rencaijijinduandai，qijianwunianshenzhiyidutingchan，yinlipingbudebuquwangqitagongsigongzuo。jiannanhuifushengchanhou，youyugongzishuipingnanyiweichishengji，xuduoqiqichangdegongrenzaojiulikai，yinlipinghuilaihouyiranxuanzeliuxia。zhidao2006nian，chengdouqiyibeilierudiyipiguojiajifeiwuzhiwenhuayichanminglu，chengdouqiqigongyichangcaiyinglaizhuanji。

jinniandeyicicaifangzhong，yinlipingtidao，muqiandeqiqichangyi80、90houweizhu，yeyou00houdeshenying，zhishixindetiaozhanzongshisuizheshidaidefazhanerchuxian。yinlipingtichu“rangqiyihuiguishenghuo，baqiyidaihuijia”deshejilinian，weichengdouqiyixunqiugengduochuangxindekeneng。zaichuantongwenhuachuanchengyuchuangxinzheitiaolushang，yinlipingheliziqishizhitongdaohedetongluren。

danzhibofangliangzaiyirizhijianjiudadao1.4yideqiqishipin，rangrujinjianjushiyongheyishuxingdeqiqibeigengduorenkandaole。zaichengdouqiqigongyichangdezhibojian，guankanrenshuhexiadanlvdouyoulemingxiandezengzhang。gengzhiguandeyizushujuxianshi，youdianpudexiaoliangzhijieshangzhang2.5bei。congyeduoniandedaqichuanchengrenzhijiefashengganxieliziqi：yinweiliziqideliuliang，tamenzijipaidedaqishipinyeyouleredu。

genjuxiangguanshujuxianshi，2023nian，douyinshangguojiajifeiyixiangguanshipinleijifenxiangliangtongbizengzhang36%；guojiajibinweifeiyixiangguanshipinshuliangtongbizengzhang33%；kuaishoushangfeiyixiangguanshipinbofangliangtongbizengzhang40%；douyinleifeiyishangjiashutongbizengzhang215%，kuaishoufeiyichuangzuozherenjunzongshourutongbizengzhang55%。

duanshipinranggengduorenkandaofeiyi，hulianwangrangfeiyizoujingengduorenderichang。suoweishixianfeiyidehuotaichuancheng，wufeishixiangbanfarangfeiyihuoqilai、huoqilai，ranhouchuanxiaqu。yibufenhuoqilaidefeiyijingyuyiyousuogaishan，danzheihaibugou。

haiyougengduobeizhujianyiwangdefeiyidengdaibeiwajue。fouzeyejiubuhuiyouzheimeduoqiqidechuanchengrenteyiganxieliziqi，ranggengduorenkandaolelengmendeqiqi。qiqidexianzhuangshifeiyimianlinkunjingdeyigesuoying，feiyichuanchengdezhengtitaishiyougaishan，ziranyeyouzhangqidekunjing。

jiezhi2022nian11yue，guojiajifeiwuzhiwenhuayichandaibiaoxingchuanchengrengong3057ren，70suiyishangzhanbichaoguo50%，ermuqian，zheipichuanchengrenzhong，yiyouchaoguo400duoweirenyuanlishi。houjiwurenshiqiyi，ruqiqiyiyangxuexishijianzhang、shouyididelengmenfeiyixiangmuwufaliuzhunianqingdeshouyiren，yecunzaishichuandefengxian。

liziqideliuliangshiyigechuangkou。tajiandandeyijuhua，rangzuoliangfendeayixiaoliangfanchu3bei，luchuyigejingtoudetongkuanyifuzaixianshangdianpuyexunsushouqing。

liziqinengzuodequebuzhiyuci，huiguizhihoudeliziqi，gongzuozhongxinmeiyoujuxianyuyishipinchuanbofeiyi，ershigengduofangzailewenhuachuanchengzhishang。

liziqidedisanzhi《ronghua》shipin，rang“jinshangtianhua”deshujinkaishizourudazhongshiye。

yigezhidezhuyidexijie，liziqideshujinmuqianyijingchuxianlesanci：《ronghua》shipin、tianfuzhiye、quanqiuxiongmaodahui。qizhongdexiongmaoshujin，beiliziqiliangcichuanzaishenshangcanjiaxianxiahuodong。

buzhiyigerenkaishiwen：liziqitongkuan。

chulaihuiyingdeshijinyitiancheng·chengdougushushujinyanjiusuo。feiyishujinzhizaojiyishengjidaibiaoxingchuanchengrenhuguangjunshuo，zheikuanxiongmaoshujinshiliziqihetamengongtongyanfazhizao，lingganyuanyuhandaideyunqiwenhechengdoudaxiongmao。

shujinxingyuchunqiuzhanguoershengyuhantang，secaixianyan，gongyijingmei，shichengdouzuiyoudaibiaoxingdechuantongjiyi。daxiongmaoshichengdoudeyizhang“guojihuamingpian”，shuyiwanjidehaineiwaiyoukeyindaxiongmaojiangchuxingdediyizhanxuanzaichengdou。

shujinhexiongmaodechuangxinxingronghebingfeiyifanfengshun。qichu，shujinyanjiusuochangshizhichudexiongmaowenyangshujinjiqianquexiongmaodehantaikeju，youwufatixianchuyuanbenshujinsuoyunhandewenhuaneihan，liziqidedaolaidapolezheiyijiangju。

shujinshangdeyunqiwenyiliuchangdeyuanwoxingxiantiaozuchengtuan，changchangzuoweigushishenren、shenshoudengzhutidezhuangshixingwenlu，erxiongmaozaoyi“shitieshou”zhimingjianyugushu，shizhongguolishishangzhumingdeshenshou。shuangfangjingguogongtongyanjiu，zuizhongxuandingledaibiaojixiangruyidehandai“yunqiwen”hexiongmaowenyangxiangjiehe，youjingguoyigeduoyuedefanfudiaose，qiaodingleheibaise、huangse、lvsezheijizhongyanse。

liziqishenchuandezheiyiban“xiongmaoshujin”shang，jianjuledaxiongmaodelingdongheshujindeneihan。zheicikuayuexingdehezuo，yedakailechengdougushushujinyanjiusuoduiyushujindexiandaihuashejisilu。

sannianqiandeyicicaifangzhong，huguangjuncengtiji，haoshiwuniancainengxuehuishujinjiyidejibencaozuo，henduorennanyirenshouzheiyangdekuzao，muqianzheiyijiyimianlinshichuandeganga。

errujin，huguangjuntijixiongmaoshujin，nanyanjiaoao：“biexiaokanzheigewenyang，duiwomendeshujinzhizaolaishuo，shiyicijudadejinbu！”beixuduowangyouzhuiwendeliziqitongkuan，yededaoleguanfangdezhengshihuifu：weilai，xiongmaoshujinbuliaojianghuijinrushichang。

chuantongjiyihejiangrenjiangxinbingbuxuyaotongguoshipin“mianhuai”he“zhijing”，ruguomeiyibaigekandaoshipinderendangzhong，nengyoujigerenzhenqiexiangyaolejiechuantongjiyihuogoumaixiangguanzuopin，zheimenfeiyijiyijiuyoulegengduochuanchengxiaqudekeneng。

手下没有功夫，也成就不了李子柒

youzhisan、huimo、xiabu、datiehua……chuquandefeiyishipinbuzaishaoshu，tongleixingdebozhuzaojiubaihuaqifang，bushaofeiyichuanchengrenyekaishijiaruzhiboheduanshipinxinglie，danfeiyi，yiranxuyaodushuyizhideliziqi。

yinweiliziqizaiwangyouxinzhongdediweiyouru《zhenhuanchuan》zhongdechunyuan，buguancihouchuxianduoshaojingyandezuopin，liziqiyewufabeiqudai。zaozaijinianqiantayiren“dutiaodaliang”shi，duiyuruhechuanbochuantongwenhua，bangzhufeiyijiyi“huanxin”，tadesiluhefangfadaoxianzaiyeyiranzhidehoulaizhexuexi。

jiuyidongyuanmuhuoziweili，bushaorenkandaoshipinhouconggedilaibaifangwangfawan，zhaowangfawanmaimuhuoziwenchuangpinderenyeduole。wangluochuanbodailaidexiaoying，rangwangfawanyoulejinyibutuiguangmuhuoziwenhuadekeneng，wangfawanchengliledongyuanmuhuoziyinshuawenhuayanjiuyuan，tebieyaoqingleliziqizuoweiyanjiuyuandeshougequanqiuchuanbodashi。zaiciyingxiangxia，meiguosansigeyue，yanjiuyuanjiupinqingdaole100duoweiwenhuachuanbodashi。

muhuoziyejiezheliziqihuiguihoushoucichucharuiandeliuliangpinpinchuxianzaiwangluoresoushang：wangfawandezuixinmuhuozizuopin、muhuozidezuixinwenchuangchanpin、muhuozituiguangjinxiaoyuande“baixiaoxing”gongyihuodong……liziqideshifuwangfawanyitaoshoujia22wandemuhuoziyinshuazuopindengshangresouhou，wangyoudepingjiadaduoshi：zhenzhengyouwenhuadiyunde“zhongguoshechipin”bingbugui。

ruguozhishijiandanpaiyizhixuanchuanshipin，jiangshuzijixuexifeiyidezhongzhongjianxin，feiyinanmianchengweibozhude“shishangdanpin”。liziqixianranmeiyou“huluntunzao”。zaiyizhiguanfangcaifangdeshipinzhong，youshengengdaqidefeiyichuanchengrenpingjializiqide《ziqidonglai》：liziqidedaqijiyi，buxiangyigexinshou。

haofeishuyueqibudeshijianshentilixingquxuexihexuanchuan，zugouyongxindeneirongcaishidadongguanzhongdeqiaomenzhuan，erzailiuliangdetuidongxia，bangzhufeiyishouyirenguodeyuelaiyuetimian，jianzhengfeiyishichangbeizhujiandakaideweilai，chuantongdejiyicaihuixiyinyuelaiyueduoderenjiarujinlai，xingchenghuotaichuancheng。

xiangguanzhengcezhichu，feiyiyao“jianchichuangzaoxingzhuanhua、chuangxinxingfazhan”，tebieshizai“shisiwu”shiqi，yaojinyibujiadafeiyichuanbopujilidu，tuidongfeiyibaohushiyequdegengdajinbu。

zhengru《zhongguowenhuabao》deyuanwensuoshuo： “feiyiyuanyushenghuo，yexuyaorongrushidai，buyingsuishijianyuanqu，eryingrongrushenghuo、burushichang，“huo”qilaishifeiyibaohuchuanchengdegenjisuozai。dangfeiyiyijuyoushidaitesedebiaodayongbaonianqingren，huirangrenmenjingtanyuzhonghuayouxiuchuantongwenhuameilidetongshi，rangyijingxianqidefeiyirechixuxiaqu。”

liziqibushiyigewenhuachuanbodechuangkou，ershizhudongdakaifeiyizhimendewannengyaochi，zaixianqileyixiangfeiyidereduzhihou，guanzhongyongyuankeyiqidaitatuikaixiayishanmen，ertadeliuliangzhengyuanyuanbuduanyinzhegengduorenqianlaiwajuefeiyiyunhandewuxianshangji。

ju《feiwuzhiwenhuayichandianshangxiaofeibaogao（2023）》xianshi，2023nian，feiyishangpinchengjiaoeshoucitupoqianyiyuandaguan，da1073.2yiyuan，tongbizengzhang37.7%，shitongqishehuixiaofeipinlingshouzongezengsude5beiduo，feiyidianshangxiaofeizongtichengxiankuaisuzengzhangtaishi。

suizheliziqihuiguixianqidefeiyirechao，haiyougengduodefeiyichuanchengrenmenzhengqiaoshouyipan，qidaizheliziqimennenggouweidangxiadefeiyichuanchengdakaixindejumian。