文 | 仪美尚

“henyihandigaosudajia，youyujingjizhuangkuangdebuwendingheshichangjingzhengdejilie，muqiangongsizijinlianduanlie，suijingguoduofang、gezhongnuli，shouxiaojiwei，jingguoshensishulvhequanmianpinggu，womengongsibudebuzuochuyigejiannandejueding，xuanbugongsijiangzai2024nian12yue1rizhubutingzhiyiqiejingyinghuodong，zhengshidaobi。”

jinri，yifengyouwanchensuliaozhipin（shanghai）youxiangongsi（yixiajiancheng“wanchen”）fabudezhiquantiyuangongxinzaiwangluoliuchuan。er11yuedi，wanchendekonggugudongwanhuibaozhuangyouxiangongsiyefabugudongjueding，jiangduigongsijinxingqingsuanbingshenqingzhuxiaogongsidengji。

zuoweiyijiatoububaocaiqiye，wanchenxuanbudaobi，yinfayejieyipianhuaran。

01 欧莱雅/雅诗兰黛/资生堂背后供应商，已成立30余年

juwanchenguanwangxianshi，wanchen1988nianchuangliyuxianggang，yu1994nianchenglishanghaigongchang。gongsizhuyingzhonggaodanghuazhuangpin、gerenhufupin、caizhuangleisuliaobaozhuangyongjichuruanguan、gaidengchanpin，shiyijiajiyanfa、shengchan、xiaoshouhefuwuyuyitideqiye。

aiqichaxianshi，wanchenzhuceshijianwei2007nian，zhucezibenwei80wanmeiyuan，farenweiwuwenwan，zhucedizhiweiyushanghaishifengxianqu“dongfangmeigu”。

zaimeizhuanggongyinglianlingyu，wanchenchengdeshangtoubuqiye。juguanwangjieshao，wanchenfuwuguodeqiyejunweiguoneiwaizhiminggongsihuopinpai。biru，qiguowaikehuyoulianhelihua、qiangsheng、oulaiya、yashilandai、meilinkai、lvmh、zishengtang、huawangdeng，guoneikehubaokuoshanghaijiahua、polaiya、zirantang、hanshu、baiqueling、xiangyibencaodeng。

万臣过往合作客户（截图来自万臣官网）

qizhong，guowaimeizhuangpinpaishiwanchendezhuyaofuwuduixiang。qichanpinxiaoshouhefuwuchudaouzhou、beimei、riben、dongnanyadengguojia。

zaijishuyanfashang，wanchenyehuodeduoxiangzhuanli。jiezhi12yue3ri，wanchengonghuodezhuanli27xiang，baokuofamingzhuanli5xiang、shiyongxinxingzhuanli17xianghewaiguansheji4xiang。

2020nianqianhou，wanchenhaizaizhejiangquzhouxintouzileruanguan、gai、reguxingcailiaobaocaishengchanjidi，jianzhumianjiyue15000㎡。jinnian6yuefen，wanchenzaizhejiangtoujiandezhejiangwanchenbaozhuangkejiyouxiangongsironghuo“zhejiangshengzhuanjingtexinzhongxiaoqiye”rongyuzhengshu。

02 数年前已出现经营困境，曾被申请冻结财产

shishishang，wanchenjinridepochan，zaozaishunianqianjiuchuxianduanni。

2019nian5yue，shanghaipudongxinquweiyuanhuibangongshiqixiade“pudongxinqudadiaoyan”gongzhonghaofabuleyipianwenzhang，jiang“wanchensuliaogongsijiejuerongzinanwenti”zuoweianli。wenzhangcheng，xinqujinronggongzuojudexiangguangongzuorenyuanlingzheyinxingkehujinglizhuanmendaowanchenshidizoufang，bingzhenduiqiyequeshaodiyazichan、nanyuzairongzidekunjing，tebiejieshaoleshiquzhuanmenweifuchixiaoweiqiye，huanjierongzinantiertuichudeliangjicaizhengzengxinjijinzhengce，yijixiangguanshangyeyinxingxinyongleidechuangxinjinrongchanpin，bingjichujianshexingdedaikuanzuhefangan。

ciwai，2020nian，xianggangshangshigongsiyuandonghongxinqixiaquanzizigongsi“yuandongpuhui”，yecengzaigongzhonghaojiangwanchenchenggongdaikuandeanlixiejinlewenzhang。wenzhangcheng，wanchen“zhuyaocongshibaozhuangyongjichuguanjipeitaogaiyewu，yindingweigaoduanhuazhuangpinshichang，caigouxuqiuduoweidingzhihuadefeibiaoshengchanshebei。zheileifeibiaoshebei，bierenbuganzuo，danyuandongganzuo……yuandongpuhuizai‘baozhuangshebeishujuku’zhongbiduitongleishebeijiage，xianchangheshishebeigongyingshangdebeihuojishengchanqingkuang，yanzhengcaigoujiage，jitianjiuwanchenglefeibiaoshebeidejiazhipinggu，yuyifangkuan。”

danxianran，daikuanbingmeinengchedijiejuewanchendekunjing。gongkaixinxixianshi，2022nian6yue，wanchenbeisuzhouyijiazhuyingxiangjiaohesuliaozhipindegongsigaoshanglefating。gaigongsixiangjiangsushengtaicangshirenminfayuanshenqingcaichanbaoquan，qingqiuchafeng、kouya、dongjiewanchenmingxiaxiangguancaichan。taicangshirenminfayuanrenweigaigongsideshenqingfuhefalvguiding，caidingchafeng、kouya、dongjiewanchenmingxiajiazhi1409345yuandecaichan。

buguo，shigeyigeyuezhihou，gaigongsiyouxiangtaicangshirenminfayuanshenqingjiechuduiwanchendecaichanbaoquan，binghuodefayuanzhichi。

zhongzhongjixiangbiaoming，zhishao2019nianqi，wanchenbianyisixianruliudongzijinkuifa、rongzinanhesifajiufendengduozhongkunjing。12yue1rixuanbupochan，gengxiangshiweizheiyiqiezanshihuashangyige“juhao”。

截图来自万臣官网

03 包材企业现“破产潮”，内卷之下没有赢家

wanchendepochan，zhishimeizhuangbaocaiqiyedeyigesuoying。jinliangnian，duojiatoubumeizhuangbaocaiqiyexuangaopochan。eryixieshangzaijingyingdeqiye，yeyibutongdefangshimouqiuchulu。

jinnian1yue，hangzhoushiyuhangqurenminfayuanfabugonggao，caidingxuanbuyisidebaozhuangkeji（hangzhou）youxiangongsipochan，pochanshizongfuzhai7000wanyuan。gaiqiyecengfuwuguooulaiya、huaxizi、wanmeirijidengduojiameizhuangpinpaijiqiye。yisidecengpingjiemingxingchanpin“lalianshizhixiang”，nianxiaoshouedashuyiyuan。

jihutongyishijian，chenglile24niandeshanghaiximasuliaobaozhuangyouxiangongsiyejinrupochanqingsuan。gaofengshiqi，zheijiagongsiyongyouyuangongchao200ren，hezuokehubaokuoqiangsheng、hangao、luhuanong、shanghaijiahuadengduojiaguoneiwaizhimingqiye。

zaigengzaoqiande2023nian，guojisimujijinbeienzibenbianjiangqixiameizhuangbaozhuangshengchanshangwwp beautyzaizhongguodeshengchanyewuchushoujibaozhuangshengchanshangampac ltd.，bingguanbiqiyuyewu。zuoweiyashilandai、oulaiya、zishengtangdengzhimingpinpaidehezuofang，wwp beautyyichenglichaoguo40nian。

“zaitansuolesuoyouqitafanganhou， womenjuedingwwptingzhijieshoukehudingdan，bingkaishiyouxudiguanbibuzaichushouzhiliedeshengyuyewu。”bishi，wwp beautyquanqiucaiwufuzongcaiashok ramadosszaiyifenshengmingzhongbiaoshi。

lingmouchulude，haiyouwanmeiriji、baiquelingdengpinpaidebaocaihezuoshangmozhihuayinwugufenyouxiangongsi。jinnian7yue，zhongronggufenfabugonggao，nishiyongziyouzijin1.92yishougoumozhihua70%gufen，duiyinggufen3500wangu。dao8yuefen，yiwancheng34.75%gufen。

dantouding“agumeizhuangbaocaidiyigu”dezhongronggufen，jinjinianyexiangduijiannan。2023nian，zhongronggufenjinglirun2yiyuan，tongbixiahua4.4%。genjuqizuixingongbude2024niansanjiducaibao，qijinglirunwei1.1yiyuan，tongbixiahua29.44%。er2021nian-2023niansanjidu，qijingliruntongbizengzhang-0.76%、0.71%he1.17%。

youxingyerenshirenwei，meizhuangbaocaiqiyezuoweichanyeliandeshangyou，tamendeshengcunzhuangkuang，keweichanyexingshuaide“qingyubiao”。baocaiqiyedenan，shipinpaiduanshengyinandezhiguanfanying。quanxingyeneijuanzhixia，lirunbeibuduanjiya，zheizhongqingkuangxia，ruguomeiyouxindingdan，huoyuanyoukehuliushi，yidanqiyebenshenyecunzaicaiwuwenti，jianghenrongyixianrujingyingweiji。

buguo，yeyouxingyerenshibiaoshi，meizhuangchanyedefazhanshiyigedalangtaoshadeguocheng，zaibuduanditaihuanzhong，meizhuangchanyejiangxiangtoubujizhong，chuxianqiangzhehengqiangdexianxiang。yixiecengjingdetoubuqiyedaobi，zhishenyuzhenggemeizhuangchanyeshengtaizhongqukan，zhishilishideyigebiran。