wen｜tingchaoti guojiayi

编辑｜张晓

zheiliangtian，waimeithe informationfabudeyizeguanyupingguohebaidujiuaihezuodebaodao，xianqilexuanrandabo。

jiandangaikuoxiawaimeibaodaozhongyinfawaijiereyidejigeguanjianxinxidian：

diyi，zuoweiappleqixiaiphone、ipad、macdengxiliechanpinzhongainenglidebuchong，pingguozaihaiwaishichangxuanzedehezuoduixiangshiopenai，zaizhongguodehezuoduixiang，muqianjibenquedinglebaidu；

dier，youyiweizhijiecanyushuangfangyouhuadayuyanmoxingdezhiqingrenshitoulu，baidudewenxindamoxingzailijietishiciheduiiphoneyonghutichudechangjianchangjingzuochuzhunquehuiyingfangmian，yudaolekunnan；

disan，baiduxiwangnenggoubaocun、fenxiiphoneyonghudeshuju，yicijinyibuyouhuaaimoxing，danpingguobuyuanyizheimezuo，tabuxiwangbayonghushujuyongyuaixunlian，shuangfangchuxianfenqi。

disi，zaiyuopenaidehezuozhong，pingguobuxuyaoxiangqifufei，zaiyubaidudehezuozhong，pingguobixuxianghouzhezhifushiyongwenxindamoxing4.0defeiyong，erqiehaitongyichengdanchengben，yibianzhongxinxunlianhediaozhengmoxing。

muqian，weiraoshangshujigexinxidian，waijiedezhenglundatishangfenweiliangzhongshengyin。

yizhongshengyinshizhiyibaidude：baidudaodixingbuxinga，kanqilaiwufamanzupingguodexuqiu，weishenmeopenaikeyi，baidubukeyi？

lingyizhongshengyindangranshizhiyipingguode：pingguodaodixingbuxinga，apple intelligencezaiqitashichangshouhuoledaduichaping，shenzhikanqilaijiuxiangtaoqiaodegpt？

keguanlaikan，zheiliangzhongshengyinqueshidouyoudaoli。bijing，gebirongyaodezhaomingdouzaifabuhuishangyongaiqing2000duomingguanzhonghekafeile，appledeaizhijinhaimeizaizhongguoluodi。

pingguohebaiduyequeshixuyaochengshouzheiyangdezhiyi——tamenyijiayiranshizheigexingqiushangzuishouzhumudeshoujigongsi，jihusuoyoudechangshangdouyaoyuzhiduibiao；yijiazuoaiyijingzuoleshinian，damoxinglangchaoxilaishiyeshizhongzouzaijishu、yingyongqianyan。

neime，zhenzhengdewentidaodichuzailenali？jiujingshibaidubuxing，haishiapplebuxing？

一、Apple Intelligence的落地，怎么就这么难？

taolunzheigewentizhiqian，womenxianlaikankan，ainengliyaoxiangzhenzhengluodidaoshouji、pingban、diannaodengzhinengzhongduanchanpinshang，yaozenmelaishixian。

qizhongzuiguanjiande，shidamoxing。jiandanlaishuo，jiyudayuyanmoxingzailijie、shengcheng、luoji、jiyizheisixiangrengongzhinengdejichunengli，tanenggenghao、gengqingchudilijierenleifachudezhiling，bingjichuhuiying。

birudangnixuyaozaishoujishangyongdaoainengli，biruaixiutu、aihuahua，huozhehuanxingzhinengzhushoulaiwanchengmouxiecaozuo（biruxunwentianqi、xunwenfujinhaochi、haowandedifang）shi，shoujixuyaodiaoyongdamoxingdenengli。

但中间有个问题。

ruguozhishijiandanbadamoxingfangdaoshoujiliyunxing，huishoudaosuanli、yunxingneicunzheixieyinsudexianzhi，gaotongjituanfuzongcaimadejiaciqiancengbiaoshi，zhijiezaishoujiliyunxingyige100yicanshudemoxing，zhishaoyaozhanyong20gbneicun。ruguobadamoxingquanfangzaiyunduan，youcunzaianquanheyinsifengxian。

weilejiejuezheiyiwenti，dangqianyejiedezhuliuzuofa，shiyuncedamoxingheduancedamoxingtongshiyunxing。

apple intelligencedamoxingdiaoyongcengcijiuyousanceng：

yicengshizaipingguoshoujishangyejiushiduanceyunxingdedayue30yicanshudeyuyanmoxingafm-on-device；lingyicengshizaisiyouyunjisuanshangyunxingdedaguimofuwuqiyuyanmoxingafm-server；disancengcaishidisanfangmoxing，birujierubaidudewenxindamoxing，jieruopenaidechat gpt。

guoxinzhengquanciqianzaiyizeyanbaozhongzhichu，pingguoyudisanfanghezuohuobandehezuozhong，houzhegengduoqidaodeshifuzhuzuoyong，birukenengzhixuyaochuliyonghuyue10%dexiangyingxuqiu。

muqian，guoneidaduoshushoujichangshangzoudeyeshizheitiao“yun+duan”delujing。

oppoziyandeandisidamoxingandesgptjiujibaohanleyunduan，yebaohanlezhongduan——andisidamoxingyefenweisanceng，baokuo1800yicanshudetitanmoxing、700yicanshudeturbomoxing、70yicanshudetinymoxing。

qizhong，titanmoxingheturbomoxingbushuzaiyunduan，tinymoxingzebushuzaizhongduan。

vivoyejibenyiyang，ziyandelanxindamoxingjuzhenlitongyangbaokuoledacanshudemoxinghexiaocanshudemoxing，qianzhefangzaiyunduan，houzhefangzaizhongduan。

buguo，suiran“yun+duan”dedamoxingyunxingsilushiyizhide，shijiluodizhong，pingguoheqitashoujichangshangyouyoubutong。

qizhongzuidadeyigequbiezaiyu，yingyongkaifashengtaibutong。

birugaotonghelianfakemuqianbaolanledabufenanzhuoshoujidexitongjixinpianshichang，jinnianyilai，conglianfakedetianji9400，daogaotongdexiaolong8zhizunban，douzaiqiangdiaoaixingneng，gengzhongyaodeshi，tamenerzhedouzaijiasugoujianaishengtai。

gaotongzaijinnian2yuetuichulequanxindeai hub，yejiushikaifazhepingtai，jiezhimuqianjierule137gemoxing，jihuhangailedangqiansuoyouzhuliudamoxingchangshangdechanpin，kaifazhekeyizaizheigepingtaishangdiaoyongxuyaoshiyongdemoxing，yijibushudemubiaoyingjian，jiangmoxingdiaoyouzhihou，zaijichengdaoyingyongli。

lianfakeyeshiruci。jinnian5yuedeshoujietianjikaifazhedahuishang，qijiuyaoqingdaolealiyun、baichuanzhineng、chuanyin、lingyiwanwu、oppo、rongyao、vivo、xiaomidenghezuohuobanqidongle“tianjiaixianfengjihua”，yizhichikaifazhezaidazaitianjixinpiandezhongduanshangkaifashengchengshiaiyingyong。

pingguodeiosshengtaizebutong，tacongyikaishijiushifengbide。

zhangyuanlaikan，zheiyiweizhepingguozaiainenglishanggengfengfudexiangxiangli。ciqianidczhongguoyanjiujingliguotianxiangcengduicaixinwangfenxi，pingguodefengbixitongduiyingyongkaifazhejuyouqiangdadeguankongnengli，chulexitongzishendeyingyongkeyishiyongainengli，disanfangyingyongyebixuzunzhaopingguodekaifabiaozhun，yishixianzhenzhengdekuayingyong、xitongjiaigongneng。

“pingguodeaigongnengshimuqianzuijiejin‘aizhinengti’gainiande，eranzhuochangshangnanyishixiandaozheigechengdu。”guotianxiangdangshizheimeshuodao。

ciqianyiweipingguogongsideqianyuangong、iosdeappkaifazheyecengduiguigu101biaoshi，tashenzhiganjuepingguoyao“yitongtianxia”le，“zhenduiaizheiyikuai，appleqishishirangnikeyiyongzijideshuju，zaitadegpushangxunliannidemoxing，ranhouzaibazheigemoxingbushudaonideappdangzhongqushiyong。taqishicongqianduandaohouduandaodamoxingdekaifahetuilijibenshangquanbaole。”

danpingguodeyigeqianzaitiaozhanshi，tazijidedamoxingdaodihaobuhaoyong，haimeibeishichangchenggongyanzheng——erqiesuiranpingguoyizhizaishuohuijieruqitagengduodedamoxing，zhijindedongzuoyebijiaobaoshou，jibenzhigenliangjiadachenglehezuo，openaihebaidu。

erqieapple intelligencezaihaiwaishangxianhou，yonghudefankuibingbulixiang，henduoyonghudouzaitucao，apple intelligenceshenzhixiangshitaoqiaolegpt。

biruyiweiwangyoucheng，jihuzhaobudaorenhekeyirangapple intelligencezaiduancedamoxinghuoyunduandamoxingjisuandedongxi，zijideyiqieyaoqiu，doubeitiaozhuandaolegptliaotian。

zheiyanglaikan，pingguohebaidudezheichanghezuo，qishinandubenshenjiuyaogengda。

zheizaimouzhongchengdushangyeyiweizhe，pingguoduibaiduwenxindamoxingdeyilaichengdu，kenengyebiyuxiangzhongdeyaogao——the informationdebaodaoliyeyoutidao，baiduduishuangfanghezuoshendudeyugubuzuhuoxuyeshishuangfangbushunchangdeyigehendayuanyin。

buguobaiduhenkenengyequeshiyudaoletiaozhan。waimeineizebaodaozhongtidao，baidudewenxindamoxingzailijietishihezhunquexiangyingfangmianyudaolekunnan。

zhiyujiexialainengbunengjiejuezheixiewenti，nengbunengshunlijiedezhupingguodeganlanzhi，neijiuyaojianyanbaiduguoqushiniandechengguole。

二、时间紧、任务重，苹果都把焦虑写在脸上了

“qiaobusimianshiwozuikaishide5fenzhong，wojiujuedingpaoqisuoyoudejinshenheluoji，jiarupingguo。”1998nianshi，qiaobusizhiyonglewufenzhong，jiushuofulekuke。

houlaizai《dimu·kukechuan》yishuzhong，zuozheliende·kanitidaozheiduangushishizheimexiedao：

他们是最佳拍档。

danguanyuzheiduangushidelingyigexijieshi，qiaobusiyecengqinkoushuoguo，“kukezhendebudongchanpin。”

congguoqushiniandekuadulaikan，kukezhixiadepingguobukeweibuchenggong，pingguoyiduchengweimeigulishishangshouzhitupo2wanyimeiyuandegupiao。zheishinianzhong，tayiranshiwomenzheigexingqiushangzuichenggongdeshoujiqiye，zhangqiyong20%deshichangfene，fenzoulexingye80%shenzhigenggaodelirun。

zhishishangyeshangdejudachenggong，bingweixiaomiduirenmenduipingguodezhiyi，jichuangxinnenglidekuifashenzhiqueshi。

ruguoshuoguoqudepingguokeyiwushizheixiedehua，xianzaibuxingle。

guoquduonianli，suoyoudeanzhuoshoujichangshangdouzaimaozulejingchonggaoduan，rujinnixiangmaidaorenheyijiashoujichangshangzuixindeqijiankuanshoujichanpin，zenmezhedouyaobeihao8000yuanzuoyoudeyusuan。

congguoquyonghuzaigaoduanshichang“meidexuan”，daoxianzai“xuanzetaiduo”，pingguodangranyinggaijiaolv，erqieyijingbajiaolvkezailianshangle。

xianglaicongbujiangjiadepingguo，jinnianyekaishizouqijiangjiacuxiaodecelvele。congjinnian1yuedaonianzhongde618，zaidaoqianduanshijiandeshuangshiyi，pingguodoutuichulexiangyingdeyouhuijucuo。

lingwaiyigeyouqudeshijiaoshi，huangniudoubuzenmenengcongiphoneshenshangzhuandaoqianle。jinnianiphone 16xilieshouxiaoshi，huangniuyibushoujizhuanliangsanbaishenzhigengshaodexianxiang，zaishejiaomeitishangbibijieshi。

idcshujuxianshi，jinnianshangbannian，zhongguozhinengshoujishichangchuhuoliangchaoguo1.4yitai，tongbizengzhangle7.7%。

qizhong，zaivivo、huawei、xiaomidengchangshangdetuidongxia，androidshichangtongbizengzhangle11.1%，xiangbizhixia，iosshichangchuhuoliangtongbixiajiangle3.1%，zaishichangfeneshangyediechulezhongguoshichangqianwu。

duici，canalysyanjiufenxishizhongxiaoleibiaoshi：“bentuchangshangzhanxianchushichanglingdaodiwei，youshiyilaishoucibaolanzhongguodalushichangqianwudexiwei。jinnianlai，zhongguochangshangduiyugaoduanhuazhanlvedejiandingzhixing，yijiyubentugongyinglianhuobanshenduxietong，yizhubuzairuanyingjianjunqudechengxiao。”

buguo，disanjidu，deyiyuiphone16xiliedefabu，pingguoyouhuidaoleqianwudeweizhi，shichangfenewei15.6%。

danduipingguolaishuo，buwending，mouzhongchengdushangjiushiweiji。

zheiyeshiweishenme，rujinmianxiangaizheiyixindebiangefangxiangshi，pingguodeyali，bitayiwangrenheshihouyudaodeyalidouyaoda——zheiduitaeryankenengshixindezhuanji，danyekenengshishuaibaidekaishi。

taxuyaopoqiexiangyonghuheshichangzhengming，zijiyiranshiyitoukeyitiaowudedaxiang。

jinguanzaizheizhiqian，congzaochedaovision pro，daozhedieping，pingguozheitoudaxiangzaimeicichangshizhuanshenshi，doubeixianbenzhuo——fangqizaochele、vision prohuoyaotingchanle、zhediepingzhijinhaitingliuzaizhuanlishang......

苹果没得选。