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leishenkejishinian:tanxun“dianjinglangchao”xiadechuangxinjingzhengli

saoyisaoxiazaijiemianxinwenapp

雷神科技十年:探寻“电竞浪潮”下的创新竞争力

pingjiewuweiyongqiyujiandingjuexin,leishenkejijiangzaizheitiaobiejudianjingtesedexinzhishengchanlitansuozhilushang,yigengfengshuodechengguo,yinlingxingyemaixiangxingaodu。

gaodushuzihua、ditanlvse、yongyoupengbodechuangxinlihexiaofeili。sihuhennanzhaodaoyigechanye,nenggouxiangdianjingxingyezheiyangquanfangweimanzuxinzhishengchanlisuobixudetezhi。

tebieshijintian,suizheruanyingjianjishudejinbu、shehuiguanniandediedaiyijishangyeyunzuomoshidechengshu,dianjingxingyedefazhangengshijinyibutisu。ju21shijijingjibaodao,jinnianshangbannian,zhongguodianzijingjichanyezongshouruyidadao120.27yiyuan,zhongguodianjingyouxishichangshijixiaoshoushouruyidadao691.43yiyuan。

dang“dianjinglangchao”xiongyongerlai,qiyeyoujiangruhezaixingyeshichangtuoyingerchu、yonglichaotou?leishenkejijichuledaan——

chenglishinianlai,leishenkejijiyuqiquanchangjing、shengtaihuadesilu,bujinzaidianjingxingyejiliedeshichangjingzhengzhongzhaodaolezijinanyiqudaidejingzhengli,haijijimouqiudierzengzhangquxian、chenggongtansuochuleyitiaobieju“leishentese”deqiyefazhanlujing。

创新,从产品到场景

yi“wujiaohubukaifa,bugongcebushangshi”weilinian,leishenkejidemeikuanchanpindouhuizaishangshizhiqiantongguoshequnyuyonghujiqianzaiyonghujinxinggoutongjiaoliu,duichanpindekexingxingjinxinglunzheng。xiaopiliangshichanhou,chanpinjiaoyouzishenyonghuheyouxiwanjiajinxinggongce,yaoqingqitianxiepingjiabaogao,genjufankuiyijianduichanpinjinxingbuduanxiuzheng,zhizhichanpinnengmanzuyonghuxuqiu。yinci,leishenkejizaichanpinyanfashangshizhongbaochizheqiangshidejingzhenglihewangshengdechuangzaoli。

ai pcchanpindetuichubianshiyigexianmingdelizheng。zuoweiai pcdezuizaotansuozhezhiyi,leishenkejirujinpingjiequanmian、wanshandeai pcjiejuefangan,yijingzaiquanqiuai pcxingyebantuzhongzhanjulezhongyaoweizhi。yileishenmix pro aiminizhujiweili,qichuliqicaiyongmokuaihuashejihejiagou,yonghukeyiyikaocpulaiyunxingjiaoxiaodegongzuofuzaibingshixiandiyanchi,gpushihexuyaobingxingtuntuliangdedaxinggongzuofuzai,npunenggouyidigonghaochulichixu、daliangshiyongde ai gongzuofuzai,congertigaoxiaolv。youxifangmian,leishenmix proyongyou7gexehexinderuijuxianka,shixian2beixingnengtisheng,keyiyi1080p fenbianlvchangwan3ayouxidazuo。

lingyifangmian,jiyuxianjindechuliqipingtai,haoyong、gaoxiaodeaigongjuzecongruanjiandecengmianjinyiburangchuliqidexiaonengshixianzhishubeizeng。weici,leishenkejilianhealiyunfabule“ai pczhihuitidamoxing”,jiangweiraosuanfa、moxing、guizeshengchengwenbendengdicengjishuzhankaishenduhezuo,dazaobendihuarengongzhinengpcjiejuefangan。muqian,you“qingdaoleishenkejigufenyouxiangongsi”shenqingde“xiaoleituxiangshengchengsuanfa”、“xiaoleiwenbenshengchengsuanfa”yiwanchengbeian,xiaoleiai appyouwangzaiweilaiyiduanshijianneiwanchengshangshi。

chuleai pc,leishenkejijinnianlaizaidianjingwaishefangmianyebiaoxianzhuoyue——

liru,leishenkejiqixiapinpaijixieshi(machenike)tuichulebaokuoxingshanchaojidianjingshubiaol8air、l8max,xingshanchaojidianjingshoubingg6prozaineidexingshanwaishezhuangbei。qiyingyongdexingshanjishujubeidishiyan、gaosulvdengyoushi,tongshihaiyingyongleshubiaoshuangzimuchicun、feiduichengsheji,shoubinglitiyataocitianxian、yaoganrechabashejidengdutesheji。

zhongyaodeshi,gaixiliejiangchengweileishenkejidazaoxingshandianjingshengtaidediyibu。juxi,leishenkejizhengjijikaizhanerji、luyouqidengxingshanwaishedeshenruyanfa,bingjihuajiangxingshanjishuguangfanyingyongdaoquanxiandianjingyingjianchanpinzhong,weilaijiangweiyonghudailaigengjizhidedianjingtiyan。

erzaipingxianfangmian,leishenyuboe(jingdongfang)tuichulianheyanfadeshoukuanfangshengkejifengniaopingzuoweiquanqiushoukuan2.5kgaofenbianlv、360hzchaogaoshuaxinlvdedianjingping,taronghelezuixin200:1acr(gaohuanjingguangduibidu)jishu,nenggoushixianjisu、huyan、xuanlideshijixiaoguo,erzheiyeshijingleixianshilianhechuangxinshiyanshituichudeshougezhongdachuangxinchengguo。juxi,shoukuandazaigaipingmudebijibendiannaoyishangshikaishou。

keyikandao,congaipc、xingshanquanxiliedaofengniaoping,jinnianlaileishenquanchangjingxinpinliangdianbuduan,yiyinghedejishudiedai,xingchengledianjingzhuangbeiquanchangjingyingyongfugai,buduanfengfuheyouhuazhedianjingyonghudechangjingtiyan。

zhongyaodeshi,chulezaichanpinjishushangdebuduanchuangxin,leishenkejihaijiyuquanchangjingdianjingzhuangbei,jijitansuodianjingjiudiandengxinxingyetai。

以文化,打造电竞行业新生态

dianjingbujinshiyizhongxingye,gengshiyizhongwenhua,shiyizhongyongyoupangdanianqingrenjishudeshejiaochangheshejiaoyuyan。ershengengdianjingxingyeshinianlai,leishenkejishenzhidianjingxingyexiangyaoshixianzhangzufazhan,zhiyoushulianyunyongzheizhongyuyan、fengfuhehangshizheiyishejiaochang,fangnengweixingyedajianqikaifang、liti、quanminhuadechengshushengtai。

dianjingsaishi,tebieshixiaoyuandianjingsaishi,chengweileleishendajianxingyeshengtaidezhuyaoqierudianzhiyi。zi2016nianqi,leishenkejijiukaishijijichengbanxiaoyuandianjingsaishi,tuidongdianjingquanminhuadefazhan。

aclquanguogaoxiaodianjingjingyingsaichengweileleishenshenduchudaguangdanianqingdedianjingaihaozhedezhongyaopingtai。zaisaishiqijian,leishenkejibujintigonglezhuanyededianjingzhuangbeihejishuzhichi,haitongguomingxingxuanshoutongkuanzhuangbeizhanshi、heikejitiyanqu、shuiyousaidenghudonghuanjie,yunianqingquntijianliqijingshenjiaoliuyujiazhigongming。

tongguoaclzheiyimeijie,leishenkejixiaomiledazhongwanjiayuzhuanyexuanshoujiandehonggou,tishengledianzijingjideshehuirenkedu。tongshi,xiaoyuandianjinghedazhongsaishidexingqi,yedaidonglegengguangfandekuajierenquncanyudianjingchanye,tuidongledianjingquanminhuadefazhanjincheng。lijingshuniandenuli,muqianaclsaishiyifugaiquanguo130duogechengshi、500suogaoxiao、4000duozhiduiwu,cansaixuanshouchaoguo20000ren,leijisaishiguanzhongchaoqianwan。

zhidezhuyideshi,jinnian,leishenkejiyezuowei《yongjiewujian》saishideguanfanghezuohuobanzaibencisaishizhongliangxiang。keyikandao,leishenkejide“saishiquanzi”rengzaibuduankuorong,ergedasaishideshenducanyu,rangleishenkejizaichuanda“zhiweiyouxiersheng”depinpaiwenhua、suzaodutedepinpaixingxiangdetongshi,yejinyibuzhulidianzijingjishixianleshehuirenkedudetisheng,yigeliangxing、jiankangdexingyeshengtaizhengzaileishendezhulixiaxunsuchengzhangqilai。

深度链接国之重器,开辟企业第二曲线

zaidianjingchanyechengguochixuhangshidetongshi,leishenkejihaijijitansuoqiyededierchengzhangquxian,shendubujuguochanxinchuang,tongguoxunqiuyuguozhizhongqideshendulianjie,kaipiqiyedegengduokeneng。

liru,jinnianlaileishenkejijielianzhongbiaoguojiashiyoutianranqiguanwangjituan2024nian-2025niangerenjisuanjikuangjiaxieyicaigouxiangmu、xinxihua-2024nianzhongchebangongzhongduan-yidonggongzuozhanc86gaopeizhicaigouxiangmudengzhongdaxiangmu。zheixiexiangmudechenggongnaxia,yebiaozhizhegongsizaixinchuanglingyuyijingqudelezhongdatupo。

jujieshao,liangdaxiangmuzhongbiaofanganjuncaiyonghaiguangjishuluxian。zhongchezhongduanxiangmuweiyidonggongzuozhanzhongbiao,guojiashiyoutianranqiguanwangjituancaigouxiangmujiejuefanganyouxinchuanggongzuozhanyuxinchuangzhuomianzhongduanzucheng,zhongbiaochanpinshejiboyueg45-h14511、boyuelx12-h0167deng,jundazaihaiguanghygon c86-3gbahechuliqi,caiyonggaosugutaiyingpanheddr4neicundepeizhi,kelianghaojianrongtongxinuos、yinheqilin、zhongkefangdedengzhuliuguochancaozuoxitong。

guojiashiyoutianranqiguanwangjituanyouxiangongsiyuzhongguozhongchejituan,jieweiguowuyuanguoziweiguanlidezhongyaozhongyangqiye,zaigezilingyujuyouxianzhudeyingxiangliyushichangdiwei。zheixiexiangmudezhongbiao,biaozhizheleishenkejixinchuangjiequanfanganzaiguojiaguanjianjichusheshilingyujinyibuyingyong,leishenxinchuangchanpindexingneng、wendingxing、jianrongxingheanquanxinghuodexingyetoubukehudegaodurenke。

jutongji,jiezhimuqian,leishenkejiyileijizhongbiaojinrong、jiaoyu、yiliaodengbadaxingyejin200gexiangmu,bingchenggongruxuan“2023nianxinxijishuyingyongchuangxindianxingjiejuefangan”,tuichuxingyeshoukuanhaiguang3350mxinpianyidonggongzuozhan,ruwei“yangcai”、gongshangyinxingnianducaigou、yunnandianwangcaigouxiangmudengjubeixingyeyinlingxingdezhongliangjixiangmu,chengweizhongguoxinchuangchanyedezhongyaoliliang。

zheixiechanpindechenggongzhongbiao,bujinzhanshileleishenkejizaixinchuanglingyudeshilihejishuyoushi,haiweigongsiweilaigengshencengcideshichangtuozhandiandinglejianshijichu;ertongguoyuguozhizhongqideshendulianjie,leishenyedapoledianjingqiyexiangjiyoudejinmianxiangcduanshichangdezhigu,zhuaneryikaifang、baorongdeshiye,kaipilechengshuqiepangdadebduanshichang,dakailequanxindezengzhangkongjian。

shinianfengyujiancheng,shiniandiliqianxing。zi2014nianchenglizhijin,shiniandeshijianli,leishenkejicongchuchuanggongsichengzhangweixingyeqiaochu;tashizhongjianchiyiyonghuweizhongxin,jijituozhandianjingshengtaichanyebianjie,dazaoquanchangjingyingjianzhuangbeijiejuefangan,bingdakaileyixinchuangkejifunengguozhizhongqidexinkongjian。rujin,zuoweibeijiaosuo“dianjingzhuangbeidiyigu”,zai《zhongguo500zuijujiazhipinpai》fenxibaogaozhong,leishenkejipinpaijiazhiyipo180yi。

erweilai,leishenkejijiangyishinianjidianweiji,chixuchuangxindianjingzhuangbei,tuozhanduoyuanyetai,shenhuaxinchuanghezuo。pingjiewuweiyongqiyujiandingjuexin,leishenkejijiangzaizheitiaobiejudianjingtesedexinzhishengchanlitansuozhilushang,yigengfengshuodechengguo,yinlingxingyemaixiangxingaodu。

 

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雷神科技十年:探寻“电竞浪潮”下的创新竞争力

pingjiewuweiyongqiyujiandingjuexin,leishenkejijiangzaizheitiaobiejudianjingtesedexinzhishengchanlitansuozhilushang,yigengfengshuodechengguo,yinlingxingyemaixiangxingaodu。

gaodushuzihua、ditanlvse、yongyoupengbodechuangxinlihexiaofeili。sihuhennanzhaodaoyigechanye,nenggouxiangdianjingxingyezheiyangquanfangweimanzuxinzhishengchanlisuobixudetezhi。

tebieshijintian,suizheruanyingjianjishudejinbu、shehuiguanniandediedaiyijishangyeyunzuomoshidechengshu,dianjingxingyedefazhangengshijinyibutisu。ju21shijijingjibaodao,jinnianshangbannian,zhongguodianzijingjichanyezongshouruyidadao120.27yiyuan,zhongguodianjingyouxishichangshijixiaoshoushouruyidadao691.43yiyuan。

dang“dianjinglangchao”xiongyongerlai,qiyeyoujiangruhezaixingyeshichangtuoyingerchu、yonglichaotou?leishenkejijichuledaan——

chenglishinianlai,leishenkejijiyuqiquanchangjing、shengtaihuadesilu,bujinzaidianjingxingyejiliedeshichangjingzhengzhongzhaodaolezijinanyiqudaidejingzhengli,haijijimouqiudierzengzhangquxian、chenggongtansuochuleyitiaobieju“leishentese”deqiyefazhanlujing。

创新,从产品到场景

yi“wujiaohubukaifa,bugongcebushangshi”weilinian,leishenkejidemeikuanchanpindouhuizaishangshizhiqiantongguoshequnyuyonghujiqianzaiyonghujinxinggoutongjiaoliu,duichanpindekexingxingjinxinglunzheng。xiaopiliangshichanhou,chanpinjiaoyouzishenyonghuheyouxiwanjiajinxinggongce,yaoqingqitianxiepingjiabaogao,genjufankuiyijianduichanpinjinxingbuduanxiuzheng,zhizhichanpinnengmanzuyonghuxuqiu。yinci,leishenkejizaichanpinyanfashangshizhongbaochizheqiangshidejingzhenglihewangshengdechuangzaoli。

ai pcchanpindetuichubianshiyigexianmingdelizheng。zuoweiai pcdezuizaotansuozhezhiyi,leishenkejirujinpingjiequanmian、wanshandeai pcjiejuefangan,yijingzaiquanqiuai pcxingyebantuzhongzhanjulezhongyaoweizhi。yileishenmix pro aiminizhujiweili,qichuliqicaiyongmokuaihuashejihejiagou,yonghukeyiyikaocpulaiyunxingjiaoxiaodegongzuofuzaibingshixiandiyanchi,gpushihexuyaobingxingtuntuliangdedaxinggongzuofuzai,npunenggouyidigonghaochulichixu、daliangshiyongde ai gongzuofuzai,congertigaoxiaolv。youxifangmian,leishenmix proyongyou7gexehexinderuijuxianka,shixian2beixingnengtisheng,keyiyi1080p fenbianlvchangwan3ayouxidazuo。

lingyifangmian,jiyuxianjindechuliqipingtai,haoyong、gaoxiaodeaigongjuzecongruanjiandecengmianjinyiburangchuliqidexiaonengshixianzhishubeizeng。weici,leishenkejilianhealiyunfabule“ai pczhihuitidamoxing”,jiangweiraosuanfa、moxing、guizeshengchengwenbendengdicengjishuzhankaishenduhezuo,dazaobendihuarengongzhinengpcjiejuefangan。muqian,you“qingdaoleishenkejigufenyouxiangongsi”shenqingde“xiaoleituxiangshengchengsuanfa”、“xiaoleiwenbenshengchengsuanfa”yiwanchengbeian,xiaoleiai appyouwangzaiweilaiyiduanshijianneiwanchengshangshi。

chuleai pc,leishenkejijinnianlaizaidianjingwaishefangmianyebiaoxianzhuoyue——

liru,leishenkejiqixiapinpaijixieshi(machenike)tuichulebaokuoxingshanchaojidianjingshubiaol8air、l8max,xingshanchaojidianjingshoubingg6prozaineidexingshanwaishezhuangbei。qiyingyongdexingshanjishujubeidishiyan、gaosulvdengyoushi,tongshihaiyingyongleshubiaoshuangzimuchicun、feiduichengsheji,shoubinglitiyataocitianxian、yaoganrechabashejidengdutesheji。

zhongyaodeshi,gaixiliejiangchengweileishenkejidazaoxingshandianjingshengtaidediyibu。juxi,leishenkejizhengjijikaizhanerji、luyouqidengxingshanwaishedeshenruyanfa,bingjihuajiangxingshanjishuguangfanyingyongdaoquanxiandianjingyingjianchanpinzhong,weilaijiangweiyonghudailaigengjizhidedianjingtiyan。

erzaipingxianfangmian,leishenyuboe(jingdongfang)tuichulianheyanfadeshoukuanfangshengkejifengniaopingzuoweiquanqiushoukuan2.5kgaofenbianlv、360hzchaogaoshuaxinlvdedianjingping,taronghelezuixin200:1acr(gaohuanjingguangduibidu)jishu,nenggoushixianjisu、huyan、xuanlideshijixiaoguo,erzheiyeshijingleixianshilianhechuangxinshiyanshituichudeshougezhongdachuangxinchengguo。juxi,shoukuandazaigaipingmudebijibendiannaoyishangshikaishou。

keyikandao,congaipc、xingshanquanxiliedaofengniaoping,jinnianlaileishenquanchangjingxinpinliangdianbuduan,yiyinghedejishudiedai,xingchengledianjingzhuangbeiquanchangjingyingyongfugai,buduanfengfuheyouhuazhedianjingyonghudechangjingtiyan。

zhongyaodeshi,chulezaichanpinjishushangdebuduanchuangxin,leishenkejihaijiyuquanchangjingdianjingzhuangbei,jijitansuodianjingjiudiandengxinxingyetai。

以文化,打造电竞行业新生态

dianjingbujinshiyizhongxingye,gengshiyizhongwenhua,shiyizhongyongyoupangdanianqingrenjishudeshejiaochangheshejiaoyuyan。ershengengdianjingxingyeshinianlai,leishenkejishenzhidianjingxingyexiangyaoshixianzhangzufazhan,zhiyoushulianyunyongzheizhongyuyan、fengfuhehangshizheiyishejiaochang,fangnengweixingyedajianqikaifang、liti、quanminhuadechengshushengtai。

dianjingsaishi,tebieshixiaoyuandianjingsaishi,chengweileleishendajianxingyeshengtaidezhuyaoqierudianzhiyi。zi2016nianqi,leishenkejijiukaishijijichengbanxiaoyuandianjingsaishi,tuidongdianjingquanminhuadefazhan。

aclquanguogaoxiaodianjingjingyingsaichengweileleishenshenduchudaguangdanianqingdedianjingaihaozhedezhongyaopingtai。zaisaishiqijian,leishenkejibujintigonglezhuanyededianjingzhuangbeihejishuzhichi,haitongguomingxingxuanshoutongkuanzhuangbeizhanshi、heikejitiyanqu、shuiyousaidenghudonghuanjie,yunianqingquntijianliqijingshenjiaoliuyujiazhigongming。

tongguoaclzheiyimeijie,leishenkejixiaomiledazhongwanjiayuzhuanyexuanshoujiandehonggou,tishengledianzijingjideshehuirenkedu。tongshi,xiaoyuandianjinghedazhongsaishidexingqi,yedaidonglegengguangfandekuajierenquncanyudianjingchanye,tuidongledianjingquanminhuadefazhanjincheng。lijingshuniandenuli,muqianaclsaishiyifugaiquanguo130duogechengshi、500suogaoxiao、4000duozhiduiwu,cansaixuanshouchaoguo20000ren,leijisaishiguanzhongchaoqianwan。

zhidezhuyideshi,jinnian,leishenkejiyezuowei《yongjiewujian》saishideguanfanghezuohuobanzaibencisaishizhongliangxiang。keyikandao,leishenkejide“saishiquanzi”rengzaibuduankuorong,ergedasaishideshenducanyu,rangleishenkejizaichuanda“zhiweiyouxiersheng”depinpaiwenhua、suzaodutedepinpaixingxiangdetongshi,yejinyibuzhulidianzijingjishixianleshehuirenkedudetisheng,yigeliangxing、jiankangdexingyeshengtaizhengzaileishendezhulixiaxunsuchengzhangqilai。

深度链接国之重器,开辟企业第二曲线

zaidianjingchanyechengguochixuhangshidetongshi,leishenkejihaijijitansuoqiyededierchengzhangquxian,shendubujuguochanxinchuang,tongguoxunqiuyuguozhizhongqideshendulianjie,kaipiqiyedegengduokeneng。

liru,jinnianlaileishenkejijielianzhongbiaoguojiashiyoutianranqiguanwangjituan2024nian-2025niangerenjisuanjikuangjiaxieyicaigouxiangmu、xinxihua-2024nianzhongchebangongzhongduan-yidonggongzuozhanc86gaopeizhicaigouxiangmudengzhongdaxiangmu。zheixiexiangmudechenggongnaxia,yebiaozhizhegongsizaixinchuanglingyuyijingqudelezhongdatupo。

jujieshao,liangdaxiangmuzhongbiaofanganjuncaiyonghaiguangjishuluxian。zhongchezhongduanxiangmuweiyidonggongzuozhanzhongbiao,guojiashiyoutianranqiguanwangjituancaigouxiangmujiejuefanganyouxinchuanggongzuozhanyuxinchuangzhuomianzhongduanzucheng,zhongbiaochanpinshejiboyueg45-h14511、boyuelx12-h0167deng,jundazaihaiguanghygon c86-3gbahechuliqi,caiyonggaosugutaiyingpanheddr4neicundepeizhi,kelianghaojianrongtongxinuos、yinheqilin、zhongkefangdedengzhuliuguochancaozuoxitong。

guojiashiyoutianranqiguanwangjituanyouxiangongsiyuzhongguozhongchejituan,jieweiguowuyuanguoziweiguanlidezhongyaozhongyangqiye,zaigezilingyujuyouxianzhudeyingxiangliyushichangdiwei。zheixiexiangmudezhongbiao,biaozhizheleishenkejixinchuangjiequanfanganzaiguojiaguanjianjichusheshilingyujinyibuyingyong,leishenxinchuangchanpindexingneng、wendingxing、jianrongxingheanquanxinghuodexingyetoubukehudegaodurenke。

jutongji,jiezhimuqian,leishenkejiyileijizhongbiaojinrong、jiaoyu、yiliaodengbadaxingyejin200gexiangmu,bingchenggongruxuan“2023nianxinxijishuyingyongchuangxindianxingjiejuefangan”,tuichuxingyeshoukuanhaiguang3350mxinpianyidonggongzuozhan,ruwei“yangcai”、gongshangyinxingnianducaigou、yunnandianwangcaigouxiangmudengjubeixingyeyinlingxingdezhongliangjixiangmu,chengweizhongguoxinchuangchanyedezhongyaoliliang。

zheixiechanpindechenggongzhongbiao,bujinzhanshileleishenkejizaixinchuanglingyudeshilihejishuyoushi,haiweigongsiweilaigengshencengcideshichangtuozhandiandinglejianshijichu;ertongguoyuguozhizhongqideshendulianjie,leishenyedapoledianjingqiyexiangjiyoudejinmianxiangcduanshichangdezhigu,zhuaneryikaifang、baorongdeshiye,kaipilechengshuqiepangdadebduanshichang,dakailequanxindezengzhangkongjian。

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