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出海八年,中国云服务凭什么拿下海外市场?

“水大鱼大”。

图片来源:界面图库

wen | sikucaijing qingfu  

编辑 | 嘉嘉

yallashizhongdonghebeifeibendizuidadexianshangshejiaoheyouxigongsi、shareitzaixinxingshichangbeiyuwei“guominyingyong”……zheixienimeitingshuoguodezhongguoappzhengzaixijuanquanqiushichang。

juappsflyershujuxianshi:2023niandiyijidudaojinniandisanjidu,zhongguoyidongyingyongzaihaiwaidezonganzhuanglianggaoda150yici,zheixiangdangyuquanqiumeigeyonghupingjunanzhuangle2gezhongguochangshangapp。

erzhongguoapphaiwaizhengzhandebeihou,zeshizhongguoyunfuwuchangshangdedicengzhichi——guochanyunfuwushangsuizhehulianwanggongsichuhaierchuhai,suizhehulianwanggongsifazhanerzhuangda,zheishiyiduanbaotuanqunuan、huxiangchengjiudelizhigushi。

出海元年,云服务新契机

2015nianshizhongguohulianwangqiyequanminchuhaideyuannian。

rihoumingzhenoumeishishangquandexuyangtianjiangsheinsidegengmingweishein,qizongbucongnanjingqianwangguangzhoufanyu,zhenghegongyinglianyouziyuan,zhunbeiyangfanchuhai;

滴滴yuruanyingongtongtouzidongnanyachuxingruanjiangrab 6yimeiyuan,bingyuduokuanhaiwaichuxingchanpindatong,zhongguoyonghukeyizhijieshiyong;

xiaomigengshizaozai2014nianjinruleyindushichang,kaiqilezhizaobentuhuajincheng,liangnianhoubianshixianlexiaomiyinduzhizaodemubiao;

“buchuhai,bianchuju”,zaiguoneihulianwanghonglixiaoshi,qiyejiangaoduneijuandedangxia,chuhaichengweilezhongguohulianwangdegongtongrenzhi。juairuizixunhebaijingshequlianhefabudebaogaoxianshi,jiezhi2016nian7yue,gongyou6254jiazhongguoqiyedazaoyihaiwaishichangweimubiaodeyidongchanpin。

dangzaichuhaizhengtushangde,chulebutongdewenhuaxiguan、buduanbiandongdehaiwaizhaoshangzhengce,haiyoujiweibufadadewangluohuanjing,zaiwulicengmianxianzhizhuzhongguohulianwangqiyede“kaijiangtuotu”。

yiyinduweili,14yirenkou、zhongchanjiejizhengzaixingcheng、yidonghulianwangpujilvdi……zaishichangqianjingshang,jihusuoyourendoujiangyindubeishiwei“xiayigezhongguo”,shi“2000niandezhongguomoyang”。

danyindu4gwangsutongchangzai3.7-14.6mbpszhijian,zaibaokuodongnanya、zhongdongdengguojiazaineide20duogeguojiazhong,yinduwangsupaimingdaoshudier,gengweizhongyaodeshi,butongchengshi、tongyitianbutongshijianduan,yinduwangsuchajujuda。

zheijiuweizhongguohulianwangchuhaiqiyezaochenglekunrao——xiangyaofazhanyidongduanyingyong,bixuyaojubeizugoukuai、zugouwendingdewangluojichusheshi。

“rongyuncong2016nianqibujuhaiwai。dangshizuiyuanshideqijishi,womendekehu‘liebaoyidong’qixiazhiboyingyonglivemezouchuguomen,duiwomenzaihaiwaidejijiantichulexiangyingdeyaoqiu”,rongyunceodonghanrenwei,zhongguoyunfuwuchuhaideyiyuzhongguohulianwangqiyechuhai。

qishibujinshirongyun,baokuoali、huawei、tengxundengjutouzainei,qiyunfuwuchuhaidoushiweilefuwuzhongguohulianwangchuhaiqiye,shenzhishiyifuwuzijiashengtaiqiyeweizhuyaomude。

水大鱼大,共同成长

tongguochanbandaotixinpian、shoujicaozuoxitongyiyang,zhongguoyunfuwuchuhaidenandianbushizaiyujishuhuoshizijinshilidengfangmian,ershishichanghuanjing——zhongguohulianwanggongsinengbunengzaihaiwaizhanzhujiao。

congzheidianshangkan,zhongguohulianwangqiyechuhaiyuzhongguoyunfuwushangchuhai,jiuxiangchitangyuyudeguanxi,youduodadechitangcaiyouduodadeyu,zhiyouzhongguohulianwanggongsizaihaiwaifazhanqilai,caiyouzhongguoyunfuwuchuhaideturang。

jihusuoyouzhongguoyunfuwudoumingbai“chitangheyu”guanxi。huaweiyunguanwangbokeshangyipianmingwei《qiyehaiwaituozhanyounanti,huaweiyunbaojiahuhangzhufazhan》wenzhang,gaigaojianzhijiezhichu:

zhichiqiyewuyunxingdeictjichusheshizhiliangcanchabuqi、jiagegaoang,wangluozhiliangbuwending,bushufansuohuoquzhouqimanzhang,zheixiewentichengweiqiyehaiwaiyewukaizhandediyidaojian,huaweiyunchengshudeyunfuwuchanpinhejiejuefangannenghenhaodijiejuezheixiewenti。

errongyunchuhaibujinjinshiliebaozheiyigekehudeyunfuwusuqiu,ershiduizhenggezhongguohulianwangxingyechuhaiqushidepanduan。

“dapizhongguokaifazhexiangbazaiguoneiyijingchengshudehulianwangchanpinxingtaiheshangyemoshituiguangdaoqitaguojiahediqu,womenpanduan,zheigulangchaojiangzhangjiuchixu”,donghanjinyibuchanshulerongyunjuedingchuhaideyuanyinzaiyuzhongguohulianwangchuhailangchao,“xiangrongyunzheiyangdepaasjishuxinggongsi,shizhichirenleigoutongdejichufuwu,bingwuguojiexianzhiheyangedewenhuashuxing。”

来源:华为云官网

bishidezhongguohulianwangqiye,jingliguoguoneixueyuxingfengdejingzheng,yincizaishichangmingandu、chanpinbakongdudengfangmian,duiguowaichangshanglaishuojianzhijiushijiangweidaji。

yiyunyinghejishuweili,guoneihulianwangchangshangnengtigong7*24xiaoshishouhoufuwu,danshihaiwaishichangbuyuanjiaban,tamenduishouhoudexiangyingsudushangyuanyuanbujinguoneiqiye;tongyangzhongguohulianwangcaiyongjichugongnengmianfei,fujiagongnengshoufeidexike—yingshoucelve,danhaiwaihulianwanggongsijibenmeiyouxiangguanyishihegongneng。

zhongguohulianwangchuhaixiangdangyulangruyangqun,data.ai shujuxianshi:2022nian,shate、alianqiu、tuerqigoogle play top100changxiaoyingyongzhong,fenbieyou59、54、45geapplaizizhongguo。lingjuappsflyershujuxianshi:2023niandiyijidudaojinniandisanjidu,zhongguoyidongyingyongzaihaiwaidezonganzhuanglianggaoda150yici。

zhongguohulianwanggongsizhengzaigegexifenlingyuyazhishenzhishiqudaimeiguohulianwanggongsi,tiktokchengweiquanqiuzuizhuliudeduanshipinpingtai、sheinchengweinianqingrenzuijurenqideshishangdianshangpingtai、mihayouqixia《yuanshen》dequanqiuzhuceyonghuyichaoguo4yi ,dailaichaoguo90yimeiyuandenianyingshou……

wotucainengzhangchengdashu,zhongguohulianwanggongchenglvedi,zhijietuidonglezhongguoyunfuwuchuhai。tongjishujuxianshi,2018nianzhongguozhengtiyunchuhaixingyeshichangguimo89.10yiyuan,danshidaole2023nian,zhongguozhengtiyunchuhaixingyeshichangguimo356.41yiyuan,jiao2018nianzengzhang400%。

重新进入内卷?

juzhongguoxinxitongxinyanjiuyuanshujuxianshi:2022nian,yataidiquchengweizhongguoyunjisuanqiyechuhairexian,qizhongyihuaweiyun、aliyun、tengxunyunweidaibiaodezhongziyunchangshangzhanjuleyataidiquyunjisuanlaasshichang47%deshichangfene,chaoguoyiyamaxundengweidaibiaodemeiziyunchangshangshichangfenezonghe。

conghaiwaicunzaiganweiling,daonenggouweizhongguohulianwangqiyetigongquanfangweizhichi,zhongguoyunfuwuchuhaijijuchenggong。danzhongguochuhaideyunfuwuchangshangshifouhuizaicixianrudao“lingheboyi”zhong。

tongzhongguozaoqiyidonghulianwangyiyang,shichangchuyuzengliang,jihusuoyourendouweiraozengzhangpaomaquandi,suizherenkouhonglidexiaoshi,zhongguohulianwangchuyucunliangjingzhengdangzhong,jiageneijuan、fuwuneijuan、chanpinneijuandengyizhengtaoneijuanxialaihou,jiuhuichuxiandaliangweibu、yaobuqiyedaobi。

shuidayudazhihou,zhongguoyunfuwuchuhaichangshangshifouyehuichuxian“dayuchixiaoyu”dexianxiang?zheijiuyaoqujueyuerdian。

yishizhongguoqiyechuhaidezengzhangsudu,shichangshifouhaihuiyouzengzhang。xiangguanshujuxianshi:2024nian,zhongguoqiyechuhaidezhucezengsuxianzhu,chuhaiqiyeshuliangzengzhangle23%,quanxingyeduiwaizhijietouzitongbizengzhang16.1%,feijinrongleizhijietouzizengzhang19.5%。

congqiyeshuliang、duiwaitouzishujushangkan,yunfuwuchuhaidejibenpanyijiuzaizengzhang。

ershihuibuhuichuxiantongyongxingyunfuwupingtai,shujuxianshi,zhongguoyunfuwuchuhaichangshangdeshuliangyijingchaoguo100jia 。

shuliangsuiranbushao,dangejiashuyeyouzhuangong,lirualiyunzhuyaojujiaodianshang、wuliu、lingshou,tengxunyunguanzhuyouxi、zhiboheyinshipin,huaweiyunweizhengqikehufuwu、rongyunzezhuanzhuyujishitongxunfuwu……

bulunshiali、huaweizheiyangdeyunfuwujutou,haishirongyunzheileixiaoermeidexifenshichangtoubuqiye,tamendouyouzhezijideyimusanfendi。

buguozhidejingtideshi,zhongguoyunfuwuchuhaimoshizhengzaifashengbianhua,congyuanlai“chanpinchuhai”fazhandao“pingtaichuhai”,gongyinglianheshangyemoshixiangwaishuchuheqianyi,zheiduiyunfuwunengyoutichulexindeyaoqiu,xitong、chanpin、shujuhefuwuyaoshixiandatong。

erzaizheichangdicengturangdebiangezhong,duiyunfuwushangdejishunenglitichulexindeyaoqiu,zheizhongbianhuaduialiyun、huaweiyunzheiyangjutouwuyishilihao。

2017nian,zai《jidangsanshinian》kuaixiewandeshihou,wuxiaobozhaodaojingjixuejiazhouqirenqingjiaoshuming,zhouqirendabiyihui,liuxiale“shuidayuda”sigezi。erzhongguoyunfuwuchuhaidebanian,zhenghaoyinzhengle “shuidayuda”,zhiyouzhongguoqiyezaiquanqiushichanggongchengbazhai,cuikulaxiu,zhongguoyunfuwudengzheixiejichujishufuwushang,cainengzhenzhengzaihaiwaizuodazuoqiang。

本文为转载内容,授权事宜请联系原著作权人。

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出海八年,中国云服务凭什么拿下海外市场?

“水大鱼大”。

图片来源:界面图库

wen | sikucaijing qingfu  

编辑 | 嘉嘉

yallashizhongdonghebeifeibendizuidadexianshangshejiaoheyouxigongsi、shareitzaixinxingshichangbeiyuwei“guominyingyong”……zheixienimeitingshuoguodezhongguoappzhengzaixijuanquanqiushichang。

juappsflyershujuxianshi:2023niandiyijidudaojinniandisanjidu,zhongguoyidongyingyongzaihaiwaidezonganzhuanglianggaoda150yici,zheixiangdangyuquanqiumeigeyonghupingjunanzhuangle2gezhongguochangshangapp。

erzhongguoapphaiwaizhengzhandebeihou,zeshizhongguoyunfuwuchangshangdedicengzhichi——guochanyunfuwushangsuizhehulianwanggongsichuhaierchuhai,suizhehulianwanggongsifazhanerzhuangda,zheishiyiduanbaotuanqunuan、huxiangchengjiudelizhigushi。

出海元年,云服务新契机

2015nianshizhongguohulianwangqiyequanminchuhaideyuannian。

rihoumingzhenoumeishishangquandexuyangtianjiangsheinsidegengmingweishein,qizongbucongnanjingqianwangguangzhoufanyu,zhenghegongyinglianyouziyuan,zhunbeiyangfanchuhai;

滴滴yuruanyingongtongtouzidongnanyachuxingruanjiangrab 6yimeiyuan,bingyuduokuanhaiwaichuxingchanpindatong,zhongguoyonghukeyizhijieshiyong;

xiaomigengshizaozai2014nianjinruleyindushichang,kaiqilezhizaobentuhuajincheng,liangnianhoubianshixianlexiaomiyinduzhizaodemubiao;

“buchuhai,bianchuju”,zaiguoneihulianwanghonglixiaoshi,qiyejiangaoduneijuandedangxia,chuhaichengweilezhongguohulianwangdegongtongrenzhi。juairuizixunhebaijingshequlianhefabudebaogaoxianshi,jiezhi2016nian7yue,gongyou6254jiazhongguoqiyedazaoyihaiwaishichangweimubiaodeyidongchanpin。

dangzaichuhaizhengtushangde,chulebutongdewenhuaxiguan、buduanbiandongdehaiwaizhaoshangzhengce,haiyoujiweibufadadewangluohuanjing,zaiwulicengmianxianzhizhuzhongguohulianwangqiyede“kaijiangtuotu”。

yiyinduweili,14yirenkou、zhongchanjiejizhengzaixingcheng、yidonghulianwangpujilvdi……zaishichangqianjingshang,jihusuoyourendoujiangyindubeishiwei“xiayigezhongguo”,shi“2000niandezhongguomoyang”。

danyindu4gwangsutongchangzai3.7-14.6mbpszhijian,zaibaokuodongnanya、zhongdongdengguojiazaineide20duogeguojiazhong,yinduwangsupaimingdaoshudier,gengweizhongyaodeshi,butongchengshi、tongyitianbutongshijianduan,yinduwangsuchajujuda。

zheijiuweizhongguohulianwangchuhaiqiyezaochenglekunrao——xiangyaofazhanyidongduanyingyong,bixuyaojubeizugoukuai、zugouwendingdewangluojichusheshi。

“rongyuncong2016nianqibujuhaiwai。dangshizuiyuanshideqijishi,womendekehu‘liebaoyidong’qixiazhiboyingyonglivemezouchuguomen,duiwomenzaihaiwaidejijiantichulexiangyingdeyaoqiu”,rongyunceodonghanrenwei,zhongguoyunfuwuchuhaideyiyuzhongguohulianwangqiyechuhai。

qishibujinshirongyun,baokuoali、huawei、tengxundengjutouzainei,qiyunfuwuchuhaidoushiweilefuwuzhongguohulianwangchuhaiqiye,shenzhishiyifuwuzijiashengtaiqiyeweizhuyaomude。

水大鱼大,共同成长

tongguochanbandaotixinpian、shoujicaozuoxitongyiyang,zhongguoyunfuwuchuhaidenandianbushizaiyujishuhuoshizijinshilidengfangmian,ershishichanghuanjing——zhongguohulianwanggongsinengbunengzaihaiwaizhanzhujiao。

congzheidianshangkan,zhongguohulianwangqiyechuhaiyuzhongguoyunfuwushangchuhai,jiuxiangchitangyuyudeguanxi,youduodadechitangcaiyouduodadeyu,zhiyouzhongguohulianwanggongsizaihaiwaifazhanqilai,caiyouzhongguoyunfuwuchuhaideturang。

jihusuoyouzhongguoyunfuwudoumingbai“chitangheyu”guanxi。huaweiyunguanwangbokeshangyipianmingwei《qiyehaiwaituozhanyounanti,huaweiyunbaojiahuhangzhufazhan》wenzhang,gaigaojianzhijiezhichu:

zhichiqiyewuyunxingdeictjichusheshizhiliangcanchabuqi、jiagegaoang,wangluozhiliangbuwending,bushufansuohuoquzhouqimanzhang,zheixiewentichengweiqiyehaiwaiyewukaizhandediyidaojian,huaweiyunchengshudeyunfuwuchanpinhejiejuefangannenghenhaodijiejuezheixiewenti。

errongyunchuhaibujinjinshiliebaozheiyigekehudeyunfuwusuqiu,ershiduizhenggezhongguohulianwangxingyechuhaiqushidepanduan。

“dapizhongguokaifazhexiangbazaiguoneiyijingchengshudehulianwangchanpinxingtaiheshangyemoshituiguangdaoqitaguojiahediqu,womenpanduan,zheigulangchaojiangzhangjiuchixu”,donghanjinyibuchanshulerongyunjuedingchuhaideyuanyinzaiyuzhongguohulianwangchuhailangchao,“xiangrongyunzheiyangdepaasjishuxinggongsi,shizhichirenleigoutongdejichufuwu,bingwuguojiexianzhiheyangedewenhuashuxing。”

来源:华为云官网

bishidezhongguohulianwangqiye,jingliguoguoneixueyuxingfengdejingzheng,yincizaishichangmingandu、chanpinbakongdudengfangmian,duiguowaichangshanglaishuojianzhijiushijiangweidaji。

yiyunyinghejishuweili,guoneihulianwangchangshangnengtigong7*24xiaoshishouhoufuwu,danshihaiwaishichangbuyuanjiaban,tamenduishouhoudexiangyingsudushangyuanyuanbujinguoneiqiye;tongyangzhongguohulianwangcaiyongjichugongnengmianfei,fujiagongnengshoufeidexike—yingshoucelve,danhaiwaihulianwanggongsijibenmeiyouxiangguanyishihegongneng。

zhongguohulianwangchuhaixiangdangyulangruyangqun,data.ai shujuxianshi:2022nian,shate、alianqiu、tuerqigoogle play top100changxiaoyingyongzhong,fenbieyou59、54、45geapplaizizhongguo。lingjuappsflyershujuxianshi:2023niandiyijidudaojinniandisanjidu,zhongguoyidongyingyongzaihaiwaidezonganzhuanglianggaoda150yici。

zhongguohulianwanggongsizhengzaigegexifenlingyuyazhishenzhishiqudaimeiguohulianwanggongsi,tiktokchengweiquanqiuzuizhuliudeduanshipinpingtai、sheinchengweinianqingrenzuijurenqideshishangdianshangpingtai、mihayouqixia《yuanshen》dequanqiuzhuceyonghuyichaoguo4yi ,dailaichaoguo90yimeiyuandenianyingshou……

wotucainengzhangchengdashu,zhongguohulianwanggongchenglvedi,zhijietuidonglezhongguoyunfuwuchuhai。tongjishujuxianshi,2018nianzhongguozhengtiyunchuhaixingyeshichangguimo89.10yiyuan,danshidaole2023nian,zhongguozhengtiyunchuhaixingyeshichangguimo356.41yiyuan,jiao2018nianzengzhang400%。

重新进入内卷?

juzhongguoxinxitongxinyanjiuyuanshujuxianshi:2022nian,yataidiquchengweizhongguoyunjisuanqiyechuhairexian,qizhongyihuaweiyun、aliyun、tengxunyunweidaibiaodezhongziyunchangshangzhanjuleyataidiquyunjisuanlaasshichang47%deshichangfene,chaoguoyiyamaxundengweidaibiaodemeiziyunchangshangshichangfenezonghe。

conghaiwaicunzaiganweiling,daonenggouweizhongguohulianwangqiyetigongquanfangweizhichi,zhongguoyunfuwuchuhaijijuchenggong。danzhongguochuhaideyunfuwuchangshangshifouhuizaicixianrudao“lingheboyi”zhong。

tongzhongguozaoqiyidonghulianwangyiyang,shichangchuyuzengliang,jihusuoyourendouweiraozengzhangpaomaquandi,suizherenkouhonglidexiaoshi,zhongguohulianwangchuyucunliangjingzhengdangzhong,jiageneijuan、fuwuneijuan、chanpinneijuandengyizhengtaoneijuanxialaihou,jiuhuichuxiandaliangweibu、yaobuqiyedaobi。

shuidayudazhihou,zhongguoyunfuwuchuhaichangshangshifouyehuichuxian“dayuchixiaoyu”dexianxiang?zheijiuyaoqujueyuerdian。

yishizhongguoqiyechuhaidezengzhangsudu,shichangshifouhaihuiyouzengzhang。xiangguanshujuxianshi:2024nian,zhongguoqiyechuhaidezhucezengsuxianzhu,chuhaiqiyeshuliangzengzhangle23%,quanxingyeduiwaizhijietouzitongbizengzhang16.1%,feijinrongleizhijietouzizengzhang19.5%。

congqiyeshuliang、duiwaitouzishujushangkan,yunfuwuchuhaidejibenpanyijiuzaizengzhang。

ershihuibuhuichuxiantongyongxingyunfuwupingtai,shujuxianshi,zhongguoyunfuwuchuhaichangshangdeshuliangyijingchaoguo100jia 。

shuliangsuiranbushao,dangejiashuyeyouzhuangong,lirualiyunzhuyaojujiaodianshang、wuliu、lingshou,tengxunyunguanzhuyouxi、zhiboheyinshipin,huaweiyunweizhengqikehufuwu、rongyunzezhuanzhuyujishitongxunfuwu……

bulunshiali、huaweizheiyangdeyunfuwujutou,haishirongyunzheileixiaoermeidexifenshichangtoubuqiye,tamendouyouzhezijideyimusanfendi。

buguozhidejingtideshi,zhongguoyunfuwuchuhaimoshizhengzaifashengbianhua,congyuanlai“chanpinchuhai”fazhandao“pingtaichuhai”,gongyinglianheshangyemoshixiangwaishuchuheqianyi,zheiduiyunfuwunengyoutichulexindeyaoqiu,xitong、chanpin、shujuhefuwuyaoshixiandatong。

erzaizheichangdicengturangdebiangezhong,duiyunfuwushangdejishunenglitichulexindeyaoqiu,zheizhongbianhuaduialiyun、huaweiyunzheiyangjutouwuyishilihao。

2017nian,zai《jidangsanshinian》kuaixiewandeshihou,wuxiaobozhaodaojingjixuejiazhouqirenqingjiaoshuming,zhouqirendabiyihui,liuxiale“shuidayuda”sigezi。erzhongguoyunfuwuchuhaidebanian,zhenghaoyinzhengle “shuidayuda”,zhiyouzhongguoqiyezaiquanqiushichanggongchengbazhai,cuikulaxiu,zhongguoyunfuwudengzheixiejichujishufuwushang,cainengzhenzhengzaihaiwaizuodazuoqiang。

本文为转载内容,授权事宜请联系原著作权人。