wen | techxingqiu zhaiyuanyuan

“xianjiling”shishi4nianhou，yichangyoushipinwangzhanfaqidepingtaixianjizhengzaiqiaoranshangyan。

juhangzhouribaobaodao，youxiaoxicheng，zimingnian1yue1riqi，guoneimoushipinwangzhanchaoguo16jidejujixiangmujiangbuzaihuodezhizuozhichi，xiangguanfuzerenbiaoshi，“duanshipinheduanjuyichengweiliuliangzhiwang，zhangshipinzhanzaibeishuiyizhandeshizilukou。”

anzhaochuanwen，16jiyishangjuji，zhuyaozhenduizizhijuhedingzhiju，banquanjuzebushouxianzhi。erchaoguo16jijuji，mianlinjishubeikan，xiangmububeiguohuidefengxian。

suiranmoupingtaibingweichengrenyishangchuanwendezhenshixing，bingqierenwei“xianzhang16ji”shuyuyidaoqie。danbushaoyeneirenshixiangtechxingqiubiaoshi，dequeshoudaolepingtaixiangguandexiaoxi。

congjinnianjibubaokuanduanjujidebochuxiaoguolaikan，shipinpingtaimenwanquanyoudonglijianggengduoziyuanqingxiejijishugengshaodeduanjuji。disanfangshujuyunheshujupingjis+xiangmuzhong，jinnian30jiyixiadejujizhanbiyue20%，baokuoyoukude《xinsheng》《bianshuiwangshi》，tengxunshipinde《liebing》《chunsejiqingren》yijiaiqiyide《goushengkuaipao》。

wulunzuihoupingtaijiangdianshijudebiaozhunjishuxiandingzaijutiduoshaoji，40jibeiyasuodaojiji，yigewufaniuzhuandequshishi，yingshihandongdabeijingxia，zhangjuhaizaiyibukenidesudujiasumeiluo，duizhongyaobuyingshigongsideyingxiangshoudangqichong。

长剧寒冬

jinnianyoubushaodianshijuchengweibaokuan，congnianchude《fanhua》rebo，dao《qingyuniandierji》《moyuyunjian》《meiguidegushi》xiangjibaohuochuquan，renaodeyingshijujirangzhenggeshichangkanqilaiyousuohuinuan。

ranerdaoleniandi，yingshijukansifanrongdebiaoxiangbianbeiyizechuanwenchuopo：moushipinpingtaijiangduizhangjujinxingxianji。

xianzhidianshijudejujizhangduciqianyibanbuguoxianjiling。guanzhongduizhushuijugoubingyijiu，2020nian，weilejianshaozhushuijufanlan，guojiaguangbodianshizongjufabu《guanyujinyibujiaqiangdianshijuwangluojuchuangzuoshengchanguanliyouguangongzuodetongzhi》，tichangdianshijubuchao40ji。zhici，dianshijujinrushangxian40jishidai。dongzhe76jide《zhenhuanchuan》，87jide《ruyichuan》chedichengweilishi。

cicishipinpingtaiduizhangjuzaicixianjidechuanwen，jinguanbingweidedaopingtaidegongkaichengren，danyiweicongshiyingshixingyeshijiniandezishenyeneirenshixiangtechxingqiubiaoshi，dequeshoudaolemingquedexinhao，yihoujujiyuanzeshangsuoduandao16ji。zaitakanlai，zhanzaiguanzhonghechuangzuodejiaodulaikan，xianjishigehaoshi，yefuhedangxiaguanzhongdeguankanxiguan，duanpianfudegushiyegengrongyizaijiegoushangwanchuxinhuayang。muqianshichangshangduanjupubiandejingpinlvbizhangjugaoyixie。

danwentishi，youyaoqiuwupeitao。zaiyeneirenshikanlai，xingyeyizhiyilaixingchengdeshengchantixi、xiaoshoutixidoushiweizhangjuzhunbeide。kanqilai，duanjudanjiyusuankeyizuigaodadao700-800wanyuan，zhangjuyibanpingtandaomeijifeiyong400-500wanyuan，feiyongxiangchabuda。danzhangduanjuzhizuobingbushichengbilisuofangde，zuoduanjuduiyingshizhipiangongsieryan，lirunlvqishishijiangdile。

yigeduanjudekaifazhouqibingbuhuizhiyouzhangjudeerfenzhiyi。gaiyeneirenshibiaoshi，yigejukenenghuazuizhangshijiandamodeyinggaishitadedagang，fenji，qianjijijuben，zheixiehuanjiequedingyihou，houxutuijintongchangbijiaokuai。duanjuzhizuozhouqiqishibizhangjubingmeiyouduanhenduo。yige16jiduanjuheyige40jizhangjuxiangbi，tadedagangdamoshijianbingbuhuisuoduanhenduo。paishezhouqikenengyejiuduanyilianggeyue。zhangjuyibankaifazhouqi2nianban，duanjukenengyeyao2nianzuoyoushijian。suoyi，kaifaduanjuduiyingshigongsilaishuo，qishishijinyibujiangdilelirun。

xianzaizhangshipinsaidaoyigepubiandegongshishi，ruheyingduixiaochengxuduanjuchongji，yiqibaotuanzijiu。jiangzhangjuyidaoqiechengduanju，duipingtaieryanshiyizhonghenhaodezijiu，baozhenglejingpinneironggongying，chengbendedaolesuojian，neironggengjingpinhua。danduiyingshigongsilaishuo，kenenghennanjinxingxiangguanchannengpeitao，“dabufengongsiweileyingduichongji，kenengyouyaocaiyuanle”。

pingtaijinliangniandedongzuojiushiyizhizaijiangbenzengxiao，yalizishangerxiacengcengchuandao，daoleyingshizhizuogongsiduandeganzhi，bianshipingtaikaishiyaweikuan。pingtaigenjubohoudingji，juedingweikuanshifouzhifu。leisiyushuangfangqiandingleduiduxieyi，jiarudingjiweisju，bochuxiaoguoweiahuogengdi，shichangshangzheiyangdexiangmuhenduobeikouweikuan。

zhuxuanlvjucaigoulidubianxiao。guoquyiqingqijian，daliangzhuxuanlvdianshijuyongxian，pingtaiduizhuxuanlvzuopinzhichiliduyebijiaoda，danxianzai，pingtaikenengyekaishiduizheileijujijinxingshangyejiazhidekaoliang。

十个长剧九个黄，制作预算下滑三分之一

zhangjuhuihuangshiqi，tianjiadianshijubibijieshi，danjijiagedongzhe1000wanyuanyishang，yibujin90jidedianshiju《ruyichuan》，wangluohedianshitaidebanquanjiagejiaqilaidanjishenzhikeyidadao1500wanyuan。dajuhaoju，haimeibochujiuyijingkeyishouhuichengben。

genguoquxiangbi，xianzaiguzhuangyingshixiangmuyusuanzhishaosuoshuiyiban，yeneirenshitoulu。

qianyifadongquanshen，pingtaixianjilingbeihou，yingshizhizuogongsixuyaojinxingyixiliededadiaozheng。baokuogengongyingshang、zhuchuangzhongxinnidingjiage。yeneirenshibiaoshi，yingshiyeshiyigelaodonglimijidexingye，congdaoyan、bianjudaoyanyuan、qunyan，changwu，yiqiandajiajifeibiaozhunshicongkaishiganhuosuanqi，xianzaichoubeiqikenengyaozhongxinshangyiyigechoubeiqijiage，kaijihouzaishangyiyigekaijihoudejiage，caiyongjietishijiage，jieduanxingdingjia，yadiyixiechengben。

feiyong、zhizuozhouqidouyaodiaozheng，yeneirenshicheng，muqiantajiedaodetongzhishi，xiangmuzhizuoyusuanxiahuadagaisanfenzhiyidaosifenzhiyi。duixiangmuzhouqideyaoqiuhuigengmingque，“yiqiangongsizaixiaolvyuxiaoguozhijianhuixuanzexiaoguo，xianzaizehuixiangxiaolvqingxie。”

suiranyingshijubushitouruyueduojiuyidingnengzhizuochuzhilianggenggaodezuopin，dailaigenghaodehuibao，danyixiaolvweidaoxiangdedianshijuyouhuirangtianpingdelingyiduanxiahua，zhiliangyoukenengwufabaozheng，jierkaiqilingyigeexingxunhuan。

yingshixingyeneibuyouyigeshuofa：shigezhangjujiugehuang。eryusuansuojiandeyingxiangbujinzaiyuxiangmuruijian，gezhongyinweiyasuoyusuanzaochengdecuzhilanzaojuhaizaikuoda。jishidajizhushuijuduonian，xianzaiyiranyoubushaoguanzhongduixianzaidedianshijutucao“zhushuijutaiduo”。congrenshedaojuqing，yijikeyijiangmingbaideshiqingfeidetuochenghaojiji。

yingshigongsiyijujizhangdujiaoyi，yibanlaijiang，jishuyueduo，jiageyuegao。chuyushangyeliyidekaoliang，suoyitamentongchanggengyoudonglijiangdianshijuzhizuodiyuelaiyuezhang。zheiyeshidianshijucongzuikaishideshijiji、ershijiji，paobujinrubaijishidaidegenbenyuanyin。

bianjuxiaohuibiaoshi，bianjuqishibutaihuiyouzhuguanzhushuidebiyao。tongchangshiyingshigongsideyusuanfenpeidaozhisuoweidezhushuijufanlan。zhenggeshichangshiyouliyiqudongde，zifangwangwanghuibaquanbujinglifangzaiqianliuji，weilexiyinguanzhongdianji，qianjijijihujiquanjuzhiliyuyishen，yusuanchongzu，yiqieangaopeilai，jijizhihou，meiyoujingfeile，gezhongpeizhisuoshui，nengshengzesheng，nengjianzejian，gaoyusuandechangjingjuqingbunengxie。

yusuangaodibunengjuedingyingshijuzhiliangshangxian，danchabuduonengbaozhengxiaxian。

henduoguanzhongduiyuyibujudeguanganshi，qianmianjijijingcaifencheng，sheizhidaogaokaidizou，houmianrenshekaishibengta，juqingzoupian，shenzhilanwei。xiaohuicheng，qishishiyinwei，zheiyangdejubentongchangshiyoubutongderenxiede。youxiedianshiju，jubenbenshenjiubutaihao，zifanglingwaihuaqiangaojiaqingzhimingbianjuweijubenqianjijirunse，zuihoubaozhuangchengzhiminggerenhuotuanduichuangzuo。jutalejie，xianzairebodemoudianshiju，tingshuoyeshizheiyangdecaozuo。

jianshaojujiyoukenengkeyidaobixingyezhengtitishengjujipinzhi，danyusuansuojian，yebukebimianhuichanchubushaocuzhilanzaoju。

短剧冲击加剧，长剧挑战更大

zhangshipinpingtaidezhanlvezhuanxiangbunanlijie。

changniankuisun，xuyaoniukuiweiyingdezhangshipinpingtaijinliangniankaiqilejiangbenzengxiaocelve，xuejiankaizhi，youhuatuandui，quniangengshitichujingpinhuajujizhanlve，jianshaoguohuixiangmu，yixiliezijiucuoshizhixia，aiqiyi、tengxunshipinxiangjixuanbuyingli。

xianji，“zhongduanqingzhang”dezhanlvediaozhengshiyoushichangjuedingde。zhangjubaokuangailvcunzaizhuduobuquedingxing，jinnianjibukoubeiyubofangliangjiebucuodedianshiju，henduodoubushidakuaitoujuzhi。

《wodealetai》quanju8ji，zaitongqis+guzhuangdianshijudoubanpingfenbuji6fenqingkuangxia，doubanpingfengaoda8.9fen，quanwangjijunbofangliang3400duowan。《xinsheng》zhiyoushiji，gongkaishujuxianshi，zhengpianbofangliangchaoguo7yi，jijunbofangliangchaoguo7000wan‌。《bianshuiwangshi》21ji，jijunbofanglianggaoda6500duowan。

fanerjibujiyuhouwang、datourudes+jujifenfenpujie，bochuxiaoguocandan，bofangliangdi，koubeiyiban。《huyaoxiaohongniang》jijunbofangliangbudao2100wan。《qiyexue》jijunbofangliang1700duowan。

zhangjuguanzhongliushiyanzhong，zheiyidian，shipinpingtaicaibaoshujuyeyousuotixian。aiqiyidisanjiducaibaoxianshi，baogaoqineiaiqiyiyingshou72yiyuan，tongbixiajiang10%。qizhong，zhanyingshoudatoudehuiyuanfuwushouru44yiyuan，tongbixiajiang 13%。zaixianguanggaofuwushouru13yiyuan，tongbixiajiang20%。jingliruntongbixiajiang51.8%。

jingpinduanjubaofa，jinyibuyasuolezhangjudeshengcunkongjian。zhongjinyanbaoxianshi，jinniandierjiduzhangshipinxingyezhengpianbofangliangtongbixiahua。genjuyunheshuju，2024nianerjiduquanwangjujizhengpianyouxiaobofangliangtongbixiajiang12.1%zhi631yici，yilianxulianggejidutongbiweifu，tongshiyunheshujuyexianshi，xingyejujiyouxiaobofangliangjinjigejidujunchuxianfuzengzhang。

1.5beisushenzhi2beisuguankanzhangjuyichengguanzhongjibencaozuo，beisuguankanxiguan，shizheigeshidaiguanzhongduizhangjuzuidadefouding。

zhangjushichangdimi，chanyeliantiaoshangdemeigegetidounanyixingmian。bianjuxiaojiangshuo，xianzaixingyezuidadebianhuajiushihenduotouzidashuipiao，henduogongsimianlindaobi，henduocongyerenyuanmianlinzhuanganghuangongzuo。zhenggeyingshixingyehandong，xiangmuyuelaiyueshao，jibenshangliangsanniankanbudaoyigexindingdan，ganjuezijikuaiyaoshiye。muqiantayijingzaikaolvquxiexiaoshuo，xiezhongduanju。

xingyeliudongxingjiada，bianjuxiaohuicheng，jinnianyigehendadeganshoushi，henduozuozhangjudezhuanzuoduanjusaidao，zhiqianzuohengpingduanjudezhuanzuoshupingduanju。

congyezheyigegezhengxiangshangyan“bican”dasai，youyingshicongyerenyuanshenzhibiaoshi，tasuozaideyingshixingyegongsiyijingtuoqianlianggeyuegongzi。

dangran，renhexingyedouyoumataixiaoying，xingyexiaxingtongchangduizhongyaobugongsiyingxianggengda，zhongxiaogongsihuozaixinyilunxipaizhongbeitaotaichuju。

buguo，zhideyitideshi，jinguanzhangjuchengyachengweiyizhonggongshi，dantanlun“zhangjujiangsi”haishangzao。bianjuxiaohuicheng，yeyougongsinishiruju，xiangyizongyizhizuogongsiweizhudemiweichuanmei，zuijinyekaishichoubeizhangju，yaozuoxijuzhangjule。