文｜洞见新研社

conggoogle glassdaovision pro，renleiduizhinengyanjingdetansuoyoujinzhan，dandoubusuanchenggong，zhizhiray-ban metadechuxian，zheicairangxingyeduizhinengyanjingzhongranxinxin，congquniankaishi，suizheaidamoxingyingyongdeshenru，zhinengyanjingyouyoulexindegushikeshuo。 

jinnianxiabannian，baiduheguoneitoubuzhinengyanjingshangrokidfabudazaiainenglidezhinengyanjing，zaibaiduherokidzhiwai，xiaomihepingguoyezaibeichuanjiangrujuzhinengyanjingyanfa，yucitongshi，oppo、vivo、huawei、tengxun、zijietiaodongdengkejidachangdouzaipingguaiyanjingxiangmu。 

shijixuzaiardelushangzoudaohei，haishizhongxinkaipiyitiaoailuxian，rujindezhinengyanjingzoudaoleshizilukou。 

01 百镜大战 

2012nian，beigooglechengwei“dengyuejihua”de google glassshangxianfabu，zaigoogledejihuazhong，google glassdezhongjishimingshi“tidaishouji”，chengweirenmenmeitiandounengdaizaiyanjingshangde“zhinengshouji”。 

duibiaoshoujipingmu，google glasscaiyonglengjingtouyingjishu，nenggouxianshiyoujian、duanxin、daohangdengxinxi； 

duibiaoshoujideyingyinyulegongneng，google glasskeyitongguoneizhide 500 wanxiangsushexiangtouwanchengdiyirenchengpaishe，bingtongguolengjingtouyinghuikanyingpian； 

duibiaoshoujideshangwanggongneng，google glasszhichiyuyinsousuojiaohu，yonghukeyiwenxunyixietianqi、gupiaojiagedengzhishileiwenti。 

xianshishicankude，google glassbingmeiyouwanchengyuxiangzhongdedamai，zhiyu“qudaishouji”gengshibiandoumeizhandao。2015nian，googlezantinglegoogle glassdeshoumai。 

xingyedui google glass deshibaijinxingleguiyinfenxi，baokuoyingxiaocelve、luodichangjingqueshi、shichangjieshoududengwenti。qizhongmeiguokejimeiti verge mingquezhichu，google glass tigongdexuduogongneng（ruyuyinpaizhao、daohang）zaizhinengshoujishangtongyangkeyong，danshoujidetiyangenghao、gengbianjie。 

“tihuanshouji”zheitiaoluzoubutong，neijiucongyanjingdeyuanshigongnengchufa——tigongchayihuadeshijuetiyan，yushizhinengyanjingchangshangmensikexianshijishu，ar/vryanjingchengweihougoogle glassshidaidezhuliu。 

weileshixiangenghaodexianshixiaoguo，ar/vryanjingdeshejiyuputongyanjingyoufeichangdadebutong，tongchangcaiyongjiweikuazhanghekehuandezaoxing，yanjingdezhongliangchengweixingyeshizhongmeiyoujiejuedewenti，jiashangpinjideyingyongheneirongshengtai，ar/vryanjingzaixiaofeiduanzhijinmeiyouxianqitaidadebolan。 

pingguozhaoji2000duomingshejishi、gongchengshi，lishi8nian，qianhouhuafeishushiyimeiyuanyanfadevision projiushiqizhongdedianxing。 

guangjiuchanpinlieryan，vision proqueshiyijingzuodaolezhinengyanjingdejizhi，liangkuaimicro oledxianshipingmunenggoushixianshuangyanjiejin8kdexianshixiaoguo，xiangsumidudadaojingrende3400 ppi，yuanchaowomenzaizhinengyanjingshijuneideppifenbianjixian。 

vision profabuzhiqian，guofenmenqidaiqueyue，keshichanpinfabuhou，shichangyongjiaotoupiao，fashoubudaoyinianjixuanbutingchan，chengweipingguo“zuiduanming”chanpin。 

ar/vryanjingzhihou，xingyeyinglaiyouray-ban metasuojihuodeaiyanjingrechao。 

zheikuanyoumetayuleipenggongsihezuodazaodezhinengyanjingziqunian9yueshangxian，1nianduoshijianmaichulechaoguo100wantai，2024niannianduxiaoliangyouwangchaoguo200wantai，guojinzhengquanfabudeyanjiubaogaoyuce，dangray-ban metadexiaoshouwangluopushedaoquanqiu，qinianxiaoliangqianlihuokeyueshengzhi 600 wantaiyishang。 

ray-ban metaxianranjilexingyejidadeshifanyuciji，zhongguochangshangzhong，baidujinniantuichude“xiaoduaiyanjing”yijirokidyushishangyanjingpinpaibolonhezuode“rokid glasses”poshouguanzhu。 

baidurujuaiyanjing，yuanzihaocheng“zuidongzhongwen”dewenxindamoxing，keyiwufengduijiebaokuobaiduditu、sousuo、baikezaineidebaiduyingyongshengtai。 

rokidcicituichude“rokid glasses”jierulealibabatongyiqianwendamoxingdesuanfanengli，shixianwentijieda、shishifanyidenggongneng。 

chulebaidu、rokidwai，haiyaohenduokejigongsiyezaibujuzhinengyanjingchanpin。 

jinnian4yuefen，arpinpai“liweike”fabuleaizhinengyanjingmeta lens chat；8yuefen，xiaomishengtailianqiyefengchaokejituichulejiehuanaiyinpinyanjing；tongyue，leiniaochuangxinyuboshiyanjingchenglihezigongsi，shoukuanchanpinyujiniandifabu…… 

genjugongkaixinxijiqudaoxiaoxi，jiezhimuqianzhongguoyijingyouzhishao 50 jiagongsizhengzaituijinzhinengyanjingxiangmu。qizhongbaokuoxiaomi、huawei、baidu、zijietiaodongdenglingjunqiye，yebaokuoleiniao、yingmu、rokiddengshangyibozhinengyanjinglangchaozhongjueqidexinxingchangshang。haiwaichangshangzhong，pingguo、sanxing、gugedengjutouyedouzaiyueyueyushi，dayou“baijingdazhan”dejiashi。 

02 AI带来的风口 

zixiyanjiuleray-ban metadechenggongyaosuzhihou，suoyoudeaiyanjingchangshangdoujiangpaizhaoshibie、yinpinluzhibofangheaidiaoyonglieweichanpindesanxiangzhuyaogongneng，jizhinengyanjingjishixiangji，yeshierji，tongshihaishinengbangnifanyi、daohangdeaizhuli。 

aiyanjingdedingyisihuyouhuidaolegoogle glassshidai，suizheaidamoxingdejueqi，xingyexuyaoqitadeleisishoujiyiyangdeaiyingyongdewulizaiti。 

huiguotoulaifupan，google glassdechanpinshejilinianqishishimeiyouwentide，zhishitichuzheigexiangfadeshijianbudui，jiuxiang“lingxianbanbu”lilunshuodeneiyang，“lingxianyibushixianqu，lingxianliangbushixianlie”。 

xianzaidejishuchengshuduyugoogle glassfashoude12nianqianyouletianfandifudebianhua。 

yizuixinfabuderokid glassesweili，yuyiwangfentishishejiyousuobutong，cicifabuderokid glassescaiyongleyitihuajiegoubuju，zhongliangjin49g。rokidchanpintuanduijiangzhuban、dianchidenghexinzujianjichengyuxianbokuangjiazhizhong，shidezhengtizaoxinggengjiajiejinchuantongyanjingyangshi，jidaditishenglepeidaizhedeshushidujibianxiexing，zheishizhinengyanjinggongyeshejishangdejinbu。 

jiezhuguangbodaojishudezhichi，gaikuanaryanjingnenggouzaibuyingxiangzhengchangshixiandeqiantixia，tongguotoumingjingpianzhanshichuqingxixinidexunijiemian，shixianxinxidiejiaxianshixiaoguo，congerkaipilequanxinderenjijiaohumoshi，zheishixianshijishudejinbu。 

gongnengxingfangmian，rokid glassestongguoshenduzhenghealibabaqixiatongyiqianwendamoxingdesuanfanengli，nenggouqingsongwanchengwutishibie、wenzifanyinaizhishuxuetijiedadengduozhongrenwu。 

birukuaisuzhunquedijisuanshiwukalulihanliang，bingjishichengxianjishiyongzhe；huozheshizaikuawenhuajiaoliuchangjingxia，zidongbuzhuoduihuaneirongbingshishizhuanhuaweiduifangyuyandewenzitishi，fangbianguojilvxingzhezhijiandegoutongjiaoliu。zheishiaidamoxingjishujinbuxiadejutiyingyong。 

lingwaiyigefangmian，gongyingliandechengshuyedadajiangdileaiyanjingdejinrumenjian。 

zaixingyerenshikanlai，chuncuideaiyanjingshuyuqingliangjidechanpin，yingjiangouchengbijiaojiandan，aiyanjingchangshangzhixuyaozhaoyigebaipaiyanjinggongyingshang，ranhoucaigoushexiangtou、shengxuemokuai、lanyamokuai、dianchihechuliqi，zaikaifayigejierukaiyuandamoxingshoujiapp，yigejuyoujichugongnengdeaiyanjingjibenjiuchengxingle。 

shishishang，zheiyangdechanpinhenzaojiuyijingchuxianle，shenzhibiray-ban metagengzao，pinduoduoshangde“aizhinengyinpinyanjing”jiagepubianbuchaoguo100yuan，daijishizhanggengshinenggoudadaokuazhangde240xiaoshi，zheiyeshixingyenenggouxingcheng“baijingdazhan“jingzhenggejudeyuanyinzhiyi。 

03 AR+AI=未来 

zongheshangwenbunankanchu，zhinengyanjingfazhanzhijinyijingxingchengle3tiaojishuluxian，ji“jubeiargongnengdezhinengyanjing”，“wuxianshipingdeaiyanjing”hecezhongyuyinpintiyande“yinpinyanjing”。 

muqian，aryanjingyuaiyanjingchulexianshinenglizhiwai，qizhuyaochayizaiyujiaohufangshishangdebutong，aiyanjingshivui（yuyinjiaohujiemian），zhuyaotongguoyuyin、tts（wenbenzhuanyuyin）yijizhishidengfankuijinxingjiaohu，aryanjingshigui（tuxiangjiaohujiemian），zhuyaotongguoxianshi、chukongyijiyuyinhettsjinxingjiaohu。 

keshi，wulunnaleizhinengyanjing，xianjieduandouhaimeiyoubaituoxuhang、zhonglianghesuanlide“bukenengsanjiao”，yusuoyoudezhinengzhongduanyiyang，zhinengyanjingdegongnengyueduo，nenghaoyejiuyuegao，ruguokuodadianchiderongliang，youhuiyingxiangdaoyanjingdezhongliang。 

zaizheifangmian，aryanjingdetongdianyouqituchu，yixiechanpinbenzhongdetoutaoshijiuquantuilehenduoxiangchangxiandeyonghu，“wuxianshipingdeaiyanjing”suiranzaiyidingchengdushangjianqinglezhongliang，danyuputongyanjing20-30kedezhongliangxiangbi，haishijiaozhong。 

muqianshimianshangzhuliuaiyanjingdezhongliangzai45kezuoyou，keshiruguopeishangjingpian，genjujingpiandushudebutong，zhongliangjiuhaiyaowangshangzaijia10keyishang，zhangshijianpeidaihaishihuiganjuebushi。 

chucizhiwai，jihusuoyoudeaiyanjingmuqiandoumeiyoujiejuexuhangwenti。xiangbiyushouji、xiangjihuozheqitashouchipaisheshebei，metachixupaishezuiduokeyiweichi3xiaoshi。zheiyeshimuqiandabufenaiyanjingchanpindetongdian。 

zheiyeshishuo，zhinengyanjingdechanpinhaiweiwanquandingxing，wulunshiaryanjinghaishiaiyanjing，zaixingyezhenzhengbaofazhiqian，haiyaodaliangdejishuwentiyoudaijiejue。 

biru，aryanjingjiuyouyishiderongruaijishu，rangzijideyingyongchangjinggengjiaguangfan，bufenaiyanjingchangshangzezainulijiaqiangzijidexianshinengli，tongyangshiweilemibuzijideduanban。 

zhisuoyihuichuxianzheiyangdeqingkuang，hendayigeyuanyinzaiyu，xingyepubianrenweiaryanjingcaishizhinengyanjingdezuizhongxingtai，“renleiyoubachengdexinxitongguoshijuelaijieshou，ruguomeiyouyingxiangfangmiandejiaohu，danpingainenglishiwufachengweirenleihuoquxinxihefuwudexinrukoude”，youzhuanyerenshirushipingshu。 

xrealchuangshirenjianceoxuchizaijieshoumeiticaifangshicengbiaoshi，“arshiaizuihaodezaiti，aishiarzuihaodejiaohu，zheihenkenengshiweilaishinianzuinenggougaibianxiaofeidianzihewomenzhongduantiyandelianggehexinjishu。” 

zhinengyanjingdeweilai，arheaihuoxuhuiheerweiyi，dancongdangxialaikan，erzhedouhaixuyaomianduiruheshixianguimohua，shixiankuaisushentoudetongyigetiaozhan，yaozhidao，xingyeweiyidebaokuanray-ban metayinianxialai，yecaimaichu100duowantai，zheigeshuliangshishoujichangshangmenfabuxinpinshi3tianjiunengdadaodexiaoliang。