界面新闻记者 | 卢奕贝

界面新闻编辑 | 牙韩翔

baijiankouxiangtangdasuanpingjie“huiyisha”juantuzhonglai。

jinri，mashijianpaizaixiaohongshuguanfangzhanghaoshangtuichuyikuanbaijiankouxiangtanggangqinjianlihe，cheng“chengzaizhejidairentongnianhuiyidehuiguila”。gailihebaohan10tiaobaijiankouxiangtang，shoujia19.9，muqianxiaohongshupingtaiyishouxianshi1920jian。buguo，mashijianpaitianmao、jingdongdengguanfangqijiandianneibingweishangjiaxiaoshouxiangguanchanpin。

mashizhongguofangmiangaosujiemianxinwen，baijianqishiyizhiyouzaibufendiqushoumai，jinqituozhanleyixiexinqudao。

baijianshijianpaigongsiyu1893nianzai“huangjian”zhihoutuichudepinpai，zhijinyiyou131niandelishi。1995nian，zheilianggepinpailuxujinruzhongguoshichang，dantamendefengtoushizhongwufayulvjianpidi。

1989nian，lvjiankouxiangtangjinruzhongguoshi，yiqidutedekouweihechengshudeshengchanjingyan，xunsuzaiguoneidaxiangmingsheng，lvjianyiduchengweikouxiangtangdedaimingci。erhouxuru“jiaogepengyouba”dengjingdianguanggaoyingxiaozejinyibufuyulvjianshejiaogongneng。2013nian，lvjianyaoqingwuyuetiandaiyan，chenggongjinruqingshaonianquan，yingshoudadao55yiyuan，lingjianpaideshichangfenedadaokongqiande91%。

danzailvjiandeguangmangxia，baijian、huangjianzhujianandan。zaixiaohongshupinglunqu，youbushaoxiaofeizhefupanduibaijian、huangjiandehuiyi，cheng“baijianguoqudeguanggaozhudaliangbaiyachi”，“baijianyagaowei，huangjianxiangjiaowei”，yeyoubushaorengantanhenshaozaixianxiakanjianbaijianle。kejian“huiyisha”shiyingxiaorengnengbuhuoyidingxiaofeiqunti。

jinnianyilai，rumashijianpaizheiyangduijingdianchanpinde“fuhuo”，zaishipinyinliaolingyuyiyoubushaoanli。

11yue，kangshifuxuanbushengjihoude“heibaihujiaomian”he“mianba”xiliechanpinhuigui。xinbanbendechanpinbaokuoheihujiaoniupaiweihebaihujiaozhudujifangbianmianliangkuanchanpin，ermianbaxiliebaokuoniuyoumalahuoguomian、hongshaoniuroumian、shangtangpaigumiansanzhongkouwei。shishishang，shangshuxiliechanpindoucengjingshikangshifudedadanpin，yezaiyiduanshijianneidanchushichang，cifanshangxinsuanshiyizhongfuke。

9月，农夫山泉悄然将停产已久的“红瓶尖叫”重启，这个产品因其红参口味被评论为“死亡红色尖叫”‌，一度与崂山白花蛇草水、‌黑松沙士、‌秋林格瓦斯、‌dongfangshuyewulongchayitongbeipingweiwudananhedeyinliao；6yue，nongfushanquanhaicengxuanbuqixianongfuguoyuandefanqiezhizhonghuishichang。nongfuguoyuanshinongfushanquanqixiadelaopinpai，zaozai2003nianjiushangshibingqieyi“heqianyaoyiyao”deguanggaoyubeixiaofeizheshuxi。buguohoulaihenzhangyiduanshijian，nongfuguoyuandefanqiezhidanchuleshichang。

congyanfachengbenhequdaotuiguangchengbenlaikan，fuhuojingdiandabaokuanchanpinyouyidingdexingjiabi。bijingzaiguoqudeshichangjichuxia，pinpaimenyijingwanchengduishichangrenzhidejiaoyu，erhuaijiuyingxiaozechengweizheixiechanpinqiangzhanzhuyilidebuerzhixuan。birunongfushanquanzhongzuofanqiezhi，huizaishejiaowangluoshanghewangyouhudong，biaoxianzhongshixiaofeizheduijingdianchanpinhuiguidekewang，cheng“qiemenyongcun”deng。

ercongshangyeshangkaoliang，laobaokuandeweichuangxinhuoxunengbangzhuzaisaidaozengsufanghuan、xinpindiedaiyalijudadeshikedailaiyidingzengliang。

rengyibaijianweili，“fuhuo”zheiyijingdianchanpindebeijingshi，quanqiudekouxiangtangdoubuhaomaile。

kouxiangtangshidianxingdefeibixuxiaofeipin，weilecijixiaofeizhegoumai，tongchangtachuxiandedifangshichaoshanghuobianlidiandeshouyintaifujin，yinbianyideshoujiabeikanjianderenmenshunshougoumai。dansuizhedamaichangyetaideshiluo、xianshanggouwudepengbofazhan，kouxiangtangdezhuyaoshoumaichangjingyuelaiyuequeshaokeliu，eryiqingdechuxianyelingqijinyibubeiyiwang。

jushichangyanjiugongsiouruiguojishuju，2020nianquanqiukouxiangtangxiaoshouecongqianyiniande195yimeiyuanjiangzhi161yimeiyuan，dao2023niancaihuishengzhi186yimeiyuan，gaigongsiyucejinniandexiaoshouejiangdadao197yimeiyuan。gaixingyeqijinweizhidedingfengchuxianzai2011nian，kouxiangtangdexiaoshouejiejin250yimeiyuan。

mashijianpaiyezainulixiyinnianqingrendezhuyi，biru11yuezaizhongguoshichangtuichumeiguiboheweidewutanglvjiankouxiangtang，ciqianhaiyouguodefulvjianlianmingboheweiqiaokelibingqilindengchuangxinchangshi，zaishejiaopingtaishangshouhuobushaoduixinxianhuolieqikouweiganxingqudexiaofeizhe。er“fuhuo”baijian，yeshizaidaqinghuaipaidetongshi，tuokuansonglixiaofeichangjingdechangshi。

mashijianpaizhongguodianshangshiyebuzongjinglilifeicengzaijinnianyicicaifangzhongbiaoshi，dahuanjingbianhuaxia，xingyekaishineijuan，changshanghepinpaifangzhujianjujiaoxiangsideyingxiaodeneirongyucelve。yushi，duiyuxiaofeishichangeryan，yifangmianxiaofeitiyankaishibiandefaweileqilai，lingyifangmian，pinpaideyingxiaocelveyezhujianwufajifaxiaofeizhetansuo、chuangxin、sikao，congerzuailepinpaiyuxiaofeizhejianlizhenzhengdelianjie。

“lilunshanglaishuo，pinpaizaigegepingtaideyingxiaocelvebianhuayexuyaoyouxiangyingdebianhuadiaozheng。”lifeishuodao。

kaiduhebeienlianhefabude《2024nianzhongguoxiaofeizhebaogaozhier》xianshi，congzhengtilaikan，2024 nianqiansanjiduzhongguokuaisuxiaofeipinshichangqude 0.8%dewenhezengzhang。jutidaogegejidu，zengsufenbiewei 2.0%、1.6%he-1.1%。jianeryanzhi：zengsuyousuofanghuan，disanjiduzaoyuqingweifuzengzhang，qizhong9yue(p10 huijijieduan) jiangfugengweixianzhu，dadao 3.5%。