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beiwujiedexiyijisaidao!xiangjieshitoukeji“linglei”dierquxian

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被误解的洗衣机赛道!详解石头科技“另类”第二曲线

jinqi,qingjiedianqilongtoushitoukejiyueduoyueduozaixiyijisaidaoshangyousuodongzuo,waijieyepubianrenweishitoukejixiwangjiangxiyijidangzuogongsidedierzengzhangquxian。

图片来源: 图虫创意

riqian,guowuyuanguoziweizaihuiyishangtichu,yaotuidongzhongyangqiyechuanyuejingjizhouqi,zhichiqiyekaiqizengzhangde“dierquxian”。zheiyiweizhezaidangqianjingjihuanjingxia,bushaoqiyexianruzengzhangpingjing,nengfouzhaodao“dierquxian”,guanxidaoqiyedezhangqifazhan。

jinqi,qingjiedianqilongtoushitoukejiyueduoyueduozaixiyijisaidaoshangyousuodongzuo,waijieyepubianrenweishitoukejixiwangjiangxiyijidangzuogongsidedierzengzhangquxian。

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buguo,bingfeisuoyoudexinyewudounengchengweizengzhangde“dierquxian”。ruhezaizhaodaogongsixianyoudeyoushijichushang,xundaodaoshihegongsifazhan,yejubeizengzhangqianlidesaidao,shijianlidierquxiandeyidaguanjian。duiyuqiyelaishuo,bixujubeiqianzhanxingdezhanlveyanguang,zai“diyiquxian”jijiangchujitianhuabanshiminruibuzhuodaoshichangbianhua,dongchadaoxinjishu、xinshichanghexiaofeizhedejiehedian,bimianyinzhanlvewupaner“caikeng”,zaijiuyewuzengzhangfalizhiqianbujuxinyewu,jinerchuanyueshengmingzhouqi,yinglaidiergechuntian。xiaomiqiche,xuanzedeshixinnengyuanchedesaidao,xindongfangzhuanxingdongfangzhenxuan,zeshizhuazhulezhibodaihuodefengkou。congzheiyijiaodukan,shitoukejixuanzedexiyijisaidao,sihuxiandeyouxielinglei。

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jinnianshuangshiyi,zaiqingjiepinleihaowuxuanniandeyaoyaolingxianzhiwai,shitoukejidexiyijichanpinhaihuodexiyijiheimapinpaitop1dengduogejiangxiang。zaijingdongpingtai,shitouxiyijixiaoshouetongbizengjia282%,fenzishaixihongyitijiz1yezai"xidijixinpin"he"12kgxiyiji"xiaoshoubangdanzhongminglieqianmao。zaitianmaopingtai,shitoukejixiyijixiaoshouetongbizengzhang408%,qizhongminixihongyitijim1、fenzishaixihongyitijiz1dexiaoliangzaixiangguanrexiaobangdanzhongjunminglieqianmao。zaidouyinpingtai,xiyijixiaoshouetongbizengjia12672%。

duiyushitoukejieryan,xiyijihedangniandesaodijiqirendouzaizunxuntongyangdeluoji,bianshizaiyonghuzhenzhengcunzaitongdianrengrancunzaidaliangshichangkongbaidelingyu,liyongzishendejishuyanfayoushibaozhengchanpindetiyanyoushi,bingjizhonglilianghedaliangziyuanbuyiyulidetuiguangzheiyichanpin,bingdengdaichanpinshinengdemanmanshifang。


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被误解的洗衣机赛道!详解石头科技“另类”第二曲线

jinqi,qingjiedianqilongtoushitoukejiyueduoyueduozaixiyijisaidaoshangyousuodongzuo,waijieyepubianrenweishitoukejixiwangjiangxiyijidangzuogongsidedierzengzhangquxian。

图片来源: 图虫创意

riqian,guowuyuanguoziweizaihuiyishangtichu,yaotuidongzhongyangqiyechuanyuejingjizhouqi,zhichiqiyekaiqizengzhangde“dierquxian”。zheiyiweizhezaidangqianjingjihuanjingxia,bushaoqiyexianruzengzhangpingjing,nengfouzhaodao“dierquxian”,guanxidaoqiyedezhangqifazhan。

jinqi,qingjiedianqilongtoushitoukejiyueduoyueduozaixiyijisaidaoshangyousuodongzuo,waijieyepubianrenweishitoukejixiwangjiangxiyijidangzuogongsidedierzengzhangquxian。

congchuantongyiyishangjiang,“dierquxian”shizhiqiyejingliyiduanshijiandezengzhanghou,dangchuantongdehuozhexianyouyewuzengzhangquxiandadaofengzhibingkaishifanghuanshi,ketongguoyinruxindeyewu、chanpinhuomoshilaikaiqidiercizengzhangjieduan。zaizheiyijiaodushangkan,shitoukejidedierquxianchengxianchufeidianxingdetezheng,yisaodijiqirenweidaibiaodeqingjiedianqi,zuoweishitoukeyizhangqiyilaijingyingdezhuyaoyewu,rengrancunzaizhejudadezengzhangkongjian。yifangmian,gaipinleixianyourenqunzhanxingqiang,gengxinhuandaixuqiugao,shitouzuoweixingyelizuijuyingxianglidepinpai,baozhengleyejidejibenpan;lingyifangmian,muqiangaipinleizhengtishentoulvrengranjiaodi,guoneichuyu 5%,haiwaifadaguojiashichangyebudao 10%,zheijuedinglegongsiyejirengrancunzaidafudezengzhangkongjian。genjugongsiciqiangongbudesanjibao,shitoukejiqiansanjidushixianyingyeshouru70.07yiyuan,tongbizengzhang23.17%;jinglirun14.72yiyuan,tongbizengzhang8.22%,shuominglegongsideyinglinenglirengranshifenqiangjing。zaidiyiquxianwendingzengzhangdetongshi,kaishibujudierquxian,ranggongsizaidierquxiandebujushang,nenggoutourugengduoziyuan,yeyouchongfenshijianqupeiyu。

duiyuyijiaqiyeeryan,xunzhaodierquxianwangwangshiyijianjiannandeshiqing,qicunzaidaliangbuquedingxing,yeshidebushaoqiyezaijianlidierquxiandechangshishangzuihouyishibaigaozhong。xunzhaodierchanxian,yexiangdangyuercichuangye。zheibujinshiduixianyouyewudebuchong,gengshiduiweilaifazhandeyicigemingxingzhongsu,qiyexuyaozouchuchuantongyewumoshideshushiquan,kuayueyewuhonggou,jiadaziyuantouru,zhuzhongchuangxinqudong,jinerzhuanbianlirunjiegou、zengzhangjiegou。

buguo,bingfeisuoyoudexinyewudounengchengweizengzhangde“dierquxian”。ruhezaizhaodaogongsixianyoudeyoushijichushang,xundaodaoshihegongsifazhan,yejubeizengzhangqianlidesaidao,shijianlidierquxiandeyidaguanjian。duiyuqiyelaishuo,bixujubeiqianzhanxingdezhanlveyanguang,zai“diyiquxian”jijiangchujitianhuabanshiminruibuzhuodaoshichangbianhua,dongchadaoxinjishu、xinshichanghexiaofeizhedejiehedian,bimianyinzhanlvewupaner“caikeng”,zaijiuyewuzengzhangfalizhiqianbujuxinyewu,jinerchuanyueshengmingzhouqi,yinglaidiergechuntian。xiaomiqiche,xuanzedeshixinnengyuanchedesaidao,xindongfangzhuanxingdongfangzhenxuan,zeshizhuazhulezhibodaihuodefengkou。congzheiyijiaodukan,shitoukejixuanzedexiyijisaidao,sihuxiandeyouxielinglei。

zaiduoshurendeguannianzhong,xiyijishuyuchuantonghonghai,bingqiejutoulinli,shigequefajihuidexingye,shitoukejixuanzezheiyisaidaojianlizijidedierquxian,fangxiangjiushicuowude。buguo,dingzhegefangzhiyi,shitoukejijiandingtaruzheiyilingyu,bingqiebuduanjiadatourulidu。congqunian 3 yue,fabushoukuanxihongyitijichanpinkaishi,daojintianshitoukejidegeleixiyijichanpinyijingchaoguoshikuan,gongsihaijiangxiyijishiyebutibaweiyuqingjieshiyebuwanquanbinglie,duliyunxingdeshiyebu。jutongji,shitoukejizaixiyijibankuaitouruyijingchaoguo 4 yiyuan,bingqiezhengjinyibujiadatouru,xiwanggoujianqiquanmiandexiyijichanpinxulie,bingjiangxiyijichuhoudaogengduohaiwaishichang。

yaoguanchashitoukejifazhanxiyijiyewu,wangwangyaotiaochuxingyefenxidejiyouluoji。jinnianlai,xihongyitijideshichangzengzhangqueshifali,shenzhiouyouxiahuazhishi,henduorenrenweizheiyixifendechanpinyijingjianding,cishijinruzheiyilingyujingzhengmingxianbushimingzhizhiju。buguo,shitoukejizexiwangtuifanzheiyiluoji,conggenbenxingqukan,xihongyitijibenshenjubeihengaodepinleijiazhi,zhisuoyizengzhangfali,zaiyuchanpinweinengchongfenjiejueyonghutongdian。guoquliangleixihongyitiji,lengningchanpinjiagedixingnengcha,rebengchanpinxingnenghaodanjiagegaoang,dadaxianzhilechanpindedaguimopuji。shitoukejizecongdicengjishudeyanfarushou,tuichuledisanzhonghongganjishu——fenzishaidiwenhonggan,liyongzheiyijishurangxihongyitijichanpinnenggoushixiangaoxingnengdijiage。

zaizhangqiyanfashiyanquedinglechanpindeyonghutiyanmeiyouwentihou,shitoukejikaishijiandingdejiangzheiyichanpintourushichang,conglingkaishipeiyuyonghudui“fenzishaidiwenhongganjishu”derenzhi,zhudongchanpindejishuyoushi,zaixiyijishichangshangjianliqizijidepinpaibiaoqian。shijianzhengming,shitoukejidexiyijishinengkaishitixian,chengweixiyijilingyunenggouzhanjuyixizhididexinpinpai。

jinnianshuangshiyi,zaiqingjiepinleihaowuxuanniandeyaoyaolingxianzhiwai,shitoukejidexiyijichanpinhaihuodexiyijiheimapinpaitop1dengduogejiangxiang。zaijingdongpingtai,shitouxiyijixiaoshouetongbizengjia282%,fenzishaixihongyitijiz1yezai"xidijixinpin"he"12kgxiyiji"xiaoshoubangdanzhongminglieqianmao。zaitianmaopingtai,shitoukejixiyijixiaoshouetongbizengzhang408%,qizhongminixihongyitijim1、fenzishaixihongyitijiz1dexiaoliangzaixiangguanrexiaobangdanzhongjunminglieqianmao。zaidouyinpingtai,xiyijixiaoshouetongbizengjia12672%。

duiyushitoukejieryan,xiyijihedangniandesaodijiqirendouzaizunxuntongyangdeluoji,bianshizaiyonghuzhenzhengcunzaitongdianrengrancunzaidaliangshichangkongbaidelingyu,liyongzishendejishuyanfayoushibaozhengchanpindetiyanyoushi,bingjizhonglilianghedaliangziyuanbuyiyulidetuiguangzheiyichanpin,bingdengdaichanpinshinengdemanmanshifang。

未经正式授权严禁转载本文,侵权必究。