wen | techxingqiu zhangningyi

lengkongqilaixi，yurongfuyuhan，nianqingrenzhengzailiuxingyizhongxindeshengqianfangshi：yuqibeifeisiyurongfubeici，burufanxinjiuyurongfu。

jinniandongtian，zhuzaibeijingdezhangxiaoduizheyijulibushipaorongbianbojiushikuanshiguoshideyurongfuxianruliangnan，chuanzhiweinan、qizhikexi，zhongxingoumaixinyurongfuyoumianbuleyiciqianbaodachuxue，duishengqianhenrenzhendetazhaodaoleyurongfudexinxingdakaifangshi。

zaiyurongfujiagongxiaodianli，butongkuanshideyangyihemianliaoyingyoujinyou，tiaoxuanhaomanyidewaiqiao，biannengrangjiuyurongfuzhongxinbianhuipeibanguodongdexintouhao，bujinkuanshixinyingqiezhiliangyoubaozhang。erzhangxiaohuodezheiyangyijianyurongfu，zhihuale300yuan。

“7wanjianyurongfudehanrongliangwei0%”，“zhimingpinpaixianweihanliangbuhegui、yaronghanliangbuzu”，zheixieziyanbuduancitongxiaofeizhe。yurongfubaolei、yurongjiagepansheng，jinniandongtian，dagongrenxiangmaiyijianheshideyurongfufangfogewaikunnan。

“fanxinyurongfuyoubianyiyoufangxin，heleerbuweini”，zhangxiaoxiwangnengbazheiyifangshi“anli”jishenbiandepengyou。“xianzaiyurongfuzhangjia，dongbudongjiuyaojiqianshangwan，bianyiyidiandeyede1000yuanzuoyou，tebiebianyideyoupazhiliangyouwenti，fanxinyurongfuzhendenengshengyidabiqian，suiranbushidapai，danzhiyaonuanhehaokanjiuzugoule”，tashuo。

羽绒服加工爆火排长队，翻新需等10天

techxingqiutanfangbeijingyijiafanxinyurongfudedianpu，xiaxiaodekongjianlizhanzheqibaweiguke，dianzhuwanglizhengzaiweiyiduinianqingqinglvtuijianbuliao，“heijindebaonuanyoubuzhanmao，jinniantebiehuo，jiushijiagegaoxie”，zhanzaimenkoudeyiweiayidengdaixujiu，jianfengchazhendixunwenbajiuyurongfugaichengyurongkuyaoduoshaoqian。yibojieshuyiboyoulai，wanglibutingdiweikerenjieshaojiage、xuankuanshi、celiangchicun。

dianpuguimobuda，30pingmidexiaodianhaigechuleyigetoumingbolichuangdegongzuojian，liangweigongrenzhengzaijiyijiangangfanxinchulaidezhangkuanyurongfuzuozuihoudefengxian，gukekeyiquanchengguankanfanxinzhizuoguocheng。

“xiangzheijianmeigegezichongle20keyurong，yonglegukeliangjianjiuyurongfu，chuanshangbaozhengtebienuanhe，womenhuibajiurongchaichulaiguolv、chuchen、dasan，chengzhonghoujunyundichongjinxinqiaoli。yaoshixiangzhijiejijiuyurongfuchongrongyexing，womenzheierderongdoushixinguobiaobaiyarong，you90（rongzihanliang90%）de，yeyou95de”，wanglijieshaodao。

jutechxingqiulejie，yijianduankuanyurongfudechongrongliangdagaizai250kezuoyou，shouqu300yuanzuoyoudefeiyong，erzhangkuanchongrongliangdagaiwei300dao350ke，feiyongzai400dao500yuanzhijian，jutigenjumianliao、kuanshiyousuobutong。dianjiahuijianyigukedaizhishaoliangjianjiuyurongfulaijinxingfanxin，chongrongliangdeduoshao，kegenjukehuxuqiuziyoudiaozheng，ruguoyurongbugouyekeyigoumaidianneideyurongjinxingtianchong，90debaiyarongjiageweimei50ke60yuan。

wangligaosutechxingqiu，jinniandongtianyurongfufanxindeshengyitebiehao，mingxianganjuelaidenianqingrenduole，erqietamenzhongdedaduoshudouduiyurongfudexiangguanzhishihenlejie，huizixixunwenchongrongliang、rongzihanliangdengshuju。

nianqingrenduikuanshideyaoqiuyebijiaogao，jianjugexinghuaheshishanggan，henduogukehuigenjuyangyijinyibuzuoxijieshangdediaozheng。xiukou、lingkoudekuandu，jianxiandejiaodu，doukeyianxihaozhizuo，shenzhiduiyulaliandengpeijian，gukeyekeyidandugoumaitedingdekuanshihoujiaojidianjiafenghe。fanxinyurongfujiehelecaifengdiandeyoushi，sirendingzhishuxingkeyiyiyimanzugukexizhiruweideyaoqiu。

qishi，yurongfufanxinbingbushijinxieniancaiyoudexinmoshi。jutechxingqiulejie，xiangzheiyangdeyurongfujiagongdian，kaidianshijianzuizhangyijingchaoguoershinian，tamenfenbuzaijietouxiangweishenzhishidixiachaoshipangbiandedangkou，daduoshuzailaochengqu。yiqiandegukegengduoshizaizhouweijuzhudelaoren，yinweibijiaojiesheng，yurongfupaoronghenyanzhongleyebushedereng，biannalaigaixindehuoshizuochengkanjian、kuzi、yurongbei。

erxianzai，nianqingrenyekaishidapiliangzouruzheiyangdedianpu，shengqiandetongshiwanchulezijidegexing。wanglibiaoshi，“womenyezaigenjudajiadexuqiubuduangengxin，deweinianqingrenfuwuya，jinliangmanzutamendeyaoqiu”。

jutechxingqiulejie，gaidianshengyihaodeshihouyitiandingdanliangchaoguo10dan，suoyoudejiagongdoushizaidianneigongzuojianwancheng，meiyoulingwaidegongchang。ruguojinchongrongkeyilikekaishizuo，dagaidengbangexiaoshijiuxing，erfanxinyurongfu，zexuyaozaijiaodingjin10tianhoulaiqu。

lingyijiadianpuyexiangtechxingqiubiaoshi，tamenyibanhuigaozhikerenyaolaisanci，diyicixuanyansexuanliaozi，diercichongrong，disanciquyifu。ruguoxiangzaixianchangguankanfanxinguochengyekeyi，yudinghaoshijianhoudagaixuyao5～6gexiaoshiwangong。

zheixiedianmianyekaishizaigedashejiaomeitishangjinxingxuanchuan，xiaohongshu、douyindouyoutamendeshenying，bushaonianqingrendoushitongguozheixietujingzhaodaoletamen，shenzhiyouwaididegukexiwangnengxianshangdinggou。wanglixiangtechxingqiubiaoshi，yibanzheizhongguketamenhuijinxingshipinlianxian，jieshaoxiangguanqingkuang，xianchangzhidaogukezijiceliangweidutigongshuju，buguohaishijianyikerenjinliangdaoxianchangtiaoxuan，nenggoubimianhenduowenti。

现场帮忙、线上直播，翻新全程公开透明

zaonianjian，yurongfufanxinshichangxiangduiyulonghunza，pianrong、huanrongdengkengpianxianxiangpinchu，zaihenduoxiaofeizheyanli，zheizhongfangshidexinyudubugao，zhaodaokaopudedianxuyaohuafeiyidingdeshijianjingli。

yiweixiaofeizhezaishejiaomeitishangzishu，zheijitianchaiyurongfuxiangzuoyurongbei，quefaxianjinianqianzhaorenfanxindeyijianyurongfubeihuanlerong，xuebaisededaduorongbeihuanchengleyanseluanqibazaodeliezhirong，buliangshangjiatongguotourongdefangshichenjilaoqian，bujinshouzhejiagongfei，haibahaorongtouzounaqumai。

erjinxienianlai，shichanghuanjinghaozhuan。yifangmian，shichangjianguanzhujianjiaqiang，henduodianpudouhuixiangxiaofeizhechushixinguobiaoxiadeyurongjiancebaogao。lingyifangmian，gongzhongyulundejianduyeduishangjiaqidaoleguifanzuoyong，renmenxiguanlexiaofeiqianxianzuogonglve，xinxiyuelaiyuetouming，ruokengpianxingweibeipuguang，xinyudubiandangranwucun，shangjiameibiyaoweileduozhuanyidianxiaoqianshiqudabufenkeyuan。

yinci，xianzaidehenduoyurongfujiagongshangjiazaixiangjinbanfajiangfanxinguochengzuodegongkaitouming，lizhengrangxiaofeizheshishizaizaikandaoyurongdelaiyuanhequxiang。

zhongqingyijiadianpulaobanbiaoshi，ruguogukeyuanyi，keyizhijiejiaruyurongfufanxindegongzuo，“bang”gongzuorenyuanyiqichairong，hainengjiasunahuo。“bijingyanjianweishima，henduogukenalaifanxin，benlaijiushipagoumaichengpinyurongfurongyimaidaoliezhishangpin，womenyaozuodaoranggukefangxin。”

erdakaitaobaodengruanjian，yenengfaxianbushaozuoyurongfuchongrongfanxindedianpu。zheixiedianpuwangwanghuiguachu“zhibofanxin”dengxuanchuanyu，rangxiaofeizhekandaoyurongchulidequanguocheng。

laizibeijingdelilixiangtechxingqiujiangshulezijizaitaobaodianpuyongjiuyurongfuzuoyurongbeidejingli。xuanhaobeimianhoujiangjiuyurongfujizhizhidingdidian，dianjindianpuzhibojian，dianjiabianhuiquanchengzhibochairongchongrongguocheng：jiangjiuyurongfuxiruquanzidongxiangjinxingchuchen、guolv、pengsongduhuifu，jingguoziwaixianjiagongxiaoduhoupingjundichongjinmeiyigeli。jieshuhouhaihuizaibeibianfengshangzhuanshubiaoqian，gukenadaohoujiketongguojianchabiaoqiandefangshiquerenbeizishifoushizijide。

yichuang200x230cmdechunqiubei，chongrongliangdagaizai500dao600kezuoyou，xuyaozhishaowujianduankuanyurongfucainengchaichuzugouderong，jiashangneidanbuliaoheshougongfei，liliyigonghuale453yuan，ershimianshangmaiyijianzhilianghegedeyurongbeizhishaoyao2000yuan。

suiranruci，xianshangfanxinhaishimianlinzhebuxiaodefengxian，birumeibanfashichuanquedingkuanshi。henduowangyoubiaoshi，nadaoyurongfuhoucaifaxiankuanshibuheshi，danyemeibanfatuihuozhongzuo。

翻新羽绒服能否闯出新赛道？

jubaodao，quanguozuidadeyurongfupifashichang——pinghu·zhongguofuzhuangchengfabude“pinghu·yurongfuzhishu”xianshi，yurongfupifajiagezhishucong10yueshangxunde130.54，xiadiezhi11yuezhongxunde122.58。

eryurongjinwangjianceshujuxianshi，anxinguobiaoyurongfuzhuang90%rongzihanliangbiaozhun，ziqunian1yuechuzhijinnian11yuedi，baiyarongyubaierongdejiageyifenbiecongyue350yuan/gongjinhe700yuan/gongjinzhangzhiyue500yuan/gongjinheyue1100yuan/gongjin，zhangfufenbiedayue100%hejin60%。

yurongfuchengbenshangzhang，danxiaofeizhexuqiuqueyuefapiruan，zheiduishangyoudeyurongzhipingongchangmeiyoutaidayingxiang，danxiayoudechengpinyurongfujiagonggongchangyijingchanshengdamianjikuisun。

zaizhenggechanyelianzhong，yurongfujiagongdiandediweibijiaoteshu，duibichanyelianzhongqitabufenxiangduiduli，shouyurongzhangjiayingxiangdanbuda，yuchengpinyurongfudiancunzaiyidingdejingzhengguanxi。

zheileidianputongchangshijiatingzuofang，jigejiatingchengyuanfengonghezuo，zhaodaoheshideyuancailiaojinhuogongchangheyurongjiagongjiqijiunengkaidian，jishuxiangduijiandanyixue，meiyoutaigaodemenjian。

zhengtilaishuo，xianchenglihuigengjiachangjian，yinfangzuherengongxiangduibianyi，chengbenjiaodi，laolingrenkouzhanbida，zuoqilaigengrongyi。shoufeibiaozhungenyixianchengshichajuyejiaoda，youxiediquyijianduankuanyurongfudejiagongfeishenzhidizhi50yuan。

dianpulirunlaiyuanyifangmianshijiagongfei，lingyifangmianzeshiyurongyijia。yiweiyurongchangdelaobangaosutechxingqiu，jinnianyoubushaoyurongfufanxindiancongtamenzheilipifayurong，jiuna90debaiyaronglaishuo，pifajiatongchangzai55wanyuanyidun（550yuan/gongjin）。

danfanxinyurongfuzhengtilaishuolirunbugao，daduoshixiaobenshengyi，dianjiameiyoutaiduokuozhangdeyiyuanhenengli，wufadaguimopiliangkaidian。erqiejiagongyuronghaoshihaoli，zhangjiugongzuohairongyiduihuxidaochanshengbuliangyingxiang，shigexinkuhuo。shoutianqi、yuanliaochengbendengbuquedingyinsuyingxiangjiaoda，shourushuipingbingbuwending。

yiweiyeneirenshizishu，zailianjiayurongfubeipuguangqian，xingyezhonghuichuxiandijiaeyijingzhengdexianxiang，gukejuedehuanyijianyurongfujiuyaodajibai，neihaiburumaijianxinde，yushi，shimianshangyurongfuyuelaiyuebianyi，laifanxinyurongdegukeyeyuelaiyueshao，qishiyeneirenxinzhiduming，yurongchengbenjiuzaineili，qiemeiniandouzaishangzhang，zheigejiagebukenengshiyurongfu，zuizhongdaozhiliebiquzhuliangbi。

lianjiayurongfujielianbaoleihou，yibufenxiaofeizheduiyurongchanpinderenzhitigaole，zhiyaozaihelideshoufeifanweinei，xiaofeizheduifanxinyurongfujieshouchengduyuelaiyuegao，dannengfoudafudugaibianxingyexianzhuanghaiyoudaiguancha。

duixianyoudianpulaishuo，suiranjishumenjiandi，danxiaofeizherenqunjiegoudebianhuabidinghuidailaixindeshichangshengtai，zaiyidingchengdushangtuidongshangjiakaishi“juan”jishuheshenmei，zhiyoubuduanmanzuxiaofeizhexuqiucainengtigaoshichangjingzhengli，dedaogengzhangyuandefazhan。

（文中皆是化名）