wen | zengzhanghui

youshiyiniansuimoshi，gedapingtaikaishizongjiezheiyiniandexiaofeiqushihexinxianxiang，yigonggexinggeyecankaobianyuzailainianzuochunenggengjingzhunmanzuxiaofeizhexinxuqiudedongzuo。

qizhongyougexinxianxiangtingyouyiside，jinnianyilaiyuelaiyueduodenianqingrenkaishiaishangzaimaidanglaohehaidilaodengfeichuantongyishichangdijubanhunli。zheiyangdexinhunlichangsuoxuanze，shibihuiduiyuanbendezhuliuxuanzedailaichongji，birujiudian。

麦当劳婚礼，长啥样？

nianqingrenweishenmehuixuanzezaimaidanglaojubanhunli，zaihuidazheigewentizhiqian，xianyitonglaikanlianggebutongguojiabanbendemaidanglaohunli：

「M」新加坡的麦当劳婚礼

2023nian7yue，xinjiapodeyiduixinrenaisen（elson tong）heyongqing（yong yong qing）xuanzezaixihaiandemaidanglaofendianjuxinglehunli。

zhisuoyixuanzezaimaidanglaojubanhunli，shiyinweixinlangshimaidanglaodechaojifensi。

Elson Tong和Yong Yong Qing

zaiyiciyuehuizhong，xinlangkaiwanxiaodishuo，zijiyaohemaidanglaodeyikuanhanbaojiehun，yinweizheishitazuixihuandeshiwu。tiexindexinniangshunshitichu，burujiuzaimaidanglaojubanhunli。

yushi，tamenzailianximaidanglaocantingjinglizuxiacantingzhihou，zaijiarenhepengyoudebangzhuxiayongchuanglian、xianhuaheqiqiuzijizhuangshilexianchang。

Elson Tong和Yong Yong Qing的婚礼现场

ciwai，zheiduixiaofuqihaixiangkerenfachuleleisiyumaidanglaoyouhuiquandeyaoqinghan，shangmianxiangxibiaozhulehunlicaidan。

zheiyangyichangfeichangguihunli，youduoshouqinpenghaoyoudexihuanni？youmeitibaodao，canjialezheichanghunlidexiaopengyougenxinniangxinniangshuo，“shushuayinixiacijiehunwohailai！”。

「M」中国武汉的麦当劳婚礼

wuhanxinhunfuqiyangtiantianhelijiashengxuanzele“jizhangbeiyige‘zhuangzhongdechuantonghunli’，jizijiyigeqingsongkuailedeyishi”，choubeileyigeyishiganmanmandemaidanglaohunli。

杨甜甜麦当劳婚礼现场 小红书 Yanglateby

hunjieshixinlangzangzaishutiaohelide，cong“delaisu”chuangkoudijixinniang；xianchangdebuzhibushixianhuaheshaman，ershitudouhexihongshi，beijingqianggengshiyongshanglemaidanglaobiaoshi，erbinkecanshijiushi98yuanertongtaocan。

haiyouhenduo“maidanglao”xijie，biruzhengchanghunlidepeiseshi“hong+huang”，rangrenyikanjiuzhidaoshimaidanglao。

lingwai，xinlangdexionghuahexinniangdeshoupengshouwanhuayeshiyishutiao+xiguanzuoweizhuyaocailiaolaizhizuode，baokuohunlixianchangdehenduopaizhaodaojutongyangsuichukejian“maidanglao”butongjingdiancanpindeshenying。

erqie，hunlijubansuozaidemaidanglaogongzuorenyuandezhiyaobanhunli，teyihuanshanglejiericaichuandefensezhifu。juyangtiantianjieshao，xiangjiaoyu“zhuangzhongdechuantonghunli”，maidanglaohunlisuoyoufeiyongkongzhizai1wanduoyuan，qizhong980yuancanshifei，baiyuyuanzhuangshifeiyijigongji1wanduodezaoxinghesheyingfeiyong。

杨甜甜麦当劳婚礼现场 小红书 SEEMORE山脉婚礼

buzhiyuci，duiyuzheiyidainianqingreneryan，maidanglaoshiqichengzhangguochengzhonghenduozhongyaoshikede“jianzhengzhe”。

yinci，zaixiaohongshushangyenengkandaohenduoxinrenhuizaijiehunhuozhelingzhengdangtianjiangmaidanglaocantingnaruzijidewaijingpaisheqingdan，haiyouxinrenzhijiejiangzijidehunlixianchangbuzhizhutidingweimaidanglao，bingxuanzemaidanglaocanpinzuoweizhengshiyanxizhiqiandexiaoshi，pojuxinyi。

duiyubanhunlizheijianshi，maidanglaoqishizaoyoujingyan。

zaozai2011nian，xianggangmaidanglaojiucengzaimendiankaizhanxinyewumcwedding“maihunli”，bingzuolefeichangxiangxidecehuaqingdan，zhunbeile4gebutongdangcidetaocan，fenbieshi2999gangbi、3988gangbi、6688gangbiyiji9999gangbi，baokuoleyongmailejizuodexinnianghuashu。

zaiyindunixiya，maidanglaoyetigonghunlitaocanfuwu，dingjia230ouyuan（yueherenminbi1800yuan），gongyou200fencanshi。nuoweidemaidanglaoweiletiehehunlidezhuti，maidanglaojiang“kaixinleyuancan”zhufuxinrende“xingfuyongjiucan”，lianpingchangdexiaopiaodoubianchenglexuyaoshuangfangqianzide“jiehunzhengshu”。

香港麦当劳曾在门店开展新业务MCWedding“麦婚礼”

为什么酒店不再是 年轻人婚礼的首选？

guran，jiudianhunlimuqianyijiushiyierxianchengshixiaofeizhedezhuliuxuanze。juhunlijihezhongguohunbohuishuju，yierxianchengshiyonghuzhong62%derenhuixuanzetesexingjijiudian。

danshi，congdangxianianqingrendehunlichangdixuanzelaikan，maidanglaodengcanyinkongjianzhiwai，haiyouminsu、guoshuyuan、kafeidiandengxinxuanxiang。

zheiyangdeshichangfengxiang，rangrenrenbuzhufawenyuanbendezhuliuxuanzejiudianweishenmebuzaishiyixienianqingrenhunlideshouxuan？

昂贵的宴席费用

juhunlijidashujuzhongxinxianshi，2021nianyiduixinrenpingjunjiehunhuafei25.3wan，jiehunpingjunhuafeishifuqishuangfangyueshouruzonghede12bei。erqiehuiyouchaoguosichengdexinrenhuizaishijihuafeizhongchaochuyuandingyusuan，qizhongjiudianyanxifeiyongzhanjulejiaodadebizhong。

yixinyixianchengshihangzhouweili，youxiaohongshuyonghufenxianglezijide5jiajiudianxunjia（2024nian），hangzhouchengzhongxianggelilajiudianzuidicanbiaoshi9688yuan/zhuo，hangzhouxixibinguanshi6899yuan/zhuo，dahuafandianshi7888yuan/zhuo，mushouxixishi8888yuan/zhuo+15%fuwufei，xinxinfandianshi7599yuan/zhuo+15%fuwufei。

xuyaozhuyideshi，yibanjiudianyanxidefeiyongkenenghuisonghongjiuhuoshiyinliao，danshibaijiuheyanyijixitangdoushixuyaoxinrenlingwaigouzhide。yihangzhou20zhuodezhuliuzhuoshuweizhun，yichangjiuxifeiyongjincanshibufenjiuxuyao13wan-20wanbudeng。

场景的千篇一律

zaihundaohunjiachanyeyanjiuyuanfuyuanzhangwangxinkanlai，“‘80hou’hunlichaoxuyaodeshihunliyouchangmian，‘90hou’hunlichaoxuyaodeshihunliyouchangjing，er‘00hou’xuyaodeshihunlibujiaoqing、buzaozuo、youqingxujiazhi。”

suoyi，duiyunianqingreneryan，yichanghaodehunlixuyaonenggouzhanshigerendeduteshenghuotaidu。

ju《2024zhongguojiehunchanyefazhanbaogao》xianshi，xiaoermeidehunlichangjing、youerjingdegexinghuatiyan、gaoduandingzhihuadefuwuzhengzaichengweinianqingrendexiaofeixuqiu。

muqianbushaohunqingfuwugongsidouhuidazhe“dingzhihunli”deqihao，danshiyeyoubushaoxinrenzaiyishijieshuhoutucao，zijihecehuashiyonglianggeduoyueliaochuleyichangmengzhongweimeidehunli，quefaxiantamenyongqianpianyilvdeliuchengfuyanleshi。

suoyi，zheijiniancaopinghunlihemudedihunlidereduchixushangzhang。yimudedihunliweili，zaiyunnan、hainan、sichuandengremenmudedi，yijingxingchenglewanbeidechanyelian。

jushujuxianshi，2023niandalijubanmudedihunli4400duochang，qizhongjiuchenggukelaiziyunnanshengwai，pingjunmeitianchaoguo10changhunlizaidalijuban。

费用的重新分配

juhoulangyanjiusuodiaoyanbiaoming，banshunianqingrenxiwangdiyyichangshuyuzijidehunlizuopin，yincihuixuanzezhongxinfenpeihunligexiangdefeiyongzhichu。

juxiaobaogaotuanduidiaoyanxianshi，nianqingrendehunlizhidehuafeileimupaimingyijingfashenglebianhua。

zai11geleimuzhong，paimingqiansandefeiyongleimufenbieshisheyingshi、huazhuangshiyijishexiangshi；erpaimingmosanweideshixitang、binkehongbao/liwuyijisiyi。

juhunlijishujuxianshi，87.4%derenxiwangbahunlipaichengdianying，69.1%derenhuixuanzeshuangjiweihuosanjiwei，kejiandangxiaxinrenmenduihunlijiyizaitidezhongshi。

酒店婚礼如何 重新打动年轻人？

yujiudianeryan，zheiyangdebianhuashixuyaozhongshide。yinweihunyanshibushaogaoduanjizhonggaoduanzonghexingjiudiandezhongyaoshourulaiyuanzhiyi，shenzhishibufenjiudianmaolirundezhuyaolaiyuan。

youqishidangxianianqingrenbuzaizhuiqiudanyideshehuahepaichang，gengkanzhongxingjiabideqingkuangxia，jiudiangengjiaxuyaosikaoruhezhongxindadongnianqingren。

主动创造让年轻人惊喜的体验细节

jingchanghuikandaozheiyangdexinwen，“nianqingrenkaishizhengdunhunqingshichang”，shijishangnianqingrenbingmeiyoujiandandijiangchuantonghunlideyishiganqizhibugu，ershixuanzeyongzijidexiaofeilinianjixihuandexiaofeipinpailaiyitongzhongxinquanshi。

biru，nianqingrenyijiuhuibaoyoujingjiuhuanjie，zhishibajiuhuanchenglenaicha，tongshiweizhangbeizhuotigonglezhengchangjiushui，zuohaolepingheng。haiyounianqingrenxuanzejiangcanqiandeguazihuashengguiyuandengganguohuanchenglemalawangzilingshi，yubinkemenyitongyong“huolala”kaiqihunli。

yinci，zaiyixiehunlixijieshang，jiudiankeyizhudongyongbaodangxianianqingrenxihuandexinxiaofeipinpai，weinianqingxinrenchuangzaogengduodejingxishike，biruzengsongdehunlitianpintaikeyizhudongyuxinrenhunlibuzhizhutixiangqihedeng。

主动优化诟病已久的餐饮品质问题

jinjinian，yixiepengyouzaixuanzehunlichangdishiyouxianpaichulejiudian，ershixuanzelewenhuadalitangyijiyixieyongyouyanhuitingdedaxingcanyinkongjian，yuanyinjiuzaiyujiudianxibuhaochi，yuzhicaizhengtizhanbitaigao。

ciqianyoumeitibaodao，hangzhouyiduixinrenzaifuyangyijiudianyudingle5988yuan/zhuodehunyan，jieguo16daocaizhongchaoqichengshiyuzhicai，chengbenjin1196yuan。dangshi，youyitiaopinglunhuodelegaozan，“zaicantinghuadaqianchiyuzhicai，shixianwomeiyouweiboluma？”

jiuerjiuzhi，renmenyitiqijiudianyanxijiuhuixingchengguyouyinxiang，“buhaochi”。dangxia，yuelaiyueduodehunlichangjingjihunlidalitangchuxian，jiudianyoushibingbumingxian。yinci，jiudianxuyaozhudongyouhuagoubingyijiudecanyinpinzhiwenti，xingchengxindexiaofeixiyindian，zhongxinyingdexiaofeizhedexinren。

继续强化原有的服务优势

zaifanyuexiaohongshuyouguanxinrenduijiudianhunyanpingjiazhong，faxianjiudianfuwuyoulieshixinrenduijiudianhunlipingjiadeguanjianzhibiao。

youqiyuelaiyueduoxinrenkaishijianhuahunli，henduoxijiexuyaozixingyujiudiangoutong，zaizheiguochengzhongjiudianfuwuzhiliangdegaoxialijian。

hunfangbuzhishiyixiexinniangdejiudianhunlizhongyaojiyidian，tiexindefuwu，guiyuanhuashenghongzaobaipan、meimeidexianhuayijimanshifengguangdejingguantaofang。erqie，jiudianzhengtikongjianshejijiaohao，peihejingzhi，yegengrongyimanzunianqingxinrenchupiandexuqiu。

lingwai，jiudiandeyanxijinglidetuchubiaoxianyehuichengweijiudianhunlidezhongyaojiafenxiang。

youpengyoufenxianglezijidejijianhunli，zaihenduoxijieshangyanxijinglidouzuolewenxintishi，birutiqianzhunbeihaoxinnianghuazhuangjian、xinrenjingjiushihoushiyongdelanmeizhi（yijialuanzhen）haiyoujieqinzhihouhunfangneiyixieyiliuwupindezhengliyubaoguan，dourangqiduijiudianhunlidefuwuchengzanbuyi。

duiyuhunlizheijianshi，butongniandaidenianqingrenyoubutongdedaan。biruzaixianzaikanlaijiagehen“qinmin”demaidanglaohunli，zaijiujiniandeshihouqueyaochijuzi，shenzhibeishiwei“fuhaoxingwei”。

guran，jiudianmeibanfarangmeiyidainianqingrenzhiaijiudian，danshikeyitongguobutongdechangshiyunuli，chuangzaorangyidaiyouyidaidenianqingrenzhongxinaishangjiudiandeliyou。